Sprinklr Unified-CXM Platform
SprinklrReviews from AWS customer
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The New Generation of Marketing
What do you like best about the product?
I like that Sprinklr gives you options for different platforms and presets for photos, videos, gifs etc. It is nice to not have to provide your own images. I also like that you can schedule posts for the future. Sprinklr offers a wide variety of features that allows you to choose which options best suits your marketing needs. In society today, I feel like a lot of companies hire a specified marketing or social media employee. This app allows not only one employee, but up to however many employees to have access and it honestly only takes a few minutes per post. This app cuts down tremendously on the time marketing usually takes and the costs-which is very much important to most businesses.
What do you dislike about the product?
I personally have not seen any downsides to Sprinklr. I thought it was helpful that my company provided me a module to learn how to use and navigate Sprinklr before I started going onto the platform.
What problems is the product solving and how is that benefiting you?
My company simply uses Sprinklr for marketing purposes. Sprinklr is allowing us to post advertisements on Facebook and Instagram that are pre-set by the company and and are able to post as our own dental office as well. This is allowing us to save time and money with marketing that we would otherwise have to budget for.
Great but not for me
What do you like best about the product?
It's a versatile and user-friendly platform that offers a variety of useful features, making it an excellent choice for a wide range of users.
What do you dislike about the product?
This isn't related to Sprinklr, but more so to my actual job. However, my use of it is very limited, and I want to learn more about how to navigate it. It can be difficult to train myself, despite the online trainings provided through Sprinklr.
What problems is the product solving and how is that benefiting you?
Sprinklr helps with many of our automation needs for managing our social media platforms. Our workflow has improved.
Comprehensive and User Friendly Social Media Management Tool
What do you like best about the product?
Sprinklr is a useful platform that makes managing social media much more efficient. Its interface is intuitive, allowing for easy planning and scheduling of organic posts across channels. I also appreciate the ability to build detailed reports for paid social campaigns within the same platform. Having both paid and organic capabilities in one place improves workflow and ensures consistency across teams. Overall, Sprinklr is a valuable tool for any organization looking to effectively manage and measure their social media efforts.
What do you dislike about the product?
While Sprinklr is a useful platform, one challenge is that the performance metrics for paid campaigns don’t always align exactly with the data shown in the native social media platforms. This can require additional time to reconcile reporting. Additionally, I’ve encountered occasional bugs when scheduling paid social campaigns, which sometimes require technical support or manual adjustments to resolve. Customer service has been helpful to solve these issues.
What problems is the product solving and how is that benefiting you?
Sprinklr helps our company manage social media more efficiently by bringing paid and organic functions into one platform. Before, teams had to use multiple tools to plan content, schedule posts, and report on performance, which led to fragmented workflows and extra manual work. With Sprinklr, we can plan campaigns, publish content, and build reports all in one place. This improves collaboration across teams, saves time, and provides a more complete view of social media performance. Having unified data also supports better decision-making and ensures our brand messaging is consistent across channels. Also, Sprinklr allows us to be compliant with regulations and guidelines that we need to follow in our line of work.
Easy to use
What do you like best about the product?
easy to use dashboard and configurations
What do you dislike about the product?
lack of paid media services and custimer support
What problems is the product solving and how is that benefiting you?
mass media and response times
Intuitive and complete.
What do you like best about the product?
The platform works intuitively, so that it's easy even for those who have no previous experience with the product to understand and use. The graphs are self-explanatory and provide all the information needed to prepare reports.
What do you dislike about the product?
The creation of new dashboards and widgets could be made a little less complex, with the option of previous templates that could be reused (without the need to clone existing dashboards).
What problems is the product solving and how is that benefiting you?
Capture and measure brand mentions quickly and conveniently.
Modern design with a lot of features however missing simple things
What do you like best about the product?
I like the look and the smart reply options on the website. The canned response is the best thing for customer service agents as well.
What do you dislike about the product?
The downside of this website is having to click the text box to send a message, the platform we were using before has this feature. The next thing is the notification when you click/ highlight anything, it comes up as another window
What problems is the product solving and how is that benefiting you?
Finding the better response to customers
Highly recommend!!
What do you like best about the product?
It's a good tool to capture all our company mentions and it's convenient to use and it was easy to integrate our system into it.
What do you dislike about the product?
It can be a little difficult and confusing to use at first. There's A LOT of different functions that it can get overwhelming
What problems is the product solving and how is that benefiting you?
Seeing what our audience is saying about the brand
How Sprinklr saved my productivity
What do you like best about the product?
It's very user friendly, the interface is not too complicated and I like how streamlined it makes my work.
What do you dislike about the product?
It sometimes has a few bugs. Nothing too crazy.
What problems is the product solving and how is that benefiting you?
Quick and easy communication with users.
same same, but different
What do you like best about the product?
Sprinklr is a great way to aggregate multiple social media platforms into one, reasonably easy to use UI and interface
What do you dislike about the product?
technical support may leave something to be desired and can be redundant
What problems is the product solving and how is that benefiting you?
Sprinklr is able to provide an all in one suite to converse with customers
Sprinklr is a All-in-One Platform
What do you like best about the product?
*All-in-One Platform
Combines social media management, social listening, customer service (CRM/ticketing), paid media, and analytics in a single dashboard.
Great for large brands needing omnichannel visibility and control.
*Powerful Listening & Analytics Tools
Real-time social listening across major platforms (Facebook, Instagram, X/Twitter, Reddit, forums, blogs, etc.).
Strong customizable dashboards and exportable reports.
*Scalability
Built for large enterprises with multi-region, multi-brand, and multilingual teams.
Handles thousands of inbound messages and customer touchpoints per day with automation features like auto-routing and workflow triggers.
Combines social media management, social listening, customer service (CRM/ticketing), paid media, and analytics in a single dashboard.
Great for large brands needing omnichannel visibility and control.
*Powerful Listening & Analytics Tools
Real-time social listening across major platforms (Facebook, Instagram, X/Twitter, Reddit, forums, blogs, etc.).
Strong customizable dashboards and exportable reports.
*Scalability
Built for large enterprises with multi-region, multi-brand, and multilingual teams.
Handles thousands of inbound messages and customer touchpoints per day with automation features like auto-routing and workflow triggers.
What do you dislike about the product?
*Steepish Learning Curve
Complex UI and overwhelming functionality can be hard to navigate for new users.
Requires training and onboarding to unlock full value.
*It's not cheap
Pricing is custom and enterprise-level — not cost-effective for small or mid-sized businesses.
Add-ons (analytics modules, listening, care integrations) can stack up quickly.
*Occasional Bugs & Performance Issues
Some users have cited interface lag, reporting errors, or publishing glitches — especially with high-volume accounts.
Limited Platform Flexibility for Paid Ads
While it supports paid social, Sprinklr’s advertising module isn’t as user-friendly or robust as dedicated ad platforms (like Meta Ads Manager or Google Ads UI).
Complex UI and overwhelming functionality can be hard to navigate for new users.
Requires training and onboarding to unlock full value.
*It's not cheap
Pricing is custom and enterprise-level — not cost-effective for small or mid-sized businesses.
Add-ons (analytics modules, listening, care integrations) can stack up quickly.
*Occasional Bugs & Performance Issues
Some users have cited interface lag, reporting errors, or publishing glitches — especially with high-volume accounts.
Limited Platform Flexibility for Paid Ads
While it supports paid social, Sprinklr’s advertising module isn’t as user-friendly or robust as dedicated ad platforms (like Meta Ads Manager or Google Ads UI).
What problems is the product solving and how is that benefiting you?
I can post to all our socials at once. It will also let me know if i am using wording or music that is copyrighted.
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