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    Kiran B.

Sprinklr is comprehensive, strong platform coverage, real-time tracking, and customizable dashboards

  • July 08, 2025
  • Review provided by G2

What do you like best about the product?
What I like best about Sprinklr is its customizable dashboards and intuitive listening interface, which allow for easy tracking of brand mentions, sentiment, and trends across platforms. The flexibility to tailor views by metric, keyword, or channel makes it easy to focus on essentials, whether you're tracking a campaign, tracking issues, or analyzing audience sentiment
What do you dislike about the product?
One key drawback of Sprinklr Service is the API restrictions on data fetching, which can limit the depth or volume of historical data accessible, especially across certain social platforms. Additionally, the same query may yield different results at different times, as platform APIs refresh or update their data pools, leading to inconsistencies in trend analysis or tracking. This makes it challenging to ensure data stability and repeatability over time, particularly for long-term studies or post-campaign evaluations
What problems is the product solving and how is that benefiting you?
Sprinklr is helping us analyze audience engagement across shows, characters, and related products by consolidating conversations from multiple platforms into one unified dashboard. It provides real-time sentiment analysis, allowing us to track how viewers feel about specific storylines, cast members, or episodes as they air. Additionally, the platform offers valuable user insights — such as demographics, trending topics, and influencer mentions — which help guide content strategy, marketing decisions, and talent positioning. With Sprinklr, we’re able to react quickly to audience feedback, identify emerging trends, and make data-driven decisions that enhance overall viewer experience and brand performance


    Newspapers

Very reliable tool that suffers from API changes

  • July 08, 2025
  • Review provided by G2

What do you like best about the product?
Ease of building reporting dashboards. Editorial calendar gives a very useful bird view review.
What do you dislike about the product?
API limitations by platforms, especially with Threads, and TikTok.
What problems is the product solving and how is that benefiting you?
We don't share our accounts passwords anymore which is very important for our security. We can trace who did what so we can reward and hold people accountable for their actions.


    Pharmaceuticals

Convenient for Customer Service

  • July 08, 2025
  • Review provided by G2

What do you like best about the product?
End to end customer service management, and reporting capabilities. Easy to use and navigate
What do you dislike about the product?
Sometimes the translation feature and sentiment feature is not accurate
What problems is the product solving and how is that benefiting you?
Sprinklr solves the challenge of managing customer interactions across multiple digital channels by unifying them into a single platform. For teams like ours in social media community management, this means streamlined workflows, faster response times, and better visibility into customer sentiment.

Its AI-powered features automate tasks like tagging, spam detection, and sentiment analysis, reducing manual effort and allowing us to focus on meaningful engagement. Sprinklr also supports content creation with AI-generated posts and translations, helping teams scale campaigns efficiently.

The platform enhances performance tracking through dashboards that highlight metrics like Time on Task (TAT), enabling data-driven decisions to improve service quality. It’s also highly customizable, making it suitable for global teams managing diverse brands and regions.

While setup can be complex and AI may occasionally misclassify nuanced content, the overall benefits—efficiency, consistency, and scalability—make Sprinklr a valuable tool for delivering exceptional digital customer experiences.


    Anabella S.

Not for the newbies

  • July 08, 2025
  • Review provided by G2

What do you like best about the product?
Sprinklr Service provides an all-in-one platform for managing customer interactions across multiple channels. It brings many features together in a single place, which can help streamline processes and improve collaboration.
What do you dislike about the product?
However, for users who are not already familiar with the tool (or are used to work natively), the learning curve can be quite steep. Navigating its various modules and settings may require some time and additional training. With the right support and resources, users can gradually become more comfortable and get the most out of the platform’s capabilities.

Overall, Sprinklr Service is a comprehensive solution, but its complexity might present challenges for new users.
What problems is the product solving and how is that benefiting you?
Sprinklr Service solves the problem of fragmented customer communication by centralizing interactions from multiple channels into a single platform, making it easier to manage and track customer inquiries. This benefits users by streamlining workflows, improving response times, and enhancing collaboration across teams. With built-in analytics and automation, it also helps identify trends and optimize service processes, ultimately supporting a more efficient and consistent customer experience.


    Computer Software

Seamless Conversations

  • July 08, 2025
  • Review provided by G2

What do you like best about the product?
Seamless integration across various platforms, quick task routing, and the option to add tags and case notes make it really helpful.
What do you dislike about the product?
Steep learning curve and management of dashboards.
What problems is the product solving and how is that benefiting you?
A single platform to manage all conversations across various platforms to provide near real time support.


    Ishaan Y.

Reliable case assignment but very clunky and archial user interface.

  • July 08, 2025
  • Review provided by G2

What do you like best about the product?
Quick and dependable social media case assignments.
What do you dislike about the product?
Very primitive and chaotic user interface. Memory leak issues over an extended period of time. Slightly unreliable compatibility with Grammarly.

Agent self reporting dashboard gives bogus numbers. No way to check previously engaged cases for the agent (only accessible to managers).

It's a very uphill battle to get sprinklr engineering to fix bugs. They account bugs as feature requests and assign limited working hours to fix them. Even then a lot of them crop up after a while.

Very aphasard implementation of feature requests in some cases (for example, Adobe community direct message feature is completely useless and ruins the user experience and productivity).
What problems is the product solving and how is that benefiting you?
Cosolidates all social media platforms. Usability of macros makes it easy to categorise cases.


    Tuanni M.

Social media review - Sprinklr

  • July 08, 2025
  • Review provided by G2

What do you like best about the product?
Dashboards and the ability to send external links to stakeholders
What do you dislike about the product?
Sometimes having trouble with links that are scheduleded and when posted they are broken
What problems is the product solving and how is that benefiting you?
We can categorise problems which helps analysing later


    Zbyněk S.

cluttered, chaotic, unfriendly history search

  • July 08, 2025
  • Review provided by G2

What do you like best about the product?
I don't know, I can't find anything positive right now
What do you dislike about the product?
really complicated history search for old cases
What problems is the product solving and how is that benefiting you?
there is a list of problems, tasks from our company


    Entertainment

Simplicity and functionality

  • July 08, 2025
  • Review provided by G2

What do you like best about the product?
The easy to use and quick reacting dashboards make working on sprinklr more enjoyable than other websites I have used in the past. I am always finding new things on sprinklr to improve our customers experience or even just finding things that improve my experience.
What do you dislike about the product?
Locking customers to a single tracking ID has been difficult to locate previous customers contacts however, it does usually get resolved.
What problems is the product solving and how is that benefiting you?
Making sure all socials can be easily accessed long with being able to manage posts and have more control over them


    Retail

Overly complicated tool

  • July 08, 2025
  • Review provided by G2

What do you like best about the product?
I like that Sprinklr has many offerings in one tool
What do you dislike about the product?
The user experience/interface is by far the worst I have used in my 15 yrs in Social.
What problems is the product solving and how is that benefiting you?
Sprinklr allows us to ingest data through an API and share it across the business.