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Great tool for a community
What do you like best about the product?
the ability to quickly survey our most engaged community members
What do you dislike about the product?
sometimes it can be clunky as different tools are hosted on different areas on the website
What problems is the product solving and how is that benefiting you?
product improvements, new idea testing. we can talk to members who want to give feedback, rather than emailing thousands of members who don't want to take surveys
Eays to use and sophisticated survey platform
What do you like best about the product?
Scripting is very easy, as the UI is clear, and it's easy to create and follow logic - much easier than SurveyMonkey because you can preview any portion of the survey and manipulate profile variables to check different routes and logic. You can also script more types of questions (highlighters, video responses, etc.) and make hidden markers, which are super helpful for analysis on the back end. Alida makes it very easy to monitor field and quotas. Also great for managing communities of users/respondents and sending invites to internal lists of users.
What do you dislike about the product?
If you need a specific usability/UX testing tool, this is probably not it because the surveys are more rigid and don't allow for users to come and go seamlessly from redirects or stim to survey questions like a platform like usertesting.com does.
What problems is the product solving and how is that benefiting you?
Alids is my team's main platform for market research. Very easy to survey gen pop respondents via panel partners and our own internal user/customer email lists. We use Alida to track our brand equity, concept test, message test, and A&U studies among others.
Great tool!
What do you like best about the product?
I've been using Alida for the last 7 years of my career and have seen all of the growth and transitions they've made for the better. We have an excellent CSM (Aidan) who is ultra-responsive and a pleasure to work with. The survey tool is foolproof and has some awesome features that really set them apart.
What do you dislike about the product?
Sometimes it takes a while for requested changes to be made from professional services and responsiveness by the member services team isn't always there.
What problems is the product solving and how is that benefiting you?
It's great to be able to tap into our Clients' thoughts easily and quicklys so we can adapt our business.
Alida is forward thinking
What do you like best about the product?
They have been great partners in helping us think through a solution. While we're not there yet, their commitment is paramount.
What do you dislike about the product?
We are still thinking thru the solution - was hoping to get there sooner, but I know we will get there.
What problems is the product solving and how is that benefiting you?
Setting up a CX platform for my organization
Great Insights, Fast!
What do you like best about the product?
The ability to get creative and custom with the line of questioning has helped our business tremendously when it comes to insights we can gather through surveys.
What do you dislike about the product?
I haven't yet, found a good way to utilize the portal. That said, I would love it if there were a more "foolproof" way to design a good portal. Possibly with more templates or reminders to update?
What problems is the product solving and how is that benefiting you?
In general, a better understanding of our customer overall. Most importantly, the ability to do research in house; you can't put a price on that. As a business, we can move quickly and in the right direction.
Great partner, great tool, great insights
What do you like best about the product?
Our customer success manager has been a true partner to us. She always offers strategies to help us with recruitment and engagement and is truly invested in seeing us succeed. The tool itself is agile and user-friendly and has a wide range of capabilities around question types. It's effortless to view summary statistics of the data and share that with internal partners.
What do you dislike about the product?
I do wish that the reporting piece had more sophisticated filtering abilities, specifically by date, but they have been making substantial changes in the tool and I'm sure that is something they will continue to improve.
What problems is the product solving and how is that benefiting you?
We've been leveraging Alida for customer intelligence and Voice of the Employee. On the client side, the ability to create a customer community and use profile variables to target specific users has allowed us to bring more client feedback into our product development and innovation processes. It has made our clients see us as more of a strategic partner. On the employee side, we've used surveys to understand employee sentiment and their experience and collect employee feedback to help prioritize client-facing efforts. We've used this insight to inform our internal comms and drive employee engagement, which has been particularly impactful throughout the pandemic. Lastly, we recently expanded our contract with Alida to include their Video Discussion feature which enables us to conduct client interviews & focus groups in a much more streamlined approach. The Video Discussions piece includes recording, transcriptions, and the creation of highlight reels - all of which have been a game-changer when it comes to qualitative reserach.
Alida is a trusted partner
What do you like best about the product?
How user-friendly it is. We do not require any technical resources to get serious value. Great UX and thoughtful design.
What do you dislike about the product?
I do not have anything to share at this time.
What problems is the product solving and how is that benefiting you?
Customer intelligence and employee intelligence. We use the tools for both. These tools have helped to drive a measurable increase in customer centricity, and are helping our organization to be far more proactive and data driven as it relates to innovation and pursuing operational process improvements.
Excellent Partnership
What do you like best about the product?
In every interaction, I feel Alida's team sees themselves as our partner, not just a vendor. Even when a solution isn't readily available, they are open to new ideas, welcome customer input, and continue innovating. Further, everyone I've worked with at Alida, from customer support to sales to our day-to-day rep is professional, positive, and focused on finding the best solutions.
What do you dislike about the product?
Sometimes my very specific requests aren't top-of-mind for Alida's product team. That doesn't mean they won't eventually come to fruition, just that I have to wait what feels like a long time. Some of those are no big deal, some are frustrating, but overall the team and their platforms serve us well.
What problems is the product solving and how is that benefiting you?
In 2021 and 2022, we grew our internal market research function significantly and much of what we were able to accomplish used Alida's platforms. We put new programs in place, bolstered the amount and quality of insights we're able to provide our colleagues, and raised the profile of research within the company. Having Alida's partnership helped us think through options and approaches, which led to the best solutions within our existing staffing and budget structures.
Amazing Client Support
What do you like best about the product?
The client support team is second to none. The platform is easy to use and flexible. The company is responsive, forward-thinking and well-positioned for the future.
What do you dislike about the product?
I am really happy with this platform and have no real complaints. Any issues that have been raised are addressed. There is some room for improvement when it comes to Sparq3 -- hard to nest variables and there are some list limitations.
What problems is the product solving and how is that benefiting you?
We are better understanding the needs of our customers and what is working and what is not. We are also better understanding subscriber behaviors and needs and how to maintain their loyalty going forward.
Recommendations to others considering the product:
Work closely with your client rep whenever you have issues as they are very customer-service focused
Great tool for recruitment, research, and panel support
What do you like best about the product?
I have used the Alida to create, host, and engage an internal client panel. The survey functionality and userzoom integration has been pivotal to scaling our resaerch. Alida's survey features are comparable to some of the dedicated research tools that my team uses. Beyond the product, the support team for our panel members is very responsive and helpful when it comes to troubleshooting and answering member and researcher issues or questions. Alida has also been phenomenal when it comes to thought partnership to socialization and training with our team. With Alida we've been able to reduce recruitment from months to minutes, access to niche segment groups, and scale UX Research without dependency on a thrid party vendor.
What do you dislike about the product?
While Alida has a Calendly integration, that tool is not approved by our company so we are not able to use the feature like we would hope to for study recruitment. However, if Alida had scheduling built into the survey platform then it would be a less manual process.
What problems is the product solving and how is that benefiting you?
The biggest problem we solved with Alida were related to client recruitment. Much of the work that we do requires some domain knowledge by participants so it was difficult and extremely lengthy process to source the right people, especially in a heavily regulated industry.
Recommendations to others considering the product:
We use Alida differently than most clients. The partnership and commitment to help our team scale our research has been instrumental our successes. They have a dedicated and intelligent group of folks committed to helping clients meet current and future goals.
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