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Affordable Panel Software with great features
What do you like best about the product?
Good assortment of question types, pre-programmed templates for testing alternatives, allows flexibility in survey design and sampling. Friendly and accessible account team, responsive chat support available throughout the work day and into the evening. For the price of one custom study, I have a panel that I can survey as much as I like.
What do you dislike about the product?
Written documentation can be difficult to navigate and confusing. While I rarely use a standard report from any analysis tool, VC exports tables in a way that makes it difficult (inserts extra stepts) to convert them into Excel charts. Would love to see that made easier, I know their "Next Gen" report makes the reports look nicer and survey software gets easier, but I'd still like more input about report types and optimizing a version to export to Excel/PowerPoint before they go crazy making something I'll rarely use look better.
What problems is the product solving and how is that benefiting you?
We have used the panel to better understand our customers, they have helped us develop a new brand promise, understand how important different parts of our store are, helped us evaluate new and potential products and more. The organization has become more data-focused and looks to test ideas rather than have the senior team argue about who has the best idea.
Recommendations to others considering the product:
To be honest this was the first panel vendor we looked at, and we liked what we saw so much we signed up. We started at the lowest subscription level and it has been adequate for our needs, the people who have run projects through it love it, and really love how quickly we can get results.
Insights Made Easy
What do you like best about the product?
The best thing about Vision Critical is that their software allows for extremely quick turnaround. Sometimes, working with a 3rd party to conduct ad-hoc research can be costly and time consuming. This is not the case with Vision Critical. Their Sparq software (and recently-introduced Sparq Next Gen), gives me the ability to have full ownership of designing a study as simple or as in-depth as I'd like without having to worry about cost.
As a client, their customer relationship management is second to none. Their team is proactive, and any issues I've had are always addressed and resolved promptly - even during non-business hours.
As a client, their customer relationship management is second to none. Their team is proactive, and any issues I've had are always addressed and resolved promptly - even during non-business hours.
What do you dislike about the product?
As a beta tester of their new Sparq Next Gen software, the only drawbacks are that a few features that were once available in Sparq are no longer available in Sparq Next Gen, such as built in tests for statistical significance and some filtering options when reporting; that being said, Vision Critical has been steadily introducing more features to Sparq Next Gen, so I am confident that these specific ones will eventually return.
What problems is the product solving and how is that benefiting you?
Vision Critical gives us the ability to supplement some of the larger-scale longitudinal research we conduct. If a question or issue arises about a specific topic, we can then turn to our insight community to get some in-depth, actionable insights that might be missed on a traditional brand perception or customer experience survey.
Recommendations to others considering the product:
An excellent choice for conducting custom research on the fly!
Great insights company!
What do you like best about the product?
The people are great. They are helpful, friendly, professional, and always on top of things. Very responsive to any questions I have.
What do you dislike about the product?
There is nothing I currently dislike about Vision Critical.
What problems is the product solving and how is that benefiting you?
We use our insight communities to gather feedback and insights from our business partners and employees. With our Vision Critical communities, we can cost effectively, quickly, and easily get valuable insights to make decisions on products, market strategies, and change management.
Vision Critical is a wonderful company to partner with for Consumer Insights
What do you like best about the product?
Everything! The customer service is top of the line. We have worked with Vision Critical for over 5 years and everyone I have come in contact with is very nice and extremely knowledgeable. They really put their customers first and go above and beyond to keep you satisfied.
The software is also great! It is very intuitive and easy to learn. It is visually appealing and really makes a difference with our consumers. They are also continuously innovating and making improvements that keep them at the top of the industry. We love the survey design software as well as the reporting capabilities. You can do everything you need to do with the data right in the Vision Critical software.
The software is also great! It is very intuitive and easy to learn. It is visually appealing and really makes a difference with our consumers. They are also continuously innovating and making improvements that keep them at the top of the industry. We love the survey design software as well as the reporting capabilities. You can do everything you need to do with the data right in the Vision Critical software.
What do you dislike about the product?
I honestly don't have any dislikes. They have always been quick to correct any issues, even ones that we caused to begin with.
What problems is the product solving and how is that benefiting you?
We use Vision Critical for our Customer Intelligence community. The community allows us to establish an ongoing relationship with our viewers and gain insight from them on a regular basis. We test new and current programs as well as test marketing plans. We have been able to gain a level of insight that was previously not realistic financially. We have been more innovative and successful as a company because of the information we have collected through Vision Critical's platforms. We have been able to conduct longitudinal studies as well as immediate feedback on projects with tight deadlines.
We couldn't ask for a better vendor than Vision Critical!
We couldn't ask for a better vendor than Vision Critical!
Recommendations to others considering the product:
I very strongly recommend Vision Critical! They are wonderful to work with and are at the cutting edge of the industry. No one does it better!
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