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Questionnaire Review
What do you like best about the product?
I love the fact that we can customize questions and have "branches" to different questions depending upon how participants answer.
What do you dislike about the product?
Not really being able to do everything in both Sparq and Power surveys.
What problems is the product solving and how is that benefiting you?
We can ask exact questions about our marketing and get real answers back.
Above and Beyond, couldn't be happier!
What do you like best about the product?
They really care about us, the customer. They really get it, most vendors/partners only care about themselves, but that's not Vision Critical at all. What other company year after year consistently treats you the same as when you first contacted them about possibly doing business together. They have the industry's best product and they provide the best service, what else can you ask for.
What do you dislike about the product?
It's because of Vision Critical that customer expectations keep growing. As more companies use the VC product, more customers' voices are being heard, which in turn creates a more exceptional customer experience. As this occurs more and more, customer expectations continue to grow which makes my job much harder!
What problems is the product solving and how is that benefiting you?
We use the VC platform to obtain real-time feedback for all marketing, advertising and product questions. You would think a utility in a regulated state would care less about what the customer thinks, but we deal with the same expectations as a Starbucks customer or an Amazon customer. They want their experience to be fast, easy and painless. Being able to obtain the voice of the customer in less than 24 hours and then making a bold strategic decision becomes less of a risk for us.
Recommendations to others considering the product:
If you don't believe me, reach out to Vision Critical and get references. You could ask for 100 and you still won't get an unsatisfied customer. They really know what they are doing and they really know how to treat each of their customers. Choosing VC will be the easiest decision you will make.
Quick, Easy Insights
What do you like best about the product?
I love the new Stories feature that's built into Sparq3. This feature removes the time-consuming, tedious aspects of reporting and allows me to create more visually appealing insight deliverables in a shorter amount of time. I like that Vision Critical is not only open to hearing customer feedback, but they seek it out. My Customer Success Associate is so friendly and helpful. Whenever he doesn't have the solution to my issues, he quickly finds one.
What do you dislike about the product?
There are a few capabilities that are missing that could make using the platform easier.
What problems is the product solving and how is that benefiting you?
I use Vision Critical to help my business answer questions ranging from most preferred packaging of a product to overall shopping behavior and attitudes.
Invaluable tool for our company
What do you like best about the product?
The ability to provide quick turn around with customer insights related to various functional areas within our company. Vision Critical's customer support has been exceptional and our account manager has been very helpful. I find the SPARQ software pretty easy to use (especially if you have any experience with online research tools).
What do you dislike about the product?
Really the only thing I am disappointed in is the length of time it takes to award incentives. Some of our customers have been concerned that it is a scam because it has actually take up to 6 weeks to receive the incentive. Additionally I don't find the automated output visually appealing and end up having to reproduce many of the charts in EXCEL. SPARQ Next Generation is a little better but still is a bit lacking in my opinion.
What problems is the product solving and how is that benefiting you?
We have had a number of business situations that our online community has helped us refine including advertising recall and website redesign.
Great partner for our insights communities!
What do you like best about the product?
The robustness of the survey tool is top of the line. In terms of community providers, Vision Critical has the best survey capabilities out there. I love their Quick Reports feature which provides nicely formatted data that I can quickly share with my team.
They are forward thinking. Vision Critical is always reaching out to me for feedback on their tool and I've even been able to participate in some usability studies for new features. I know they are constantly looking for ways to improve and add features to sparq.
The people are great. Vision Critical has a clear set of best practices for their tool and every Customer Success Manager I've worked with has helped me to follow these best practices and has even provided new ideas that boost the engagement of our members. I can always trust them that they want to and are doing the right thing for my insights communities.
They are forward thinking. Vision Critical is always reaching out to me for feedback on their tool and I've even been able to participate in some usability studies for new features. I know they are constantly looking for ways to improve and add features to sparq.
The people are great. Vision Critical has a clear set of best practices for their tool and every Customer Success Manager I've worked with has helped me to follow these best practices and has even provided new ideas that boost the engagement of our members. I can always trust them that they want to and are doing the right thing for my insights communities.
What do you dislike about the product?
The portal page. I wish that the member login felt more like a full website experience or like a social media site. I understand that this is not as important for clients who use their insights community more like a panel.
What problems is the product solving and how is that benefiting you?
I'm in awe of how much research we have conducted in the last year that we would simply have not done if we didn't have our communities. We've gained a lot of insight into our customers and our senior leaders are making our insight communities as part of their strategic planning.
Recommendations to others considering the product:
I have nine years of experience using online communities. In that time, I've seen many companies get into online communities by going with a self-service model. Not many insight community providers in the space have both a full-service and self-service model. Vision Critical is great in that they are able to tailor their service to your needs as you grow. When we started, we were using a completely self-service type of model and now we are considering moving to a full-service model.
Excellent survey platform
What do you like best about the product?
SPARQ, Vision Critical's survey and analysis software, allows you to design complex surveys without sacrificing its easy-to-use interface. Whether you're a novice or an expert in the market research space, Vision Critical's software and design features are best in class.
Vision Critical's Account Management teams are always easy to work with, communicative, and thorough. It's almost like having an outsourced market research department.
Vision Critical's Account Management teams are always easy to work with, communicative, and thorough. It's almost like having an outsourced market research department.
What do you dislike about the product?
The system and services are not inexpensive. Ultimately this comes down to resources and how important it is for your organization to receive customer feedback in a manner that is scientific.
What problems is the product solving and how is that benefiting you?
Our company is becoming more and more data driven and customer centric. In both circumstances, it's imperative to have a platform that allows you to connect with your consumers. We use VC to as a means to constantly gauge consumer's opinions across a variety of business questions, problems, and solutions.
The design, functionality, and aesthetics for the respondent is top class and has helped us increase our response rates for consumer surveys by 5x.
The design, functionality, and aesthetics for the respondent is top class and has helped us increase our response rates for consumer surveys by 5x.
Recommendations to others considering the product:
If you value your customers feedback and you have resources to put against market research, having a panel community is imperative.
Vision Critical is a Great Research Partner
What do you like best about the product?
The level of customer support in terms of response speed and helpful details is tremendous. Vision Critical staff are eager to consult on our surveys to make sure we are getting the most out of their products. Many of the reporting features are simple to use and provide data in an actionable format. In addition, the VC Discussions feature is beneficial to connect directly with consumers.
What do you dislike about the product?
Some of the more advanced programming within the software is relatively complex and difficult to code. Vision Critical's support staff is always there to assist but there could be improvements to the programming structure in terms of intuition and ease of use.
What problems is the product solving and how is that benefiting you?
We have realized numerous company benefits related to departments such as Sales and Marketing. On the Sales side, findings from our partnership with Vision Critical have directly contributed to multiple deals as research studies are included at particular levels of commitments. Studies have also allowed us to evaluate marketing and promotional content to ensure we are conveying the appropriate messages to our consumers.
Incredible, quick and insightful results
What do you like best about the product?
I love the speed at which I can get results and see how our community is responding to the surveys even before they are closed.
What do you dislike about the product?
Because I'm in health care, the upgraded application is taking a little longer to switch, but rest assured it will happen soon and I'll have the latest build capabilities.
What problems is the product solving and how is that benefiting you?
We are primarily using our community to test marketing campaign messages, however we have asked our panelists how they utilize health care services, naming new services and other surveys. The benefits of our online community is two-fold; we do not have to gather and plan for in-person focus groups which takes a couple months to plan and then the speed to which our community responds and the value of their insight has helped our marketing team focus messages in terms that truly resonate with our patients/consumers.
Recommendations to others considering the product:
Use your account manager. Ours, Brittany, is excellent and very responsive.
Look no further - Vision Critical is an execeptional partner in building your customer intelligence
What do you like best about the product?
The Vision Critical team made our investment in their platform seamless from the get-go. From the business development folks, to my day-to-day account team, the programming trainers, to the 24 hour client support helpdesk, you have invested individuals who want to make sure you get the most of out your insight community. I have little to no resources internally and a great technology on its own could not have delivered the return that I am experiencing. Next, the Vision Critical platform is best-in-class, so versatile and scalable plus they are continually innovating. A few months into a one year pilot, we were already getting excited about expanding our reach we hope to do in the near term.
What do you dislike about the product?
I wish I could audit the training sessions again. In the early days, it was all hypothetical but know that I am more familiar with the platform and launching studies, I would love to go back to some of the training fundamentals. Even as I type this, I am thinking if I asked for this I bet Vision Critical would facilitate it.
What problems is the product solving and how is that benefiting you?
Evaluating creative concepts (copy/visual), brand positioning, advertising, promotion effectiveness, priority of new product innovations, category usage and attitudes
Vision Critical is a Great Insights Company
What do you like best about the product?
The greatest part of Vision Critical is that their software allows for quick turnaround as well as customization.
As far as their client service, it’s exceptional. Not only are they reactive but proactive as well. I love knowing that the account team is supportive and very responsive.
As far as their client service, it’s exceptional. Not only are they reactive but proactive as well. I love knowing that the account team is supportive and very responsive.
What do you dislike about the product?
There is nothing I dislike about Vision Critical. However, I would like to see more updates in Sparq in the future. Also a few features that were once available in Sparq are no longer available in Sparq Next Gen, I would like to see them return.
What problems is the product solving and how is that benefiting you?
We use our communities to voice opinions and provide insights to our teams, advertiser, and partners.
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