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Really expensive, has some cool features, overhyped
What do you like best about the product?
It's nice to have support from the customer success manager and have them help give generic guidelines and best practices. The UI is clean - but almost too clean, it's hard to know where things are at. They have meetups where you meet others from diff companies that are using Vision Critical, so that's nice.
What do you dislike about the product?
Way too many bugs that take WEEKS to resolve. Lack of clear communication from the company higher ups that decide what's next. They boast having a flexible platform with a variety of activities to fit your needs - however they really only have 2 options: surveys and forums, both of which are subpar compared to other company's tools ie Qualtrics, Lithium. Really for all of the "bells and whistles" they boast, it seems like the software should be much, much cheaper based on how many bugs and the lack of actual features.
What problems is the product solving and how is that benefiting you?
Engaging product users who want to participate in product development. This research community connects these product and design teams with actual users, while at the same time keeping them engaged through continuous interaction over a longer period of time. The benefits are getting insights you need from the exact user profile and seeing them evolve over a longer period of time, and building relationships with customers.
Recommendations to others considering the product:
if they fix all of their bugs then yes. Well they recently acquired and merged with Pressly, so those hubs are actualy really nice. the only issue is that their support teams are separate and there are issues integrating with them both. If you get a really good crm, then it's possible to have a really successful community experience.
VC - Not a perfect fit for all
What do you like best about the product?
System enforces data integrity well and its really hard to mess something up that could have dire consequences.
What do you dislike about the product?
The software is very slow, appears built in the late 90s and has several user interface problems.
What problems is the product solving and how is that benefiting you?
Allows us to maintain and manage a community of opinion sharers, while keeping them engaged.
Recommendations to others considering the product:
As with most cases, think of your business first. If you want deeper analytics and longer surveys, VC is not for you
Slow UI, outdated
What do you like best about the product?
Historical - contains my team's large library of surveys back to 2011.
What do you dislike about the product?
UI is extremely slow so programming and analyzing surveys take way too long. Can't easily do pre vs. post survey analysis.
What problems is the product solving and how is that benefiting you?
Custom consumer insights on media properties; ad sales research.
Costly but robust
What do you like best about the product?
Robust survey and panel management software - new push for R&D.
What do you dislike about the product?
New system still has some bugs and edges to it that need to be smoothed out.
What problems is the product solving and how is that benefiting you?
vc’s SPARQ platform allows us to conduct all of our research and surveying needs
Recommendations to others considering the product:
Really great for Canadian researchers given its BC servers. Has historically been very usable and robust, though they just updated to a new system that we’re still learning.
Humble, Helpful, Innovative
What do you like best about the product?
I appreciate Vision Critical's willingness to be humble and continually welcome feedback on their products. They are also very collaborative with connecting their members to each other to share best practices.
What do you dislike about the product?
The question types, or the ability to format text is a big pain point for me. However, Vision Critical is innovatively exploring ways to improve this, they recognize it, and I think we'll see a lot of change w/ this in 2018.
What problems is the product solving and how is that benefiting you?
We recognize that guessing or assuming what the consumer thinks is not only bad business practice, but a disservice to our customers. The ability to analyze profile variables with the survey responses makes the information we get from our Vision Critical's community way more actionable and valuable than a typical survey technology.
Vision Critical Insight Community
What do you like best about the product?
We are new members to the Vision Critical family having launched our community in July 2017. In five short months we have used the platform to gather quick feedback on everything from product concept testing to couponing strategy. The platform is always being improved and the customer support teams are second to none!
What do you dislike about the product?
We have found that managing three separate communities as we had at launch can be quite time-consuming. Before establishing a community, I would recommend planning on having a community manager in place who can be dedicated to community management for at least 50% of his or her work hours. As your stakeholders see the value of the community insights to help inform day to day business decisions, the workload will quickly grow.
What problems is the product solving and how is that benefiting you?
We love the fact that we can have short, medium, or long conversations with our members and because of the relationship memory of the platform we do not have to ask the same redundant demographic questions over and over again. We have been able to gather insights about potential products as well as analyzing how new products are being received in the marketplace. We have also used the community to keep a pulse on how our customers interact and feel about our brand.
Great product and excellent customer service
What do you like best about the product?
We have had an insights community with Vision Critical for close to 2 years and it has been a terrific experience. Our insights community gives us a direct line to our consumers and allows us to tap into our consumer base to gain insights on any number of topics which has proven to be invaluable. What really sets Vision Critical apart for me is their commitment to customer service. Vision Critical provides us with a dedicated Customer Success Manager who works hard to make sure our community runs smoothly and is always available to handle any issues or questions that arise.
What do you dislike about the product?
Previous iterations of the software were somewhat limited but with the recent move to Sparq3, Vision Critical has proven that they are continuingly working to improve the customer experience by introducing new advances and software capabilities. They are also very open to and welcome customer feedback and suggestions for improvement.
What problems is the product solving and how is that benefiting you?
We rely heavily on our members for valuable input which helps shape both our day-to-day business decisions and our long-term business strategies. At Jamieson, one of our corporate values is external focus, meaning that we put the needs of our customers and consumers at the forefront. By having a direct link to our consumers through our insights community, we are able to tailor our product offerings and programs to best meet their needs.
Recommendations to others considering the product:
I would highly recommend Vision Critical without hesitation to anyone considering an insights community.
Excellent service & community management
What do you like best about the product?
The Vision Critical team supports our community as if it were their own customers. The platform is built to be an extension of our brand and a collaborative way for our customers to engage and give us their feedback.
What do you dislike about the product?
The platform is undergoing some major upgrades now. The earlier platform has some usability issues. Hoping Sparq3 is more intuitive and faster to use.
What problems is the product solving and how is that benefiting you?
Our VC community allows us to connect with our customers and get feedback quickly and easily. With our community we can continually learn from and bring the voice of our customer into our business decisions.
Vision Critical Makes a Huge Impact on Our Business
What do you like best about the product?
Vision Critical provides us with a well-managed customer insight platform that has a huge impact on many of our business decisions, but that's only the beginning of what I like best about them. Their staff is friendly, responsive, and truly part of our team. They openly ask for customer input and feedback and are continuously working to improve and enhance the services and products they provide - all which help my team do our jobs better.
What do you dislike about the product?
Recently, a new update to the platform was made, which has been great for the most part. However, there were a few features from the old platform that I miss. The development team is very open to feedback though, so many of these features are being worked into the new platform.
What problems is the product solving and how is that benefiting you?
Vision Critical has helped us bring the voice of the customer into our business decisions - both for product development and marketing activities - and thus helping us improve our customer experience. We get feedback from our active customers that helps guide these decisions, and it has proved to be an exteremly valuable tool for us.
Recommendations to others considering the product:
I recommend Vision Critical - I'm not sure of any other company that provides the service they do to the extent that they do, and the customer service can't be beaten.
Top of top of the line when it comes to consumer insights
What do you like best about the product?
Flexible platform; fantastic client management; creative solutions
What do you dislike about the product?
Sometimes product upgrades can take a while
What problems is the product solving and how is that benefiting you?
Our insider community allows PBS to make key decisions, specifically focused on marketing and content (i.e., what types of shows work with our audience and on what nights; what types of storylines work and what don’t, do viewers like specific titles for a proposed show?). The key question for our marketing department is: what marketing messages and designs are most likely to drive viewing?
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