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Best Platform for Insight Communities!
What do you like best about the product?
SPARQ has undergone a great evolution. The new platform is user friendly and users don't require programming skills to use. The response memory gives users great targeting capabilities for sampling. This is a great platform if you're looking to manage your insight community internally. It also has the flexibility to allow you to create research studies that is not targeted to your insight community. Its discussion forum function allows for the qualitative insights without the steep costs of a focus group.
The support staff is the best I have experienced, and CSMs work with each client to achieve your research objectives.
The support staff is the best I have experienced, and CSMs work with each client to achieve your research objectives.
What do you dislike about the product?
The platform is not designed for advanced research methodologies such as MaxDiff, Conjoint, etc. In addition there were some great functionality in the older version of the software that was not included in the upgrade to SPARQ3. However, it seems that gradually some of these functionality will be introduced to the new software.
What problems is the product solving and how is that benefiting you?
The software is leveraged for product development from idea generation to product evaluation. It is used not only for our Insight Community but also for adhoc research studies.
Recommendations to others considering the product:
Determine your overall research program including the internal human resource available. To utilize this software to its fullest you will need staff that has some research experience and possess the ability to manage an Insight Community. If you have an immediate need for advanced research methods ask about the possibility of adding on Survey Gizmo.
Enterprise level Customer Intelligence
What do you like best about the product?
The ability to merge survey / insights data with information in our CRM is critical to get a full picture of what our customers are thinking. The employees at Vision Critical are super helpful and friendly to work with - very knowledgable about insights and community building.
What do you dislike about the product?
Took a little longer than expected to get one of our instances setup. Other than that, it's a great platform.
What problems is the product solving and how is that benefiting you?
While we had a decent amount of quantitative information on our customers, we found that we were lacking answers surrounding "why" customers were thinking certain things. Given the expense of launching new products and programs, having upfront insights from our top customers is critical. Vision Critical helps us get this.
A big win for our company, increasingly more impactful the more niche your consumer/stakeholder base
What do you like best about the product?
We love the ability to reach out to members of our community and receive feedback almost immediately. The fact that we can sub categorize our panel and that we have a variety of ways to reach and survey the members, provides us with a wealth of options we did not have before working with Vision Critical. The panel saves us weeks and provides us with the ability to support different business units with quick turnaround answers to the questions they might have when trying to make future business decisions.
What do you dislike about the product?
We wish the feedback process to keep the panel engaged and provide fun fast feedback and interesting info was a bit more automated or handled on the VC side. This may be an option we have not yet explored, it just becomes something we forgo due to our hectic daily schedules that require our time and resources elsewhere often. Though the panel has stayed robust and active even though we have not been as active and quick on the share back side. The panel provides a myriad of value options but you feel like you could never spend enough time to fully leverage it, which i guess is a bigger positive statement.
What problems is the product solving and how is that benefiting you?
From optimizing communication messages, to product design, product details, naming and feature measures, advertising campaign reviews, to one off executive questions we have been able to use the panel for a wide range of items and needs.
Cadillac Collective
What do you like best about the product?
The platform I find to be robust in terms of its capability to support multiple activities and rich media. I also like the suite of reports and the high level of customer care I receive.
What do you dislike about the product?
Not much to dislike. The homepage or portal was a past dislike and has now been improved with the launch of the member hub.
What problems is the product solving and how is that benefiting you?
We are trying to create deeper and lasting relationships with prospect and owners. Generate word of mouth and create evangelists for our brand.
Positive Experience with Vision Critical
What do you like best about the product?
- Dedicated and helpful customer experience team
- Continual improvements on the technical side
- Survey interface is intuitive
- New member hubs are an improvement
- Continual improvements on the technical side
- Survey interface is intuitive
- New member hubs are an improvement
What do you dislike about the product?
- Would appreciate new and better methods to grow engagement
- Better functionality around multiple markets/languages
- Better functionality around multiple markets/languages
What problems is the product solving and how is that benefiting you?
- Marketing/Promo testing and improvements based on customer feedback
- Sales support for major client deals
- Understanding user opinion on key products and properties
- Sales support for major client deals
- Understanding user opinion on key products and properties
Excellent Customer Service
What do you like best about the product?
My company has used Vision Critical for 4 years now and we definitely see the benefits of checking in on the opinions of our panel members. I am a new user and find that the customer service at Vision Critical is excellent. We have a great relationship with our Client Success Manager. Our company recently merged, which necessitated some structural changes in our panel, and she deftly guided us through the changes. From a programming perspective, the Chat function is extremely useful if I have a question – it quickly connects me to very helpful tech support people.
What do you dislike about the product?
As a new user, I find that some aspects of programming a survey seem more difficult to use than other providers I’ve seen, but I am sure that as I gain experience, this will become easier.
What problems is the product solving and how is that benefiting you?
We use the opinions and perceptions of our panel members in many aspects of our business. We gauge awareness of current programs, interest in potential new programs, and test marketing messaging. With relationship memory, we can pull in additional data and assess results across different segments of customers.
Recommendations to others considering the product:
I am new to both programming surveys and this software, and while the programming seems a little touchy to me, the excellent customer service helps me get the job done. The relationship memory aspect is a critical part of the package.
Great experience so far!
What do you like best about the product?
Can quickly turn around insights from initial question to recommendations and action for stakeholders in a matter of days. Having a direct line of communication with our clients that we can tap into regularly for feedback and new ideas, and enabling our team to conduct even more research than previously possible
What do you dislike about the product?
Not as advanced in terms of survey programming technology compared to other platforms
What problems is the product solving and how is that benefiting you?
We've seen results almost immediately after launching our community - from naming and messaging testing for upcoming launches, exploring new merchandise categories, prioritizing new feature development, recruiting for usability studies, collecting qualitative feedback on various aspects of our experience, and gaining a deeper understanding of our clients and their values. There has been no shortage of use cases for our community
2 Year User
What do you like best about the product?
Great support with live chat and tool is always evolving
What do you dislike about the product?
Simple features that should included, but process to implement is long.
What problems is the product solving and how is that benefiting you?
Concept validation
Pleased with Vision Critical, including their new product roadmap
What do you like best about the product?
Vision Critical has created a nice platform for managing and collecting insights from our panel of willing survey and forum participants; they've recently added much improved member-facing interfaces including better email automation and an improved participant portal. They provide good core data-gathering tools and seriously listen to and consider next gen ideas and suggestions.
What do you dislike about the product?
Their core report-writing capability is quick and easy to use. As someone who wants to brand reports and have the option of easily adding interpretation and recommendations to results (digital and hard copy) there isn't a perfect option yet. 'Stories' don't allow a real-time data update option or download to *.ppt or Excel. It is really easy to produce a link with just results or results with crosstabs.
What problems is the product solving and how is that benefiting you?
Fast insight from consumers. We can quickly bring the consumer to the decision-making table.
Recommendations to others considering the product:
Decide your most importan criteria: online community management, on-platform sophisticated analysis, easy reporting, quality of member-facing studies.
Invaluable resource and great support!
What do you like best about the product?
VC's Sparq survey tool is easy to use, and provides robust learning from our community.
What do you dislike about the product?
There is nothing I dislike. The tool is easy to use, and the team are very professional.
What problems is the product solving and how is that benefiting you?
VC's support team are knowledgeable and eager to help us get the most out of our community.
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