RudderStack
RudderstackReviews from AWS customer
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Reliable, developer-friendly CDP that integrates seamlessly into the modern data stack
What do you like best about the product?
RudderStack makes it easy to collect, transform, and route event data to downstream tools like Snowflake, Klaviyo etc. Its warehouse-first approach aligns well with modern data workflows, and the open-source flexibility is great for teams that want more control. We’ve used it to unify customer behavior data across web and mobile into our analytics layer with minimal latency and strong governance.
What do you dislike about the product?
Setup can also be tricky without solid engineering resources on hand
What problems is the product solving and how is that benefiting you?
We’re using RudderStack primarily for website event tracking. It helps us centralize and route user interaction data to downstream tools like our data warehouse and analytics platforms. This setup gives us reliable, real-time visibility into on-site behavior without having to manage multiple custom tracking scripts, which improves data consistency and saves engineering time.
Smooth migration from Segment
What do you like best about the product?
Rudderstack does everything we need from a CDP while also utilising the investments we have made in our data platform. It's effectively the best of both worlds, end-to-end data collection, governance, and activation while being lightweight, flexible, and not over engineered. The migration was smooth and the UI is intuitive. We have also had a great experience working with the team and they deliver on their roadmap.
What do you dislike about the product?
Some of the initial Profiles and rETL setup was a bit fiddly but progress on the roadmap has resolved a lot of these pain points since we onboarded. We would still like even greater observability of data flowing through the pipes but that is also supposed to be coming soon.
What problems is the product solving and how is that benefiting you?
Rudderstack allows us to collect, govern, unify, and activate our user and customer data for a use cases covering omnichannel marketing and personalisation. Due to it's architecture we are able to do this more cheaply and efficiently than we previously experience when using a packaged CDP. The tool's ease of use allows us to bring data to business problems, often without the need for data engineering involvement.
Rudderstack as breakthrough for Data Tracking
What do you like best about the product?
What I like the most about Rudderstack is the simplicity with which different platforms can be connected, and the fact that an individual payload can be transformed on the fly and send to a wide range of destinations, including webhooks
What do you dislike about the product?
The User Interface is a bit confusing, especially when having a lot of source systems and/or destinations.
What problems is the product solving and how is that benefiting you?
Different destinations require different Payload schemas. With Rudderstack you can take the same source payload and modify it as you need
Great tool for event tracking
What do you like best about the product?
I really like RudderStack for several reasons. It’s cost-effective and incredibly easy to set up both sources and destinations once you get used to it. The built-in transformations are helpful, but the real power lies in the custom transformations—you can write your own logic in JavaScript or Python, giving you a high degree of flexibility to handle complex use cases. It also supports connectors for most of the tools we use, which makes integration seamless. Above all, the support team is outstanding—they’ve been consistently responsive and helpful whenever we’ve encountered issues.
What do you dislike about the product?
While RudderStack offers solid documentation, it can still take some time to figure out how to set up new sources, destinations, or transformations. Short instructional videos or quick-start walkthroughs would make the onboarding process much smoother, especially for new users. Additionally, while the platform is very developer-friendly—which is great—it can feel a bit overwhelming for users with less technical experience. A more guided UI or simplified setup paths could help make it more accessible to a broader audience.
What problems is the product solving and how is that benefiting you?
Helps us with processing events from various tools.
Solid, developer-friendly platform
What do you like best about the product?
RudderStack simply works. Its standard API made the switch from our previous provider painless, and the wide range of integrations covers all our current use cases. Advanced features—models, reverse ETL, and real-time transformations—give us ample flexibility, and technical support has been consistently responsive and effective.
What do you dislike about the product?
Non-technical (accounting / billing) support has been noticeably slower and less efficient.
What problems is the product solving and how is that benefiting you?
Centralizing all our analytics events flow into a single place.
Rudderstack is helping my company to implement great data solutions
What do you like best about the product?
Rudderstack tools make the life of the data engineers easier within its implementation and integration use cases. The customer support is also great. We use it on a daily basis
What do you dislike about the product?
Some tools don't have the option to customize 100% the functions yet
What problems is the product solving and how is that benefiting you?
Data Extraction from websites to a data warehouse and Customer Data Platform services within Profile Builder
Amazing Data Governance and rETL capabilities
What do you like best about the product?
They excel at making CDIs powerful and developer friendly and enable easy event tracking, unification, and activation. We also need the GDPR, and compliant solutions they offer.
What do you dislike about the product?
I do not have any cons - RudderStack gives us exactly what we need to do business. They require an initial setup but that’s what makes the tool powerful. It’s built for teams that value owning their data and pipelines end to end
What problems is the product solving and how is that benefiting you?
Our data is unified, and they allow easy event streaming across all of our tools. We had a previous solution in place and saved a large cost by migrating, and now we’re actually able to use all of the data we unify.
Unlocking Insights with RudderStack
What do you like best about the product?
RudderStack allows business to easily integrate and manage customer data across multiple platforms,It empowers organizations to make data-driven decisions effectively.Rudderstack is designed to be highly adaptable.It enables real-time data processing allowing business to respond quickly to customer interactions and behaviour,RudderStack is built to scale with organizations accommodating increased data volume and complexity without sacrificing performance.
What do you dislike about the product?
New users may face a steep learning curve when first using the platform,For larger organizations or those needing extensive feautres the pricing model can become a concern,users have reported challenges with performance while handling very high volumes of data.
What problems is the product solving and how is that benefiting you?
RudderStack centralizes data collection,allowing business to unify customer interactions from various sources from single view.It offers greater flexiablity and control,allowing organizations to avoid dependency on a single vendor and adapt their data strategies as needed.
A Key Asset In Our MarTech Process
What do you like best about the product?
Its data warehouse first focus is a game changer. The low-friction data ingress and egress warehouse within a single tool reduces our maintenance overhead and provides more actionable data. Furthermore, the fantastic support from RudderStack's team has been instrumental in ensuring a smooth and productive integration process at various phases of our technology journey. Their responsiveness and expertise have consistently exceeded our expectations.
What do you dislike about the product?
Permissions management in RudderStack leaves a bit to be desired. RBAC is nearly non-existant.
What problems is the product solving and how is that benefiting you?
Low friction data warehouse ingress and egress for better decision making and customer acquisition, engagement, and retention. We spend less time moving data between platforms.
A snappy, comprehensive package with excellent customer support
What do you like best about the product?
It is easy to setup and integrates directly into our data warehouse, while maintaining full ownership of our data.
Support is excellent, each client has their own dedicated team who are quick to respond to any queries, often within 24 hours, despite our timezone differences. The team is extremely professional and patient when it comes to trobuleshooting issues and will not hestiate to jump on a call where necessary.
Support is excellent, each client has their own dedicated team who are quick to respond to any queries, often within 24 hours, despite our timezone differences. The team is extremely professional and patient when it comes to trobuleshooting issues and will not hestiate to jump on a call where necessary.
What do you dislike about the product?
Documentation of features can be improved, lack of automated alerts if any pieplines are down or encountering an error.
Troubleshooting for Profiles can also be challenging due to basic error handling - the same error code can be thrown for different issues though it's understandable as it is a relatively new service.
Troubleshooting for Profiles can also be challenging due to basic error handling - the same error code can be thrown for different issues though it's understandable as it is a relatively new service.
What problems is the product solving and how is that benefiting you?
Integrating and unifying diverse data sources to create a comprehensive view of each customer. We are better equipped to personalize the web experiences for each of our customers and create relevant, high value segments for our various teams to tap into and develop initiatives for.
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