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Mixpanel

Mixpanel

Reviews from AWS customer

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External reviews

1,209 reviews
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External reviews are not included in the AWS star rating for the product.


    Geetansh M.

Great for understanding Flow of you app and managing user profiles of customers

  • December 17, 2020
  • Review provided by G2

What do you like best about the product?
The best thing I like is the level of customisation allowed when setting up the events. The events along with user profiles and user custom parameters allows you to make in depth funnels and then use these to build marketing automation.
What do you dislike about the product?
The limited messaging capabilities build on the platform. You can integrate with Braze or Airship but it would have been better if more marketing communication tools were build inhouse
What problems is the product solving and how is that benefiting you?
We use mixpanel to analyse the user journey and funnels of our app, which allows us to identify the drop off points. We then work to improve those journeys and use these segments or cohorts of users created to engage more by sending notifications and email
Recommendations to others considering the product:
Good tool to have if you set up your events in the correct / optimised manner


    Computer & Network Security

Best tool for tracking and segmentation

  • December 17, 2020
  • Review provided by G2

What do you like best about the product?
Best thing is you simply create segment and automate campaigns. It also help to analyze user interactions with your app and website. You can create Flows and get Insights instantly. Also with the help of flows you can easily create Dashboards to review Live streaming of your Events.
What do you dislike about the product?
Not really, all good except pricing is high
What problems is the product solving and how is that benefiting you?
Email campaigning made easy. Customer interaction with software.
Recommendations to others considering the product:
If you wanted to know your app quality with the help of user interactions then this tools is must. Also on the basis of different user experiences you can segment them and start campaigns.


    Hernan B.

LOVE REALL LOVE MIX PANEL!!!!

  • December 17, 2020
  • Review provided by G2

What do you like best about the product?
Any serious team looking to understand they metrics and performance and build quality product MUST have mixpanel! Love everything about it.
What do you dislike about the product?
Biggest issue for us so far :

> When we send a message (push notification) to our user base there's no option to fragment the push within a time frame, for instance, if you send a message to 100k users ALL of them receive them at the same moment which causes stress to the servers, I'd like to see an option where we can set it be sent within a time frame, let's say 60 minutes, so we would send 1666 push per minute instead of 100k in 1 minutes.

We had this issue and we ended up writing code on our end to solve for the issue, I'm sure other MixPanel users would appreciate it too.

Thanks!
What problems is the product solving and how is that benefiting you?
Understanding better aha moments.
Finding bugs
Finding retention loops
etc.
Recommendations to others considering the product:
Don't waist more time, do it now :)


and

Mix panel really pays off if you take the time to track your events, so do really make this as your habit and make sure every screen , flow, user property is always set up, the data has to be sent to Mixpanel so you can understand make the most of it.


    Information Technology and Services

Powerful Tool

  • December 17, 2020
  • Review provided by G2

What do you like best about the product?
Mixpanel is incredibly powerful once you have integrated it. We use it daily to monitor KPIs, measure the impact of specific events, and identify customer segments. This tool has given us a unique insight into our customers' behavior beyond what we have been able to analyze with other tools. Not only can we monitor key metrics, but we can create cohorts from those reports and dig into the user data to find trends.
I love that they send clear explanations of new features with each update so we can stay on top of the features of this powerful tool.
What do you dislike about the product?
Support can take a few days to respond. They are incredibly helpful once they get back to you but the delay can be frustrating. Mixpanel is also sunsetting their messaging feature at the end of this year so we are forced to transition to another tool that integrates with them.
What problems is the product solving and how is that benefiting you?
We use Mixpanel to track all our customer-based data. This measures everything from our high-level KPIs to nitty gritty QA monitoring or funnels. It is integrated with our CRM and support center so we can stay on top of user activity.


    Financial Services

A robust solution for tracking and analytics

  • December 17, 2020
  • Review provided by G2

What do you like best about the product?
Easy to use tools like Flows, Funnels, and Cohorts that help anyone learn the story of the data quickly.
What do you dislike about the product?
We have been running into issues of event/data loss due to ad blockers
What problems is the product solving and how is that benefiting you?
We're creating a more user-friendly platform to help our users eliminate their student debt!


    Sam M.

Must-Have product analytics tool for any business!

  • December 17, 2020
  • Review provided by G2

What do you like best about the product?
Mixpanel gives the complete picture in your product. Brilliant for product owners, marketing folks, data analysts etc. It's a must-have if your building your product analytics stack.
What do you dislike about the product?
The pricing can be better suited for startups! It's a bit too expensive for early-stage companies.
What problems is the product solving and how is that benefiting you?
Product analytics, user journeys, funnels, flows. Overall analytics!


    Allie B.

Great for keeping a pulse on accounts.

  • December 17, 2020
  • Review provided by G2

What do you like best about the product?
It allows you to create custom dashboards to monitor your accounts. I like that you can change the view of the graphs so it can be easier to digest on a visual level. I also like that you can create different reports for different events.
What do you dislike about the product?
Would like to see a breakdown of user-level from a team perspective to easily find out what users are using which events most. Not easy to find out information if needed.
What problems is the product solving and how is that benefiting you?
Customer health, where drop-off occurs, how to flag this before it's too late.
Recommendations to others considering the product:
In platform chat system to questions - Find it long before getting a response on questions.


    Akhil J.

Amazing for analysis!

  • December 17, 2020
  • Review provided by G2

What do you like best about the product?
Simple, efficient, and really fun to use.
What do you dislike about the product?
The updates might take some time to reflect on certain occasions.
What problems is the product solving and how is that benefiting you?
Analyzing user behavior for our product.


    Computer Software

Excellent suite of analysis tools, with new features coming every month

  • December 17, 2020
  • Review provided by G2

What do you like best about the product?
Mixpanel makes creating and analysing funnel reports with branching paths easy
What do you dislike about the product?
Flows reports are still in their infancy - I can't hold an event property constant throughout the flow
What problems is the product solving and how is that benefiting you?
Being able to visualise user behaviour on our app.


    Adil E.

A very good analytical tools even for small businesses

  • December 15, 2020
  • Review provided by G2

What do you like best about the product?
- First, the affordable pricing. Every other tools with the same features and quality are more expensive.

- The fact that in can be used to analyse almost everything in the application. You just need to track the right things to make the best analysis

- Very powerful queries and events organisations, so you can filter/find all the captured data.

- As we have the application deployed in multiple supports (Web, App stores...) we need to understand our users flow. Mixpanel is capable of identifying a user in different platforms and regroup all his events in a flow.

- Experiments analysis is a very special feature that we love. You can compare two versions of your app to see how they performs against each others for your KPIs

- Custom dashboards so every team have there own KPIs shown in a separate dashboard.
What do you dislike about the product?
- The curve of learning is really difficult. You have to practice a lot to understand how to capture all the good insights from it.

- The messaging part needs some enhancement so it's possible to make complex scenarios based on users event. I know that messaging is not the core feature Mixpanel (Analysis is) but if you propose it, make it great :)

- It can be overwhelming to track everything in the app. Especially if your app change quite often.
What problems is the product solving and how is that benefiting you?
Enhancing our AAARR funnel. Mainly acquisition through Onboarding, conversion and retention.