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Mixpanel

Mixpanel

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1,211 reviews
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    Marcin C.

A very extensive and fast program

  • May 06, 2021
  • Review provided by G2

What do you like best about the product?
I like the multitude of different options for presenting statistics and the ability to create several different dashboards. I like the feature to add multiple stats to one report, and then multiple reports to a dashboard. It can speed up work and make stats more readable. I also like the feature to customise the dashboards whatever you like, for example, different time intervals and the ability to change the size of the reports, so it's better readable and it can contain more different situations and stats. The feature of profile analysis is also very good. I can get information about the users, with a few simple cilcks.
What do you dislike about the product?
I don't like the stat loading times the most. Sometimes they load very quickly and sometimes you have to wait a long time. It will be great to see a mobile app or mobile version of the website. I would like to check my stats when on the go, or when I don't have a computer with me.
What problems is the product solving and how is that benefiting you?
Thanks to mixpanel, I can find out what functions of my application people use most often, which allows me to focus on improving the functions that users use. With help of the stats of certain user, which doesn't use my program much, I can ask an opinion about my program, so I can know, what must be upgraded or improved.
Recommendations to others considering the product:
You won't find a better stats tool anywhere!


    Andrei V.

Well built tool that makes looking at data a beautiful experience

  • May 06, 2021
  • Review provided by G2

What do you like best about the product?
The ease of use, the look and feel, and how well it works. Rarely do you get to use a tool that does its job and is also a delight to use.
What do you dislike about the product?
There were some limits on pricing tiers, but I understand that it has changed.
What problems is the product solving and how is that benefiting you?
Looking at how users go through different use cases, compare results with past periods. Having insights into what users are doing is like having a big spotlight on where we should improve.


    Computer Software

The best product analytics tool on the market and it's not even close

  • May 05, 2021
  • Review provided by G2

What do you like best about the product?
Easy to set up, excellent UX, and highly customizable. It covers everything I can think of.
What do you dislike about the product?
I honestly can't think of anything. Continue to improve cohorts and retention.
What problems is the product solving and how is that benefiting you?
I have x-ray vision into my company and how it's performing. Specifically, all the leading indicators to revenue.


    Raaj A.

The perfect analytics tool once you take time to get the hang of it

  • May 05, 2021
  • Review provided by G2

What do you like best about the product?
It provides very simple / straightforward API integration. I was originally worried about latency when firing events but it's actually that fast and simple
What do you dislike about the product?
The dashboard UI can be quite confusing. Takes a while to find certain things, and the design is unconventional.
What problems is the product solving and how is that benefiting you?
We use Mixpanel to gain insights on what features in our app users like the most. This allows us to know where to improve and where not to worry about improving just yet
Recommendations to others considering the product:
1. Go for it!


    Internet

So simple, they continuously improve UX and add abilities

  • April 30, 2021
  • Review provided by G2

What do you like best about the product?
It's very intuitive and anyone can understand how to use it without much guidance from the docs. It's a really easy tool.
What do you dislike about the product?
With a lot of data it does get complicated to understand what's going on (a lot of lines in the graph) and I believe they should simplify it.
What problems is the product solving and how is that benefiting you?
Trying to understand the usesage of a feature we released, conversion rate, impact of new features on conversion of old features, etc
Recommendations to others considering the product:
Make sure to keep your lexicon organized


    Computer Software

Mixpanel makes a lot of insights quick, easy and powerful.

  • April 29, 2021
  • Review provided by G2

What do you like best about the product?
Mixpanel excels at quickly generating insights, and building simple graphs quickly.
What do you dislike about the product?
There's not a whole lot of control over visualisations, colours and presentation as in other tools.
What problems is the product solving and how is that benefiting you?
Understanding our product feature usage
Recommendations to others considering the product:
Use this as a general tool to find insights, but don't rely on this to replace visualisation and dashboarding tools, the features are not as powerful as a tool such as Tableau


    Aline B.

Great analytics tool to mobile and web based apps

  • April 29, 2021
  • Review provided by G2

What do you like best about the product?
Mixpanel helps us to know our website visitors and this information is useful for us to improve our website as per visitors' behavior.
We can track all the user's actions or events and analyze their journey from start to end. Also, the report is simple to visualize and process. Flow and funnel are the key feature of Mixpanel to better understand customers and allowing us to make better decisions for the product.
You need to have a good understanding of what needs to be analyzed and I love that because you need to think a lot about the productyou are building and what it means for users and for the team.
What do you dislike about the product?
I would say the price and the fact that is a bit overwhelming when you start working with it, but I haven't had any other issues with Mixpanel itself.
I also wish there was a better user guide or a step-by -step on how to configure it so we wouldn't spend so much time on the setup phase.
I would love to see more tools that predict user's behavior or that can give you an idea of where the user is pointing at or intending to do.
What problems is the product solving and how is that benefiting you?
Understanding the user journey from beginning to end and where we have bottlenecks on the acquisition funnel. Improve business process agility and decision making. Check metrics based on cohort.
Recommendations to others considering the product:
I totally recommend Mixpanel. Once you get over the onboarding phase, it provides meaningful insights about your product and how you can track your user's behaviors


    Paul D.

Almost perfect to track usage on mobile apps

  • April 29, 2021
  • Review provided by G2

What do you like best about the product?
The dashboard is spotless. The reports are easy to configure.
What do you dislike about the product?
Custom formulas are not easy to configure.
What problems is the product solving and how is that benefiting you?
I can now track my app usage and upgrade my UX with the retrieved data.


    Verified User in Education Management

I have learned so much about my customers!

  • April 29, 2021
  • Review provided by G2

What do you like best about the product?
I mainly use the Insights reports to track how users are using the platform. I love that I can create custom reports and share them with my team. I also the variety of ways I can break down a report. This feature enables me to show more specific data by individual users! Mixpanel makes it easy to download reports to share with clients!
What do you dislike about the product?
I wish that I could download a full PDF of my reports to share pie charts and bar charts in color with my clients! Right now, anything that overfills a page will not be included in the PDF download and the CSV download isn't as clear of a report!
What problems is the product solving and how is that benefiting you?
Before Mixpanel, the customers in our large purchase orders couldn't see how their users were using the platform. With Mixpanel I can share an array of ways each individual has found our platform useful! This helps us over time with churn and customer satisfaction.


    Sam E.

Fantastic tool for visualising user data

  • April 27, 2021
  • Review provided by G2

What do you like best about the product?
Clean design which makes it easy for me to understand my data. I love the ability to quickly adjust my breakdown analysis within the Insights tool. Having been a user for a couple of years I have seen how much Mixpanel has invested in their website UI/UX. The tools are now a lot clearer to use, in particular I like the fact I do not need to have a background in analytics to understand my data. I can easily share a visual graphic of a particular report and this helps the team make informed decisions. Equally I can export the data as a .csv when I need to share a deeper database of information with analyst colleagues.
I am now starting to explore the Flows and Funnels tools and these are already a lot easier to understand and work with since recent improvements to the graphics used.
What do you dislike about the product?
Currently dashboards can only handle simple charts which limits the ability to have a quick overview of my saved reports. I particularly like using the feature for new product releases so having all this data to hand would be useful. In addition it would be nice if the dashboard email reports could handle more reports, it is currently limited and this means I cannot share the full information with my non-Mixpanel user colleagues. Whilst a dislike, I think this will be a feature they will work to improve further in the future.
What problems is the product solving and how is that benefiting you?
I use Mixpanel to review my product feature performance and tweak the roadmap based on actual user behavior within the applications we build. Once we invested in high quality mixpanel properties within our software the Mixpanel tools became incredibly powerful and relevant to my work. For example, the ability to review historical data from how users behaved last year vs. this year is invaluable for measuring seasonal trends and performance.

The limitations are really only with the user as to how far they are willing to invest in the tool as part of their business workflow.
Recommendations to others considering the product:
If you value your user experience and want to learn more about how your users behave in the applications you build, I would recommend Mixpanel. Once you have set up the Mixpanel events and properties within your software code, you can quickly begin to build a picture of what matters to your users.
You do not need to be an expert in analytics to find value in the tool. For the more advanced features, they have comprehensive support documentation.