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Mixpanel

Mixpanel

Reviews from AWS customer

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External reviews

1,212 reviews
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External reviews are not included in the AWS star rating for the product.


    Online Media

Support for DBA queries

  • October 22, 2021
  • Review provided by G2

What do you like best about the product?
We use MixPanel extensively, and as QA I find it so useful to be able to determine the picture of our customers, their profile, their activity. This helps me determine where to test, and also to determine the impact of any field issues we find (i.e., how many it impacts)
What do you dislike about the product?
That the data is obfuscated behind views. The views are extremely handy for getting to some very useful views quickly, but once one wants to go a step deeper, one is blocked. I would love to be able to construct DBA style queries against the data to dig deeper
What problems is the product solving and how is that benefiting you?
Determining impact of field issues
Prioritizing bugs and issues
Recommendations to others considering the product:
Industry standard for collecting product metrics


    E-Learning

I have been using it for 2 months now and found it useful to make data based product decisions

  • October 22, 2021
  • Review provided by G2

What do you like best about the product?
I like the flows feature in Mixpanel. I can now easily track where the users are dropping off the most and improve the userflow.
What do you dislike about the product?
I need to click on the Save button in the dashboard every time there is some change. I often forget to click, and all my changes are lost.
What problems is the product solving and how is that benefiting you?
I regularly conduct marketing experiments across various marketing channels and optimize for the conversions using funnels.


    Information Technology and Services

Best analytics tool when you just starting

  • October 22, 2021
  • Review provided by G2

What do you like best about the product?
The sophistication of the tool and ability to dig deep
What do you dislike about the product?
configuration without knowing to code is a limitation
What problems is the product solving and how is that benefiting you?
Learning about our conversion rates and traffic broken down by sources


    Computer Software

Track your events easily with MixPanel

  • October 22, 2021
  • Review provided by G2

What do you like best about the product?
I like that it has various types of charts, but especially Flows and Funnels.
What do you dislike about the product?
Sometimes we do not know what entity we are working with and create new calculated fields.
What problems is the product solving and how is that benefiting you?
Business analytics. With the funnels and flows charts we can better understand our customers' behavior.


    Financial Services

Data segregation at its finest

  • October 21, 2021
  • Review provided by G2

What do you like best about the product?
Cohorts. They're the best way to find out what's the problem with your users.
What do you dislike about the product?
I think the only downside is that it isn't intuitive enough. Like, I struggled to understand some concepts until I deep dived into the website to find a solution
What problems is the product solving and how is that benefiting you?
It is helping us determine the root cause of some problems within our app.


    Chris A.

The source of truth for our data

  • October 21, 2021
  • Review provided by G2

What do you like best about the product?
- Super easy for users of all skill levels to get answers to questions
- Product has expanded in recent years to be a lot more intuitive and include increased data tools
- Dashboards keep us up to date on everything we need to know
What do you dislike about the product?
- Mixpanel originally had messaging capabilities that they are removing. It's sad to see them go
- Their SDK seems to occasionally have weird issues that have been hard to debug. Rare, but time consuming
What problems is the product solving and how is that benefiting you?
We needed a source for all our our analytics with a low barrier to entry for users without an analytics background. Mixpanel fit the bill


    Marketing and Advertising

One of the best in its class

  • October 21, 2021
  • Review provided by G2

What do you like best about the product?
Great options for slicing your data, never felt that it was slow to process any query you throw at it. Provides valuable insights into your customer's behavior (provided you set up the data collection right). Also an excellent tool for tracking your business KPIs. Good customer support, responds quickly to any queries.
What do you dislike about the product?
Correct set up might be tricky, takes time to start getting good quality data. Strogly suggest to read all manuals/knowledge base carefully before implementing integration. However, it's not Mixpanel's problem, but it wa possibly a problem with our specific implementation.
What problems is the product solving and how is that benefiting you?
Tracking user behavior and team/company-wide KPIs. Most of development/business decisions are based on data from Mixpanel


    Victor B.

Mixpanel is a great tool for many pre-determined product analysis, however it lacks customization.

  • October 19, 2021
  • Review provided by G2

What do you like best about the product?
I like how easy and fast I can make many classical product analyses. Adding filters and breakdowns to generate insights quickly within specific segments/cohorts on my users
What do you dislike about the product?
It is not so easy to view data in my own way. I may want to add more columns to an "insights" analysis or aggregate in different ways that Mixpanel does not allow me to. A good benchmark for this solution is Google's Looker, which basically allows you to edit columns and lines with different aggregations
What problems is the product solving and how is that benefiting you?
I am constantly analyzing user data to make decisions on what features to build and how to build them. I have been able to find a lot of different trends and insights mainly describing what characteristics differ from groups with high vs low engagement


    Pratik V.

Mixpanel Review

  • October 19, 2021
  • Review provided by G2

What do you like best about the product?
Ability to visualise insights using funnels
What do you dislike about the product?
Unable to use cohorts without being a premium member
What problems is the product solving and how is that benefiting you?
Finding out drop-offs in a process, we have reduced the number of steps for a process based on Mixpanel insights
Recommendations to others considering the product:
It could be a great tool for early-stage startups to look at crucial analytics and understand user behaviours since the product inception.


    Ignasi P.

One of the best analytic tools

  • October 15, 2021
  • Review provided by G2

What do you like best about the product?
Event Tracking
Cohort analysis
Purchase funnels
What do you dislike about the product?
Nothing relevant to have a dislike about them
What problems is the product solving and how is that benefiting you?
Funnel conversions analysis and cohort analysis
Recommendations to others considering the product:
One of the most comprehensive tools for app analytics specially on the purchase side