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Mixpanel

Mixpanel

Reviews from AWS customer

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External reviews

1,212 reviews
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External reviews are not included in the AWS star rating for the product.


    Tyrone G.

A new look at data.

  • December 02, 2021
  • Review provided by G2

What do you like best about the product?
I like that it allows you to be able to tell a story about users interacting with digital products. It is the perfect tool to use so that you know exaclty what consumers are into and which tools they are not.
What do you dislike about the product?
I do think that it could be a little bit more user friendly. Don't get me wrong it is a great tool but think there should be a littlebit of clean up on some of the dashboards.
What problems is the product solving and how is that benefiting you?
We can look at what works with our consumers and how they use some of our educational tools. It helps us narrow down what works for our students and what doesn't work.


    Eduardo D.

Mixpanel is an easy-to-use tool for product analytics

  • December 02, 2021
  • Review provided by G2

What do you like best about the product?
I like Mixpanel's diverse array of resources, such as funnels and flows. A complete and thorough documentation of all its resources would be great for a beginner business intelligence analyst, like me.
What do you dislike about the product?
I dislike the fact that there are few resources online for Mixpanel. Other tools, such as Tableau, are widely used and content creators frequently put out videos or documents; however, since Mixpanel has a smaller user base, there are not enough resources out there.
What problems is the product solving and how is that benefiting you?
I often interact with the product management team while being part of the data team at my company. I sometimes do funnels for the marketing team, and I have realized that Mixpanel offers a better interface than its competitors for product marketing.
Recommendations to others considering the product:
I recommend that, if others are considering Mixpanel, they should start by taking an online course taking them through the interface.


    Food & Beverages

Easy to understand

  • December 01, 2021
  • Review provided by G2

What do you like best about the product?
Presentation is very unique there are many for analyse the date Graphs and charts
What do you dislike about the product?
Accuracy of the data and downloading option
What problems is the product solving and how is that benefiting you?
Visibility day on day business


    Jason M.

Data that is centralized according to the objective

  • December 01, 2021
  • Review provided by G2

What do you like best about the product?
The way I can decentralize a lot of data is unique and very impressive; it is interesting to sustain the best performance and apply an excellent level of functioning of data processes of a conglomerate or individually. Mixpanel pleases me because it involves big changes in reporting.
What do you dislike about the product?
No negative aspect contains Mixpanel; I hope to continue enjoying the software at this significant level.
What problems is the product solving and how is that benefiting you?
Mixpanel solves multiple aspects and developments of each of the analysis, projection, and molding of data. It is highly robust and efficient; we can contribute to the corporate research of customer profiles or data collected from previous years. It is always necessary the presence of Mixpanel in the organization.
Recommendations to others considering the product:
I recommend it because I liked being one of the people who have the data encrypted but constantly analyzed; the software is secure and has influenced the distribution of processes.


    Computer Software

Best platform to measure product usuage

  • December 01, 2021
  • Review provided by G2

What do you like best about the product?
I am able to see how users are using our product every day. We are able to set up specific events and see how many times are users using those.
What do you dislike about the product?
At times take a little time to set up the product from the scratch.
What problems is the product solving and how is that benefiting you?
Measure product usage from different cohorts.
Recommendations to others considering the product:
Know what do you want to measure and then implement.


    Rokas L.

Great tool to visualise data and find meaningful insights

  • November 30, 2021
  • Review provided by G2

What do you like best about the product?
It's incredibly intuitive and easy to use; with a little bit of tech assistance, it's also very customizable. Even for non-data-trained people, it can become a simple tool for exploration, data analysis, AB experiments, and much more.
What do you dislike about the product?
The colour scheme is sometimes quite confusing, especially if you are in the same dashboard and have different kinds of reports about the same topic - Mixpanel automatically assigns a color and does not let you change, which can confuse you at first glance.
What problems is the product solving and how is that benefiting you?
- AB testing visualization and stakeholder communication
- Going deeper into data available and slicing it to find user problems
- Regular monitoring of business and product health


    Logistics and Supply Chain

Intuitive Analytics platform

  • November 26, 2021
  • Review provided by G2

What do you like best about the product?
I like how easy it is to learn how to use the platform. Even for non-tech savvy folks, they got onboarded and got productive quickly. This is partly due to the excellent onboarding tour that Mixpanel has, coupled with its intuitive and easy-to-use interface.
What do you dislike about the product?
For power users, the level of precision that Mixpanel offers can be improved. Also, seeing that it's still a startup, the maturity of their developer tools are not quite on par with other tools yet. But I have faith that they will continue growing :).
What problems is the product solving and how is that benefiting you?
We are looking for a tool to reliably track user metrics such as daily visits, churns, conversion rates. We also wanted to slice and dice the data and have a dashboard to display essential metrics. Mixpanel has done an excellent job for that and more.


    Food & Beverages

The best analytics tool I've worked with!

  • November 24, 2021
  • Review provided by G2

What do you like best about the product?
Mixpanel is the easiest analytics tool I've worked with. I feel like I can always translate my thoughts to the right query that will lead to the most relevant chart.
What do you dislike about the product?
When it comes to merging events and properties, the UI and functionality could use an update.
What problems is the product solving and how is that benefiting you?
It is not about problem-solving for me, it is about turning assumptions to conclusions. Taking the right course of action thanks to solid facts


    Financial Services

It's been great to look at data, gather insights and tell stories about features to non-tech users.

  • November 23, 2021
  • Review provided by G2

What do you like best about the product?
- Dynamically being able to change data
- Flows is a GREAT feature
- The ability to tell stories using data to educate non-tech users.

Haven't used any competing tools, so I'm not too sure.
What do you dislike about the product?
- Cohorts are sometimes not intuitive.
- The ability to hide certain funnel steps would be great. Currently, I have to first delete and then re-add any steps I want.
- User cohorts aren't always intuitive. Sometimes, cohorts aren't available and I don't know why.
- An 'OR' function on funnels would be great. If I could build funnels that start at step A OR step B and compare conversions, it would be very useful.
What problems is the product solving and how is that benefiting you?
- Understanding how features perform
- Understanding user behaviour
- Figuring out how events are configured in app
- Figuring out which problems to solve


    Cristiano A.

Mixpanel - What would I be without this tool?

  • November 22, 2021
  • Review provided by G2

What do you like best about the product?
Filters are the most powerful tool I've seen in years. With this tool I can filter the customers who access parts of the system with email and split by weeks and with that I invite them for hypothesis validation interviews, exploratory researches and much more.
What do you dislike about the product?
The part that bothers me the most in Mixpanel is when I finish a filter, in the list I can't copy any information, I need to select a user and then yes, copy the data I need, if this were done without having to select a contact, it would be incredible.
What problems is the product solving and how is that benefiting you?
When creating custom filters or performing filters in different moments of my work, I have everything on hand to find clients who use certain parts of the system and with that I can call them for research. I work as a Product Designer and I need these filters to make my job easier.
Recommendations to others considering the product:
It is important to take courses and understand the powerful tool that Mixpanel is and what it can provide you