Mixpanel
MixpanelReviews from AWS customer
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Best-in-class mobile measurement partner
What do you like best about the product?
The robustness of the platform is simply unmatched, as is the data accuracy and precision (we know this as we cross-check many data points with other solutions).
What do you dislike about the product?
Given the technical robustness of the platform, there is quite a ramp-up period. While the support team is relatively responsive, it will take some time to bring everything up to speed.
What problems is the product solving and how is that benefiting you?
Developing a precise understanding of in-app user behaviors and solidifying our understanding of our power users/target demographics. We have realized both financial and performance gains through this.
Amazing visual report
What do you like best about the product?
First, I love your documentations. As an Engineer, your documentations are clear and rich, which helps me a lot.
Second, your insights report is totally what our team wants. It's clear and beautiful.
Third, the "Users" feature saves a lot of our time to manage the user properties. We can easily view users' details on the "Users" page.
Last, you have "Dark Mode," the best part. If you have "Dark Mode," you get five stars review from me.
Second, your insights report is totally what our team wants. It's clear and beautiful.
Third, the "Users" feature saves a lot of our time to manage the user properties. We can easily view users' details on the "Users" page.
Last, you have "Dark Mode," the best part. If you have "Dark Mode," you get five stars review from me.
What do you dislike about the product?
I can't change the heigh of widget in dashboard. Somtimes, there are too much data in a widget, so I want to change the widget's heigh, but I can't.
I will be better if I can change the widget's heigh.
I will be better if I can change the widget's heigh.
What problems is the product solving and how is that benefiting you?
I want to track how users use our UI and feature. Then we can make a better improvement on the next release.
Mixpanel is our lens into product performance
What do you like best about the product?
The events and properties concept is easy for our teams to understand and explain to anyone new to Mixpanel.
Our engineering teams do not find it laborious to add event tracking snippets and find the SDKs easy to use. It is simple for them to instrument features as part of the delivery process, making it easy to adopt.
Our product, marketing, and leadership teams get a lens into product performance and user behavior that leads to significantly better decision making, better prioritization and more empathy for the user.
The web interface for reports and dashboards is simple and has all the tools. Retention and correlation insights make answering what matters for users and the business simple.
Our engineering teams do not find it laborious to add event tracking snippets and find the SDKs easy to use. It is simple for them to instrument features as part of the delivery process, making it easy to adopt.
Our product, marketing, and leadership teams get a lens into product performance and user behavior that leads to significantly better decision making, better prioritization and more empathy for the user.
The web interface for reports and dashboards is simple and has all the tools. Retention and correlation insights make answering what matters for users and the business simple.
What do you dislike about the product?
The mobile app is just for glancing at what is happening it's not really a tool, but that's ok - it's really a desktop product.
I wish correlation were not an enterprise-grade feature - I see what you did there :)
I wish correlation were not an enterprise-grade feature - I see what you did there :)
What problems is the product solving and how is that benefiting you?
We solve the following problems with Mixpanel:
- event tracking and user behaviour
- event based retention to see what features drive retention
- ensuring all team members are thinking about user behavior as part of the design process knowing Mixpanel will be used in product review
- correlation 'if somebody does x within y days they are z% likely to subscribe' then drive that behavior
- event tracking and user behaviour
- event based retention to see what features drive retention
- ensuring all team members are thinking about user behavior as part of the design process knowing Mixpanel will be used in product review
- correlation 'if somebody does x within y days they are z% likely to subscribe' then drive that behavior
Recommendations to others considering the product:
Spend some time thinking about Events, Event Properties and User Properties. Make a spreadsheet before implementing. If you are multi-platform (iOS and Android) use the same event properties and set platform as a super property.
Use the advanced correlation features - they are GOLD!
Use retention
Use the advanced correlation features - they are GOLD!
Use retention
Great UX. Impressive speed. Delightful.
What do you like best about the product?
The UI is intuitive and delightful. It's easy to navigate and build reports and dashboards. Performance is great even with large datasets.
What do you dislike about the product?
I wish they had a "cockpit" view of all my dashboards -- sort of dashboard of dashboards for easier navigation between dashboards specifically.
What problems is the product solving and how is that benefiting you?
Analyzing the impact of feature releases and product usage. Searching for insights and new opportunities.
Best event tracking platform
What do you like best about the product?
Mixpanel is one of the best platform to get succeeded your business idea, it helps lot in user interaction events tracking and reporting to make business decision more easily and accurately.
What do you dislike about the product?
No such thing found that makes Mixpanel dislike and everything arranged perfectly
What problems is the product solving and how is that benefiting you?
Users information, device information, user interaction events tracking all the information are most important aspects.
Learned a lot from my data
What do you like best about the product?
SQL both makes sense to me and doesn't make sense to me. But mostly the latter.
But with Mixpanel's JQL, I could leverage my Javascript knowledge to produce sensible queries that are grokable even to non-analysts.
The best part is their click and point interface for interacting with event streams.
But with Mixpanel's JQL, I could leverage my Javascript knowledge to produce sensible queries that are grokable even to non-analysts.
The best part is their click and point interface for interacting with event streams.
What do you dislike about the product?
The tutorials for getting off the ground with Mixpanel are seamless. However, I found that the materials relating to "writing a reducer function in JQL" to be a bit lacking. It was helpful to see mixpanel.reducer.count's source code. It would have been beneficial to similarily see the source code for the other builtin reducers.
What problems is the product solving and how is that benefiting you?
We want to see how users are using our products.
Perfect
What do you like best about the product?
We would never have been able to build a great consumer product without insights from Mixpanel
What do you dislike about the product?
Premium features are expensive. No other complaints.
What problems is the product solving and how is that benefiting you?
We are building a consumer internet product. We bring some users to the platform track progress and make improvements.
Great user analytics tool
What do you like best about the product?
I love the ease with which we can create reports, break them down by attributes and create appealing and helpful graphs and charts. Even non-technical users find it easy to use.
What do you dislike about the product?
I think the Cohorts tool should be a lot better. It's the most challenging part to learn and one of the most powerful. Also, sometimes new events won't appear in the UI even when refreshing the page.
What problems is the product solving and how is that benefiting you?
I use Mixpanel to analyze my users' behavior and optimize our product funnels. It's much easier to use than other tools we used in the past and more feature-complete.
Recommendations to others considering the product:
Consider learning a lot about product analytics (DAU, WAU, Retention, etc.). It helps to speak the same language as the tool.
It's user friendly!
What do you like best about the product?
I use it for tracking website visitors and lead conversion, so I love how simple it is to set up UTM parameter tracking and follow our marketing funnel.
What do you dislike about the product?
Not always sure what the best way to view a chart is. A suggestion might be nice.
What problems is the product solving and how is that benefiting you?
Easy tracking for Marketing metrics.
Amazing, this is something I have always been looking for.
What do you like best about the product?
Being able to see how users interact is very helpful. Before using mixpanel it was a blind guessing game.
What do you dislike about the product?
There is nothing I really dislike I think everything is fairly simple to understand and use.
What problems is the product solving and how is that benefiting you?
Mixpanel is helping me understand how users interact with our app. We have been able to make proper adjustments based on our data using mixpanel.
Recommendations to others considering the product:
To try it out, it will definitely help you out.
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