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Mixpanel

Mixpanel

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External reviews

1,211 reviews
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External reviews are not included in the AWS star rating for the product.


    Information Technology and Services

Mixpanel is a great addition to our analytics stack

  • May 16, 2022
  • Review provided by G2

What do you like best about the product?
We have an internal tool that collects user action data but it can't chart. By sending our data to Mixpanel, I can easily chart our data, make comparisons, set up dashboards, trigger alerts, etc.
What do you dislike about the product?
The learning curve at the beginning was a bit high, but once that was figured out (thanks to help docs and support team), we were good to go.
What problems is the product solving and how is that benefiting you?
The problem that we're solving with Mixpanel is getting a better, more holistic view of what our users are doing as a part of various cohorts. Having this data allows us to make better, more strategically focused decisions.


    Swikrit T.

MixPanel was fun and very easy to use

  • May 15, 2022
  • Review provided by G2

What do you like best about the product?
The idea of creating funnels was very easy to me and it was not very hard to get hang of, the insights with such simple UI made is really easy for me.
What do you dislike about the product?
A menu to set time according to my timezone would be perfect, I have to set it to GMT while I'm on IST currently.
What problems is the product solving and how is that benefiting you?
I'm using MixPanel to insights of my users and through Mixpanel I've come to realise what my users like and dislike and it has helped us improve our product.
Recommendations to others considering the product:
Follow the guidelines on their websites and you won't face ay problems when working with MixPanel also check out their youtube videos.


    Ishan S.

Mixpanel Review.

  • May 13, 2022
  • Review provided by G2

What do you like best about the product?
2 things I like about Mixpanel:

1. It is extremely intuitive. As a Product Person, you probably don't need to ever look at the Guide to understand the tool.
2. The customer success team is extremely responsive. We have scheduled calls with Mixpanel Team & the response was quick and the team made sure that all out doubts are closed for the same.
What do you dislike about the product?
3 things I feel Mixpanel can do better:

1. Flow Reports take lot of time to generate. Maybe, the queries that are running in the backend are too heavy. But I have struggled using Flow Reports & haven't really realised full utility of them, only because it takes a lot of time to generate.

2. It is not very clear how the global filter in funnels work. In-line filters are intuitive but entire copy around "last-touch, first touch" can be improved.

3. Mixpanel should also highlight if redundant events are getting triggered for the same action in the app. This just clutters flow reports. For example, If user visits cart, two events can trigger "Cart Viewed" & "Screen Visited" (with Property: Screen = Cart). These redundant events create confusion in flow reports.
What problems is the product solving and how is that benefiting you?
1. We have set up important checkout related alerts using Mixpanel. Using Slack integration with get these in relevant channels to inform all stakeholders.
2. We have our daily tracker dashboard on Mixpanel, which has multiple funnel & flow reports.
3. Whenever we do an [A/B] experiment, Mixpanel's "Add/Edit" user profile tab comes in handy to add additional user properties to user_ids, we can then filter these users easily for creating funnels.
4. We are using "user" tab in Mixpanel to create dynamic audiences of users who perform certain action on the app. This become extremely important for [A/B] experiments involving non-logged-in users.


    Financial Services

Mixpanel provides our team with the detailed ability to review metrics for our product

  • May 12, 2022
  • Review provided by G2

What do you like best about the product?
The user frienldy dashboard and the detailed information sent each day.
What do you dislike about the product?
Creating reports can be tedious. Would be nice to have easier capabilites to create reports
What problems is the product solving and how is that benefiting you?
We are fully understanding the analytics from our clients. It allows us to focus our efforts better


    Hospital & Health Care

Great Support Model

  • May 12, 2022
  • Review provided by G2

What do you like best about the product?
Support is great, someone is always there to help you
What do you dislike about the product?
Support sometimes come back with different answers for same question that can beconfusing.
What problems is the product solving and how is that benefiting you?
Segmenting via mobile and web have been great.
Recommendations to others considering the product:
get upfront training.


    Health, Wellness and Fitness

The best tool to measure product metrics - simple and powerful

  • May 12, 2022
  • Review provided by G2

What do you like best about the product?
The technical setup is well documented and easy to understand - I've done this on several products, web and native applications - as well as via Segment and found it to 'just work'.

I like the simplicity of identify + events + parameters leading to all of the different ways to slice the data - and features like 'Groups', 'Lookup tables' and calculated properties are brilliant - just when you think - "I wish I'd tracked property X but forgot" - Mixpanel gives you several ways to layer that information back in.

Surfacing the time between events - I'm thinking of funnels in particular - is super. We spend a lot of time optimising time spent performing tasks in our applications - and this makes it very clear where time is being spent.

Also a fan of the ability to set up complex dashboards - and then use cohorts or other properties to filter - it's an absolute time-saver.

The Lexicon is great - I'm a stickler for well-named events and properties - and inevitably you get back from holiday and find somebody has added a camel_cased and misspelt event name and to be able to change this and annotate with a description also is very useful.

Honestly - every startup I've worked at or consulted with who asks about tracking - I recommend Mixpanel as the startup plan is generous, and they are always delighted by the product.
What do you dislike about the product?
I find the Flows report quite hard to use at times and not well suited for the dashboard - in particular, I often use the 'expand by property' as I have several 'Loaded a screen' events - and I want to show the screen 'Name' - and this is very small on flows, and doesn't display at all on Top Paths (unless you hover)

I'd like the dashboard building to be better - I find the '+/-' controls a bit basic. It might be nice to have a little more control over the charts/data visualization - particularly if you want to make a public board for perhaps an office TV or similar. Colour selection? Might also be good if you could set KPI's or Targets on some of the reports - and show this within the chart. I'd also like to be able to annotate - for example when a new feature or version is released - and again, see it on the time based charts.

On occasion - it can be slow to load up data - not a huge problem but experienced it enough for it to be frustrating.

I think Group IDs are brilliant - but 40% of the price of the plan - I think that's a bit too expensive.
What problems is the product solving and how is that benefiting you?
As we work in Health Tech - accessibility is a big thing for us, we are tracking a number of on-device accessibility settings via Mixpanel which will let us prioritise what adaptations we need to make to our application.

We also have a system to create patient health plans - by a busy clinician, in a limited appointment time - so optimising the speed of that creation process is key for us - Mixpanel lets us break all the steps down and optimise this.


    Jo B.

Mixpanel - a world of amazing possibilities (but a new language to learn!)

  • May 10, 2022
  • Review provided by G2

What do you like best about the product?
The extremely detailed nature of data analysis you can do.
There is such depth to the insights, comparisons and predictions you can find within the app.
The user interface is very clear, very fun and easy on the eyes! So it's a pleasure to use.
Plus sharing with your teammates is quick, clear and easy.
What do you dislike about the product?
I'm afraid you really have to learn all the elements, to be able to use Mixpanel to it's full capacity! I'm still learning...
But playing around inside the app is a good way to learn. Pus the support seems great!
What problems is the product solving and how is that benefiting you?
I am finding all sort of data which is informing my role. For example:
- How to expand our business in new markets, using predictions from existing ones.
- How to run events for engaged users, using insights in our users' behaviour.
Recommendations to others considering the product:
Practice, practice, practice. It will take time to understand (if you're a layman like me), but it shows incredible depth and insights. 🎉🥳🎈


    Jacob D.

Very Easy to see and find the things that you are looking for - easy to see how my app is preforming

  • May 09, 2022
  • Review provided by G2

What do you like best about the product?
The insights on users that are given - what they have done on the app (completed lesson), or their email address to then reach out to them for feedback - it needs to be easier to navigate and learn all features - I am sure there are a lot of useful features
What do you dislike about the product?
I don't know if this feature exists, but maybe there could be a feature to view stats over time (number of users - active users) - it is a bit hard to learn all features!
What problems is the product solving and how is that benefiting you?
With Mixpanel, I am able to see the number of users that use my app, and how many of them go on daily... But especially I can see where users leave the app - during what lessons they lose engagement and so on!


    Shreyanshu S.

Good and Smooth wokrking

  • May 09, 2022
  • Review provided by G2

What do you like best about the product?
Have used mixpanel to track user experience in two different organizations, and had no problem with anything, the docs and functionality are so clear and smooth.
What do you dislike about the product?
Need a way to display objects in mixpanel table and stats in reports.
What problems is the product solving and how is that benefiting you?
using mixpanel to enhance user experience and the up-gradation of functionality that are mostly used.


    Ivan S.

If you're starting a project - use Mixpanel from day 1

  • May 05, 2022
  • Review provided by G2

What do you like best about the product?
Having full control over what's going on with our product. If you set up Mixpanel early and properly - you won't regret it, that's for sure.
What do you dislike about the product?
I regret not setting it up properly from the day one. We missed some crucial information in the early days, doing a lot of guesswork instead of actually knowing what was going on.
What problems is the product solving and how is that benefiting you?
Analyzing our product's two main parts: end-user applications and vendors' admin dashboard. We even use Mixapenel "Users" section as a basic CRM.