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Mixpanel

Mixpanel

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1,210 reviews
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External reviews are not included in the AWS star rating for the product.


    Financial Services

Best App Analytics Tool out there

  • May 16, 2023
  • Review provided by G2

What do you like best about the product?
Upsides of using mixpanel are -

Scalability - You can easily scale

Affordable Plans - Best thing is that it is free and has numerous plans you could choose from as per your business needs


Easy Integration - SDK of mixpanel is quite easy to integrate

Third party integration - Easily integrates with third party tools like appsflyer etc for finding out like count etc.
What do you dislike about the product?
Downsides of using mixpanel are -

Not a lot of Key performance Indicators (KPIs) are available

Advance features given are not particularly useful, generally speaking

Sometimes the data that flows inside mixpanel is ambiguous and confusing
What problems is the product solving and how is that benefiting you?
Mixpanel is helping us to find out the users who are actively using our apps, we can identify the user journey through our app and find out the clicks and events that he performs over the app.

With the help of A/B testing, we can get more users to come back to our app and thus increasing Retention.


    Security and Investigations

Mixpanel has an exceptional support team.

  • May 16, 2023
  • Review provided by G2

What do you like best about the product?
One of the notable strengths of Mixpanel lies in its exceptional support team, possessing a profound depth of technical expertise and a solid commitment to assisting customers.
What do you dislike about the product?
I believe there are areas for improvement in the platform's capabilities, particularly in enabling seamless integration with external data sources to enhance the depth of product understanding. For instance, the existing Salesforce integrations primarily cater to product marketing instead of emphasizing product analytics.
What problems is the product solving and how is that benefiting you?
As a Product Analyst utilizing Mixpanel for comprehensive product analytics, I have observed significant advantages for our company in terms of gaining a profound understanding of our customer base. By effectively segmenting them into three distinct groups—customers, accounts, and partners—we have discerned unique behavioral patterns within each category. This invaluable insight has enabled us to optimize engagement strategies and proactively mitigate churn, leading to enhanced business outcomes.


    Avi C.

Phenomenal UX, Even Better Customer Service

  • May 16, 2023
  • Review provided by G2

What do you like best about the product?
It has to be the amazing customer service. I've never had a question that went unanswered for a long time. I work with over a dozen vendors like MixPanel on a regular basis and none of them compare.
What do you dislike about the product?
Nothing really. I do have a suggestion though - I'd love it if we could leverage AI to identify and duplicate (or similar) events/properties, in order to avoid redundancies.
What problems is the product solving and how is that benefiting you?
MixPanel allows me to keep track of dozens of features/products, always ensuring optimal UX, and preventing any unwanted anomalies. Without MixPanel I would be lost.


    Jennifer C.

review

  • May 16, 2023
  • Review provided by G2

What do you like best about the product?
all info in one place - i can customize stuff and get a more holistic view of everything
What do you dislike about the product?
a bit complicated to set up custom events, developers had to do it
What problems is the product solving and how is that benefiting you?
seeing where we make the most money


    Tyson C.

Awesome product, wouldn't want to live without it

  • May 16, 2023
  • Review provided by G2

What do you like best about the product?
It has given me every insight I want on my users, and so far, I've only used the free tier features. It's a rare product I'd be happy to pay for, and it's been free so far.
What do you dislike about the product?
I wish it were easier to track an individual user's session and only see the values you want when viewing a user's activity. It'd also be nice if the documentation were a little more specific on how to add custom attributes.
What problems is the product solving and how is that benefiting you?
I wasn't sure how users were using my product, and now I'm not flying blind when figuring out what features to add and where people are getting hung up when using the product.


    Mental Health Care

Helpful to duplicate and explore our conversion

  • April 28, 2023
  • Review provided by G2

What do you like best about the product?
I like using Mixpanel to make decisions and really understand where we have successful conversion across different sets of users and the path they take. I've used Amplitude before and would say they're comparable. I do love the "Compare with previous week" and easy duplication functionality.
What do you dislike about the product?
Sometimes I can't dig in as much as I'd like to a group of users and follow paths across new paths - so if a user came to us via one UTM campaign, wanting to see the rest of their journey when they return on a new campaign or come back organically.
What problems is the product solving and how is that benefiting you?
Discovering user paths on our application so we can focus on improving areas there is drop-off and which UTM campaigns work best.


    Financial Services

Helpful tool to gain insights on how your product is being used

  • April 25, 2023
  • Review provided by G2

What do you like best about the product?
Makes it very easy and simple to gain an understanding of your KPIs and see how users are using your application.
What do you dislike about the product?
The only criticism I have is that it does not appear to work with wordpress easily.
What problems is the product solving and how is that benefiting you?
Understanding how users use our product


    Abhishek G.

Makes it easier to setup, access and share product analytics

  • April 18, 2023
  • Review provided by G2

What do you like best about the product?
- Ease of implementation
- Variety of report views possible
- Ability to perform manual cohort analysis
- Synching of cohorts between mixpanel and other services like moengage
What do you dislike about the product?
- Pricing is on the steeper side for a pure play analytics tool
- Reports shared over email as digests do not properly format into a neat pdf
- Some of the event definition structures can be forced rather than keeping everything open ended
What problems is the product solving and how is that benefiting you?
- Easily set up event capture for user data
- A single place where all users can collaborate and create reports and digests to go with it
- Easily sharable reports across the org


    Jan R.

Mixpanel is a good Web Analytics tool

  • April 02, 2023
  • Review provided by G2

What do you like best about the product?
Ability to create dashboards with Web Analytics dashboards
What do you dislike about the product?
User experience is confusing for new users. No option to generate PDF from a dashboard
What problems is the product solving and how is that benefiting you?
User tracking - Product Management consume the data to check how application features are used.


    Joseph G.

Mixpanel is the best analytics tool!

  • March 31, 2023
  • Review provided by G2

What do you like best about the product?
Mixpanel helped me review all important analytics for the mobile app i was working on. I was able to review data, create flows and funnels. Being able to do this was so helpful in visualizing what was going on in my app.
What do you dislike about the product?
The learning curve was a bit steep and understanding how to use some of the graphs/data was hard. So it took some time to watch tutorials and read the documentation to learn how to use all of the features.
What problems is the product solving and how is that benefiting you?
The problems mixpanel solved were endless. I could look at daily, yearly, and monthly data on what was going on in my app. I was able to create reports to understand user flows.