What do you like best about the product?

It's easy to understand but has a lot of power. It's crunches data very fast, never had problems with perfomance. The user interface is well designed and easy to understand.

What do you dislike about the product?

I think some improvements could be made within Lexicon and the documentation of Events and Event properties. When your project has a lot of data it's really powerfull to have documentation about these Events. The current Lexicon section could be improved for that.

What problems is the product solving and how is that benefiting you?

Giving us insights about feature usage, user (customer) statistics and user distribution.

What do you like best about the product?

These are some of the aspects that I appreciate about Mixpanel. It's important to note that my preferences may vary depending on individual needs and requirements. I highlight some of the features and benefits that I appreciate about Mixpanel:

Mixpanel focuses on individual user behavior and allows me to track and analyze user interactions at a granular level. This user-centric approach provides deeper insights into how users engage with my app and helps me understand their preferences and needs.

This flexible platform allows me to tailor the analytics to my needs. I can define custom events and properties based on my app's unique features and track the metrics that matter most to my business.

Real-time data and analytics allow me to monitor user activity as it happens. This real-time visibility is valuable for tracking campaign performance, identifying issues promptly, and making timely adjustments to improve user experiences.

Emphasis on user behavior analysis enables me to identify patterns, trends, and anomalies. By understanding how users navigate through my app and which actions lead to desired outcomes, I can optimize user flows, improve conversion rates, and enhance user retention.

With Mixpanel, I can conduct A/B tests to compare different app variations and measure their impact on user behavior. This experimentation capability empowers me to make data-driven decisions and iterate on my app's design and features to optimize user engagement and conversion rates.

Cohort analysis: Mixpanel's cohort analysis allows me to group users based on common characteristics or behaviors. This helps me understand how different user segments perform over time, identify trends, and evaluate the effectiveness of my marketing efforts.

Cross-platform tracking: Mixpanel supports tracking user interactions across multiple platforms, including mobile apps and websites. This cross-platform tracking provides me with a holistic view of user behavior, allowing me to understand how users engage with my app across various devices and touchpoints.

What do you dislike about the product?

Exporting raw data from Mixpanel can be restrictive. While Mixpanel provides pre-built reports and dashboards, extracting granular data for further analysis or integration with other tools may be limited in certain scenarios.

It's expensive, especially for smaller businesses or startups with limited budgets.

Mixpanel can be complex to set up and configure, especially for users unfamiliar with analytics platforms.

What problems is the product solving and how is that benefiting you?

I recently enjoyed using Mixpanel analytics platform that significantly transformed our app's login process, purchase experience, and credit card registration. This platform was a game-changer for our business, empowering us to enhance user satisfaction and drive higher engagement rates.

First and foremost, the platform revolutionized our previously lengthy login process. With its robust analytics capabilities, we gained invaluable insights into user behavior, allowing us to identify pain points and implement necessary improvements. By streamlining the login procedure, we successfully reduced friction and significantly improved user satisfaction. The analytics tools provided comprehensive data, enabling us to measure the impact of these changes and make data-driven decisions.

Furthermore, the platform's insights also revealed complexities within our purchase journey. Through its advanced analytics features, we gained a deep understanding of the challenges users faced during the buying process. Armed with this knowledge, we were able to simplify the experience, removing unnecessary steps and optimizing the flow. As a result, our customers found making purchases more accessible and enjoyable, leading to increased conversion rates and customer retention.

In addition to addressing the purchasing process, the platform helped us expand the available payment methods. By utilizing its analytics capabilities, we identified and acted upon the demand for additional payment options. Mixpanel provided us with the necessary data to evaluate and integrate new payment gateways, catering to a broader range of customer preferences. This expansion not only improved our users' convenience but also significantly boosted sales and revenue.

Finally, the platform empowered us to create simplified steps for credit card registration. The analytics tools provided valuable insights into user frustrations and barriers encountered during registration. Armed with this knowledge, we reimagined the entire workflow, making it more intuitive and user-friendly. As a result, our customers experienced a seamless and efficient process, leading to increased card registrations and ultimately driving growth for our business.

Overall, I cannot stress enough the positive impact this analytics platform had on our app's user experience. By leveraging its powerful analytics capabilities, we addressed our login process, purchase experience, and credit card registration shortcomings. The result significantly improved user satisfaction, conversion rates, and overall business performance. I highly recommend this platform to any organization looking to optimize their app's user experience and unlock greater success.

What do you like best about the product?

1. Mixpanel has a very intuitive UI & easy to navigate
2. It is straightforward to create funnels & Insights
3. Data updation is almost realtime
4.Scheduling & Sharing Reports is very easy

What do you dislike about the product?

1. Exclusion in the funnel does not work correctly. Eg; If I want to remove a segment of users who have not performed an event. It's not possible; it considers only the users who are part of the first step

What problems is the product solving and how is that benefiting you?

It helps me properly attribute the traffic & conversion by channel. I can see all the product metrics & funnels. It is very useful to look at user click stream.

What do you like best about the product?

The UX. By far, it's been top-of-the-line. Crisp and to-the-point data. It's super easy to compare user flows and make critical decisions.

Smooth animation transitions make the usage even better.

What do you dislike about the product?

Nothing.
So far, everything that we need has been taken care of.

What problems is the product solving and how is that benefiting you?

Allows us to track specific campaigns as well as keep a tab on general usage trends.

What do you like best about the product?

Speed and Scalability. Inspite of sending large amounts of data, the platform always allowed us to do all kinds of analytics at scale.

What do you dislike about the product?

Mixing of different kinds of reports and running complex queries.

What problems is the product solving and how is that benefiting you?

Analyse different parts of user journeys and help business take data backed decisions.

What do you like best about the product?

Various modules like insight reports & funnel reports are great visualization for the overall trend and conversion graph.
Helps me take an informed discussion on the next steps of a campaign & even the smallest UI/UX change to make a well-directed approach.
Makes life easier for especially Growth & Product Managers.

What do you dislike about the product?

No major drawbacks, however, would be nice-to-have auto-generated reports based on customized events which can give an immediate picture of the data in question.

What problems is the product solving and how is that benefiting you?

Learning the data trends and understanding the conversion flows via the funnel reports are heavily used for analysis.
The date range feature for each event gives an bird eye view as well as helps drill down the data on an hourly basis to help make an informed discussion.

What do you like best about the product?

The feature of Mixpanel is straightforward to understand a lot of data points. It helps us track our user activity daily, find insights, make reports and support our leader level to make the best decision.
Mixpanel also offers a significant number of integrations with marketing tools, which increases the effectiveness of our company marketing campaigns, the exactness of user segmentation, so that increasing the user conversion rate.

What do you dislike about the product?

Mixpanel might be a little expensive for small and growing companies. The user interface can not be familiar to non-technical users, but it is still more beautiful than other software and has been improved over time with continuous updates.

What problems is the product solving and how is that benefiting you?

1. Help me a lot in tracking our customer/user behavior to increase the conversion rate and improve application features.
2. Help me understand our customers better to target the right audience in my marketing campaign.
3. All-in-one place to see the data summary and numbers that can help to make good decisions.

What do you like best about the product?

The most beneficial aspect of Mixpanel was the simple setup and intelligent dashboard. The obvious upside of the software is that you can track multiple campaigns, regardless of organic, paid, social, email, etc. Our CFO also appreciated that the cost was in line with a small startup.

What do you dislike about the product?

Although the dashboard provides a breakout of organic versus paid leads over time, the out-of-the-box data wasn't as helpful. In order to pull the most significant value out of Mixpanel, your administrator must take time to organize tracking.

What problems is the product solving and how is that benefiting you?

Before Mixpanel, it was difficult for us to track mobile analytics for an attractive rate for both our iOS and Android mobile applications. Two of the problems Mixpanel is helping us solve (and how it benefits our team) are 1. being able to see the referrals for both app types so that we can invest more into that particular marketing channel and 2. campaign results.

What do you like best about the product?

The intuitive interface makes it so easy to learn and pleasing to look at. I appreciate that even the most tech-adverse in our company can build their own dashboards for any metrics they need.

What do you dislike about the product?

Nothing bad I can say I dislike about MIxpanel. Perhaps something to be improved is allowing reports to be grouped in Folders. We end up with so many after awhile it's hard to keep track of

What problems is the product solving and how is that benefiting you?

It helps us understand how users are interacting with our product, which pages can be improved, where the pain points are, and so much more. Most of all it makes it possible for all members of our team to view any metrics they want.

What do you like best about the product?

Mixpanel is a game-changer for analysing complex data swiftly, thanks to its powerful features and intuitive interface. It empowers me to dive deep into data, extract valuable insights, and easily make informed decisions.

What do you dislike about the product?

While Mixpanel offers robust capabilities such as custom event properties, leveraging them effectively may require a learning curve. The documentation and guidance provided by Mixpanel could be more comprehensive, making it less intuitive for users to harness the full potential of these advanced features.

What problems is the product solving and how is that benefiting you?

Mixpanel excels in transforming complex data into meaningful reports that effectively communicate insights to senior business leaders. Its customisable dashboards, comprehensive visualisations, and simplified data presentation enable executives to quickly grasp key metrics and make informed strategic decisions based on the data-driven insights provided.