Mixpanel
MixpanelReviews from AWS customer
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Intuitive powerful insight
What do you like best about the product?
Mixpanel is an intuitive platform that enables all business stakeholders to access and generate power behavioural analytics. Advanced analysis is made readily available and easy to compile quickly.
What do you dislike about the product?
As a large org with hundreds of mixpanel users, we are challenged with coordinating and minimising "recreating the wheel" versus encouraging full autonomy.
What problems is the product solving and how is that benefiting you?
Behavioural analysis. Customer journeys and job to be done measurement
Mixpanel gives us more insight into the customer journey
What do you like best about the product?
Ease of use, user interface is also great! The data visualization if great from a marketerer's perspective. Gives the insights that you want for funnel analysis.
What do you dislike about the product?
Can be a little clunky when setting up, need to make sure it is 100% correct before using, otherwise you will have a false read in data.
What problems is the product solving and how is that benefiting you?
Understanding user journey as they go through your funnel. The ability to easily see where users are dropping off before chechout is important to understand the problem and then coming up with a solution for it.
Understand your product in real time!
What do you like best about the product?
I love the fact you can breakdown and understand your product inside and out using real-time actioins users are taking in your platform.
What do you dislike about the product?
I think there is a learning curve on how to utilize it completely and efficiently. While it is generally easy to use, it definitely calls for an education phase before really being effective with it, and that's considering everything is configured correctly for your individual platform.
What problems is the product solving and how is that benefiting you?
This helps solve our need for product analytics and understanding product launches, engagement, north star metric, etc.
Great analytics platform
What do you like best about the product?
Great UX combined with powerful features
What do you dislike about the product?
Really nothing to complain about. Better than all other providers for my use case
What problems is the product solving and how is that benefiting you?
we are getting full business and product observability
a delightful, straightforward experience
What do you like best about the product?
being able to review all kinds of data on mixpanel is great! i particularly like the data visualization created by it. it is easy to use and i utilize it daily.
What do you dislike about the product?
if integration with your product at the back end isn't done right the data can be misleading.
What problems is the product solving and how is that benefiting you?
allows us to deal several different factors at the same time but helping us build dashboards and tracking data over time.
Very good
What do you like best about the product?
The way you can create and target a specific group
What do you dislike about the product?
The language is some how complicaed and canbe confusing at times
What problems is the product solving and how is that benefiting you?
Interacting with specific customer base
MixPanel makes it incredibly easy to cut through data and uncover trends from our user base
What do you like best about the product?
It's incredibly intuitive and easy to learn. Within minutes we were able to set up meaningful events and easily track our customers journey.
What do you dislike about the product?
Without proper SE's, it can be hard to properly track. With the right team behind you, this isn't an issue though.
What problems is the product solving and how is that benefiting you?
MixPanel helps us easily make sense of our user journey and where our users face the most friction. With this data, we can easily implement change and make our apps UI/UX more user friendly.
Mixpanel has helped me level up my career
What do you like best about the product?
As a product manager, Mixpanel helped me dive deep into users' problems, enabling me to create features and products that impacted people's lives.
What do you dislike about the product?
I found Mixpanel to be less useful when analyzing pre-signup or login data, as it often has some issues in this area.
What problems is the product solving and how is that benefiting you?
Mixpanel helps us identify customer drop-offs in various user journeys, which, as a product manager, provides me with a plethora of user problems to work on.
A Game-Changer for Product Analytics
What do you like best about the product?
I really appreciate Mixpanel's focus on providing deep insights into user behavior and engagement. The platform’s analytics are very intuitive and user-friendly, making it easy to track key metrics, visualize trends, and understand user flows without extensive technical knowledge. Its event-based tracking system is particularly helpful in pinpointing where users might be dropping off or where they’re most engaged. The ability to create custom funnels and cohort analyses allows us to dig into specific user segments and make data-driven decisions with ease. Overall, Mixpanel is a powerful tool for anyone looking to improve product performance through actionable insights.
What do you dislike about the product?
One of the downsides of Mixpanel is that it can be challenging to integrate with other platforms in our tech stack. While Mixpanel’s analytics capabilities are strong, creating a seamless data flow between Mixpanel and other tools often requires technical expertise and can be a bit cumbersome.
What problems is the product solving and how is that benefiting you?
We use Mixpanel primarily for product analytics, including tracking user interactions, monitoring retention rates, and understanding user engagement with specific features. It's instrumental in helping us identify user behavior patterns, optimize the user journey, and measure the impact of new features or product updates. Additionally, Mixpanel’s cohort analysis helps us understand retention trends and identify specific groups of users to target for re-engagement efforts.
Could be useful, but too hard to tell..
What do you like best about the product?
It was quite easy to open an account and get SOME data in there.
What do you dislike about the product?
The support is non existant, same from sales - added several requests to meet or get support but heard back nothing. There also needs to be no way to create reports based on company data, everything is based on the user which essentialy makes the product useless for our busniess. It doesn't make sense that this would be the case, so most likely I just dont know how to find it. But due to the lack of support, I guess I'll never know.
What problems is the product solving and how is that benefiting you?
At the moment it's causing more problems that it solves.
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