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Mixpanel

Mixpanel

Reviews from AWS customer

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1,209 reviews
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    Market Research

good for funnel analysis

  • October 29, 2016
  • Review provided by G2

What do you like best about the product?
the ability to so drop off of users who take a series of actions.
What do you dislike about the product?
I can't do side by side comparisons over the same period of time.
What problems is the product solving and how is that benefiting you?
They help me understand behaviors of my customers and users on the platform


    Eli O.

Mixpanel: Great for entry and expert

  • October 24, 2016
  • Review provided by G2

What do you like best about the product?
Mixpanel is great at taking a complex solution and making it simple. The amount of data Mixpanel can store is incredible.
What do you dislike about the product?
The downside: Mixpanel is only accurate if you set it up accurately. We've had a few users who know no JS struggle with events.
What problems is the product solving and how is that benefiting you?
Mixpanel has served as a database overlay -- helps solve the gap for those that don't use SQl.


    Rohit Y.

Satisfied

  • October 10, 2016
  • Review provided by G2

What do you like best about the product?
I like to ability to have all my analytics from mobile and web in one place.
What do you dislike about the product?
Free tier should allow more data points.
What problems is the product solving and how is that benefiting you?
UI analytics


    Matthew C.

Mixpanel has helped me run analysis on our web traffic across different properties.

  • September 22, 2016
  • Review provided by G2

What do you like best about the product?
Mixpanel is very easy to use and gets me the data I need quickly and in an easy to analyze format. This allows me to run reports for meetings and to determine ROI on various marketing activities. Also the built in functionality is very useful
What do you dislike about the product?
Every time I try login I have to get a text to enter a passcode.
What problems is the product solving and how is that benefiting you?
We have a ton of partners who send small businesses to custom landing pages as leads. Mixpanel allows us to build the top of the funnel so we can perform analysis of each partner and our overall web traffic.


    Piotr F.

Irreplaceable when it comes to SAAS revenue tracking

  • August 05, 2016
  • Review provided by G2

What do you like best about the product?
Mixpanel is powerful and flexible analytics solutions, that can be implemented in any kind of web based environment. I personally appreciate that with this single tool I can track literally ever online activity of our consumers.
What do you dislike about the product?
To properly implement Mixpanel you need to have well skilled developer. It is not a self-service app.
What problems is the product solving and how is that benefiting you?
Revenue and ROI tracking, consumer funnel tracking and optimization.
Recommendations to others considering the product:
If you are running SAAS business Mixpanel will surely help you measure your revenue and such metrics like ROI, ARPU or CLTV. Moreover, you will be able to track every single user of your app to investigate what functionalities he/she likes or dislikes.


    Elizabeth I.

Not very accurate

  • June 27, 2016
  • Review provided by G2

What do you like best about the product?
I like the design and the fact that is easy to use.
What do you dislike about the product?
Data is not accurate and changes from day to day. There is no tracking of time spent in a screen.
What problems is the product solving and how is that benefiting you?
We want to track the visits to out app, track which screens they go to and retention. We use the data with caution but it's a good estimate.
Recommendations to others considering the product:
Track time spent on screens because different apps have different objectives.


    Nishadha S.

Excellent for tracking events which are harder to track via GA

  • June 24, 2016
  • Review provided by G2

What do you like best about the product?
- Easy ability to view people data and how they interacted with your website. Excellent for creating customer personas and user journey maps
- Ability to track events that are usually harder to track via GA
What do you dislike about the product?
- Although the basic setup to track things like page loads is easy for advanced things like event tracking you need considerable developer involvement and also considerable QA time to verify those stats with actual data.
What problems is the product solving and how is that benefiting you?
I work for a SasS company that sells primarily through our website. Although Google Analytic is great for visitor data when it involves widgets and events it becomes harder to track those data. MixPanel provided us with the perfect tool to capture that data. Plus the ability to analyze users and how they interact with the website was another great feature.
Recommendations to others considering the product:
The pricing is based on data points, which usually is an event. So if you have lots of event happening in your website this can get expensive. However you have the ability to track only the important data points.

If you're just tracking page loads and can use GA goals to track conversions this might not be that useful for you.


    Computer Software

Exhaustive and easy to use

  • June 01, 2016
  • Review provided by G2

What do you like best about the product?
I like how you can track the actions of individual users.
What do you dislike about the product?
It could use more user acquisition features.
What problems is the product solving and how is that benefiting you?
I wanted to go beyond traditional analytics and understand the complete experience.


    Evelyn Z.

I love mixpanel

  • May 27, 2016
  • Review provided by G2

What do you like best about the product?
They break my users data down into graphs that I can understand and use in CSV. Their customer support is the best.
What do you dislike about the product?
There's nothing that I dislike about mixpanel. I think its great
What problems is the product solving and how is that benefiting you?
Retention rates & content preferences


    Piotr M.

Alternative for Google Analytics

  • May 19, 2016
  • Review provided by G2

What do you like best about the product?
I like MixPanel becouse he presents data difrently. Funnels, retensrion ist the main elements of data presenting. You can create Your own specify funnels for monitoring Your websites oraz system like our sass. I like trends window, it can help You to predict of your future ussers.
What do you dislike about the product?
I have only data from my creating funnels if i don't create my own road for my users i don't get this data. They discontinuing the trends feature within their product it's sad :(
What problems is the product solving and how is that benefiting you?
Funell monitoring
Website segmentations
Formulas monitoring
Simple A/B testing
Recommendations to others considering the product:
I dont have confidence to recommend this solution