Mixpanel
MixpanelReviews from AWS customer
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One of the best tracking and visualization tool
What do you like best about the product?
UI/UX is very easy to use. Comes with a lot of customizations like lexicon setup and events can be set up too.
What do you dislike about the product?
Bit expensive. Limitations on data loading while using a lot of filter values.
What problems is the product solving and how is that benefiting you?
Tracking retail Funnel is easy with mixpanel
The one stop solution for analytics
What do you like best about the product?
As a QA professional, I've found Mixpanel to be a robust analytics platform that significantly streamlines user behavior tracking and data analysis. The implementation process is straightforward, with comprehensive SDKs and clear documentation that made integration smooth across our web and mobile applications.
What do you dislike about the product?
The learning curve can be steep for non-technical team members, and some advanced features require significant setup time. Pricing can become expensive as data volume scales, which may be prohibitive for smaller teams.
What problems is the product solving and how is that benefiting you?
The real-time event tracking is exceptionally reliable, and I appreciate the intuitive funnel analysis tools that help identify user drop-off points quickly. The cohort analysis features provide valuable insights into user retention patterns, while the A/B testing capabilities integrate seamlessly with our existing testing workflows. The dashboard customization options are extensive, allowing teams to focus on metrics that matter most.
Great tool!
What do you like best about the product?
I use it on a daily basis as my job is to present customer insights, and I think it provides clean data, nice and structured visualisation, and is generally a very intuitive tool!
What do you dislike about the product?
The downside of MixPanel revolves unfortunately around the lack of effective integration with some other tools we used, therefore the data is sometimes not complete compared to what we can see on the other tools, however, as mentioned, it is overall great!
What problems is the product solving and how is that benefiting you?
It is allowing us to find out more about our customers pain points and needs.
Excellent Analytics, But New Pricing Creates Challenges
What do you like best about the product?
Mixpanel is a solid alternative to Amplitude, offering a simpler, more user-friendly interface. It provides an excellent experience for event tracking and analytics—without the steep learning curve common to other platforms. It has all the features you need, yet remains easy to use.
What do you dislike about the product?
Lately, they changed their free plan, making Mixpanel very difficult for many growing businesses, including ours. That said, the Mixpanel team did step in to help us enroll in their Startup Program, which grants us a free year with additional feautures. While this eases the burden in the short term, the underlying pricing challenge remains for long-term users once the Startup Program ends. The core issue for us is that push notifications (which we use heavily) generate a high volume of events, causing us to quickly exceed our limit.
What problems is the product solving and how is that benefiting you?
Mixpanel helps track and analyze user behavior within our apps, providing insights into engagement, retention, and conversion. Its event-based tracking offers a deeper understanding of how users interact with various features, helping us optimize product and marketing strategies.
Most intuitive platform to slice and dice business data
What do you like best about the product?
The platform is very flexible when it comes to analyzing data from different angles, whether it's churn, conversion rate, or user paths. It also keeps coming up with new relevant features, I was feeling the need to have custom calculations, and around 2 months later they already had it launched.
Another thing that I really enjoy is how fast and thorough their support team is. We had several doubts regarding an update done to UTM tags and they replied on the same day with answers and solutions adapted to our case.
The interface is very intuitive, I use it every day to create dashboards and my colleagues, which only go there occasionally easily interact with it.
Another thing that I really enjoy is how fast and thorough their support team is. We had several doubts regarding an update done to UTM tags and they replied on the same day with answers and solutions adapted to our case.
The interface is very intuitive, I use it every day to create dashboards and my colleagues, which only go there occasionally easily interact with it.
What do you dislike about the product?
Sometimes it's hard to be aware of the new features launched. Some of them I only get to know by accident while doing new reports.
What problems is the product solving and how is that benefiting you?
The top issues Mixpanel is solving are understanding the impact new features have on our clients, how our experiments are performing, creating segments of clients based on metric usage.
Game changer to our Black Friday efforts
What do you like best about the product?
MixPanel is super simple, flexible and robust. We previously used a very centrailsed approach with Tablaue, where only the data team were able to produce complex reports. The shift to mixpanel proved to be a huge game chnager that helped ys x2.5 on Black Friday. The real time, the decentralised approach so everyone have the abuility tpo create reports, the ease of use - all made our team much more data savvy than before.
What do you dislike about the product?
After 1 year or so of packing it with our data, we feel some clutter and slowness - but I assume this is part of us needing to become more efficient with our use of data and events.
What problems is the product solving and how is that benefiting you?
It enabled us to quickly react to change in our subscription funnel and optimise it in real time. Easy to produce AB test board proven to be a huge win for us.
Mixpanel enables effective and quick product analytics.
What do you like best about the product?
Mixpanel stands out for its real-time tracking. The UI is clean, fast, and easy to use. It supports both server-side and client-side event tracking, making it flexible. Data can be exported in multiple formats, and the API makes extraction seamless. Great for deep user behavior analysis. Customer support is very resposive and capable. Reports are very user friednly.
What do you dislike about the product?
The data export API can be improved by making it customizable.
What problems is the product solving and how is that benefiting you?
Mixpanel helps with CRO by tracking user behavior in real time. It makes experiment analysis easy with clear segmentation and funnels. The detailed event tracking helps with RCA, showing exactly where drop-offs happen. Fast insights mean quicker decisions and better optimizations.
it is really easy to use, with so much visualization features
What do you like best about the product?
Mixpanel's event-based tracking makes it easy to understand user interactions with your product or app, such as clicks, purchases, and feature usage. It offers a granular level of insight.
What do you dislike about the product?
While Mixpanel is feature-rich, new users may find it overwhelming, especially if they lack experience with analytics tools.
What problems is the product solving and how is that benefiting you?
Mixpanel allows businesses to track how users interact with their product, from feature usage to transaction flows, and you can improve retention strategies by identifying what keeps users engaged and addressing the causes of churn.
Overall amazing but...
What do you like best about the product?
The flexibility is excellent; you can create everything you need using the predefined UI components without writing custom code.
What do you dislike about the product?
At times, it is slow, causing board updates to fail.
What problems is the product solving and how is that benefiting you?
Consolidating all metrics in one location for company-wide sharing.
Mixpanel review
What do you like best about the product?
Great product to easily and frequently gather and share knowledge input with my co-workers.
What do you dislike about the product?
Sometimes, the usage of particular functionalities is not intuitive. Also building multiple boards is sometimes not optimal as I cannot nest them and build structures.
What problems is the product solving and how is that benefiting you?
Learning about adoption and retention of our digital product. The flow diagrams are perfect for taking an explorative dive into how the users worfklows look like.
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