Mixpanel
MixpanelReviews from AWS customer
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Mix panel for analytics
What do you like best about the product?
I like that the interface is very intuitive and easy to use.
What do you dislike about the product?
I hate having to figure out how to use analytics.
What problems is the product solving and how is that benefiting you?
Finding out what articles and pages are doing best so I know what to post about.
User interaction powered by Mixpanel
What do you like best about the product?
With Mixpanel, we're able to send emails and messaging from triggers when events occur. It's really useful for customer journeys.
What do you dislike about the product?
It requires a lot of understand and planning before getting your mixpanel setup right.
What problems is the product solving and how is that benefiting you?
Product messaging and in-app event notifications.
Recommendations to others considering the product:
Make sure you've fully research the problem you are trying to solve. Also make sure that all events are being tracked on your website, app, and API - without all actions being recorded you will end up with half the picture.
Great for quick insights, but more difficult for custom analytics
What do you like best about the product?
It's great for getting quick insights without writing any queries.
What do you dislike about the product?
It doesn't give you as much freedom to get the information you're looking for. We use periscope more often.
What problems is the product solving and how is that benefiting you?
Determining how our features are used by our customers
Great UI and Quick Onboarding Ensures MixPanel is an Easy Win
What do you like best about the product?
I like how Mixpanel presents it information (great UI) and how easy it is to onboard new users.
What do you dislike about the product?
I wish that some of the documentation was clearer, but overall it is a great tool.
What problems is the product solving and how is that benefiting you?
We can track the usage of our customers and how the interact with our product.
Great analytics for mobile apps
What do you like best about the product?
Comprehensive analytics for our mobile app- love being able to dig into people, too.
What do you dislike about the product?
Not easy to set up events tracking without being able to code.
What problems is the product solving and how is that benefiting you?
Analytics and insight for our mobile app.
Very powerful; requires efficient initial setup
What do you like best about the product?
Handling a large amount of data with ease, keeping track with historical usage data.
Funnels of module usage have been very useful for free trial conversion of clients and the subsequent changes in our landing pages and UI.
The UI is clean and modern.
Funnels of module usage have been very useful for free trial conversion of clients and the subsequent changes in our landing pages and UI.
The UI is clean and modern.
What do you dislike about the product?
The product has a steep learning curve which makes it a bit daunting to use at first.
We have especially run into some problems using JQL due to the lack of documentation and examples.
The predict module is very useful but requires precision and the correct data set up to provide accurate predictions.
We have especially run into some problems using JQL due to the lack of documentation and examples.
The predict module is very useful but requires precision and the correct data set up to provide accurate predictions.
What problems is the product solving and how is that benefiting you?
Mixpanel is used by the customer success and customer support teams as well as the upper management of our SAAS company. The customer success team is utilizing to track the usage and engagement of the existing clients mainly using the Engagement part of the platform; specifically, they are making use of the Insight, segmentation and Retention features . The customer support team is mainly using the product to retrieve specific actions performed by users, in order to replicate bugs or pinpoint the root cause of issues, that is the People portion of the platform. Upper management is using to drive engagement of the product and make decisions on how to evolve it based on the current usage. We have mainly seen improvements in the design of our product's landing pages and the features available in Free trials, through the use of Funnels.
Recommendations to others considering the product:
It would be best if prior to dedicating your company to the platform you have a dedicated person that can utilize the advanced features available. This is not a "plug and play" platform that is intuitive to use; it requires devotion in order to set it up correctly, in terms of integration, correct events and actions recorder, etc.
One of the best data analytics platform for fast growing start-ups
What do you like best about the product?
- Ability to store data in a structured and sensible manner
- Ability to visualize data in a multiple ways.
- Ability to create dashboards.
- Mobile App is really nice.
- User-friendly.
- Fast and Stable.
- Ability to visualize data in a multiple ways.
- Ability to create dashboards.
- Mobile App is really nice.
- User-friendly.
- Fast and Stable.
What do you dislike about the product?
We have challenges with maintaining data sanity. This happens if after a feature release, any of the Mixpanel code goes missing. Not easy to change the name of an event. Sometimes our developers make typo mistakes while creating an event. Can't have the same event for both Mobile and Web App. We had to create a separate projects. So tracking all events for a user across platform is not easy.
What problems is the product solving and how is that benefiting you?
We make product decisions based on the product usage data. Our team has become more data driven as they can get the data they want on their fingertips.
Product has not grow over time as I would have hoped
What do you like best about the product?
Mixpanels people profiles are very helpful for letting you set KPI's based on what matters to you, more easily than some other super custom analytic options while still getting to deep dive around most things you need. It requires a fair amount of planning and forward thinking to utilize to its fulest, but pays off when implemented.
What do you dislike about the product?
The ui has not improved much over time. I was an early adopter of their tech seeing the potential, and with the amount of funding they have taken in, I was hoping to see more growth with their actual product. It is not flexible or forgiving and has very little visuals to help analyze your data. Other platforms like heap that allow you to track actions and see how people flow through are getting a step ahead in visualization. They might benefit from an integration to help with this. They have gone the route of notifications instead, which would be awesome but the ability is very limiting in seeing on the user side who even opened, so it is really not a practical option. It was literally easier for us to build a custom integration directly from our database to our CRM to manage this work.
What problems is the product solving and how is that benefiting you?
Tracking how our users engage with our platform, based on their specific roles and interests.
very useful event tracking for apps
What do you like best about the product?
I love the segmentation functionality that allows me to track changes for a certain event over time and compare between certain properties, such as device type or OS.
What do you dislike about the product?
There's nothing I actively dislike, but haven't fully tried all the features either.
What problems is the product solving and how is that benefiting you?
We use it primarily to track certain events in our mobile and browser applications. It helps us determine which features are being used and which are underused, thus promoting additional messaging and education.
Powerful, but not the most user-friendly
What do you like best about the product?
Mixpanel has a lot of capabilities for tracking web events and does so in real-time. It's also relatively easy to create custom events that are specific to your site and business goals. In addition, the tracking of these events is retroactive- so if you create an event today, the data from yesterday still exists for that event which is really helpful, and isn't something offered by other tools like google analytics.
What do you dislike about the product?
Mixpanel is not intuitive from a user's perspective at all. I work at a media company where a lot of non-technical people need to be able to access and understand our analytics platforms and Mixpanel is extremely difficult for them to grasp.
What problems is the product solving and how is that benefiting you?
Despite the aforementioned challenging UX, the customization really has helped our business. For example, we are a B2B media company so we care deeply about the "quality"of our traffic - meaning we want high-level business executives reading our articles, not just anyone. We are able to easily integrate this information from our ESP with Mixpanel to be able to tell us this information. It's funnel feature is also excellent for tracking landing page conversion rates.
Recommendations to others considering the product:
If this is going to be used by non-technical, employees I'd recommend searching elsewhere.
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