Mixpanel
MixpanelReviews from AWS customer
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Not perfect but efficient and effective
What do you like best about the product?
Mixpanel can be useful almost off the bat as it gives you a snippet of javascript and a simple tracking line to add to start seeing data. With this data, you may be able to start making informed decisions.
What do you dislike about the product?
However, manually adding events can become cumbersome. Mixpanel now has a new mode that allows you to set up events through a GUI that overlays your site but does not populate data in all modes(such as Live mode).
What problems is the product solving and how is that benefiting you?
I used Mixpanel as an analytical tool. The use was mostly checking the attribution of incoming web traffic. Knowing where traffic was coming from and how they interacted with the site allowed to put the effort in effective areas.
Simple tool with amazing features
What do you like best about the product?
This took got all the information I need. It also triggers events of the apps and it's the best!
What do you dislike about the product?
The colour of the app maybe. It's a little confusing sometimes.
What problems is the product solving and how is that benefiting you?
All users information is right there!
Recommendations to others considering the product:
Make a little more friendly
Powerful but complex analytics tool
What do you like best about the product?
Easy to set up and provides deep insights into your data.
What do you dislike about the product?
The data collection scheme and the user interface is not thought out. Very often I can't correlate the important data that I really need. (But the product is getting better - slowly)
What problems is the product solving and how is that benefiting you?
Understanding bottlenecks and performance problems in our system are much easier with Mixpanel.
Love this product
What do you like best about the product?
channel analytics is the best and also great that they have option to make back-end integration
What do you dislike about the product?
pricing is not easy for startups, but fine for agency
What problems is the product solving and how is that benefiting you?
back-end analytics
Recommendations to others considering the product:
try and love it)
Definite learning curve, but easy to extract and slice insights and data
What do you like best about the product?
I like the many variations in specificity you can use to drill down into your data and extract the information you're looking for. Parameters are very modular, visualizations are clean, and the interface is easy to navigate.
What do you dislike about the product?
Onboarding requires a substantial amount of time and much of it is done via webinars and screencasts. A more seamless in-platform solution would be easier for new users to get through.
What problems is the product solving and how is that benefiting you?
We are able to track exact feature usage, the effectiveness of conversion funnels, and user attributes like screen size. Tons of benefits, especially for prioritizing new features and seeing which features are most heavily or most lightly used.
Awesome self-serve Product Analytics tool!
What do you like best about the product?
Ease of usage, ML capabilities, insights, charting and funnels!
What do you dislike about the product?
They should have an easier integration with Segment or should have their own cookies for tracking user behavior!
What problems is the product solving and how is that benefiting you?
Scalable data analytics across the firm!
Recommendations to others considering the product:
Give it a try and see if it works in terms of pricing and usage! There are of course dozens of options in the market!
Good but not user friendly
What do you like best about the product?
The flexibility that Mixpanel's API provides is amazing! Can't get that anywhere else.
What do you dislike about the product?
The UI is extremely confusing! They seem to use their own lingo that I can't grasp and can't figure out how to create my own dashboards or reports that I want.
What problems is the product solving and how is that benefiting you?
Using it to track product usage.
Super powerful and easy to use software
What do you like best about the product?
I love that you can set up your own flows. This allows you to track very particular actions that people take on your site making it simple to A/B test for solutions. My product team and marketing team both loved and used this feature often.
What do you dislike about the product?
I'm generally a fan of this software, I don't have too many complaints.
What problems is the product solving and how is that benefiting you?
Testing to create better conversion (signup, product flows, content)
Not the most intuitive platform
What do you like best about the product?
I like bookmarking funnels to revisit easily and frequently.
What do you dislike about the product?
The tool is not intuitive. There's a ton of properties in there that don't exist anymore from testing and legacy products/pages and if you're not super intimate with the tool and language, it's almost impossible to use it without a power user walking you through every step. It's also not obvious when to use insights vs a funnel, etc.
What problems is the product solving and how is that benefiting you?
Solving product marketing questions with Mixpanel. Trying to compare experiences with our site to determine the best user experience for our users.
Best way to view your data
What do you like best about the product?
It’s easy to track events and viewing by user and funnels is very valuable.
What do you dislike about the product?
It’s quite expensive compared to other analytics platforms.
What problems is the product solving and how is that benefiting you?
Tracking user behavior.
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