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Probably best product for analytics
What do you like best about the product?
Funnels is the best feature of Mixpanel. It can easily be created and shows us the real time conversion rates on each step.
What do you dislike about the product?
Although setting up is not that that tough, but it is not as easy as Google analytics. Javascript knowledge is required if you need to track events and integrate the code according to the design of the website.
What problems is the product solving and how is that benefiting you?
Use case was to track the websites of the travel domain. Here we tracked each step of the customer journey so that we can know at which step we are losing the customers. Also we used it to understand the behavior of the user on the website, like which buttons are used most, and how they traverse across the website.
Recommendations to others considering the product:
Choose this if you want to understand user better by knowing the actions of the user and about the user journey through your app or website.
Feature-rich, but stagnant and lacking polish
What do you like best about the product?
Cohort analysis tools are best in class, funnel tools are satisfactory, easy setup.
What do you dislike about the product?
UI is heavily biased towards recently checked events; hard to export and re-import data; impossible to modify data in-place. While it hits all the basic checkmarks, competitors seem to be outpacing them on adding newer features.
What problems is the product solving and how is that benefiting you?
Used for conversion optimization within our company and for basic business intelligence. Allows non-engineers to explore data in an ad-hoc manner.
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