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Fully implementing Mixpanel gives powerful insight into your product
What do you like best about the product?
Correlation about usage (Signal) presents a wow moment for our teams.
What do you dislike about the product?
I dislike the lacking of a real-time method of consuming data (like a websocket or something similar).
What problems is the product solving and how is that benefiting you?
Business Intelligence mainly. I can target customers to convert them.
Recommendations to others considering the product:
Use it
Mixpanel is great when you are a pro at using it
What do you like best about the product?
funnel reports, live view, and access to support team via chat
What do you dislike about the product?
for the most part, support is able to assist with questions. Sometimes however I wish there was more attention put on resolving specific issues and better follow-up. recently we have faced an issue where it looks like people profiles are either not being created or are disappearing. We have not had luck with this issue and I've inquired a few times for a follow-up or escalation. Recently my CTO reached out with a question and simply received a 'sorry we couldn't help'. Would love to know what else can be done to help in this case.
Sometimes we get null datasets for customers and this is frustrating.
Sometimes we get null datasets for customers and this is frustrating.
What problems is the product solving and how is that benefiting you?
we are understanding where drop-off occur, and able to prioritize where we need to invest resources to solve particular stages of friction in our funnel. This has helped us to devise experiments and measure the net effects and improve conversion rates across our onboarding process.
Recommendations to others considering the product:
there is some critical knowledge we wish was emphasized earlier in the process as a warning. Whenever backfilling customer data, the geography of the customer in the people profile will update to the location of our servers. We did a bulk update for all customers to use a different field for email address, and it updated all of our profiles to look like they came from Ashford Virginia, which is where our servers are located. This was a costly mistake and permanent; there was no way that we know of to recover the geo and reverse this change. Later we learned that this happens unless the user takes special precautions. I believe this mixpanel should proactively avoid this unintended consequence of backfilling data, rather than making users take extra steps to prevent it. At the very least, provide ample warnings.
Excellent product analytics
What do you like best about the product?
This is product-analytics software seemingly designed by product people. They understand the correlations that product managers are looking for and the questions that they're trying to answer.
What do you dislike about the product?
The dashboards could be better - Mixpanel is a great tool for PMs, but getting that value communicated to the rest of the company could be much easier with more robust dashboard options.
What problems is the product solving and how is that benefiting you?
Two questions:
1. Did we build the right thing?
2. Did we build it right?
1. Did we build the right thing?
2. Did we build it right?
Recommendations to others considering the product:
Know what questions you want to answer before implementing - it's such a versatile tool with so many options that it's easy to get lost. Make sure you know what you want!
Excellent source of insights about your product
What do you like best about the product?
Mixpanel showcases event and user data in a plethora of ways and drastically reduces dependence of marketing and product teams of complex queries and IT teams, being an accessible and easy to use source of insights related to KPIs and product usage.
What do you dislike about the product?
Pricing is not very clear and can easily snowball out of control if you don't pay close attention to what you are tracking and what you should actually be tracking.
What problems is the product solving and how is that benefiting you?
With Mixpanel I get close control of business/marketing metrics such as accounts created and lifetime value (as granular as channel-level) and the product team easily creates clusters and watch user behavior making data-driven product insight a breeze.
Good tool to analyze user behavior
What do you like best about the product?
Amount to tools available to study and monitor user behavior.
What do you dislike about the product?
Bit long learning curve. It will be good if the interface is more user froiendly,
What problems is the product solving and how is that benefiting you?
We are trying to identify issues users have when they use our product. Also we monitor popular features.
Data Insights & Strong Support
What do you like best about the product?
I like the responsiveness of the support team. They helped us get started and make sense of what we need to do such that the data makes sense to us.
What do you dislike about the product?
I dislike the vague & confusing pricing structure.
What problems is the product solving and how is that benefiting you?
Mobile app user retention.
Easy, powerful, get's the job done
What do you like best about the product?
The easy to use interface with the powerful tool set. Easy integration and maintaining means less time worrying about analytics. Plugins with Segment and other tools makes it extremely useful
What do you dislike about the product?
Loss of control at certain points. Especially when creating campaigns, I've lost work before when trying to edit campaigns. Love how they have an easy to use API for more powerful edits that would take forever in the interface
What problems is the product solving and how is that benefiting you?
Email, text, push campaigns, CRM. Mixpanel
Great learning tool for user behavior.
What do you like best about the product?
Great to implement granular events and understand how users take specific actions.
What do you dislike about the product?
Funnel product and retention charts are a bit clunky. They feel tacked on afterwards.
What problems is the product solving and how is that benefiting you?
Mixpanel helps understand how users navigate and user a product from a quantitative perspective. It helps you to realize where there are usage dropoffs or how often a feature is being utilized.
Need experience to use
What do you like best about the product?
The tools gives you the ability to Understand every user's journey, Analyze each interaction across the full customer journey . Allows us to customize the costumer funnel
What do you dislike about the product?
Problem differentiating between 'real' and 'spam' clicks sometimes. It can treat bot as if it was a user.
It's not easy to compare two different funnels to one another
It's not easy to compare two different funnels to one another
What problems is the product solving and how is that benefiting you?
It give the option to understand and adjust the user overall flow in the system. Allows for segmentation
Recommendations to others considering the product:
Its a very good tools. But you need to consider 2 things
1. it's pricey, especially if you are a startup
2. you really need to frill down to it and learn about all features. it's not the most intuitive
1. it's pricey, especially if you are a startup
2. you really need to frill down to it and learn about all features. it's not the most intuitive
Super easy funnels for anyone
What do you like best about the product?
I love love love the funnel reporting view. It's the major reason I prefer it for some things to Google Analytics.
What do you dislike about the product?
It's sometimes hard to segment data correctly. Its strength is to demonstrate progression; it's not for everyone's needs.
What problems is the product solving and how is that benefiting you?
Progression through the funnel.
Recommendations to others considering the product:
If you're trying to track funnel progress, Mixpanel is for you.
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