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Mixpanel

Mixpanel

Reviews from AWS customer

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External reviews

1,127 reviews
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External reviews are not included in the AWS star rating for the product.


    Andrés Francisco B.

Excellent, any analytic question can be answered with mixpanel

  • August 15, 2018
  • Review provided by G2

What do you like best about the product?
In Mixpanel, I am able to have in detail information about user profiles, so I can not only track but even react to certain user actions. Implementation is very easy, no matter if it is backend or frontend, the documentation is comprehensive.
Funnel creation is another great feature we use to improve user flow throughout the app.
What do you dislike about the product?
There is not an easy option to delete user profiles. There is not an easy way to clean events history so you might end up messing up a project, so it is recommended that you have a tracking plan before passing to the production project.
Frontend implementation has certain disadvantages when identifying users, we are focused on B2B, so when two users use the same device you might experience troubles with profile information, which might end up being mixed for two users.
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What problems is the product solving and how is that benefiting you?
Monitoring user actions to automate follow up to users. Mixpanel let us track in detail user progress in the app, so we can automate triggers upon user behavior without making internal software development, a tracking solution ready to use.
Recommendations to others considering the product:
Document your tracking plan to have a clear implementation


    Vikash K.

A great analytics tool to track product usage

  • August 15, 2018
  • Review provided by G2

What do you like best about the product?
I love that I can get an in-depth understanding of user's behaviour irrespective of what type of product we're building - e-commerce, SaaS, or B2C.
What do you dislike about the product?
Has a lot of developer dependency to set up. I wish it was more non-tech friendly during setting up/ while adding new events. Even when a developer is setting up Mixpanel events, it takes at least an entire day of developer's time.
What problems is the product solving and how is that benefiting you?
We use Mixpanel to understand how our users use our product. It helps us improve various aspects of our funnel.
Recommendations to others considering the product:
Please make it easier for Mixpanel to set up. Would be super awesome if it's easy to set up without a developer dependency.


    Transportation/Trucking/Railroad

Useful Analytics - minimal friction

  • August 15, 2018
  • Review provided by G2

What do you like best about the product?
The Mixpanel API and documentation was easy and useful enabling our team to instrument a react app in record time. the re-defined reports are sensible and immediately show useful info.
What do you dislike about the product?
Not much , I think Mixpanel does just what we need and produces an immediately useful set of analytics .
What problems is the product solving and how is that benefiting you?
gather usage metrics to understand exactly who uses which parts of our app.
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    Alex P.

System is advanced

  • August 15, 2018
  • Review provided by G2

What do you like best about the product?
I like the user interface, it's pleasant.
I like the constant updates and willingness to improve.
What do you dislike about the product?
Difficulty to validate the accuracy of mixpanel. I suspect that some events are missed but it's very difficult to debug. Also, some users don't have all the proper parameters and I couldn't figure out why.

Lack of proper action items - I usually don't feel I know what to do with all the data.

Some metrics or tools in mixpanel are hard to understand, so I don't use most of them. For example, it is very difficult to understand for me the retention tab. Not sure what kind of retention is actually being measured.

Mobile app is very limited - missing the explore function for example

Difficulty to set up marketing channel attribution
What problems is the product solving and how is that benefiting you?
I am trying to measure appropriately our KPI's and keep track of our users.

I managed to keep track of simple metrics around traction but couldn't wrap my head around more deeper insights and metrics


    Consumer Electronics

Great for high-end IoT products

  • August 15, 2018
  • Review provided by G2

What do you like best about the product?
It allows you to troubleshoot problems before they affect too many of your customers.
What do you dislike about the product?
It's not as affordable as other options but I don't think it would be easy to switch now so we probably won't.
What problems is the product solving and how is that benefiting you?
Tracking KPIs and OKRs, help with customer support.
Recommendations to others considering the product:
If you need info on specific customer segments it's great.


    Leo G.

One of the best analytic platform on the market

  • August 14, 2018
  • Review provided by G2

What do you like best about the product?
Simple interface to create reports and easy integration
What do you dislike about the product?
Occasional bugs in the UI
Support can take some times to respond
What problems is the product solving and how is that benefiting you?
We have a SaaS platform for managing conversational content for chatbots. We use Mixpanel to gather insights and track user activities


    Nick D.

Great insights, easy to create complex analysis, easy to integrate

  • August 14, 2018
  • Review provided by G2

What do you like best about the product?
Interface is overall very easy to use and get started with. It does a very good job of supporting some advanced analysis without making the interface overly complex. Cohort analysis is very good.
Very easy to integrate with.
What do you dislike about the product?
Ability to trigger messages is useful for some use cases but it is somewhat limited. This is not a big problem if it is primarily used for analysis, which is the key strength.
Anomaly detection looks promising but it is still very limited. It would be great to have some configurability around this and in particular it would be extremely useful to generate alerts to external systems.
It is sometimes difficult to navigate and find things.
User login roles and permissions were very limited until very recently.
What problems is the product solving and how is that benefiting you?
Primarily used for mobile app analytics and funnel optimization. It has been a great tool to understand user behavior for new features and to monitor when behaviors deviate from expected patterns.
Recommendations to others considering the product:
I would recommend primarily considering it for analysis and optimization, and not relying too much on some of the secondary features.


    Computer Software

Great Platform, Missing some features

  • August 14, 2018
  • Review provided by G2

What do you like best about the product?
The in product analytics are great. Users are able to create customer funnels and track specific user behavior from marketing website to app
What do you dislike about the product?
There was issues with the accuracy of the data and user behavior.
What problems is the product solving and how is that benefiting you?
Mix Panel does provide us with insight into how users are engaging with our product down to the event level. You have the ability to track behavior from a specific page, to plan, to geo location.
Recommendations to others considering the product:
I feel like this is a solid tool that can definitely help you make better business decisions based on user level data. Make sure that all of your events are setup correctly from the start. And Test, Test, Test.


    Financial Services

Most solid product analytics framework by far!

  • August 14, 2018
  • Review provided by G2

What do you like best about the product?
You do not need to be a rocket scientist to be a Mixpanel user! Within a couple of hours you will learn your way around the tool and very powerful data visualization features. Mixpanel is a no brainer when doing responsible product strategy, design, and development.
What do you dislike about the product?
There should be a better workflow for the development and testing phases of a product. Yes, sending the data to a completely different project is one way, but then when you start changing things and tweaking your data tracking plan, that project gets full of junk and is not always convenient.
What problems is the product solving and how is that benefiting you?
Regularly tying all the data tracking plan with business objectives. All decision processes change when we are backing up each decision with solid data.


    Information Services

Great tool that allow us to monitor use of our product

  • August 14, 2018
  • Review provided by G2

What do you like best about the product?
Filters by region and Live View, ability to sort by DistincID
What do you dislike about the product?
Limited number of events that show in Live View, no way to see events from a few month ago.,
What problems is the product solving and how is that benefiting you?
Live view of use