Salesforce Data Cloud
Salesforce, Inc.Reviews from AWS customer
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Powerful Real-Time Data Unification, but Complex Initial Setup
What do you like best about the product?
The best thing about Data Cloud is to focus on its real-time data unification, AI-driven personalization, and native integration with the Salesforce ecosystem.
What do you dislike about the product?
One challenge with Salesforce Data Cloud is the initial setup and data mapping process. Since it’s designed to unify data from multiple systems, aligning data models and harmonizing large volumes of data can be complex.
What problems is the product solving and how is that benefiting you?
The one unified view of all the org data makes much easier to do analysis and make org wide decisions
Great for Data Identification, but Configuration Can Be Challenging with Large Volumes
What do you like best about the product?
Data golden record identification, easy information
What do you dislike about the product?
Configuration is tricky at times when data volume is hi
What problems is the product solving and how is that benefiting you?
Data golden record identification
Great for Integrating Data, but Steep Learning Curve
What do you like best about the product?
I like how it enables us to pull in data from different sources for use in products like Marketing Cloud.
What do you dislike about the product?
There is definitely complexity to how it works, and setting it up and running it is a steep learning curve
What problems is the product solving and how is that benefiting you?
It allows us to pull in data from many sources for our use.
Powerful Data Unification and Personalization, but Complex Setup and High Costs
What do you like best about the product?
Salesforce Data Cloud unifies data from multiple sources in real time, creating a single customer profile. I like how it enables personalized insights, segmentation, and AI-driven actions directly within the Salesforce ecosystem all without complex integrations.
What do you dislike about the product?
Initial setup and data mapping can be complex, especially for large organizations. It also requires strong data governance, and licensing costs can be high for smaller teams.
What problems is the product solving and how is that benefiting you?
Salesforce Data Cloud breaks down data silos by connecting information from multiple systems into unified customer profiles. This helps deliver real-time personalization, smarter analytics, and stronger engagement, driving better business decisions and customer experiences.
Powerful Customer Insights with Salesforce Data Cloud, but Setup and Costs Can Be Challenging
What do you like best about the product?
What I appreciate most about Salesforce Data Cloud is how it brings together data from various sources to form a unified, real-time customer profile, offering a comprehensive 360° view of each person. Its AI-powered segmentation and activation features make it possible to deliver highly personalized marketing and engagement. I also value the way it integrates smoothly with the wider Salesforce ecosystem, which supports more intelligent automation and improved decision-making across sales, service, and marketing.
What do you dislike about the product?
What I dislike about Salesforce Data Cloud is that initial setup and data mapping can be complex, especially when dealing with legacy or siloed systems. It also requires strong data governance and technical expertise to maintain accuracy and prevent duplication. Additionally, licensing and storage costs can become significant as data volume and use cases expand.
What problems is the product solving and how is that benefiting you?
Salesforce Data Cloud solves the problem of disconnected and fragmented customer data by bringing information from multiple systems into a single, unified profile. It enables real-time insights, smarter segmentation, and personalized engagement across every touchpoint. This benefits me by providing a deeper understanding of customers, more effective targeting, and improved business decisions driven by accurate, up-to-date data.
Efficient Centralization and Data Updating with Salesforce Data Cloud
What do you like best about the product?
I love how Salesforce Data Cloud allows me to centralize data from different systems, greatly facilitating contact with customers thanks to the updated information. The interface is user-friendly and the data processing is efficient, which significantly improves marketing campaigns and information management.
What do you dislike about the product?
It can become tedious when handling too many fields.
What problems is the product solving and how is that benefiting you?
I use the product to centralize customer data from various systems, improving our ability to contact with updated information and send campaigns. This optimizes data management and increases team efficiency.
Zero Copy Feature Is Great, but Salesforce Dependency Is Limiting
What do you like best about the product?
Ability to use zero copy is very nice and useful
What do you dislike about the product?
It would be even better if you could use it independently of Salesforce and import your own open data.
What problems is the product solving and how is that benefiting you?
Performance and speed at scale. Providing a robust user future to follow
Powerful Real-Time Insights, but Setup Is Challenging
What do you like best about the product?
Real-time data insights for smarter decisions.
What do you dislike about the product?
Complex setup and steep learning curve at start.
What problems is the product solving and how is that benefiting you?
Data complexity
Powerful Segmentation, Complex Setup
What do you like best about the product?
I love how Salesforce Data Cloud has significantly simplified segmentation for my marketing team. They can now create the segments they desire without writing SQL or code, using just natural language and a user-friendly drag-and-drop interface. The identity resolution feature is impressive, and the prebuilt connectors are highly convenient, allowing for out-of-the-box use alongside segmentation capabilities.
What do you dislike about the product?
{"Setting up Salesforce Data Cloud was difficult, especially the harmonization process where I had to map it to the canonical models. It was a painful process, though it was a one-time effort.","I would like to have more ingrained data governance that can mirror my Salesforce score, permissions, and governance.","The pricing model is very complicated. If it were simpler, it would make it easier to use more of the data cloud."}
What problems is the product solving and how is that benefiting you?
I find Salesforce Data Cloud solves segmentation issues, enabling my marketing team to create segments with ease using natural language and drag-and-drop UI without coding.
Great for Data Unification, But Expensive and Lacks Advanced Reporting
What do you like best about the product?
For large data identification, unification is very easy and especially for marketing
What do you dislike about the product?
Very expensive not able build sophisticated reports on data cloud need to relay
What problems is the product solving and how is that benefiting you?
Unifying data in one place
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