Data 360

What do you like best about the product?

The features and data that it opens for our SF org

What do you dislike about the product?

That we need to use it to be able to use Agentforce and access some of our data like Conversation Transcripts

What problems is the product solving and how is that benefiting you?

Not clear at present beyond opening gated features

What do you like best about the product?

What I like best about Data 360 is its ability to unify customer data from multiple systems into a single, trusted customer view. As a Salesforce Business Analyst, having a centralized source of customer, sales, service, and operational data helps eliminate silos and provides greater visibility for both business users and leadership.

I also appreciate how closely it integrates with the Salesforce ecosystem. Data can be activated directly within Salesforce applications to support reporting, segmentation, automation, and AI-driven insights, making it easier to turn data into action.

Recent enhancements have made the platform even more valuable, including improved data connectivity, simplified CRM data onboarding, stronger identity resolution capabilities, expanded Zero Copy integrations, and AI-powered features that help organizations gain insights faster and create more personalized customer experiences. These ongoing innovations continue to strengthen Data 360 as a core foundation for customer intelligence and AI initiatives.

What do you dislike about the product?

While Data 360 is a powerful platform, the biggest challenge is its complexity and learning curve. Concepts such as data modeling, identity resolution, calculated insights, and data governance can be difficult for new administrators and business users to fully understand, especially during initial implementation.

The platform also requires significant planning and data quality management to deliver maximum value. Organizations with multiple source systems may need additional effort to standardize data and establish governance processes before they can fully leverage advanced capabilities.

Another area for improvement is pricing and scalability. While the platform offers extensive functionality, licensing and data consumption considerations can make it difficult for some organizations to quickly expand usage across the enterprise.

That said, Salesforce has made meaningful improvements through recent releases by simplifying CRM data onboarding, expanding integration options, enhancing identity resolution capabilities, and introducing more user-friendly AI and analytics features. These updates have helped reduce some of the complexity, but there is still room to make implementation and administration more accessible for business teams without specialized expertise.

What problems is the product solving and how is that benefiting you?

Data 360 addresses one of the most common business challenges: customer data scattered across multiple systems. Before implementing a centralized customer data platform, organizations often deal with duplicate records, inconsistent information, and limited visibility into customer interactions across sales, service, marketing, and other functions.

By consolidating data into a unified customer view, Data 360 improves data quality, increases reporting accuracy, and supports stronger cross-functional collaboration. As a Salesforce Business Analyst, this gives me more confidence in the data used for decision-making and helps ensure teams are working from a single source of truth instead of multiple disconnected systems.

The platform also enables more advanced analytics and AI use cases. With customer data centralized and harmonized, organizations can generate richer insights, build more accurate segmentation, and support more personalized customer engagement strategies. Recent enhancements related to AI, identity resolution, and simplified data integration have further strengthened these capabilities.

For me, the biggest benefit is better visibility and more data-driven decision-making. Having trusted, connected data leads to better reporting, more efficient business processes, and a stronger foundation for future AI initiatives, while reducing the time spent reconciling information across systems.

What do you like best about the product?

Ability to unify information from different sources and offer a more complete and reliable view of the customer. This facilitates access to relevant data in real-time and allows for more effective use in automations, segmentations, and business processes.

What do you dislike about the product?

Nothing, I love everything, it's really quite functional.

What problems is the product solving and how is that benefiting you?

Helps solve the problem of having customer information distributed across different systems by unifying it into a single platform. This allows me to work with more consistent and accessible data, facilitating integrations, automations, and the implementation of data-driven solutions.

What do you like best about the product?

It helps unify customer data from different sources into a centralized view, making it easier to understand customers, build better segments, and use data for more personalized marketing and customer experiences.

What do you dislike about the product?

The initial setup and data integration can be complex, especially when connecting multiple systems and ensuring data is clean and consistent. It can also take time for teams to fully learn and adopt all of its capabilities.

What problems is the product solving and how is that benefiting you?

Data 360 is helping us solve the challenge of fragmented customer data across Salesforce and other systems. By bringing data together into a unified, trusted customer profile, we can better understand customer behavior, improve segmentation and personalization, and give our teams more actionable insights. This is benefiting us by reducing manual data work, improving the quality and timeliness of reporting, enabling more relevant customer engagement, and helping teams make faster, data-driven decisions.

What do you like best about the product?

I love Data 360's ability to integrate multiple different systems, which is really convenient. The data transformation part is also appreciable. Additionally, the integration methods are well thought out, and it is possible to work with various systems such as CRM and data resources, which facilitates the creation of a coherent and efficient ecosystem.

What do you dislike about the product?

I have no points to raise

What problems is the product solving and how is that benefiting you?

I use Data 360 to integrate different systems and unify clients, facilitating data transformation and improving their management.