Sold by: Salesforce, Inc.
Deployed on AWS
Make all your enterprise data ready for action, without moving it. Data 360 activates trusted context across your Agentic Enterprise, unifying your data, business logic, and governance into one complete source so every team and every agent is always working from a current, trusted picture of your business.
4.3
Overview
Data 360 is the engine that activates trusted context across your entire enterprise. Every data source you have - your warehouse, data lake, third-party signals, product data - gets connected to the business context that already lives in Salesforce: the business logic, shared language, guardrails, and automation. All possible without moving data, thanks to Zero Copy.
It works with the tools and teams you already have, including AWS. Data 360 connects directly to data where it lives, breaking down silos and harmonizing information using low-code tools so every department can power Agentforce, automate workflows, and make smarter decisions faster.
The result: every person on your team, and every AI agent working on your behalf, is always operating from a complete, current, and trusted picture of your customer and business, right now, in the moment it is needed.
Highlights
- Make all your enterprise data ready for action, without moving it.
- Power workflows, decisions, and analytics with one complete data source.
- Bring context and insight to your data so Agentforce can put it to work.
Details
New
Introducing multi-product solutions
You can now purchase comprehensive solutions tailored to use cases and industries.
Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Custom pricing options
Pricing is based on your specific requirements and eligibility. Request a private offer to receive a custom quote. Sign in to view any offers that have been extended to you.
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Content disclaimer
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Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Support
Vendor support
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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Customer reviews
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Unifies Customer Data Across Salesforce for Easier Activation
Reviewed on Sep 12, 2026
Review provided by G2
What do you like best about the product?
What I like best about Data 360 is its ability to unify customer data from multiple sources and make that data directly usable across Salesforce. It helps create a more complete customer view without requiring every source system to be redesigned, and the integration with CRM, analytics, automation, and Agentforce makes activation much easier. I especially like that data can move beyond reporting and be used directly in business processes and customer engagement.
What do you dislike about the product?
What I dislike most is the complexity of designing and operating Data 360 effectively. Data ingestion, identity resolution, data modeling, and activation all require careful architecture, and it can be difficult for teams to understand the overall design at first. Cost and consumption management can also be challenging, especially as data volumes and use cases grow.
What problems is the product solving and how is that benefiting you?
Data 360 helps solve the problem of customer data being fragmented across multiple systems and data sources. By unifying and harmonizing that data, it provides a more complete customer view that can be used across CRM, analytics, automation, and Agentforce. This reduces the effort required to move and prepare data for each use case, enables more timely and personalized engagement, and helps teams make better decisions based on consistent customer information.
Nakamoto K.
Powerful Data Unification, But Implementation and Pricing Need Careful Planning
Reviewed on Sep 12, 2026
Review provided by G2
What do you like best about the product?
Data 360 enables us to unify customer data from multiple systems and channels into a single customer profile. Its seamless integration with Salesforce products such as Service Cloud and Agentforce allows us to leverage customer insights in real time, improving personalization, operational efficiency, and customer engagement. The ability to activate unified data across different business processes is particularly valuable.
What do you dislike about the product?
While Data 360 provides powerful data unification capabilities, implementation and data modeling can be complex, especially when integrating multiple data sources. Organizations need to invest time in data governance, data quality management, and architecture design to maximize value. In addition, licensing and consumption-based pricing should be carefully evaluated to ensure a positive return on investment.
What problems is the product solving and how is that benefiting you?
Data 360 helps us consolidate customer data from multiple channels, giving agents a unified view of the customer. This improves service quality, reduces handling time, and enables more personalized customer interactions.
Information Technology and Services
Unified Customer Data, but Ingestion Setup Needs Engineering Support
Reviewed on Sep 12, 2026
Review provided by G2
What do you like best about the product?
Unifying customer data across systems in one place gives sales ops much cleaner account views and improves how we support AEs on deals.
What do you dislike about the product?
Data ingestion setup is technically demanding — ops teams can't self-manage pipelines without data engineering support.
What problems is the product solving and how is that benefiting you?
Fragmented customer data across multiple systems makes it hard for sales ops to get a reliable account view — Data 360 consolidates that into a single profile, which improves how we support AEs and keeps our CRM data more accurate.
Information Technology and Services
Unified, Real-Time Customer Profiles Across Salesforce with Data 360
Reviewed on Sep 11, 2026
Review provided by G2
What do you like best about the product?
Data 360 unifies customer data from multiple sources and makes trusted, real-time profiles available across the Salesforce platform.
What do you dislike about the product?
Initial data mapping and configuration can be complex, and the consumption-based pricing model can be difficult to estimate.
What problems is the product solving and how is that benefiting you?
Data 360 helps bring customer information from multiple systems together, resolve duplicate identities, and create a more complete customer profile. This gives teams more consistent data for personalization, analytics, automation, and informed decision-making.
Mellissa L.
Amazing Multi-Tenant Connections for Better Data Visibility and Metrics
Reviewed on Sep 11, 2026
Review provided by G2
What do you like best about the product?
The ability to create connections in a multi-tenant instance is amazing and helps with data visibility and metrics.
What do you dislike about the product?
Some of the updates that slide us backwards because it doesn't feel as if it's been full tested.
What problems is the product solving and how is that benefiting you?
The ability to see, share, and make informed decisions across our enterprise.