Sold by: Salesforce, Inc.
Deployed on AWS
Make all your enterprise data ready for action, without moving it. Data 360 activates trusted context across your Agentic Enterprise, unifying your data, business logic, and governance into one complete source so every team and every agent is always working from a current, trusted picture of your business.
4.3
Overview
Data 360 is the engine that activates trusted context across your entire enterprise. Every data source you have - your warehouse, data lake, third-party signals, product data - gets connected to the business context that already lives in Salesforce: the business logic, shared language, guardrails, and automation. All possible without moving data, thanks to Zero Copy.
It works with the tools and teams you already have, including AWS. Data 360 connects directly to data where it lives, breaking down silos and harmonizing information using low-code tools so every department can power Agentforce, automate workflows, and make smarter decisions faster.
The result: every person on your team, and every AI agent working on your behalf, is always operating from a complete, current, and trusted picture of your customer and business, right now, in the moment it is needed.
Highlights
- Make all your enterprise data ready for action, without moving it.
- Power workflows, decisions, and analytics with one complete data source.
- Bring context and insight to your data so Agentforce can put it to work.
Details
New
Introducing multi-product solutions
You can now purchase comprehensive solutions tailored to use cases and industries.
Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Custom pricing options
Pricing is based on your specific requirements and eligibility. Request a private offer to receive a custom quote. Sign in to view any offers that have been extended to you.
Legal
Content disclaimer
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Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Support
Vendor support
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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Customer reviews
Telecommunications
Useful ZeroCopy to Avoid Data Redundancy, Though There’s Room to Improve
Reviewed on Sep 13, 2026
Review provided by G2
What do you like best about the product?
ZeroCopy functionality is very useful to avoid data redundancy and duplicate storage
What do you dislike about the product?
Cost hard to predict as is based in consumption so it's very difficult to handle in companies with a high volume of data and multiple applications to integrate
What problems is the product solving and how is that benefiting you?
Is helping us to unify information about the product catalog cross multiple systems
Carlos Dario M.
Advanced and Easy-to-Use CDP
Reviewed on Sep 13, 2026
Review provided by G2
What do you like best about the product?
It's great that it's a fairly advanced CDP like few in the market and easy to use
What do you dislike about the product?
It's not so easy to understand the issue of credits for its use
What problems is the product solving and how is that benefiting you?
All related to CDP without a doubt
Financial Services
Powerful Customer Data Unification Platform
Reviewed on Sep 12, 2026
Review provided by G2
What do you like best about the product?
What I like most about Data 360 is its ability to bring customer data from different systems into a more unified, real-time view. It can help connect CRM, website, marketing, and other data sources so teams have better context for personalization, reporting, automation, and AI use cases.
What do you dislike about the product?
Data 360 can be complex to set up, especially when working with data mapping, integrations, identity resolution rules, data quality, and governance. It takes planning and clean source data to get meaningful results, so it may feel more technical than other Salesforce products for newer users.
What problems is the product solving and how is that benefiting you?
Data 360 helps solve the problem of customer data living in separate systems and creating incomplete or duplicate records. It connects, harmonizes, and unifies that data into a more complete customer view, so teams can make better decisions, personalize outreach, improve service, and give AI agents more reliable context.
Rajvi P.
Powerful platform for unified customer data
Reviewed on Sep 12, 2026
Review provided by G2
What do you like best about the product?
Data 360 is a powerful platform that unifies customer data from multiple sources into a single, real-time view. The seamless integration with Salesforce ecosystem helps organizations drive efficiency, customer engagement & overall business outcomes.
What do you dislike about the product?
The platform can have a steep learning curve for new users due to its extensive features.
What problems is the product solving and how is that benefiting you?
It brings data scattered across multiple systems, and identifies duplicates as well as inconsistent customer records. It improves visibility & reporting.
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Unifies Customer Data Across Salesforce for Easier Activation
Reviewed on Sep 12, 2026
Review provided by G2
What do you like best about the product?
What I like best about Data 360 is its ability to unify customer data from multiple sources and make that data directly usable across Salesforce. It helps create a more complete customer view without requiring every source system to be redesigned, and the integration with CRM, analytics, automation, and Agentforce makes activation much easier. I especially like that data can move beyond reporting and be used directly in business processes and customer engagement.
What do you dislike about the product?
What I dislike most is the complexity of designing and operating Data 360 effectively. Data ingestion, identity resolution, data modeling, and activation all require careful architecture, and it can be difficult for teams to understand the overall design at first. Cost and consumption management can also be challenging, especially as data volumes and use cases grow.
What problems is the product solving and how is that benefiting you?
Data 360 helps solve the problem of customer data being fragmented across multiple systems and data sources. By unifying and harmonizing that data, it provides a more complete customer view that can be used across CRM, analytics, automation, and Agentforce. This reduces the effort required to move and prepare data for each use case, enables more timely and personalized engagement, and helps teams make better decisions based on consistent customer information.