Sold by: Salesforce, Inc.
Deployed on AWS
Make all your enterprise data ready for action, without moving it. Data 360 activates trusted context across your Agentic Enterprise, unifying your data, business logic, and governance into one complete source so every team and every agent is always working from a current, trusted picture of your business.
4.3
Overview
Data 360 is the engine that activates trusted context across your entire enterprise. Every data source you have - your warehouse, data lake, third-party signals, product data - gets connected to the business context that already lives in Salesforce: the business logic, shared language, guardrails, and automation. All possible without moving data, thanks to Zero Copy.
It works with the tools and teams you already have, including AWS. Data 360 connects directly to data where it lives, breaking down silos and harmonizing information using low-code tools so every department can power Agentforce, automate workflows, and make smarter decisions faster.
The result: every person on your team, and every AI agent working on your behalf, is always operating from a complete, current, and trusted picture of your customer and business, right now, in the moment it is needed.
Highlights
- Make all your enterprise data ready for action, without moving it.
- Power workflows, decisions, and analytics with one complete data source.
- Bring context and insight to your data so Agentforce can put it to work.
Details
New
Introducing multi-product solutions
You can now purchase comprehensive solutions tailored to use cases and industries.
Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Custom pricing options
Pricing is based on your specific requirements and eligibility. Request a private offer to receive a custom quote. Sign in to view any offers that have been extended to you.
Legal
Content disclaimer
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Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Support
Vendor support
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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Customer reviews
Pharmaceuticals
Zero-Copy Unification for a Clear 360 View
Reviewed on Sep 15, 2026
Review provided by G2
What do you like best about the product?
Zero copy ability, provides unification 360
What do you dislike about the product?
high costs, technical complexity, and rigid schema rules, compute costs
What problems is the product solving and how is that benefiting you?
Data silos across many markets and systems.
Telecommunications
Integrates Multiple Sources with Strong Data Governance
Reviewed on Sep 15, 2026
Review provided by G2
What do you like best about the product?
The most great advantage is to be able to integrate multiple sources and govern the data with a unique definition.
What do you dislike about the product?
Too expensive, like Mulesoft and Informatica
What problems is the product solving and how is that benefiting you?
Datalake standardization
Information Services
Excited for Data Cloud: Easy Content Access That Reduces Technical Debt
Reviewed on Sep 15, 2026
Review provided by G2
What do you like best about the product?
We are very excited to get Data Cloud with our Marketing Cloud upgrade. The capabilities that come with having easy access to our content will be so powerful and will reduce our technical debt, making everyone's jobs easier.
What do you dislike about the product?
We can't get it fast enough and I dont see any downsides yet.
What problems is the product solving and how is that benefiting you?
Data Cloud expands the limitations that we are currently experiencing with Marketing Cloud and will help us get duplicative data out of MC.
Public Relations and Communications
Zero-Copy Data Harmonization Made Easy
Reviewed on Sep 15, 2026
Review provided by G2
What do you like best about the product?
The 0 copy data harmonizing ability of Data 360.
What do you dislike about the product?
How the integration has an uncertainty of metered cost.
What problems is the product solving and how is that benefiting you?
Data 360 is modernizing data management across our different systems.
Banking
Data 360 Delivers a Unified View for Structured and Unstructured Data
Reviewed on Sep 15, 2026
Review provided by G2
What do you like best about the product?
As a new and adventurous individual trying to learn and discover the Salesforce platform, I've been genuinely impressed and blown away by the capabilities of Data 360, especially when it comes to handling unstructured data. The ability to consolidate all your data — both structured and unstructured — into a single, unified view opens up so many possibilities for businesses looking to truly understand their customers and operations.
What do you dislike about the product?
As someone new to the platform, I found the initial setup and configuration a bit overwhelming.
What problems is the product solving and how is that benefiting you?
Most companies have customer data trapped in separate systems — CRM, marketing tools, databases, spreadsheets — with no single view connecting them. Data 360 pulls all of that (structured and unstructured) into one unified profile.