Sold by: Salesforce, Inc.
Deployed on AWS
Make all your enterprise data ready for action, without moving it. Data 360 activates trusted context across your Agentic Enterprise, unifying your data, business logic, and governance into one complete source so every team and every agent is always working from a current, trusted picture of your business.
4.2
Overview
Data 360 is the engine that activates trusted context across your entire enterprise. Every data source you have - your warehouse, data lake, third-party signals, product data - gets connected to the business context that already lives in Salesforce: the business logic, shared language, guardrails, and automation. All possible without moving data, thanks to Zero Copy.
It works with the tools and teams you already have, including AWS. Data 360 connects directly to data where it lives, breaking down silos and harmonizing information using low-code tools so every department can power Agentforce, automate workflows, and make smarter decisions faster.
The result: every person on your team, and every AI agent working on your behalf, is always operating from a complete, current, and trusted picture of your customer and business, right now, in the moment it is needed.
Highlights
- Make all your enterprise data ready for action, without moving it.
- Power workflows, decisions, and analytics with one complete data source.
- Bring context and insight to your data so Agentforce can put it to work.
Details
New
Introducing multi-product solutions
You can now purchase comprehensive solutions tailored to use cases and industries.
Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Custom pricing options
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Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Support
Vendor support
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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Customer reviews
Keith C.
Zero-Copy, Backend-Agnostic Architecture That Delivers
Reviewed on Sep 17, 2026
Review provided by G2
What do you like best about the product?
Zero copy architecture, backend agnostic
What do you dislike about the product?
Too much lockin to take advantage of agentic features that should be able to stand on their own and plug into any agentic ecosystem
What problems is the product solving and how is that benefiting you?
Odd how salesforce has productized the cure for the poison it created by selling all our divisions their own salesforce orgs. Now salesforce has the solution as an add on product without forcing an account consolidation for a net revenue loss. Quite ingenious actually.
Ruchika J.
Unified Customer View with Trusted, Actionable Insights
Reviewed on Sep 17, 2026
Review provided by G2
What do you like best about the product?
What I like most about Salesforce Data 360 is its ability to bring data from multiple sources together into a unified customer view, making it easier to access trusted, actionable insights and support more personalized customer experiences.
What do you dislike about the product?
The main drawback is that Data 360 can be complex to set up and manage, especially when integrating multiple data sources. The learning curve and data-mapping requirements can also make implementation time-consuming.
What problems is the product solving and how is that benefiting you?
Data 360 helps solve fragmented and siloed data by bringing information from different sources into a unified view. This gives me faster access to reliable insights, improves decision-making, and helps teams deliver more personalized customer experiences.
Banking
Easy Data Source Onboarding and Seamless Workflow Activation
Reviewed on Sep 17, 2026
Review provided by G2
What do you like best about the product?
The ease of bringing in new data sources and activating directly into workflows.
What do you dislike about the product?
We have had a number of schema transformation issues and bugs with support struggling to solve the issue.
What problems is the product solving and how is that benefiting you?
Bringing massive first and third party data sources and mapping to operational objects to expand context and triggered automations.
Information Technology and Services
Zero Copy befits and setup
Reviewed on Sep 17, 2026
Review provided by G2
What do you like best about the product?
Zero copy feature is easy to identify and use
What do you dislike about the product?
Challenging to setup and operate but it shywork
What problems is the product solving and how is that benefiting you?
Data harmonization
Satyanarayana R.
Promising Start with Data 360 and Sales Coach Support
Reviewed on Sep 17, 2026
Review provided by G2
What do you like best about the product?
We recently started leverage the data 360 in our sandbox and also enabled for sales coach support.
What do you dislike about the product?
There are no complaints at this moment. We are still exploring.
What problems is the product solving and how is that benefiting you?
We recently started leverage the data 360 in our sandbox and also enabled for sales coach support.