Ortto
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Marketing automation platform of the 21st century
What do you like best about the product?
This platform makes the traditional way of doing marketing automation obsolete (think Marketo and co.)
- The visual workflow creator and editor is gorgeous and easy to use
- API integration support is stellar
- Email deliverability is top notch (Autopilot is using Sendgrid as the delivery service)
- The visual workflow creator and editor is gorgeous and easy to use
- API integration support is stellar
- Email deliverability is top notch (Autopilot is using Sendgrid as the delivery service)
What do you dislike about the product?
- The limitation of the email editor makes it difficult to customize the raw code of the entire email
- Navigation can be tricky sometimes. Autopilot does not allow us to edit the emails directly without going through the journey page
- Custom fields
- Navigation can be tricky sometimes. Autopilot does not allow us to edit the emails directly without going through the journey page
- Custom fields
What problems is the product solving and how is that benefiting you?
We are using this platform for AB testing emails, sending newsletters, and automating onboarding and customer acquisition processes based on possible scenarios
Amazing deliverability; Essential for Salesforce users; Steep price for basic email campaigns
What do you like best about the product?
The breadth of integrations and capabilities of Autopilot is pretty amazing. It sparks the imagination and can manage a very wide array of campaigns. Specifically for Salesforce users, it's one of the best tools I've used, and I was a very early adopter of Pardot, Marketing Cloud, and many other suites. Their deliverability is very strong as well, for those who are doing high volumes.
What do you dislike about the product?
It's expensive IF you just care about email campaigns. Autopilot is a marketing automation product, and a novel one at that. If you are just trying to send an email to lists, you are killing a fly with a bazooka. I would have rated a 10, but I docked 1 point for price. The other point is for a very clunky email design interface. Best practice in Autopilot is, unfortunately, to use outside template builders, and import your HTML. If the other functionality wasn't so strong, I might have gone 2 points off for this one.
What problems is the product solving and how is that benefiting you?
We are heavy Autopilot users. As a B2B2C company, we use a (fairly) sophisticated drip strategy for customer awareness and mid-stage pipe nurture. We also leverage Autopilot to campaign on behalf of client-sites to onboard end-users (250,000+ email sends monthly).
Autopilot good not great
What do you like best about the product?
Journey building capabilities very sophisticated given cost.
What do you dislike about the product?
Email design is very limited and hard to use.
What problems is the product solving and how is that benefiting you?
Email marketing. Customer acquisition.
Awesome, Inexpensive Winner
What do you like best about the product?
Autopilot is really intuitive and easy to use, I had my first journey up and running in a matter of hours.
What do you dislike about the product?
More local suppliers of postcards (to reach the customer quicker) would be my only real issue, but this is a minor concern.
What problems is the product solving and how is that benefiting you?
We have a number of journeys to solve on-boarding, to automate product reviews and product surveys.
It's an awesome tool and great for email marketing automation
What do you like best about the product?
The single best feature is the visual journey editor (like a flow chart) - nowadays, I'd never use an email marketing tool that doesn't have this feature. It's great to be able to map out the whole flow of a journey in very much the same way I do on a whiteboard or in a notebook. There's also loads of options for the journey whether it be emails, slack notifications, API triggers, any kind of decision point you could want (incl which pages they've visited on your website), scoring (both lead and anything else you want), field checking and editing... it's great.
What do you dislike about the product?
Managing emails isn't the easiest thing in the world and there's no ability for dynamic content insertion behind traditional short merge fields (unlike Drop.co) but otherwise, it's pretty powerful.
It's quite a pain to send a one-time email but I think that's okay because it nudges you towards planning everything in advance.
Not the best native solutions for UTM tracking, definitely something worth thinking about at the time of setup (you'll want to build out a custom journey that captures and stores the data for you).
It's quite a pain to send a one-time email but I think that's okay because it nudges you towards planning everything in advance.
Not the best native solutions for UTM tracking, definitely something worth thinking about at the time of setup (you'll want to build out a custom journey that captures and stores the data for you).
What problems is the product solving and how is that benefiting you?
All our marketing emails are handled by Autopilot, everything from lead magnet delivery to product launches, to lead nurturing, to onboarding for our SaaS product.
Recommendations to others considering the product:
It's a great tool. The journey analytics/goals are a killer feature - it saved me from jumping ship.
I'd consider evaluating Drip as well (it wasn't as fully featured as it is now when I switched to Autopilot).
I'd consider evaluating Drip as well (it wasn't as fully featured as it is now when I switched to Autopilot).
Great product - but we quickly outgrow it
What do you like best about the product?
This is a great product for its price. Definitely punching above its weight in that regard. Love the visual drag-and-drop builder for automated journeys. Very easy to learn and get up and running. Support is top-notch - support team is quick to respond and knowledgeable.
The headsup tools was easy to setup as well, and works really well within an automated journey.
The headsup tools was easy to setup as well, and works really well within an automated journey.
What do you dislike about the product?
AutoPilot is missing features, large and small, that other more established providers offer as standard. Many little things started to annoy me, but I'll outline the my major concerns.
The email builder is very limited. Not drag and drop, and restricting in terms of layout and structure. Although they mentioned an upgrade is coming.
The reports are also limited - info is slow to load, and does not offer many metrics. It is outsourced to a 3rd party supplier and the experience of pulling data and scheduling reports is clunky and not very informative.
AB testing is only available in the premium pricing tier.
Also found that segmentation options were not as detailed as we required in order to personalise and automate as much as we wanted.
The email builder is very limited. Not drag and drop, and restricting in terms of layout and structure. Although they mentioned an upgrade is coming.
The reports are also limited - info is slow to load, and does not offer many metrics. It is outsourced to a 3rd party supplier and the experience of pulling data and scheduling reports is clunky and not very informative.
AB testing is only available in the premium pricing tier.
Also found that segmentation options were not as detailed as we required in order to personalise and automate as much as we wanted.
What problems is the product solving and how is that benefiting you?
Automated onboarding comms journeys.
Lead nurturing
Event related comms.
Fundraising support
Zapier integration also allows for automated documentation processes.
Lead nurturing
Event related comms.
Fundraising support
Zapier integration also allows for automated documentation processes.
Recommendations to others considering the product:
This is a great company, and if you're starting out with automation then it is the perfect option. Give them another 1-2 years and they'll be real heavy hitters.
Easy to Implement Marketing Automation That's Great for SMB's
What do you like best about the product?
Autopilot is as effective as it's user. Build marketing automation processes with easy to understand drag-and-drop functionality and you can be up and running quickly. The user does need to come up with the logic behind the process triggers and how contacts are entered into smart lists, but learning how to use Autopilot will not hinder a marketer from getting a campaign done. Autopilot also offers templates for your journeys so you can see what a recommended process may look like and customize from there (journeys are Autopilot terminology for marketing automation campaigns). Installing code was really simple and there are third party integrations available through Autopilot with select vendors like Salesforce, or by using Zapier.
What do you dislike about the product?
I really have enjoyed working on the Autopilot platform. It's inexpensive considering the functionality you can utilize and compared to other competitors. The only suggestion I can make to Autopilot is to have a quicker method of supporting users as I have been pressed for time and have waited up to 2 days for a response via email.
What problems is the product solving and how is that benefiting you?
By using Autopilot, I am nurturing prospects continuously through behavior-trigger emails. I sort prospects based on their interest in the services my clients have to offer. I can also track my marketing funnel and the success of my offers through the analytics provided on Autopilot.
Recommendations to others considering the product:
The user/marketer should come up with a good strategy to keep in touch with their prospects using the technology provided by Autopilot. Autopilot gives you the capabilities through technology, but it's up to you to create a campaign that is persuasive and effective in reaching prospects.
Cost effective feature rich marketing tool
What do you like best about the product?
It is simple to create 'journeys' or workflows. It is laid out is diagram fashion and easy to select triggers, actions etc to create elaborate workflows.
What do you dislike about the product?
There is no central hub to house emails. You can't just load a bunch of emails or manage all your emails in one place. When creating a journey you select the email and it does store all the one you created so you can reuse them, but it would be nice if you could view / edit in one central location.
What problems is the product solving and how is that benefiting you?
Marketing automation. We are synced with SalesForce (that is easy to do). We have a bunch of triggers set up so when someone is added to SF they automatically go into a journey based on title, industry etc.
It has helped with lead generation and site activity.
It has helped with lead generation and site activity.
Recommendations to others considering the product:
Evaluate want you are going to use for landing pages and forms.
Great tool for personalised communication!
What do you like best about the product?
I love two things about Autopilot - how easy it is to setup a campaign and how much power you have with its features. You can automate based on any type of user activity and guide the lead / prospect / customer in any way you please - that is powerful!
What do you dislike about the product?
It's sometimes harder to completely understand how all the features work.
What problems is the product solving and how is that benefiting you?
Creating customers out of leads. It's really simple to use their campaigns, coupled with a marketing strategy to get most out of every lead that touches your business. Plus I've realised you can used them to automate tasks such as outreach for more information, asking to complete a step, etc.
Recommendations to others considering the product:
Try them out for a simple campaign. The price isn't low, so it's important you get the idea of the value first. If you have a bunch of subscribers, use them for a nurturing campaign only, or for a smaller campaign with just a limited number of subscribers.
I found that the biggest value is in campaigns where automation makes most sense - onboarding emails fit here perfectly, nurturing campaigns, even sales prospecting through automated emails is great here!
I found that the biggest value is in campaigns where automation makes most sense - onboarding emails fit here perfectly, nurturing campaigns, even sales prospecting through automated emails is great here!
Very easy to learn with some limitations for complexity
What do you like best about the product?
I really like how simple the software is to use. Just drag and drop.
What do you dislike about the product?
I don't like how limited the software is with regards to building out complex nurture tracks.
What problems is the product solving and how is that benefiting you?
We're using Autopilot to service several of our marketing agency clients who do simple marketing automation and email marketing. We built simple nurture tracks with lead scoring to trigger other tracks.
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