Ortto

What do you like best about the product?

I think the dashboard and email scheduling features are really useful and much more interactive than the ones I've used before.

What do you dislike about the product?

The custom reporting option is a bit limited in terms of what we can do, and I would like more functionality there with cohort analysis.

What problems is the product solving and how is that benefiting you?

It's helping us have a solid retention system in placed and communicating to our clients.

What do you like best about the product?

1. Solid drag&drop builder. No crazy bells and whistles, but an all around solid template builder that ensures consistent results in all major email providers.
2. Vast data connection options - it's very easy to create and connect different external activities and additional parameters on which to later base segmentation or automations. The opportunities here are limitless.
3. Very quick and pleasant customer service. The agents are knowledgeable and reply fast.

What do you dislike about the product?

Lead scoring and number of audiences you can have has very low hard limits based on subscription plans.

What problems is the product solving and how is that benefiting you?

It's very easy to set up new Acitivities in the CDP for segmentation or automations, without the need to involve developers or BI.

What do you like best about the product?

Many integrations, especially with our CRM. Very good when first starting out.

What do you dislike about the product?

It hasn't scaled as well as we'd liked. Integrations sometimes breakdown, and it's difficult to manage multiple campaigns within the platform. Feel like you may need to have a seperate content calendar but it would be good to have this feature within the app.

What problems is the product solving and how is that benefiting you?

It's allowing us to integrate our data sources and send content - both sales + marketing.

What do you like best about the product?

I really like how Ortto combines customer data, journey automation, and reporting all in one place without feeling overwhelming. It makes it easy to build targeted flows that actually respond to what customers do, which helps drive more sales and repeat purchases. The visual journey builder is intuitive, so you can map out complex sequences without getting lost in the details. I also appreciate that it’s built for growing businesses, not just huge enterprises, so the pricing and features scale well. Overall, Ortto makes sophisticated marketing automation feel approachable and keeps everything tied back to real revenue impact.

What do you dislike about the product?

One thing I don’t like about Ortto is that some of the advanced features, like deeper customer data segmenting or multi-touch attribution, can feel a bit limited compared to bigger enterprise tools. The reporting dashboards, while clean, sometimes lack the flexibility to dig into very specific metrics without extra manual work. Also, the learning curve for setting up more complex automations is steeper than the marketing makes it sound, so if you’re completely new to automation, you might feel a bit lost at first. Overall, it’s powerful, but not always as plug-and-play as advertised.

What problems is the product solving and how is that benefiting you?

Ortto solves the problem of scattered customer data and disconnected marketing efforts by bringing everything into one unified platform. Instead of jumping between different tools for email, SMS, pop-ups, and customer tracking, Ortto lets you build, automate, and measure everything in one place.

What do you like best about the product?

I like that it can easily integrate with our Salesforce and that I can connect the relevant data fields to utilise for our email marketing. The actual content creation page is also user friendly and has a number of great features for customisation and optimisation. The customer service team are also very responsive and always willing to help me out when I have a question.

What do you dislike about the product?

The cost is quite significant, especially if you have a larger database.

What problems is the product solving and how is that benefiting you?

Ortto allows us to segment our audience and communicate with them through beautifully designed and timed communications.