Sold by: Ortto
Ortto brings your customer data, marketing automation, and analytics together in an intuitive platform.
4.3
Overview
Ortto, a complete marketing automation and analytics platform, empowers marketers to execute impressive campaigns that drive business growth. By combining three powerful tools into one platform underpinned by AI, teams finally benefit from their marketing automation, customer data, and analytics working together.
Sophisticated yet easy-to-use, customers trust Ortto to understand their impact, discover their next marketing opportunity, and continuously iterate to deliver great customer experiences at scale.
Highlights
- Intuitive marketing automation: Orchestrate messages across channels and send targeted, personalized messages with precision using real-time customer data in a visual, intuitive journey builder.
- Built for data-driven marketers: Bring data from all your sources into the Ortto CDP to get a single view of your customer and their journey. Get a complete activity feed for every contact record, and use your data to improve every lead and customer interaction including support and sales conversations in Talk.
- Future-proofed: Access a modern, intuitive, and AI-backed platform that ships regular improvements and updates.
Details
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Delivery method
Deployed on AWS
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Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Enterprise Annual | 300k contacts, 2.4M emails, 10GB data retention | $42,421.80 |
Dimension | Cost/unit |
|---|---|
1000 emails | $1.00 |
1000 SMS credits | $8.00 |
Address lookup usage | $10.00 |
Dimensions summary
This contract combines one base plan with three usage-based add-ons. The Enterprise Annual dimension sets your core subscription, covering 300k contacts, 2.4M emails, and 10GB of data retention. On top of that, three add-ons scale with what you send or use. You buy email volume in blocks of 1,000 emails and SMS in blocks of 1,000 SMS credits. Address lookup usage bills per unit as you consume it. This lets you match spend to your messaging volume, adding capacity beyond the base plan when your campaigns grow.
Top-of-mind questions for buyers
A contact is an individual customer profile stored in the platform's customer data system. The Enterprise Annual plan includes 300k contacts. Each unified profile counts as one contact, regardless of how many data sources or activities feed into it.
The base plan covers 2.4M emails. To send beyond that, you buy the 1,000 emails add-on in blocks. SMS is not part of the base allowance, so you purchase 1,000 SMS credits blocks separately. Both add-ons scale with the volume you send.
Address lookup usage bills per unit as you consume it, rather than in fixed blocks. It applies to lookups performed against your data. This charge accrues based on actual use, so it varies with how often the feature runs across your campaigns.
ortto.com
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We do not support refunds
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Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
Our top-rated support team is available 24/6 via the in-app live chat, or by email at help@ortto.com .
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Customer reviews
Zachary W.
Easy Campaign Management, but Dashboard Filters Could Be More Flexible
Reviewed on Jun 15, 2026
Review provided by G2
What do you like best about the product?
Easy interface to access and work with campaigns, audiences and connectors.
What do you dislike about the product?
Not necessarily dislike, but it would be helpful to have certain filters across dashboards so you can breakdown overall email performance by certain campaigns. There are certain difficulties in being able to report on unsubscribes etc easy from a campaign level.
What problems is the product solving and how is that benefiting you?
Being able to communicate with customers on an ad-hoc basis, across a journey perspective and being able to break down our audience by various different rules across our Salesforce connection.
Kenji S.
Extensive Features, Fast Support, Great Value
Reviewed on Jun 12, 2026
Review provided by G2
What do you like best about the product?
I find Ortto incredibly useful for prospecting with their widgets that help capture emails. Their CDP tool is great for attribution, allowing me to know where a user came from by checking session data like UTMs. I also appreciate their email marketing platform, which is key for customer retention and expansion by sending offers to current customers. Their support team really stands out, replying within minutes and solving my problems quickly. I love that the platform is extensive but still easy to customize, offering multiple integrations, and the pricing model is affordable since there’s no usage fee, just a flat monthly charge which helps me avoid considering other platforms. The initial setup of Ortto was very straightforward, making the process smooth.
What do you dislike about the product?
Sometimes it's too technical and it's difficult to find certain settings.
What problems is the product solving and how is that benefiting you?
I use Ortto for prospecting, capturing emails, and knowing user origins with their CDP tool. Their email marketing boosts customer retention. The support team is fast, and their pricing is flat with no usage fees, which keeps it affordable.
Joey H.
Intuitive Marketing Tool with Room for Improvement
Reviewed on Apr 15, 2026
Review provided by G2
What do you like best about the product?
I like the interface and easy analytical reporting on Ortto. My favorite feature is the calendar view, which really helps me assess our posting schedule. I also really enjoy the EDM editing features and interface; it makes it very easy when doing end-of-month reporting to see what sends I made in the previous month. The editing features and interface are easy to use, and it is quite straightforward to make a nicely templated EDM for sending. I also found the initial setup to be an easy transition for my team and the sales team.
What do you dislike about the product?
While I am a fan of the interface, it can become a little fiddly at times, especially when it comes to adding images and getting formatting and sizing to work properly. It's just the sizing editing is a bit fiddly, and doesn't work sometimes correctly. It requires me to close out and re-enter to make it work.
What problems is the product solving and how is that benefiting you?
I use Ortto for EDM sends, and I like the easy analytical reporting. The calendar view helps assess our posting schedule, and the EDM editing features make creating templated emails straightforward.
Fund-Raising
Easy-to-Use Ortto with Seamless CRM Integrations
Reviewed on Apr 10, 2026
Review provided by G2
What do you like best about the product?
That it intergrates with so many other CRMs and is easy to use. But it also offers our team flexibility to use Ortto throughout the whole team.
What do you dislike about the product?
I would like more flexible traning solutions from Ortto as a company.
What problems is the product solving and how is that benefiting you?
WE can now have intergraterd communications and marketing journeys for on boarding new donors and retention programs.
Rashida D.
An Excellent Way to Quickly Revise and Test Ideas
Reviewed on Mar 08, 2026
Review provided by G2
What do you like best about the product?
It was an excellent way to quikly revise and test ideas. Easy to use. I used it almsot daily for a quite a while when doing emails and newsletters as the community manager for an edtech startup.
What do you dislike about the product?
I sometimes got conflicting information on how results would rank with the audience, and sometimes the results would be repetitive.
What problems is the product solving and how is that benefiting you?
It's a good way to test ideas and get and review data. It made completing newsletters and mass emails very easy.