Ortto
OrttoReviews from AWS customer
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Fantastic Software with all the tools needed to manage a large user base
What do you like best about the product?
very intuitive, easy to both teach new staff members and learn as I go. Far more features than I even use (although I am in there every day). Support is super fast and doesn't just throw FAQ's at you, they will actually listen and take their time to respond so the answer is valuable rather than just fast.
What do you dislike about the product?
Some days it can load really slow, this is not all the time but it is often enough that it can get frustrating as it takes 3 or 4 refreshes to get to the page I was trying to view.
What problems is the product solving and how is that benefiting you?
We have an email audience of 26k, and Ortto (Autopilot) helps us to segment these users and target them with the appropriate communications for their segment. I love how we can segment customers every which way.
Good overall but have experiences some issues
What do you like best about the product?
It has some good functionality and allows us to do what we need, the lay out and design are good.
What do you dislike about the product?
It works well however, some of the platform is not so intuitive and the support is quite there to make problem solving easy.
What problems is the product solving and how is that benefiting you?
Good next level platform for managing a larger list of customers
Feature-packed but user-friendly and gentle learning curve
What do you like best about the product?
We used Ortto to replace a number of disparate marketing tools. The platform has a well-thought-out suite of inbound marketing options for almost any application. The "activities" feature can be used to segment based on any number of variables. Our customer success manager is excellent and has made the transition a lot easier.
What do you dislike about the product?
While it is gentle, there is still a learning curve. Getting my head around how it all works took a time investment that some busy marketers may not readily have.
What problems is the product solving and how is that benefiting you?
Runs all our automated customer welcome journeys, runs many of our ongoing lead capture campaigns. Filters and segments users based on their activity on our site and elsewhere we can track - has removed a lot of "manual labour" from the marketing process.
Great customer service
What do you like best about the product?
They have a great customer service team. They are easily contactable, and get back to you very quickly.
What do you dislike about the product?
I found it hard to add contacts - some emails we sent out are for specific people, and it was difficult to add seperate lists.
What problems is the product solving and how is that benefiting you?
It has great analytics to show how effective our emails are
Helps hit the target market
What do you like best about the product?
The UI is friendly and easy to use. Building flows has helped the way we interact with our users.
What do you dislike about the product?
The is a large learning curve if you want to know about all the features that Ortto offer.
What problems is the product solving and how is that benefiting you?
Ensuring the customer touchpoints are triggering at the right time for our customer journey. It helps visualise all the different aspects of the journey too.
Not great!!
What do you like best about the product?
The UI looked better than their previous tool, Autopilot.
What do you dislike about the product?
Ortto was frustrating. We were using Autopilot (same company, slightly different product) and it did its job despite looking wildly outdated and missing many key features (no preview text field in the journey email builder?!). Ortto came along as a completely separate product from Autopilot, and the team started to push us to migrate into Ortto - moving some of the functions out of Autopilot and into Ortto's interface. For a period, support lived only in Ortto so we'd have to log into two separate tools when looking to chat with a rep. The odd connections and interdependencies of the two tools were very frustrating.
It came to a point where we figured if we had to migrate to a new tool regardless, we may as well move out to a different marketing automation platform altogether.
We found the team to be difficult to work with, too. As part of the migration to Ortto they began limiting the number of seats on our account despite our plan previously having unlimited seats. They also made promises about Ortto and initial access timelines that didn't hold up. There were no proactive communications during service downtimes. If something looks off or unusually slow, we had to wait for someone on live chat to confirm. Not a company we were interested in continuing a relationship with.
What's absolutely wild about our time with Ortto/Autopilot is we actually saved money moving away from them even though we moved to a more popular marketing automation platform.
It came to a point where we figured if we had to migrate to a new tool regardless, we may as well move out to a different marketing automation platform altogether.
We found the team to be difficult to work with, too. As part of the migration to Ortto they began limiting the number of seats on our account despite our plan previously having unlimited seats. They also made promises about Ortto and initial access timelines that didn't hold up. There were no proactive communications during service downtimes. If something looks off or unusually slow, we had to wait for someone on live chat to confirm. Not a company we were interested in continuing a relationship with.
What's absolutely wild about our time with Ortto/Autopilot is we actually saved money moving away from them even though we moved to a more popular marketing automation platform.
What problems is the product solving and how is that benefiting you?
We used Ortto for marketing automation - sending automated and one-off email blasts, triggering pop-ups on the site, etc.
Simple yet powerful
What do you like best about the product?
Ortto's visual journey planner makes setting up and updating campaigns simple. The forms and surveys support us in learning quickly how we can do better with our experience.
What do you dislike about the product?
My main frustration with Ortto is specifically around email and sms catalogues. Not having a library of emails and sms templates used for each customer is a little frustrating. It's probably because we are not using it as the single source of truth, but rather the implementation tool.
What problems is the product solving and how is that benefiting you?
For my team this platform allows us to build out templates for our emails, design journeys and automate our marketing and communication from one tool, rather than having to mix and match across multiple tools.
Ease of use backed by one classy team!
What do you like best about the product?
Ortto has been extremely helpful in assisting us in maximizing client campaigns. The platform's recommendations make visible impacts (positively) when comparing metrics. Alongside that, the ability to centralize e-commerce data within the marketing platform makes Ortto a win-win.
What do you dislike about the product?
Native integrations are still a step behind. They're working on them, but they're limited. Thankfully, they allow connections to custom APIs, but this isn't a feasible option for business-level users. I'm eager to see more native e-commerce integrations be added to the platform!
What problems is the product solving and how is that benefiting you?
Ortto is exposing our customer's e-commerce data in ways they didn't previously have without a ton of manual effort. On top of that, Ortto allows our clients to easily "tweak" their marketing campaigns and A/B test using in-platform recommendations. You can't beat having another part of the team!
Excellent Support and Documentation
What do you like best about the product?
I have been using Autopilot since OCT 2021 and I have been loving this app, we use it to send email communications and SMS and the way it works is really user friendly.
Its really easy to create everything.
Its really easy to create everything.
What do you dislike about the product?
Ortto and Autopilot have a great documentation, which makes easy to work with them, but there is one amazing feature I didn't knew about until was too late and is that every email has a special code that can be send only once per contact.
The information is not clear about sending the same email in diferent journeys or duplicating a email.
This is something you will need to clarify more, because is a great tool but if you don't know about it, you could keep duplicating emails which are not being sent.
The information is not clear about sending the same email in diferent journeys or duplicating a email.
This is something you will need to clarify more, because is a great tool but if you don't know about it, you could keep duplicating emails which are not being sent.
What problems is the product solving and how is that benefiting you?
Everytime I had a question I used to open de support chat and the communication was sooooooo fast, they always sent me documentation as well, which was great!
Dynamic Segments are amazing, I created segments per Business Stage which helps us a lot with automated communications
Dynamic Segments are amazing, I created segments per Business Stage which helps us a lot with automated communications
Robust and powerful communication
What do you like best about the product?
Ortto offers a wide variety of helpful features for planning, scheduling, and executing nuanced communication strategies, giving the user a great deal of flexibility and control. Additionally, their email composition tool is well-engineered, offering a true WYSIWYG experience in a simple editor that is incredibly user-friendly. Compared ot other corporate communication tools out there, Ortto is the clear leader in regard to usability, feature set, functionality, and intuitiveness.
What do you dislike about the product?
There is a small list of minor hiccups and imperfections peppered throughout, but nothing too terribly frustrating or detrimental to the user experience in any meaningful way. I'm honestly pretty impressed that there aren't more issues than there are.
What problems is the product solving and how is that benefiting you?
The biggest issue that Ortto has helped us to address is client communication throughout the onboarding journey. We were able to create a detailed journey with multiple tracks. dependencies, and facets, and we've been very happy with the results so far. Without having to micromanage every detail day-to-day, we can set an initial schedule of emails that will deploy on-demand within our schedule and parameters.
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