Ortto
OrttoReviews from AWS customer
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Great Email Marketing Platform
What do you like best about the product?
I think the dashboard and email scheduling features are really useful and much more interactive than the ones I've used before.
What do you dislike about the product?
The custom reporting option is a bit limited in terms of what we can do, and I would like more functionality there with cohort analysis.
What problems is the product solving and how is that benefiting you?
It's helping us have a solid retention system in placed and communicating to our clients.
Very robust and flexible
What do you like best about the product?
1. Solid drag&drop builder. No crazy bells and whistles, but an all around solid template builder that ensures consistent results in all major email providers.
2. Vast data connection options - it's very easy to create and connect different external activities and additional parameters on which to later base segmentation or automations. The opportunities here are limitless.
3. Very quick and pleasant customer service. The agents are knowledgeable and reply fast.
2. Vast data connection options - it's very easy to create and connect different external activities and additional parameters on which to later base segmentation or automations. The opportunities here are limitless.
3. Very quick and pleasant customer service. The agents are knowledgeable and reply fast.
What do you dislike about the product?
Lead scoring and number of audiences you can have has very low hard limits based on subscription plans.
What problems is the product solving and how is that benefiting you?
It's very easy to set up new Acitivities in the CDP for segmentation or automations, without the need to involve developers or BI.
Been with Ortto for years
What do you like best about the product?
Many integrations, especially with our CRM. Very good when first starting out.
What do you dislike about the product?
It hasn't scaled as well as we'd liked. Integrations sometimes breakdown, and it's difficult to manage multiple campaigns within the platform. Feel like you may need to have a seperate content calendar but it would be good to have this feature within the app.
What problems is the product solving and how is that benefiting you?
It's allowing us to integrate our data sources and send content - both sales + marketing.
Ortto Review: Features, Pricing, and Our Verdict
What do you like best about the product?
I really like how Ortto combines customer data, journey automation, and reporting all in one place without feeling overwhelming. It makes it easy to build targeted flows that actually respond to what customers do, which helps drive more sales and repeat purchases. The visual journey builder is intuitive, so you can map out complex sequences without getting lost in the details. I also appreciate that it’s built for growing businesses, not just huge enterprises, so the pricing and features scale well. Overall, Ortto makes sophisticated marketing automation feel approachable and keeps everything tied back to real revenue impact.
What do you dislike about the product?
One thing I don’t like about Ortto is that some of the advanced features, like deeper customer data segmenting or multi-touch attribution, can feel a bit limited compared to bigger enterprise tools. The reporting dashboards, while clean, sometimes lack the flexibility to dig into very specific metrics without extra manual work. Also, the learning curve for setting up more complex automations is steeper than the marketing makes it sound, so if you’re completely new to automation, you might feel a bit lost at first. Overall, it’s powerful, but not always as plug-and-play as advertised.
What problems is the product solving and how is that benefiting you?
Ortto solves the problem of scattered customer data and disconnected marketing efforts by bringing everything into one unified platform. Instead of jumping between different tools for email, SMS, pop-ups, and customer tracking, Ortto lets you build, automate, and measure everything in one place.
Handy Marketing Tool
What do you like best about the product?
I like that it can easily integrate with our Salesforce and that I can connect the relevant data fields to utilise for our email marketing. The actual content creation page is also user friendly and has a number of great features for customisation and optimisation. The customer service team are also very responsive and always willing to help me out when I have a question.
What do you dislike about the product?
The cost is quite significant, especially if you have a larger database.
What problems is the product solving and how is that benefiting you?
Ortto allows us to segment our audience and communicate with them through beautifully designed and timed communications.
All in one marketing automation tool
What do you like best about the product?
I appreciate that the CDP is integrated, allowing us to involve the engineers only once. This integration enables us to utilize the activities across our communications and dashboards effectively. The dashboards have also been incredibly helpful, providing real-time data analysis of our activities. Lastly, the ability to leverage this data and target audiences on Google and Facebook is fantastic for our marketing team. Customer support is always available for us and the onboarding was great.
What do you dislike about the product?
I wish there were more integration with the CDP and that the existing ones would work both ways. For example, we would love to be able to push our activities from ORTTO to other tools like GA4 or Intercom.
What problems is the product solving and how is that benefiting you?
It has helped us to centralise data without implementing a full CDP solution and reuse the data within our communication.
Good email system for those who have good attention to detail.
What do you like best about the product?
I love being able to create journeys easily and that are visually easy to view/present. We use Ortto everyday, and the customer support is good. Integrates well into Salesforce.
What do you dislike about the product?
Requires a lot of attention to detail with email rules and the opt out preferences cannot be tailored as well as we'd like. It is not super easy to implement, but once you learn you understand it.
What problems is the product solving and how is that benefiting you?
Ortto is helping us send tailored donor journeys to our charities supporters. It benefits us by integrating into Salesforce and allowing us to talk differently to different groups of our audience.
Excellent Customer Service
What do you like best about the product?
I like how easy it is to build our campaigns and also to configure the data to our customized fields in Salesforce. The customer service is also top notch if you are having any issues or have a question and want to walk through it with them.
What do you dislike about the product?
I have not run into any downsides yet with Ortto.
What problems is the product solving and how is that benefiting you?
They are helping us create tailored journeys for our customers that result in revenue driven results.
Comprehensive and top-tier marketing automation tool
What do you like best about the product?
For me it´s a perfect balance of price and quality. Covers the core necesities for eficient marketing automations campaigns and support team is great. I have been using it since 2020, when it was Autopilot, so still in love.
What do you dislike about the product?
- Waiting for reporting features to be more flexible and potential for data analysis. Right now it´s quite limited.
- Waiting for more integration options
- Waiting for more integration options
What problems is the product solving and how is that benefiting you?
Gives oportunities to increase the potential of email marketing campaign with full marketing automation journeys that includes Google/Facebook traffic adquisition and other tools.
Great features and have seen some great benefits to our business
What do you like best about the product?
The interface is very simple to use even though some of the features are quite advanced. We have recently implemented Ortto and I've found their live chat feature incredibly helpful, their customer support team are very responsive and helpful.
What do you dislike about the product?
The platform is more expensive than others we have looked at and some features that are standard with others are not with Ortto.
What problems is the product solving and how is that benefiting you?
Capture customer data that would have been otherwise lost. Ability to simplify customer interactions for a high volume ecomerce customer.
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