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External reviews are not included in the AWS star rating for the product.


    Marketing and Advertising

Progressive Dental > Bynder Review

  • September 08, 2025
  • Review provided by G2

What do you like best about the product?
I think its great that its a one stop shop for everything and a place to house our assets for our internal team and our clients alike
What do you dislike about the product?
There is a learning curve but made easy with the onboarding
What problems is the product solving and how is that benefiting you?
Asset management and storage to have everything in one place


    Retail

Bynder Liverpool

  • September 04, 2025
  • Review provided by G2

What do you like best about the product?
It is a friendly platform, itis very easy and intuitive to use. Another point is the support & attention for any kind of comments.
What do you dislike about the product?
according with the feedback from functional team there are missing some functionalities specially about design
What problems is the product solving and how is that benefiting you?
Tracking all the status and process about the assets and be more agile with the feedback and response to all the teams.


    Ellie-Rose R.

Bynder Onboarding Experience

  • September 04, 2025
  • Review provided by G2

What do you like best about the product?
The portal is much more intuitive and user-friendly, making it significantly easier to navigate, search and upload assets. It has also improved the experience for our external partners, who can now quickly access and download the content they need.

A huge thank you to Carina Krause for her dedication and support. She’s been instrumental in making this a success. Carina was highly professional, consistently attentive and always willing to help, no matter how many questions I had. Her deep knowledge of the platform and calm, supportive approach made all the difference. So Thank you :)
What do you dislike about the product?
Even though it suggests you can upload 250 assets at a time, I found this wasn't the case. Which meant it took me longer to upload all of our existing assets.
What problems is the product solving and how is that benefiting you?
Even though Bynder doesn't work in a folder structure, the search function and automated AI tags have been really helpful when searching for something specific. Bynder has hugely helped with our external agencies, having their own landing page has been hugely successful. Sometime in the near future, we will have ready made templates in studio, this will benefit the company massively, making it easier for staff to create their own assets without going off brand.


    Hunter B.

Francine was very helpful!

  • September 03, 2025
  • Review provided by G2

What do you like best about the product?
Bynder will make finding assets easier for our team.
What do you dislike about the product?
The only downside I can think of off the top of my head is the limited number of seats.
What problems is the product solving and how is that benefiting you?
Bynder is helping us organize our assets into one place.


    Michelina A.

Bynder solves the HUGE pain point of locating and using assets - and so much more!

  • September 03, 2025
  • Review provided by G2

What do you like best about the product?
Bynder solves the HUGE pain point of locating and using assets. Previously we had folders within folders within folders, and unless you knew the specific folder chain sequence, finding assets like photos was a long and frustrating process. Not only does Bynder have a tagging system in place, but it goes above and beyond for our specific needs such as being able to add doctor names, including face recognition so we can easily search and find EVERY assets with a specific doctor. This also extends to specialty type, hospital location, date, usage rights, and so much more. Plus, as designers, we're able to integrate Bynder with the Adobe Suite programs which creates a seamless workflow and easily allows us to pull assets from Bynder directly into our project. Bynder doesn't just organize your assets, it creates multiple pathways for anyone to search and find what they need based on the categories you set tailored to your business needs. They have an onboarding system that sets you up for success, and Malik was incredibly helpful in getting us ready for the integration with Bynder and made the process smooth, informative, and easy to follow. If you're considering Bynder as your digital asset management system, I say look no further. They've got you.
What do you dislike about the product?
The most challenging part about Bynder is the amount of time needed to integrate all our assets (we have A LOT). This is expected for any digital asset management system, though, and our time is divided between Bynder set-up and our regular workload. There's also still developments needed for video needs, as the facial recognition feature doesn't apply to video, and some of the long 4K files take a while to upload. There is a workaround to this via their mass uploader option, and shorter 4K files upload well the regular way. That said, they do have transcripts for video needs, so if a doctor says their name and title on camera, the transcript will pick that up. As a videographer myself, I still went for using Bynder and am very happy overall with its capabilities.
What problems is the product solving and how is that benefiting you?
Bynder is solving the pain point of locating and using assets, tagging doctors, searching for specific photos, and centralizing all assets in a way that's easy to find and use.


    Consumer Electronics

The best DAM in the market so far

  • September 03, 2025
  • Review provided by G2

What do you like best about the product?
Bynder has been our partner for over a year now, and I can confidently say they’ve brought valuable experience and efficiency to our team. They’ve helped us improve workflows and strengthen collaboration with our partners. The feedback we’ve received has been very positive, and we look forward to continuing to grow and scale together. The future looks bright!
What do you dislike about the product?
Bynder has provided support every step of the way, and we’ve never felt like we were going through the process alone. At times, we face challenges due to the high level of customization our team requires, but knowing how demanding we can be, I would say Bynder has consistently risen to the occasion—tackling challenges and delivering solutions with a positive approach.
What problems is the product solving and how is that benefiting you?
Bynder has solved the challenge of having assets scattered across different tools and folder-based systems. Now, we manage everything through a single source of truth and a central resource, which has greatly improved both quality and security. Distributing content across different regions has never been easier for our team.


    Food & Beverages

Smooth onboarding with great support

  • September 03, 2025
  • Review provided by G2

What do you like best about the product?
The onboarding process was structured, clear and easy to follow. Carina, Björn and Ivo provided great guidance at every step, ensuring we understand and know how to set up Bynder for our needs. The platform itself is very userfriendly and the training resources made it simple to onboard the rest of our team. Having everything centralized in one place will make our asset management much more efficient.
What do you dislike about the product?
Bynder is very intuitive for users who only need to view and download assets.
For admins and heavy users the platform can feel a bit overwhelming at first, because of all the features and settings.
It definitely takes time and training to get fully comfortable managing the backend.
What problems is the product solving and how is that benefiting you?
Before Bynder we didn't have a proper asset management system, everything lived on Google Drive with no structure, multiple duplicats and lots of wasted time searching for the right file. Bynder has given us a centralized and organized library where assets are easy to find, no more duplicats and which is easy accessable for the whole company as well as external partners.
We also had no clear way to track usage rights and our licenses. Bynder now gives us visibility into the buyouts and users of the platform know exactly when and where assets can be used.


    Lauren S.

Bynder makes managing and sharing assets easy!

  • September 03, 2025
  • Review provided by G2

What do you like best about the product?
We've been using Bynder as our Digital Asset Management (DAM) platform for the past few months, and it's been an excellent addition to our business operations. The platform has significantly improved the way we store, organise, and share our digital assets across both our internal and external stakeholders. Its user-friendly and easy to navigate interface and powerful search functionality make it easy for everyone in the organisation to find exactly what they need, quickly and efficiently.

Bynder has helped streamline our workflows, maintain brand consistency, and save countless hours that were previously spent searching for files or managing outdated versions. It’s more than just a tool, it’s become a central hub for our creative and marketing teams.

There has been extensive support from the onboarding team since we started our journey. Carina has been excellent to work with, she has met with us weekly to ensure we are moving through the extensive and well-planned onboarding process. Our business set up and organisation of the DAM has been challenging as it is quite complex, but Carina has continued to learn about our business and the way we work, to ensure she can support us and answer our many questions quickly and efficiently. Implementing a new product can feel daunting but we have been put at ease by the constant support and feedback from Carina.
What do you dislike about the product?
We are still within the beginning of our journey and have not found any major issues or problems with selecting Bynder as our provider.
What problems is the product solving and how is that benefiting you?
Bynder has been a game-changer for our digital asset management. It allows us to store everything in one place, making it easy for teams to stay organised and aligned. We no longer waste time digging through folders as everything is now centralised. Sharing assets is seamless, whether it’s with internal teams or external stakeholders. With secure links and permission settings, we can easily distribute files without relying on email attachments or third-party tools.

One of the standout features is Bynder’s AI-powered search. We can find assets using natural language, image recognition, or even by searching text within images. It’s fast, intuitive, and accurate. Another feature we find useful within the business is how tailored the platform can be to different user groups - we are able to gatekeep assets and keep complete control over who can access what.

Overall, Bynder has streamlined our workflows, improved collaboration and made managing digital content simpler and smarter.


    Mechanical or Industrial Engineering

Simple and sufficiently complex at the same time.

  • September 02, 2025
  • Review provided by G2

What do you like best about the product?
Smart filters and artificial intelligence enable the easy discovery of content even in complex organizations.
What do you dislike about the product?
Errors can occur through the automatic transfer of the first taxonomy draft compared to the manual setup, which then requires manual checking and possibly reconfiguration.
What problems is the product solving and how is that benefiting you?
Bynder combines a modern DAM with additional relevant features such as templating and workflow management, and offers possibilities to be integrated into an existing MarTech environment.


    Leisure, Travel & Tourism

Great Bynder Experience

  • August 29, 2025
  • Review provided by G2

What do you like best about the product?
Bynder has made such a difference for my team, it is easy to use, the onboarding process was thorough, and it has been extremely efficient.
What do you dislike about the product?
The only thing is that it is time consuming to set up since our company has been around for years and our assets are all over the place, but once we get set up, Bynder will be extremely helpful.
What problems is the product solving and how is that benefiting you?
The number one problem that Bynder is solving is making it easier to share and find assets cross-functionally. This has been a huge benefit to our team because it has made workflows more seamless and efficient, and has saved us time and stress.