Bynder Digital Asset Management (DAM)

What do you like best about the product?

What I liked most is the clean UI. Being able to customize the UI and extend the platform to customize it per our needs. Onboarding was simple via the use of SFTP and CSV files.

What do you dislike about the product?

Duplicates search was useless.
AI search sucks, there's no point in using it.
Colour search should be able to filter by transparent
Our login page and hompage loads very slowly. Those images should be cached.
seobaseurl requires a support ticket to create? Why isn't that set by default, or why isn't that attribute customer accessible?
Disabled user accounts can be disabled need to be disabled for a minimum time? Why? An accidentally disabled account causes need for a support ticket and downtime for a user. If you suspect an organization for seat swapping to save on licenses, call them out on it, or build better policies to protect yourself from it. Don't make silly rules like this. If I wanted to seat swap I could create a new user with a plus email.
Assets that have brackets are not searchable by the terms that are inside those brackets.
I've onboarded many systems and products. This is the first time that I've even been asked to submit a support ticket during the onboarding process. Any issue that arises during onboarding should be fully handled by the product lead and not by the customer. Only after onboarding is completed should the customer be expected to submit support tickets. I am very disappointed.

What problems is the product solving and how is that benefiting you?

As a system administrator, Bynder helps centralize digital assets and enforce governance, permissions, taxonomy, and SSO in a single platform instead of managing content across multiple file shares and repositories. This reduces administrative overhead while making it easier for users to find and share approved content without IT involvement

What do you like best about the product?

What I like most is how simple it is to navigate the platform. They make it genuinely easy to add assets and just as easy to find them later. The UI/UX also makes creating landing pages feel effortless, while still helping them look polished and professional.

What do you dislike about the product?

I’m not sure there’s anything I truly dislike. The backend taxonomy process takes a bit of getting used to when I need to add or modify items, but I expect that will improve with time.

What problems is the product solving and how is that benefiting you?

We’ve never had a centralized place where both marketing and design could access our assets. Bringing everything into one platform will save us time and money, and it also makes it much easier to search for exactly what we need.

What do you like best about the product?

What we like most about Bynder is the clear overview it provides of our archive. We are also very pleased with the onboarding experience and the support Oliver gave us throughout the process.

What do you dislike about the product?

What we like least about Bynder is that it requires users to log in to access the platform. As a large travel company, we work with several thousand sales agents who only need access to our image library once or twice a year to download updated marketing materials.

We find it unfortunate that there is no simple way to create a dedicated public portal where these agents can access the latest approved images whenever they need them, without having to create an account, log in, or occupy a user seat in the system—unless we purchase an additional package.

We also miss having a built-in mechanism that requires sales agents and other external partners to accept our terms and conditions before they are allowed to download images from the archive.

What problems is the product solving and how is that benefiting you?

Bynder helps us maintain a complete overview of our digital asset library, which has been extremely valuable for our team. It provides a much more efficient and intuitive way to organize and locate assets compared to searching through countless folders.

The platform gives us a centralized view of our entire image archive, making it significantly easier to find, manage, and distribute content when needed.

What do you like best about the product?

The biggest benefit of Bynder is having one central, user friendly place where teams can quickly find and use the latest approved assets. Its search, tagging, and filtering capabilities make content much easier to manage, while permissions give us better control over who can upload, edit or access specific assets. It also gives us the scope to improve how we share brand guidelines and content both internally and externally, instead of relying on static documents and disconnected storage locations.

What do you dislike about the product?

The main downside is that Bynder needs clear ownership, consistent tagging, and ongoing administration to deliver its full value. The initial migration, permission configuration and metadata setup can take time, and some of the more advanced capabilities require additional setup, training, or cost. As a result, it isn’t a platform you can simply implement and then leave to run itself. That said, the onboarding support has helped us work through these requirements effectively and positively with our onboarding manager Carina Krause.

CArina guided us clearly from the initial configuration and training through to launch and the handover into ongoing customer support.
She was consistently responsive, patient and pragmatic, tailoring the sessions to our requirements rather than simply providing generic platform demonstrations. She also dealt promptly with our questions and configuration changes and provided clear follow ups after each session.

What problems is the product solving and how is that benefiting you?

Bynder is helping us replace a legacy digital asset management platform with a more modern, central place for approved brand and marketing assets. It tackles the ongoing challenges of finding the latest content, dealing with inconsistent storage and tagging, navigating unclear access controls, and relying too heavily on static brand guideline documents.

The main benefits for us are faster asset discovery and reuse, clearer ownership and permissions, less duplication and more confidence that teams are working with current, approved materials. As our use of the platform evolves, it should also strengthen brand consistency and make it easier to manage and share assets and guidelines, both internally and externally.

What do you like best about the product?

A key strength of Bynder is its onboarding and project support. Their team is responsive, knowledgeable, and consistently helpful when implementing new features, integrations, and platform enhancements. Special thanks to Océane from the Professional Services team, whose expertise and dedication played a key role in the success of our portal optimization project.

What do you dislike about the product?

One area that could be enhanced is the pricing model. Some of the most innovative capabilities that extend beyond the core DAM offering are available only as separate add-ons. For large enterprise customers, a more comprehensive package including a broader set of advanced features could simplify adoption and help unlock even greater value from the platform.

What problems is the product solving and how is that benefiting you?

Bynder provides a single source of truth for marketing assets, eliminating content fragmentation and making it easier for teams to find, manage, and share content efficiently. Its intuitive user experience also accelerates user adoption, enabling teams to become productive quickly with minimal training.