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    Gabe M.

Bynder Makes Asset Management and Brand Consistency Effortless

  • October 15, 2025
  • Review provided by G2

What do you like best about the product?
I really like being able to view all our assets at a glance and how Bynder helps maintain brand consistency. As we continue to scale, it’s important that designers can easily pull assets from a single, reliable source of truth.
What do you dislike about the product?
I wish there were an easier way to download assets in batches — doing it one by one can be time-consuming.
What problems is the product solving and how is that benefiting you?
We used to store our assets in Dropbox, and finding the right files could be time-consuming. Bynder has really helped speed up my workflow and streamline our design process by making assets easy to find, organized, and accessible in one place.


    Education Management

Great Interface and Metadata, Minor Search History Annoyance

  • October 14, 2025
  • Review provided by G2

What do you like best about the product?
Interface, variety of metadata, easy to use
What do you dislike about the product?
When you continue on a search it saves your previous searches prompting you to clear the search. Not critical
What problems is the product solving and how is that benefiting you?
Searching for content, sharing with SMEs outside my organization


    Insurance

Simple and Easy to Use

  • October 14, 2025
  • Review provided by G2

What do you like best about the product?
This tool is straightforward and user-friendly, making it accessible for everyone in the organization.
What do you dislike about the product?
The taxonomy setup was quite intense during the onboarding process.
What problems is the product solving and how is that benefiting you?
This tool made it possible for us to implement search functionality that supports over 18 meta properties. It has been instrumental in enhancing our ability to search and filter data effectively.


    Primary/Secondary Education

Easy implementation process & very knowledgeable implementation team

  • October 09, 2025
  • Review provided by G2

What do you like best about the product?
I really appreciate the filtering functionality, as it will greatly simplify the process of locating assets for our team. I also enjoy how customizable the tool is—we can adapt it to reflect our company’s aesthetic, making it feel branded and personalized for us. Additionally, it’s easy to learn, which is a huge advantage, especially since our team already uses several other platforms that everyone needs to get familiar with.
What do you dislike about the product?
There isn't anything I dislike about Bynder. I especially value how the filters adjust dynamically based on previous selections. However, I've noticed that most of the other tools we use lack this feature, which makes it somewhat challenging to determine the best way to align those tools with Bynder's taxonomy. Still, this seems to be more of a limitation with our other tools rather than with Bynder itself.
What problems is the product solving and how is that benefiting you?
Currently, we don't have a digital asset management tool, so all our files are stored in SharePoint. Although we make an effort to stay organized, it can still be challenging to locate specific assets or ensure that we're using the most up-to-date version. This often means that only the people who originally worked on a project have full visibility into the existing work. Having a dedicated repository will make things much easier for me, as team members will be able to browse through previous work and quickly determine if there’s something they can use or adapt for new projects. I believe this will spark more inspiration within the team and help reduce redundant or unnecessary efforts. Additionally, I really appreciate the template feature, which lets users go into Bynder and customize existing templates. This should decrease the number of requests the team receives, freeing up time for more meaningful and impactful tasks.


    Manufacturing

Onboarding Support was Excellent

  • October 09, 2025
  • Review provided by G2

What do you like best about the product?
The ease of use for admins was a plus for us. Being able to adjust the taxonomy on our side vs. having to go through developers makes updating much easier on our end as our business grows. Additionally, the ability to set permissions on a global scale was an important factor in our decision to move forward with Bynder. We're getting close to pushing Bynder live across our business and up until this point, the implementation process with the Bynder team has gone smoothly. They've been very responsive to our needs and have worked with us as we continue to integrate Bynder with the rest of our tech stack.
What do you dislike about the product?
As we go through onboarding it would be great if there were a self-service mass upload tool to add users versus having to do so one at a time after the initial buildout. As we build out and extend access to other countries in our business this would be helpful to have.
What problems is the product solving and how is that benefiting you?
Bynder is bringing together all of our assets into one platform. We currently have images, video and other content spread across shared drives, a homegrown media portal and on personal hard drives. Moving to Bynder will provide us with a self-service solution for sharing approved assets across our organization globally. Additionally, the available integrations with other systems within our tech stack is a huge bonus for our cross-functional teams.


    Medical Devices

Learning a powerful tool

  • October 07, 2025
  • Review provided by G2

What do you like best about the product?
The ability to safely organize and segment our internal collateral
Forces organization to organize internal collateral
Customer support is amazing
What do you dislike about the product?
There are many features so takes time for full implementation and integration into daily use.
Requires training for ease of use and integration, but training has been solid.
What problems is the product solving and how is that benefiting you?
Organizing collateral and ensuring that only the correct teams/individuals have access to the collateral.


    Marketing and Advertising

Excellent Platform

  • October 06, 2025
  • Review provided by G2

What do you like best about the product?
It's organized and simple to work in - in comparison to Canto.
What do you dislike about the product?
I wish you could have folders instead of collections - where you can then have folders inside the folders.
What problems is the product solving and how is that benefiting you?
Bynder stores all of our creative assets in an organized way.


    Consumer Services

It was relatively smooth up until getting stuck on asset migration

  • September 25, 2025
  • Review provided by G2

What do you like best about the product?
The AI functionalities, along with the search capabilities, are the standout features for me.
What do you dislike about the product?
The inability to store working files is a significant drawback. It appears that this platform is intended primarily for final assets, whereas we initially believed it would accommodate both working and final files. Asset workflow by Bynder is also not a workable solution especially for your clients with PM softwares in place. Additionally, the implementation and integration process has not been straightforward. We were not informed about the considerable amount of time needed to migrate assets, which has added to our challenges. A lot of hiccups too when it comes to Google integration which we were not successful with.
What problems is the product solving and how is that benefiting you?
Mainly the search functionalies


    Higher Education

Wonderful Onboarding!!

  • September 24, 2025
  • Review provided by G2

What do you like best about the product?
Bynder is a user-friendly platform with intuitive functionalities. Our onboarding project leader, Francine Rodriguez Irizarry, was an incredible component of our success. The customer service is outstanding and very communicative. We highly recommend her for organizations. We frequently used the knowledge base and the community forums, and this also helped with implementing our system. Bynder also has many integrations in which we can customize how we interact with the platform and keep consistency across our team workflows. I'm super excited to use Bynder to preserve our assets and elevate our audience engagment.
What do you dislike about the product?
There was nothing in our onboarding that would allude to an issue with Bynder. It was clear from the beginning of implementation and conclusion of onboarding that Bynder is the right tool for our organization.
What problems is the product solving and how is that benefiting you?
We are able to have a single-source of truth platform where we can preserve our assets. Through this platform, we are now able to create digital collections that users can search with advance filters. The user experience is much more clean and intuitive than other tools.


    Manufacturing

Great solution for our needs

  • September 23, 2025
  • Review provided by G2

What do you like best about the product?
The interface, It looks great. and I have grown to love it I have learnt a lot in the past few years that I would have started differently if I knew better how the taxonomy and permissions worked at the time.
What do you dislike about the product?
I would love being able to automatize my workflow, and to do that I would have to buy all the bells and whistles and I'm not the decision maker, but my job is painful sometimes, when approving as I can't use my presets, that would be a great help.
What problems is the product solving and how is that benefiting you?
Is easy to share through collections but maintenance is very time consuming. the big benefit is I can have the asset in one spot and share it from there to different customers internal and external. we now have only one version and not a version per user/computer.