Phrase Localization Platform
PhraseReviews from AWS customer
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Delightful and time-saving experience for all roles involved in product development
What do you like best about the product?
One clear interface, one source of truth. It helped to streamline our development process in so many ways. It made the working lives better for frontend, backend, design, UX, marketing, etc. It saves a lot of time and head-scratching. It removed text/copy-writing as a bottleneck; in short, as long as the key is in the code and the language file is part of your repository, you're good to go.
For UX Writers/Content Designers, the interface brings focus and removes all the annoying administrative work that came before.
Auto-translation/Pre-translation rocks. Selecting your own preferred translation service (Google Translate, Deepl, etc) and combining that with the termbase we set up in Phrase saves a lot of time.
It opened up the possibility to easily add another language to our products, which made our customers very happy.
Access to the Phrase API made it possible for us to set up a workflow where we auto-export every day, which creates a merge request in Gitlab. A bot we built auto-approves the Phrase merge request and merges it. No developer involved in bringing improved texts to our users.
Price/quality is insanely good: competitors who might be better are 10x more expensive (and marginally better).
I've done both the integration/admin part and also using it as UX Writer myself: it's wonderful from all those perspectives.
For UX Writers/Content Designers, the interface brings focus and removes all the annoying administrative work that came before.
Auto-translation/Pre-translation rocks. Selecting your own preferred translation service (Google Translate, Deepl, etc) and combining that with the termbase we set up in Phrase saves a lot of time.
It opened up the possibility to easily add another language to our products, which made our customers very happy.
Access to the Phrase API made it possible for us to set up a workflow where we auto-export every day, which creates a merge request in Gitlab. A bot we built auto-approves the Phrase merge request and merges it. No developer involved in bringing improved texts to our users.
Price/quality is insanely good: competitors who might be better are 10x more expensive (and marginally better).
I've done both the integration/admin part and also using it as UX Writer myself: it's wonderful from all those perspectives.
What do you dislike about the product?
Getting accustomed to the interface took a while, and getting to the desired page can take some clicking around.
We made a big order via Phrase and paid quite a lot of money, while in turn the term base was not used. Apparently, it's better to use the Advanced Textmaster integration. A heads-up would've been nice before placing the order. We didn't receive any apologies or refunds. We won't be ordering any translations via Phrase anymore.
We split up our frontend in several projects, which makes syncing of keys not ideal.
Figma plugin works nicely, but it took a while. It doesn't handle bulk actions; auto-detect which key should link with an existing text layer (even when content is exactly the same) is not available. Other solutions do this better but haven't spent the same time with them as with Phrase. It's not that big of a deal, just make sure you start with Phrase right after creating a Figma file. It's worth the time investment when you start copying designs and handover to development.
Over the Air feature for mobile apps looks cool at first impression, but it has more downsides than simply pulling the latest language files when building a new release (and with our weekly release schedule errors are fixed quickly).
We made a big order via Phrase and paid quite a lot of money, while in turn the term base was not used. Apparently, it's better to use the Advanced Textmaster integration. A heads-up would've been nice before placing the order. We didn't receive any apologies or refunds. We won't be ordering any translations via Phrase anymore.
We split up our frontend in several projects, which makes syncing of keys not ideal.
Figma plugin works nicely, but it took a while. It doesn't handle bulk actions; auto-detect which key should link with an existing text layer (even when content is exactly the same) is not available. Other solutions do this better but haven't spent the same time with them as with Phrase. It's not that big of a deal, just make sure you start with Phrase right after creating a Figma file. It's worth the time investment when you start copying designs and handover to development.
Over the Air feature for mobile apps looks cool at first impression, but it has more downsides than simply pulling the latest language files when building a new release (and with our weekly release schedule errors are fixed quickly).
What problems is the product solving and how is that benefiting you?
Removes bottlenecks: design adds a Phrase key and placeholder text in Figma designs, development can continue by already implementing the key and doesn't have to wait until the UX Writer has completed the final texts in Phrase.
It auto-translates to all the available languages in our products, which saves time and removes it as a bottleneck.
It auto-translates to all the available languages in our products, which saves time and removes it as a bottleneck.
Friendly solution and convenient when handling translations of solutions for several countries
What do you like best about the product?
Very useful for handling translations of strings for several countries. I also like very much the new feature for suggesting translations using AI. I like also its feature to add pics and comments to put those strings in context. Furthermore, it has a very easy way to add contributors to each Phrase project with different roles
What do you dislike about the product?
In general I like all its features and I don't have special complaints.
What problems is the product solving and how is that benefiting you?
It creates repositories of translations for our different projects that can be loaded easily in our solutions. This way we are more productive.
Best CAT tool ever!
What do you like best about the product?
User friendliness, easy of navigating the tool, the intuituviness of the UI and all the possible add-ons and implementations the tool offers.
What do you dislike about the product?
Nothing! It could be more "translator" friendly, but I love it the way it is!
What problems is the product solving and how is that benefiting you?
It definitely helps with consistency and speed, as well with word counts for invoicing.
Easy to use and more functions and options
What do you like best about the product?
Menus are simple and the options are very clear.
What do you dislike about the product?
Availability offline is not included.
some times it crashes.
some times it crashes.
What problems is the product solving and how is that benefiting you?
it solves the problem of working from anywhere.
Easy to learn TMS
What do you like best about the product?
With a good internet connection you can work online from anywhere. Your computer doesn't have to meet any special requirements - even an ordinary computer will do.
What do you dislike about the product?
I would like to see more quality assurance tools and filters.
What problems is the product solving and how is that benefiting you?
My clients can easily assign projects to me and I don't have to purchase an expensive CAT tool license to accept translation/revision jobs.
Great tool to handle translations
What do you like best about the product?
Ease of use / good filtering / autopilot / import of keys and translations
What do you dislike about the product?
Nothing to mention - I don't have any complains
What problems is the product solving and how is that benefiting you?
We handle all our local translations with the tool. The translation keys are added to the code by our developers, and as a Product, I simply need to update the keys in Phraseapp when needed. It's also very easy to find and update the translation when needed.
Very efficient and easy
What do you like best about the product?
This an efficient CAT tool which makes faster your job. It's very intuitive and easy to use.
What do you dislike about the product?
Nothing, I think it is one of the best CAT tool ever used
What problems is the product solving and how is that benefiting you?
It helps to work faster and well organized
Great option for early or part-time freelancers
What do you like best about the product?
The fact that I can use it on any computer and it is a subscription model rather than a large upfront cost. In terms of functionality, it feels familiar - similar enough to some of the bigger-name CAT tools, so most of the functionality is the same, which is helpful.
What do you dislike about the product?
The alignment functionality is a bit convoluted - it would be good to be able to do this in the tool rather than offline.
What problems is the product solving and how is that benefiting you?
It helps me quote for projects more easily - word counts, locking segments that do not require translation. I have recently acquired a few new clients, so it has hugely helped with managing the increased workload.
Iit has been a promising experience overall
What do you like best about the product?
Broad Range of File Formats: Phrase TMS supports a wide array of file formats, making it highly versatile for handling diverse project requirements. Whether it's documents, websites, or software localization, this tool excels at handling various file types.
What do you dislike about the product?
Limited Reporting and Analytics: One area where Phrase TMS could be improved is the reporting and analytics section. The current metrics are somewhat basic and might not provide the in-depth insights some users require for performance evaluation and project management.
What problems is the product solving and how is that benefiting you?
The platform's support for various file formats allows us to handle a diverse range of projects without the need for additional tools, streamlining our workflow and improving productivity.
It's simple and effective.
What do you like best about the product?
It's very intuitive. The interface is user-friendly.
What do you dislike about the product?
Sometimes it can be too slow, especially if the Source file is too big.
What problems is the product solving and how is that benefiting you?
It's one of the most straightforward CAT tools to use.
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