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Twilio SendGrid Email

Twilio SendGrid

Reviews from AWS customer

5 AWS reviews

External reviews

340 reviews
from and

External reviews are not included in the AWS star rating for the product.


    reviewer2776338

Creating branded notification templates has saved significant development time

  • November 13, 2025
  • Review from a verified AWS customer

What is our primary use case?

My main use case for SendGrid is to send notifications to customers in my web app as a web developer. I have used SendGrid to send reset password links, invitation emails, and notifications regarding software events, such as when a person joins, leaves, or when anything happens to a specific account that requires customer notification.

Recently, I have been working with a support agent bot for a client where I need to notify staff members whenever a new support message arrives in the web-based support platform. When a customer reaches out and requests human intervention, I generate an email and send it to all available staff members who can address that conversation. SendGrid is used to send all these notifications.

My main use case for SendGrid also includes using webhooks for emails to enable two-way conversations. If I receive anything over email, I wanted to send back a response. I used webhooks from Gmail and Microsoft in that scenario and also utilized SendGrid along with it.

What is most valuable?

The best features SendGrid offers is the template customization, which really helps in creating templates according to client demand and their UI/UX experience. It is very convenient to create a quick template and use that inside the code.

Template customization in SendGrid has helped me significantly in my projects. Every client comes with their own idea, branding color, and logos. Creating these templates at code level is not very easy and is a painful strategy. Instead of creating all these templates and following all the client's instructions and branding requirements, I go to SendGrid and create that template.

SendGrid has positively impacted my organization by helping in use cases where, since SendGrid is a product of Twilio, it is very convenient to use other products from the same organization, which helps me stay in the same workspace instead of going to another platform. When I needed to reach the support team, SendGrid being a popular product helped me a lot.

Regarding specific outcomes or metrics that show how SendGrid has helped my organization, I have saved a lot of time. Although I do not specifically use SendGrid for campaign purposes, I use it primarily for notifications. The main time I have saved is through the template feature. Using dynamic templates and different template types inside SendGrid saves a lot of time because I do not have to spend time generating those templates in my code.

What needs improvement?

The issue I have encountered recently is regarding my account. I forgot my password, and when I tried to log in, it indicated that a reset link was sent to my email, but I did not receive it. I also tried to reach out to SendGrid but unfortunately did not hear back properly. Due to this, I have not been able to use my account for around four to six months because I cannot receive the reset link and my account always requires me to verify my email.

Besides the account recovery issue, everything else in SendGrid is pretty good. In terms of email sending notifications, the integration features are awesome because they allow integration using SMTP and using secret keys as well. Both methods help me a lot. SendGrid is doing great in the integration section.

For how long have I used the solution?

I have been using SendGrid for about two to three years.

What other advice do I have?

I advise others looking into using SendGrid to use it according to their needs and also suggest that if they are going with multiple templates, SendGrid provides dynamic templates in their product, which should be utilized instead of writing custom templates inside code. I would rate SendGrid an eight out of ten.


    Andrew B.

Great system, and simple to set up and operate.

  • August 13, 2025
  • Review provided by G2

What do you like best about the product?
It greatly increases my email deliverability rates.
What do you dislike about the product?
it may be too automated. At times I don't even realize it's there.
What problems is the product solving and how is that benefiting you?
It allows me to send a high amount of personalized, pinpointed marketing emails and I don't have to worry about deliverability.


    Financial Services

Its easy to use, integration is simple with API KEY, You can also use email builder

  • July 29, 2025
  • Review provided by G2

What do you like best about the product?
easy of implementation, you can send developer code from the system
What do you dislike about the product?
reporting is not that clear, you cannot always track spams easily
What problems is the product solving and how is that benefiting you?
using SendGrid integrate with marketing automation system


    Health, Wellness and Fitness

Easy Implementation and Competitive Pricing

  • July 29, 2025
  • Review provided by G2

What do you like best about the product?
There is lots of functionality and documentation. Being backed by a large company like Twilio also offers perks of other product features.
What do you dislike about the product?
Twilio is too large and can't devote dedicated resources to solving problems, answering questions etc. We have had a very difficult type feeling supported.
What problems is the product solving and how is that benefiting you?
It allows us to trigger automated emails to users based on different actions and events taking place in our application


    Beatrix W.

Stupidest support ever

  • July 19, 2025
  • Review provided by G2

What do you like best about the product?
I've been using Sendgrid for 10 years. It was easy to set up and "just worked".
What do you dislike about the product?
2 months ago my account was flagged because supposedly the API keys were leaked. I rotated the API keys and after a couple of days I got access to the account back.

On a Saturday the account was flagged again. The "proof" they sent me was an email that has been sent thousands of times. They told me to do a root cause analysis. This included inane questions like when I noticed the "intrusion". 3 days of different people speaking only in text blocks followed. The last person told me that I was a "repeat offender" and wouldn't get my account back.

I'm just grateful that this happened before I had to set up a payment because the free plan had almost ended.
What problems is the product solving and how is that benefiting you?
I used SendGrid to sent emails from a desktop application informing the user when certain tasks in the app were finished. I also used SendGrid in a form on my website to create tickets in the ticket system.


    ืืnn

Very disappointing experience

  • June 27, 2025
  • Review from a verified AWS customer

I subscribed to the service via AWS Marketplace, but I couldn’t access my account at all. The login system kept asking for a password that I was never given, and even after reaching out to support, there was no clear guidance or resolution.

The support team responded extremely slowly, and despite the urgency of the issue — which directly impacted my ability to send emails — there was no proper follow-up or explanation on how or when they would resolve the problem.

Very disappointing experience. I expected much better support, especially for a paid service.


    Mike S.

Do NOT use this service

  • March 04, 2025
  • Review provided by G2

What do you like best about the product?
The API itself works fine. The UI is relatively easy to navigate. It does everything you'd need an email API to do. As long as you don't mind constantly being suspended for false flags and getting support at least 3 business days later every time.
What do you dislike about the product?
There is zero support when the system automatically flags you for "unusual" activity. We have a 99% reputation according to SendGrid with 0 spam reports and 0 unsubscribes. Our app traffic tends to surge on one day each week according which causes our emails to surge on that day as well. We have been with SendGrid for about 3 months and have now been suspended 4 times and each time they say it was a false suspension. But there is no response for DAYS each time.
What problems is the product solving and how is that benefiting you?
Outsourcing our SMTP infrastructure. Giving insights into our email traffic to our support staff.


    Franco P.

Great way to send email from other platforms

  • October 31, 2024
  • Review provided by G2

What do you like best about the product?
In a few steps i created an account and get the API key. It works great also in the free version.
What do you dislike about the product?
At the moment there is nothing I dislike.
What problems is the product solving and how is that benefiting you?
I needed an integration to send email from a Bot in BotPress.


    rohit K.

Good Product and support

  • October 31, 2024
  • Review provided by G2

What do you like best about the product?
ease of integration and user friendly gui.
What do you dislike about the product?
all is good so far . nothing wrong. i like the product
What problems is the product solving and how is that benefiting you?
with Twilio send grid , i am able to send transactional emails from multiple applications


    Michael S.

New User but very happy with the software

  • October 16, 2024
  • Review provided by G2

What do you like best about the product?
Excellent reporting and the API Key was straightforward to integrate with the 3rd party software I am using
What do you dislike about the product?
Nothing negative to report in the short time I have been using SendGrid
What problems is the product solving and how is that benefiting you?
It has assisted us in having an improvement on Open rates and reply rates.