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    Servet Y.

Innovative marketing tools made for the digital customer

  • January 26, 2022
  • Review provided by G2

What do you like best about the product?
Insider has brought the best of marketing automation to our fingertips, with exciting features that we love to play with and use. One such feature that we absolutely love is InStory. We believe this is a truly unique offering from Insider, and one that works extremely well. It makes possible personalized product discovery in an exciting format that users are tempted to click on. The recommendations are powered by AI which has proven to be highly reliable. It really is a smart recommender, as it
What do you dislike about the product?
Since we signed up for a bunch of their products, it took us some time to get used to using all of them in tandem. However, we must also mention the amazing support offered by the Insider team during this time to help us through any queries or doubts we had.
What problems is the product solving and how is that benefiting you?
We wanted to elevate our product discovery experience to help us stand out from the competition. Using InStory from Insider, we were able to achieve very encouraging results on this front. We have been able to get visual feedback on conversions on this particular product and this automatically feeds into the AI algorithm to consistently improve the product recommendations. It has been a very exciting journey with Insider so far and we look forward to more growth with them.
Recommendations to others considering the product:
Insider can be every retailer’s best friend. All you need to do is spend a little bit of time regularly, and keep being in touch with the team to make sure everything is going as you’d like, and voila! You have a source of steady, sustainable growth for your business!


    Beste C.

Increase conversion rates with Instory

  • January 26, 2022
  • Review provided by G2

What do you like best about the product?
We liked how easy it was to use Insider’s tools. After they introduced InStory to us we were hesitant to use it. But after seeing how easy it was to integrate this tool, we were very pleased with the results.
What do you dislike about the product?
We don’t dislike anything. Everything’s been working great.
What problems is the product solving and how is that benefiting you?
We were looking for a new way to increase customer engagement and conversion rates. Insider’s team suggested ve try out InStory. With Instory we were able to create beautiful and engaging stories that drew the attention of our customers. After using InStory we were able to see results really quickly.
Recommendations to others considering the product:
If you’re looking for a place that will offer fast and easy solutions, Insider is your place.


    Özgür T.

Atasun Optik - Insider succes story

  • January 26, 2022
  • Review provided by G2

What do you like best about the product?
We have been working with insider over 4 years now. we have a great cooperation and a success story with Insider. They have remarkable impact on our e-commerce revenue and conversion increase. They also have lots of technological products which help us to manage our marketing budget effciently.
What do you dislike about the product?
To maximise the efficiency we need to work for long hours and set lot of meetings but this is the only way to reach the success. Sometimes ticket reaction time is slower than we expected.
What problems is the product solving and how is that benefiting you?
By using Insider’s products, we have been able to create a multi cross-channel data flows that are segmented and use personalization for conversion, We increase customer journey interactions and conversions as well.


    Alexander S.

Efficient service, Easy to start, Fast support, Flexible

  • January 25, 2022
  • Review provided by G2

What do you like best about the product?
Desktop/Mobile Optimise templates that you can test quickly to see customer reaction. The way how you can split different ideas in one campaign and after that by the percentage you can see which one is performing better. Analytics which tool provides to analyze your performance.
What do you dislike about the product?
No applicable. We are happy with the service.
What problems is the product solving and how is that benefiting you?
Adapt different screens to customer needs without the involvement of the initial development team. Give us a possibility to test our idea fast. Currently, we implemented a recommendation engine which helps us to increase additional turnover but also give customers an impression about our range.


    Hawazen A.

Amazing team and great scenarios!

  • January 25, 2022
  • Review provided by G2

What do you like best about the product?
- Cooperation
- Teamwork
- Improving Customers Journey in a significant way
- Meeting the business requirement
What do you dislike about the product?
- More user-friendly dashboard
- Adding new devices to the list
- Leaving creating scenarios for clients
What problems is the product solving and how is that benefiting you?
Problems:
- Fixed layout for all customers no matter what they prefer or browse

Benefits:
- Interactive store with customers.
- Target the right customer with the designed messages or scenarios
- Increase the engagement generally as it gives the suitable products for each.
Recommendations to others considering the product:
It gives your customers an interactive experience and targets the right customers with the designed messages or scenarios. Not to mention that it Increases engagement generally.


    Retail

44 X ROI driven by Insider’s personalized web push and smart recommendations

  • January 25, 2022
  • Review provided by G2

What do you like best about the product?
Insider has over 10 algorithms that can be applied on different pages based on visitor’s behavior. It helps us deliver personalized experience to our users from lead generation, new acquisitions to customer retention and drive repeat business.
What do you dislike about the product?
We are absolutely in awe of Insider’s technology and consultant service. However, a localized panel would be more friendly to our team.
What problems is the product solving and how is that benefiting you?
We were approached by Insider 3 years ago - when we realized we are not converting enough paid traffic, and they are getting more expensive. With Insider’s technology, we are now able to engage with our visitors and customers onsite based on their different behavior. We can predict their next move and send them messages or coupons to make them stay a bit longer, or encourage them to make the first buy, or recommend them the most popular or most likely to purchase products. We see a significant uplift of conversion rate in terms of revenue or leads after one year. We look forward to growing our business stronger and bigger with Insider!


    Automotive

Best CDP solution with all communication channels

  • January 24, 2022
  • Review provided by G2

What do you like best about the product?
We like Insider's flexibility (when we need some feature Insider doesn't have, they always find how to solve the issue with the help of their product managers).
We like their account management team and technical specialists who are always ready to help.
And, of course, a user-friendly panel.
What do you dislike about the product?
Sometimes it takes too long to implement something just because they don't have that same feature we want. But we should admit that most of the time, Insider can find a solution. On the whole, there is almost nothing to dislike.
What problems is the product solving and how is that benefiting you?
We started working with Insider one year ago. And from the very beginning, we are delighted with what we receive. We could unify online and offline data and segment customers offline (dealerships) and online. With Insider, we created cascading trigger communications across all channels; we started using personalization on our websites and mobile app, sending special offers to those user segments which are most likely to convert.
But still, we are just at the beginning of our journey.
Recommendations to others considering the product:
It would be best to use Insider to avoid many different vendors. Insider has almost all the capabilities that you need if you are facing the same issues as we did. But try to understand the integration process and the steps you need to take to make it smooth.


    feride d.

A great GMP allowing omnichannel customer journeys

  • January 17, 2022
  • Review provided by G2

What do you like best about the product?
After trying out Insider during the POC, we were impressed by the wide-ranging capabilities it had, so we decided to go ahead and use all their offerings. Architect is one of them, which allows us to build customer journeys across multiple channels which we manage through Insider. This tool has been a milestone for us in improving our customer experience. We can activate our users from various segments without disturbing them by way of Architect.
By using Insider for all our channels, we now have unified profiles for our customers, and we have a detailed view of them, their preferences, behavior, and more. This has enabled a better understanding of our customers, and we have been able to improve our communication, content, and services based on the insights we have gained from Insider.
What do you dislike about the product?
It’s taken us a little while to understand how each of them works. Sometimes template building widgets like email templates, on-site or in-app scenarios get stuck on.
Personalization in-app is harder than web because of the different natures of these environments, so Insider app personalization features are less successful than the web. It is understandable but possible users need to be aware of it.
What problems is the product solving and how is that benefiting you?
We have customers spread across various channels who interact and engage with us in different ways. We sought a solution that will help us bring it all under one umbrella, giving us a detailed view of our user data while also enabling us to build impactful journeys for them and improve the experience they have with us. Insider has been very adept at making this possible. They have an engaged, active support team that is always available to help us use the platform to its full potential, and we’re happy with the whole experience.


    Dao L.

An impressive 12x ROI delivered by Insider

  • January 17, 2022
  • Review provided by G2

What do you like best about the product?
Insider has remarkable products with intelligent technology that works wonderfully. We have seen a stunning 12x ROI on the Insider investment, which is very exciting and fills us with hope for more growth and gains in the future.

From working with the team, we were impressed by how they applied their prior knowledge gained from other clients in the fashion industry to help us achieve the best results possible. Their recommendations proved impactful, and we were able to execute everything very quickly. We have been able to implement most of our ideas, and if there wasn’t a direct solution to something, the team made an effort to create a workaround to help us implement it.
What do you dislike about the product?
We have to spend a little time with the Insider team regularly to keep everything optimized. That is our only issue.
What problems is the product solving and how is that benefiting you?
Jockey in Vietnam has a great presence offline, but in the online space, it was poor. We launched our e-commerce website recently and decided to go with Insider to help us offer the best possible experience to our customers. Through the use of Insider’s products, we have been able to create consistent cross-channel flows that are personalized, with effective customer journeys for each visitor. We have also been able to cross-sell better with the use of Smart Recommender.
Recommendations to others considering the product:
Insider offers great ROI. The more you spend, the more ROI you’ll achieve. It is up to you to balance your spending as per your targets so that you make the most of your money.


    Semih Y.

Increased app downloads and A/B Testing scenarios using Insider,

  • January 14, 2022
  • Review provided by G2

What do you like best about the product?
We have been very happy with how we were able to increase our app downloads since Insider’s implementation. Using a combination of personalized messaging and rewarding users with small incentives for downloading the app, we have successfully increased the number of app downloads. It is a very effective platform that can be relied upon to get the results we desire.
Of all the features offered by Insider, the one that’s been most useful for us and the one that really stands out for our requirements is the A/B testing feature. Using that, we have been able to test many different variations of personalization for a number of different elements, and using the results, been able to serve our customers just the right things that they prefer seeing and clicking on. Doing this has improved our CR and customer experience by a large extent, and this has proven to be an invaluable tool for us.
What do you dislike about the product?
We would like to see more creative ways to encourage app downloads. and see much more finance sector a/b testing benchmarks
What problems is the product solving and how is that benefiting you?
We have put a lot of effort into creating a useful mobile app for our customers, and we wanted a reliable means to push app downloads. Insider’s personalization suite has been phenomenal in helping us achieve this goal. The team, too, played a strong role in this, by making sure everything works smoothly and coming back to us with timely suggestions and reports.We have been slowly deploying personalization and we wanted to completely eliminate the guesswork in the process and use data to support our decisions. This is where A/B testing really proved to be useful for us. We have been able to create a huge number of variations, funnel them to different segments of audience and gather data from every interaction to help us make decisions that are effective.