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Insider empowers us to deliver personalised experiences to our end-users across different channels
What do you like best about the product?
Insider empowers us to deliver a personalised shopping experience to our end users. From offsite Web Push to onsite hyper-personalize Product recommendation, the panel helps us, the marketer to drive growth on the site performance with the flexibility to individualise users experience. All these impacts are accumulated with enormous AB Test and best practices shared by the team
What do you dislike about the product?
As we are expanding more and more different modules with Insider, there is a need to have more training for us to adopt the panel better
What problems is the product solving and how is that benefiting you?
In the last 3 years, we have been optimising our online shop performances with Insider. Driving conversion rate improvement and dropoff recovery with individualising our end-users experience from onsite Web Site Personalisations to offsite remarketing channel, Web Push and A.I. backed Product Recommendation
Happy customers & happening conversions with Insider
What do you like best about the product?
Insider’s conversion suite has been phenomenal in helping us optimize conversions across our website, and the proof is in the pudding. Our customer behavior data has revealed to us that the optimized website is now better suited to shop from, as can be seen from the increased conversion rates and engagement rates. We have been able to gain a 360-degree understanding of various customers and their profiles, and using this, we have improved the customer experience we provide them by targeting segments with relevant, personalized content. All this has been possible only because of the powerful conversion suite from Insider. This is one product that really works!
What do you dislike about the product?
There hasn’t been any major issue, except the odd slow load time that occurs once in a while. If not for that, this could be a perfect product.
What problems is the product solving and how is that benefiting you?
Engagement, conversion rates, experience - we wanted to improve all these across our website, and Insider’s conversion suite has been the most ideal product to help us achieve this. We have been met with some of the best account management and support in the industry, and that makes the whole Insider experience that much more worthwhile and commendable.
Recommendations to others considering the product:
Buy for the technology, stay for the team. Insider truly delivers peace of mind (and great results) to our marketers.
The most promising geofencing marketing platform
What do you like best about the product?
Insider came highly recommended for its segmentation abilities, and being a chain of gas stations, our most important focus was on hyperlocal targeting. Insider has a supremely reliable geofencing segment that is accurate and helps us deliver the most appropriate communication to customers in different localities. We also use their personalized gamification on our app to rejoice our customers with small coupons and offers on refueling with us, and this has helped us improve customer loyalty along with an overall enhancement of the customer experience.
What do you dislike about the product?
We would love to see more kinds of gamification options.
What problems is the product solving and how is that benefiting you?
Our requirement was for a platform to help us effectively target hyper local audiences on our digital channels to improve our brand experience and loyalty. Using Insider’s advanced segmentational abilities, we were able to narrow down our targeted messaging to different audience groups based on their location and display the most relevant content for each of them, with specialized offers and discounts. By doing this, we have achieved improved user engagement, increased conversions and customer satisfaction.
Recommendations to others considering the product:
Insider has incredible products that can be trusted to deliver results you desire. We highly recommend them for all kinds of business - from small to large scale!
Incredible predictive models for cross-selling and upselling
What do you like best about the product?
Insider’s platform offers some of the most reliable, strong features that have us recommending them to everyone who asks about how we’re able to see success with personalization on our website. Using AI-backed predictive models and behavioral targeting, our campaigns have seen a remarkable increase in conversions, and we have also observed an overall improvement in customer experience, stemming from the amazing personalization made possible by Insider. We have had faster product discovery, with relevant cross-selling and upselling that convert.
What do you dislike about the product?
We really like nearly everything about Insider, and are yet to come across something that we dislike.
What problems is the product solving and how is that benefiting you?
We wanted to improve our product recommendations and their relevancy so that our conversions increase. With AI backed algorithms, Insider’s smart recommender has facilitated faster product discovery that converts.
Recommendations to others considering the product:
Insider has been a reliable platform for engaging with our customers and managing our website from. The personalization options are plenty and they really work. They also have an amazing support team that is available whenever we need them, and it has been a very pleasant experience using Insider.
Improved ROAS with Insider’s Predictive Audience
What do you like best about the product?
Machine learning is a very powerful tech with immense potential, and Insider has created a great platform to leverage this potential. The predictive audience by Insider is a strong, competitive feature that has helped us improve our ROAS through high precision targeting from advanced segmentation of our audience. By understanding their digital behavior, we have been able to predict customers with a high likelihood to book tickets or those looking for discounted offers.
What do you dislike about the product?
We don’t really dislike anything. Insider's PA has been a reliable, powerful feature that has worked well for us.
What problems is the product solving and how is that benefiting you?
We wanted to improve our ad spending and make better use of the money spent on marketing. Insider’s Predictive Audience has been really powerful in helping us achieve this.
Recommendations to others considering the product:
Predictive Audience will help you understand your customers better and serve them tailored experiences that improve your marketing results and ROI. Insider is easily one of the best solutions available for implementing predictive analytics to understand user behavior.
Excellence in tech - perfectly fitting a luxury brand like ours
What do you like best about the product?
Our brand stands for opulence and the finest luxury that one can experience. Insider has helped us translate this quality of experience onto our digital presence as well through their remarkable products. Using interest-based personalized onsite experiences, Insider delivered high ROI for us. We were also able to build frictionless customer journeys across channels, individualized to each user’s channel preferences, using Architect. On the whole, in Insider we have found the perfect companion for our brand, helping us offer the best experience on all fronts.
What do you dislike about the product?
We are quite happy with the product and the team, and don’t have anything to dislike, just yet
What problems is the product solving and how is that benefiting you?
We wanted to provide a great customer experience on our digital touchpoints which would encourage our customers to book their stay with us to experience our quality offline. Insider has helped us achieve exactly this in the most effective way possible. We have witnessed a great improvement in our customer experience, along with a positive change in engagement rate and revenue generated from our online channels.
Recommendations to others considering the product:
Insider is a great addition to our marketing tool set and it can be for yours, as well, if you have a dedicated person to liaison with the team and who can make use of the platform to its fullest potential. The improvement brought about by Insider on our marketing numbers are highly desirable, and we think everyone ought to give them a shot.
Reaching customers and delighting them where they are with Insider
What do you like best about the product?
The e-mail artificial intelligence feature has been very useful to us. You will understand the difference when you start using it.
What do you dislike about the product?
WhatsApp needs to improve its marketing. It should be focused not only on sales but also on returns.
What problems is the product solving and how is that benefiting you?
Our main aim was to target our messaging-first audience with channels like SMS and WhatsApp. Insider was the best in the market not just for their world-class product but also for the fact that they have a knowledge base and expert support that can help you attain your goals much faster than your competitors.
Recommendations to others considering the product:
Insider’s array of products are sophisticated, reliable, and easily the best in the industry for marketers across different verticals. Our recommendation is to consult with the team to understand the use cases and functionalities of each product very well before deciding exactly what you’d want to go for.
Mobile App’s wide variety of scenarios helped increase our revenue
What do you like best about the product?
Mobile app made our application more user-friendly and responsive to customers
Architect tracked and analyzed all our customer touchpoints, decreasing our churn rate.
Web Suite’s DIY templates helped us to sync our campaign designs for all 3 platforms (Mobile, Desktop, and Tablet).
Architect tracked and analyzed all our customer touchpoints, decreasing our churn rate.
Web Suite’s DIY templates helped us to sync our campaign designs for all 3 platforms (Mobile, Desktop, and Tablet).
What do you dislike about the product?
An increase in built-in templates, particularly relevant fro the finance sector would be amazing. But their customization is so simple and efficient that our campaigns achieved all our goals.
What problems is the product solving and how is that benefiting you?
Web Suite’s personalized recommendations decreased our bounce rate by 58%.
27% revenue uplift with back-in-stock push notifications.
Mobile app by Insider increased our subscriber base by a staggering 51%
27% revenue uplift with back-in-stock push notifications.
Mobile app by Insider increased our subscriber base by a staggering 51%
Recommendations to others considering the product:
Insider offers a really great option of testing out whatever you want during the POC, and this is a great time to fully understand the ins and outs of the products. Make the most of this period and you’ll start seeing remarkable results in no time.
Insider’s suite is pure marketing genius
What do you like best about the product?
Insider is helping us deliver some of the best personalized onsite experiences with great ease and simplicity. They have an incredible what-you-see-is-what-you-get editor which can be used by nearly anyone with zero to very minimal training required.
What do you dislike about the product?
We think there’s space to improve the reporting functionality on the panel.
What problems is the product solving and how is that benefiting you?
We wanted a platform that will help us be on-brand and deliver impactful personalized experiences to our users. With Insider’s help, we have improved this experience on our website beautifully. More importantly, we have also seen faster time to conversion, along with increased conversions, and an uplift in AOV.
Recommendations to others considering the product:
Insider is a platform that will increase the selling and converting potential of your website and other digital channels, and deliver impressive results faster than you’d expect. For us, this is a win-win product that we’re excited to explore more of.
The best cross-channel marketing software we’ve used
What do you like best about the product?
Architect is, by far, the most extensive, most easy-to-use cross-channel campaign management solution that we have had the pleasure of using. It helps us deliver consistent brand experiences across all the channels that our users are present in, all from one place. We especially love the ability to drag and drop to create unique customer journeys and that is something that truly sets this company and product apart. It’s not only easy to use, but also astoundingly efficient in delivering the expe
What do you dislike about the product?
Nothing, we can’t seem to find anything that’s a problem with Insider. Whenever we’ve had any doubts or small issues, the team has always sprung quickly into action to resolve it for us, so we have never had anything to dislike.
What problems is the product solving and how is that benefiting you?
Personalized customer experience across channels - this is what we wanted to achieve when signing up for Insider. And that is exactly what we have been able to become good at. This is a very very effective product to engage audiences on different channels with their own unique preferences. It has improved our conversions, overall customer experience, and also the engagement with our brand on different touchpoints. We have also achieved a significant increase in revenue since using Insider.
Recommendations to others considering the product:
Insider’s product is really the marketing tech of the future, and they are here ahead of everyone else in the game. Invest in their products today, and you will continue to reap the benefits for many months, and years from now.
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