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Insider helped us achieve email open rates that were 63.64% higher than industry benchmark
What do you like best about the product?
Using Insider’s Email Marketing has been a refreshing, successful experience for us as it has helped us improve user engagement on emails. We sent highly targeted emails using Insider’s segmentation, and these emails received an average open rate of 29.71%, which is far above the edtech industry benchmark.
There are many ready-to-use templates and interactive email features that help our emails stand apart and get opened. The templates are all easy to configure, so setting up a new email campaign is a breeze.
Insider’s platform is also easily and seamlessly integrated with our blog, which has made it extremely smooth to collect contact information from the lead generation on our website.
We also use Architect, Insider’s AI-powered cross-channel journey, to orchestrate customer journeys across channels and devices, and we have comfortably and easily automated many such user journeys for a wide variety of use cases. The product has helped us improve our overall conversions and revenues by improving our engagement across channels.
There are many ready-to-use templates and interactive email features that help our emails stand apart and get opened. The templates are all easy to configure, so setting up a new email campaign is a breeze.
Insider’s platform is also easily and seamlessly integrated with our blog, which has made it extremely smooth to collect contact information from the lead generation on our website.
We also use Architect, Insider’s AI-powered cross-channel journey, to orchestrate customer journeys across channels and devices, and we have comfortably and easily automated many such user journeys for a wide variety of use cases. The product has helped us improve our overall conversions and revenues by improving our engagement across channels.
What do you dislike about the product?
We would like ticket resolution to be more timely
What problems is the product solving and how is that benefiting you?
We were looking for a solution that will allow us to convert our leads into registered users and registered users into active ones. Using Insider’s customer journey orchestration tool, Architect, we have created journeys that convert, and emails that get opened. The segmentation abilities offered by Insider are unparalleled and we credit this entirely for our successful email marketing campaigns.
3.5X increase in conversion rate using Insider’s AI-powered product recommendations
What do you like best about the product?
Personalized product recommendations powered by AI have helped us scale our customer experience as we're now able to show our users the products that they'd love to see and purchase across different pages of our website. With Insider's personalized recommendations, we were able to improve product discovery and reduce the time users would need to spend looking for those products. This has helped us reduce bounce rate as customers end up staying on the platform browsing more products for a longer duration of time. We observed that the conversion rate using Insider is 80% higher than our CR otherwise, which is 3 times more. This is a telling metric for how well Insider is working for us. We also used Web Push to target users who have visited our platform and made some engagement and also the users who haven't visited our website for a long time. We were able to send out instant push messages once users left the website after viewing products and brought them back to our website to complete the purchase. And we were also able to get users who haven't been to our website for a good time back by showing them discount coupons to encourage them to purchase. Their AI-powered segmentation capabilities is extremely good and they were crucial in helping us target different segments of users for personalized and contextual messages. All in all, Insider's Growth Management Platform has really helped us improve our customer engagement and experience and it's a tool we would recommend other brands also to use if they wish to improve their cross-channel marketing automation.
What do you dislike about the product?
Though Insider supports many different languages, Chinese is not yet supported on their platform. We would love local Chinese language support on the platform. Having said that, their Account Management team has been extremely supportive in helping us bridge this gap.
What problems is the product solving and how is that benefiting you?
Our lookout was for a solution that will help us personalize our complete website experience easily. We also hoped that these personalization efforts would result in a decrease in bounce rate, an increase in revenue and conversions and with Insider, we achieved precisely that.
Personalized product recommendations have really changed the way our users experience and interact with our website. We have achieved higher AOV and increased cart size since the deployment of these AI-based recommendations. Users are spending more time on the website browsing products, and they also end up adding more products to wishlist and the carts since they are seeing more relevant recommendations.
We were also able to carry out efficient retargeting using Insider’s Web Push feature. On the whole, Insider has been a breeze to use and highly effective for our business.
Their products are easy to use and easy to deploy. The integration time is quite less and we're able to see results quite quickly in a matter of a month. Their AI technology does all the running most of the work for us. All this has led to us seeing an extremely positive ROI!
Personalized product recommendations have really changed the way our users experience and interact with our website. We have achieved higher AOV and increased cart size since the deployment of these AI-based recommendations. Users are spending more time on the website browsing products, and they also end up adding more products to wishlist and the carts since they are seeing more relevant recommendations.
We were also able to carry out efficient retargeting using Insider’s Web Push feature. On the whole, Insider has been a breeze to use and highly effective for our business.
Their products are easy to use and easy to deploy. The integration time is quite less and we're able to see results quite quickly in a matter of a month. Their AI technology does all the running most of the work for us. All this has led to us seeing an extremely positive ROI!
A feature-rich product that gave us 8X ROI and an average CR uplift of 24.09%
What do you like best about the product?
Insider is one of the most feature-rich marketing tools that we have used. They offer a user friendly interface that is also technologically advanced, helping us make our dream campaigns come true. One cart abandonment campaign with an exit intent overlay generated a remarkable CR uplift of 42%.
We are able to get all the benefits of full fledged, website wide campaigns without requiring a developer at any stage. Using Insider for our marketing has significantly reduced the time we take to create and launch new campaigns. The many onsite templates offered by Insider take out so much of the guesswork and thinking required, and we are able to plug and play with great ease.
We are able to get all the benefits of full fledged, website wide campaigns without requiring a developer at any stage. Using Insider for our marketing has significantly reduced the time we take to create and launch new campaigns. The many onsite templates offered by Insider take out so much of the guesswork and thinking required, and we are able to plug and play with great ease.
What do you dislike about the product?
When it comes to rule-setting and attributes, we find that there’s a lack of flexibility offered by the platform.
What problems is the product solving and how is that benefiting you?
The main business problem solved by Insider for us is that of personalized campaigns for different categories of users on our website. Insider’s AI capabilities helped us segment our users better for effective targeting and engagement. There are so many different in-built templates for use, which have aided us in crafting campaigns swiftly. These have helped us achieve a significant improvement in our marketing, both on-site and for us at the office. We have achieved noticeable results in conversion rate improvements, and can confidently say that Insider has also helped us optimize our website and campaigns for conversions.
Exemplary personalized experiences using Insider’s products
What do you like best about the product?
We use Insider’s mobile and web suites along with their web push tool. We have found that since we started offering personalized experiences to our customers using these products, they have been engaging with our website far more than before. We have also observed higher CTRs because of compelling content that is more relevant, as everything is now personalized based on individual user behavior and data.
Insider, as a platform itself, has been very pleasant and easy to use, and our team has had a good time experimenting with the many different features it has to offer. Their pre-existing collection of templates are life-savers, and rescue us from our mind-blocks that happen once in a while
Insider, as a platform itself, has been very pleasant and easy to use, and our team has had a good time experimenting with the many different features it has to offer. Their pre-existing collection of templates are life-savers, and rescue us from our mind-blocks that happen once in a while
What do you dislike about the product?
Web push sometimes sends notifications when a user has enabled DND, too. But we are told this is something that is being worked on, so we hope to see a fix to this soon.
What problems is the product solving and how is that benefiting you?
We wanted to offer an improved customer experience that is individualized. We hoped that this change to our website would improve our CR and engagement metrics, and we were right. Insider helped us not only offer an improved experience that delighted our customers but also target them better with tailored content and messages that resulted in higher CR and CTRs, along with high engagement.
Most reliable predictive audience tech we have come across
What do you like best about the product?
Insider offers many things that it has proven itself to be the best at, like their web and mobile personalization suites. What we were heavily impressed with, apart from these, was their predictive audience technology. This is, hands down, one of the most effective and reliable ones we have come across. Using predictive audience segmentation, we have achieved improved conversion rates and higher AOV, as we are now able to target different groups of audiences better with products most relevant to their behaviors. By predicting patterns and meeting customers with products that satisfy their needs before they even have to search for them, we have really been able to create a stong relationship with them.
What do you dislike about the product?
We haven’t had any points of concern or dislike in our experience with Insider, so far.
What problems is the product solving and how is that benefiting you?
We wanted an overall improved customer experience that would translate to improved revenue for us. Insider has been key to making this change happen on our website and we have our marketing metrics to prove that. We have observed sustained growth in conversions and clicks on our website, and a steady increase in revenue as well, since using Insider.
Crafted seamless, personalized user experiences effortlessly using Insider’s messaging apps
What do you like best about the product?
We were able to design a nearly frictionless user experience on our website for each visitor and then extended it to other channels using Insider's messaging apps. We were able to optimize customer experiences based on user behavior using Insider’s automated messages in order to enhance consumer experiences, emphasize on our online channels, and design automation scenarios that maximizes personalisation.
On the website, we were able to show users personalized discount coupons, banner overlays,
Their cross-channel marketing automation tool, Architect, has helped us create engaging customer journeys that reached out to users across channels like Email, SMS, and WhatsApp. The tool’s Next Best Channel capability was able to analyze the right channel of engagement for each user and messages would be sent on only those channels to maximize conversions.
On the website, we were able to show users personalized discount coupons, banner overlays,
Their cross-channel marketing automation tool, Architect, has helped us create engaging customer journeys that reached out to users across channels like Email, SMS, and WhatsApp. The tool’s Next Best Channel capability was able to analyze the right channel of engagement for each user and messages would be sent on only those channels to maximize conversions.
What do you dislike about the product?
We initially found the panel a little challenging to use and navigate. However, with active support from the support staff, the challenges were immediately corrected.
What problems is the product solving and how is that benefiting you?
The main goal was to push more prospects through each stage of the funnel in order to increase engagement, boost conversion rates, and drive revenue growth. We were able to develop stronger personalization tactics and provide a top-notch customer experience by targeting users on the correct channels using their marketing automation solution, which increased ROI and sales.
Customer Journey streamlined and optimized with Insider's Product Recommendations
What do you like best about the product?
Insider's Recommendations has allowed us to streamline our customer journey by providing personalized product recommendations to each customer. This has resulted in a more seamless experience for our customers and increased engagement with our brand. The tool's easy integration with our website and existing systems has also been a huge plus for our team.
What do you dislike about the product?
Overall, we have not faced any major challenge with Insider's Recommendations. The only issue we encountered was initially setting up the tool, but the support team at Insider was quick to provide assistance and resolve any issues we faced.
What problems is the product solving and how is that benefiting you?
Prior to partnering with Insider, we were struggling to create a personalized experience for our customers on our website, and this resulted in a lower engagement rate and decreased sales than what our target was. The tool's AI-powered predictive algorithms have allowed us to provide tailored product recommendations to each customer, resulting in increased engagement and sales. Additionally, the tool's ease of use has allowed our team to focus on other aspects of the business, further benefiting our overall operations.
Achieve 20x average order value with customer behavior trend tracking
What do you like best about the product?
We were using Predictive Audience to further aid the functionality of Insider’s Smart Recommender. We had the ease of implementation with Insider, followed by desired results achieved through easy targeting. Overall we were very satisfied with the whole process.
What do you dislike about the product?
Although the experience with Insider was pleasant, it would have delighted us more if we had the option of creating one campaign and applying it automatically to all devices and settings.
What problems is the product solving and how is that benefiting you?
We had planned to initiate personalized recommendations but we were struggling to identify the user behavior patterns. With Insider’s Predictive Audience and Smart Recommender, we were able to provide relevant suggestions to users leading to greater average order value as well as customer engagement thereby reflected through greater revenue.
Quick results with Insider
What do you like best about the product?
Insider took us by surprise with the fast results it delivered for us. It was so easy and quick to set up new campaigns and experiments, and these paid off well. The platform helped us create exciting campaigns that work. The team is very helpful in guiding us at times we need help, and they encourage us to use the product in the best way we can. Insider has generated valuable insights for us too that have helped us learn and grow.
What do you dislike about the product?
We took a little time to get used to Insider’s ticketing system for issue resolution. But the team at Insider was helpful the whole time it took for us to get used to it, and we overcame this challenge.
What problems is the product solving and how is that benefiting you?
We wanted easy and quick onsite personalization implementation. We also wanted the ability to A/B test different features on our website which would offer insights to drive digital growth for us. Insider’s platform was a complete, robust solution for us. They’ve made it easy to track and understand various data points for better decisions that fuel growth, and we have achieved consistent improvement in our marketing metrics using Insider.
Amplify customer loyalty by 15% with effective retargeting
What do you like best about the product?
We have used Insider’s Web and mobile suite coupled with Instory to strengthen our marketing strategy. It has provided all the flexibility while providing its robust strategic consultancy service. The best advantage of their service is responsive technical support and quick implementation.
What do you dislike about the product?
So far, our experience with Insider has been delightful. There is no negative review for Insider’s platform or service.
What problems is the product solving and how is that benefiting you?
Our sole target was building customer loyalty through effective push notifications to retarget the customer at the time when user intent is high to convert them easily. We were able to implement personalized campaigns and coupons with Insider’s tool to promote our campaigns to repeat customers through web push notifications to increase the conversion rate significantly.
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