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A very important tool to reduce friction from the customer journey with an amazing RoI
What do you like best about the product?
One of the main reasons we picked Insider was the speed of integration, which allowed us to quickly see the true ROI on our investment.
The flexibility and extensive capabilities of the platform allowed the team to innovate and deliver onsite experiences that are really relevant and engaging for our customers by using pre-built templates or innovating to build our own.
The flexibility and extensive capabilities of the platform allowed the team to innovate and deliver onsite experiences that are really relevant and engaging for our customers by using pre-built templates or innovating to build our own.
What do you dislike about the product?
Switching email providers is always a nerve-cracking experience, and we experienced the same when we were moving to Insider. But we've been really pleased to see the results there after which made it all completely worth it.
What problems is the product solving and how is that benefiting you?
We looking to onboard a partner, rather than just a peer solution. We wanted a company that would work with us to achieve our goals. And, make complete use of the customer information and the data that we have to deploy a more relevant onsite experience that would give our customers what they're after. And, that's exactly what Insider helps us achieve.
Personalized customer journeys boosted engagement by 3x
What do you like best about the product?
1. Creating unified customer profiles for precision targeting becomes easy with CDP. It gives us a 360-degree view of consolidated user data across web and mobile.
2. For us the best part is that we can deliver consistent and hyper-personalised experiences for our customers with the Mobile App.
2. For us the best part is that we can deliver consistent and hyper-personalised experiences for our customers with the Mobile App.
What do you dislike about the product?
Setting up the initial data pipelines took some time, but once integrated, the CDP streamlined campaign execution and audience segmentation.
What problems is the product solving and how is that benefiting you?
We struggled with fragmented customer data, making it hard to create seamless experiences across channels for our users. With the help of Insider, consolidated the data which simplified the creation of unified experiences across mobile. It enabled us to personalize customer journeys effectively so that customers could revive tailored recommendations and messages on any platform. This contributed to an increase in engagement by 3X and also increased conversions.
Data-backed customer journeys that work
What do you like best about the product?
Insider’s customer journey orchestration tool is the best in class that I have come across. It is so comprehensive and covers a wide range of channels used by most marketers worldwide. It brings together everything you need under one roof in an easy-to-use interface.
Backed by Insider’s strong capabilities as a customer data platform, the journey builder tool is a winner all the way. We have consistently built customer journeys based on the data we have which shows the next best channel, and the best time, too, to ensure that the customer engages with us.
Backed by Insider’s strong capabilities as a customer data platform, the journey builder tool is a winner all the way. We have consistently built customer journeys based on the data we have which shows the next best channel, and the best time, too, to ensure that the customer engages with us.
What do you dislike about the product?
The tool presents a wide range of possibilities that my team needed a little time to simply wrap their heads around everything that we can do using it.
What problems is the product solving and how is that benefiting you?
We have multiple channels of communication with our customers and it is important for us to maintain brand coherence and consistency across these, while also being there just enough and not overwhelming our customers. Insider’s data-powered customer journey orchestration tool is the most thoughtfully created technology that makes it possible to create experiences that are enjoyable for our customers and prove beneficial for us.
Improved ROI with Insider's Web Suite and Web Push
What do you like best about the product?
Our favorite aspects have been Web Suite's ability to customize recommendations and Web Push's success in re-engaging customers. We had customers who were making purchases but a focus areas was getting them to purchase more often and we managed to pull back users more often to our website through web push messages.And once on the website, we were able to show personalized experiences to push them towards purchase.
By increasing conversions and decreasing customer churn, these solutions have helped us increase ROI.
By increasing conversions and decreasing customer churn, these solutions have helped us increase ROI.
What do you dislike about the product?
Our experience with Web Suite and Web Push has been flawless so far. Even the integrations were seamless. We haven't encountered any major issues or concerns, and the tools have been instrumental in optimizing our website and increasing conversions.
What problems is the product solving and how is that benefiting you?
Our website had a high bounce rate and low conversion rates before using Web Suite and Web Push. However, by offering personalized experiences through Web Suite and leveraging Web Push notifications to nudge users towards making purchases, we have been able to significantly increase engagement rates and the likelihood to purchase. Additionally, we have seen improvements in our Average Order Value, and the cart abandonment rates dropped significantly. Thanks to these tools, we have been able to provide our customers with a better experience and keep them engaged with our brand, resulting in improved customer retention and revenue growth.
Achieved 4X ROI with Insider's cross-channel marketing campaigns
What do you like best about the product?
We believe that Insider is the best product in the market for personalized cross-channel marketing automation. We started with website personalization as we thought that it would be less complex compared to using a multitude of channels right from the start. And that itself was a surprise as we were able to integrate swiftly and get started. This was the confidence we needed to take a step up and explore other channels. We heard about Architect, their cross-channel personalization solution to create campaigns on multiple channels at the same time. We have now started engaging our users across channels like on-site, web push, email, and WhatsApp. Their CDP has been incredibly useful in consolidating data from all these channels to help us create personalized campaigns together.
What do you dislike about the product?
When we started working with Insider, the capabilities of WhatsApp and Email weren't good. But they've scaled up now and it's at the level that you'd expect it now.
What problems is the product solving and how is that benefiting you?
Insider has helped us segment our customers better and reach them at the right time on the right channel and this has led to a 20% uplift in conversions.
The use of web push, email, and WhatsApp have been extremely useful in bringing disengaged users back onto our website. This has helped us arrest customer churn and extract maximum value from our hard-earner customers.
The use of web push, email, and WhatsApp have been extremely useful in bringing disengaged users back onto our website. This has helped us arrest customer churn and extract maximum value from our hard-earner customers.
Very high return on investment with Insider's WhatsApp Promotions
What do you like best about the product?
We started using WhatsApp WhatsApp not so long ago and we were genuinely surprised at the high ROI. We've been able to create different kinds of personalized campaigns to influence our customers across their shopping journey with Insider's Single WhatsApp message and Triggered messages.
When we combined WhatsApp's popularity with Insider's segmentation and personalization capabilities, we were able to orchestrate highly-tailored messaging for our customers on their favorite channels.
When we combined WhatsApp's popularity with Insider's segmentation and personalization capabilities, we were able to orchestrate highly-tailored messaging for our customers on their favorite channels.
What do you dislike about the product?
It would have been great if the panel offered language support in multiple languages or in local languages.
What problems is the product solving and how is that benefiting you?
After leveraging WhatsApp in stand-alone messages and in cross-channel customer journeys, we've definitely seen an increase in open rate, click through rate, and overall engagement. Since not many brands are on WhatsApp, we are able to catch our customers' attention quickly.
We've also used the Next Best Channel element in Insider's cross channel journey orchestrator which chooses the best channel to reach each individual customer. This was a great feature because it saved us from so much ment
We've also used the Next Best Channel element in Insider's cross channel journey orchestrator which chooses the best channel to reach each individual customer. This was a great feature because it saved us from so much ment
Minimized churn rate by improving our mobile app UX with Insider
What do you like best about the product?
The app suite has helped us achieve the desired outcomes from our campaign and the team has always been available to help and guide us. The team is probably one of the most important aspects of working with Insider that sets them apart from bigger vendors doing the same thing - they truly care about their customers and go out of their way to help us achieve our goals.
What do you dislike about the product?
We had no idea about how to export analytics reports so we did lose out on the benefits initially. However, the Insider team walked us through each of these reports.
What problems is the product solving and how is that benefiting you?
One of the biggest issues that we faced was a high churn rate and there was no way we could identify those cases, nor could we pinpoint the reason for such churn. But the Insider mobile app suite changed it all.
The reporting feature enables the download of campaign performance reports. Reports such as ‘uninstall analytics’ and ‘app tracker’ help track when users are uninstalling an app and what other apps they are using on their device.
This real-time tracking enabled us to reconnect with the customer on time, know their pain points, improvise the app for a better user experience, and nudge them to use the app again.
The reporting feature enables the download of campaign performance reports. Reports such as ‘uninstall analytics’ and ‘app tracker’ help track when users are uninstalling an app and what other apps they are using on their device.
This real-time tracking enabled us to reconnect with the customer on time, know their pain points, improvise the app for a better user experience, and nudge them to use the app again.
Customer conversion rates went up, thanks to Insider’s Social Proof feature!
What do you like best about the product?
With ever-changing customer expectations, we needed a platform that could help us re-engage our existing customers and provide them with an improved user experience. That’s when we reached out to Insider and their team suggested we use Social Proof.
What do you dislike about the product?
With ever-changing customer expectations, we needed a platform that could help us re-engage our existing customers and provide them with an improved user experience. That’s when we reached out to Insider and their team suggested we use Social Proof.
Undoubtedly, it was a fantastic tool, especially when coupled with the Web Suite. The Web Suite helped us drive push notifications and launch landing pages that were personalized for each customer, and the Social Proof helped us give the customer a gentle nudge towards a purchase.
Needless to say, we saw a good peak in our ROI too.
Undoubtedly, it was a fantastic tool, especially when coupled with the Web Suite. The Web Suite helped us drive push notifications and launch landing pages that were personalized for each customer, and the Social Proof helped us give the customer a gentle nudge towards a purchase.
Needless to say, we saw a good peak in our ROI too.
What problems is the product solving and how is that benefiting you?
Integration took a bit of time initially, mostly due to issues with our understanding. But the team at Insider got back to us in time and supported us throughout, making the process as seamless as possible.
ROI in excess of 100X by delivering omnichannel experiences
What do you like best about the product?
We wanted to create an omnichannel customer experience for our users across the Website, App, Push messages, Email and more. We wanted to personalize the user experience for all the different segments.
We also got superb support from the Customer Success team. They conducted brainstorming sessions and workshops with our team every 6 months to help re-evalute the customer journeys.
We also got superb support from the Customer Success team. They conducted brainstorming sessions and workshops with our team every 6 months to help re-evalute the customer journeys.
What do you dislike about the product?
The product is very diverse and sometimes we feel we’re not using it to the fullest because there are lots of different segmentation and use cases we haven’t activated yet.
What problems is the product solving and how is that benefiting you?
We A/B Tested different campaign variants to understand the best marketing strategies. All these strategies had a positive increase on the CR and AOV.
One successful campaign - App template spin the wheel : Special Christmas Special spin the wheel (gamification) campaigns. We created an extremely cute and attractive design which got > 6% conversion rate.
One successful campaign - App template spin the wheel : Special Christmas Special spin the wheel (gamification) campaigns. We created an extremely cute and attractive design which got > 6% conversion rate.
40% more leads from Insider while also saving costs
What do you like best about the product?
Insider’s tools have performed exceptionally well for our business. One of the most impactful things from Insider has been how we have been able to save the costs of IT development because the platform is a self-service, easy-to-use interface that does all the work we would ever need on our website to create and execute new marketing campaigns.
With Social Proof, we were successful in convincing hesitant individuals to get a quote from us or select a plan, resulting in a 16.77% uplift in leads from just that one tool. The campaigns are all super easy to implement, and we can A/B test all elements that we work with to ensure the best combination for achieving impressive results.
Using Insider, our website has been optimized so well that we have also been able to save costs on paid media. The platform easily integrates with other marketing tools that we use, making it a winner in all ways. Plus, Insider is also a CDP, which offers huge value for money.
With Social Proof, we were successful in convincing hesitant individuals to get a quote from us or select a plan, resulting in a 16.77% uplift in leads from just that one tool. The campaigns are all super easy to implement, and we can A/B test all elements that we work with to ensure the best combination for achieving impressive results.
Using Insider, our website has been optimized so well that we have also been able to save costs on paid media. The platform easily integrates with other marketing tools that we use, making it a winner in all ways. Plus, Insider is also a CDP, which offers huge value for money.
What do you dislike about the product?
It is not quite what we dislike, but just a small issue. We have a bunch of different domains we work with. Since all of them are in the same panel on Insider, it is a little difficult for us to monitor performance for individual domains.
What problems is the product solving and how is that benefiting you?
We understand the value of a good platform for marketing that can do multiple things, but we didn’t know how much more value Insider would bring us - we have been able to save costs on IT development and paid media, along with getting great returns on the investment. We have also been able to get a higher number of leads than ever before, and this is tremendously impactful for our business. We are very happy with Insider.
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