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Designed to drive conversions and increase profits
What do you like best about the product?
Insider has been a winning tool for us in every way. The platform works smoothly, is easy to handle, and delivers thrilling results. We have seen a significant increase in ROI over the last few months with Insider's usage.
What do you dislike about the product?
The pricing is a little on the higher side.
What problems is the product solving and how is that benefiting you?
Our conversions have increased significantly since we deployed automatic, personalized recommendations from Insider. There has also been a remarkable improvement in average order value, leading to increased revenue.
Insider gives traditional channels a modern twist
What do you like best about the product?
We've been working with Insider for some time now and what we really enjoy as a team is Insider's ability to give traditional messaging channels a modern twist with engaging features.
Creating email campaigns with Insider's modular email editor is super easy. It's just a matter of dragging and dropping elements like coupons, real-time timers, and recommendations. With we combine these elements with Insider's segmentation capabilities, we get super individualized, converting email campaigns.
Creating email campaigns with Insider's modular email editor is super easy. It's just a matter of dragging and dropping elements like coupons, real-time timers, and recommendations. With we combine these elements with Insider's segmentation capabilities, we get super individualized, converting email campaigns.
What do you dislike about the product?
So far, we've seen pretty outstanding results from minimal campaigns which has made our expectations go over the roof. With what I've seen so far, I'm confident those expectations will be met.
What problems is the product solving and how is that benefiting you?
Before contacting Insider, we knew we had some issues with deliverability and click-through rates. For each email campaign, Insider auto-calculates the deliverability and we adjust the campaign accordingly which is a life saver!
Now that we are leveraging elements like coupons, real-time timers, and carousels, we are seeing higher engagement for our emails. Our email campaigns now encourage customers to conversion.
Now that we are leveraging elements like coupons, real-time timers, and carousels, we are seeing higher engagement for our emails. Our email campaigns now encourage customers to conversion.
Smart and intuitive incentive management features to drive conversions
What do you like best about the product?
Running themed promotions on our website have always been our go-to strategy, especially for the holiday season. Insider's library is full of smart promotional templates that we could easily leverage to promote our seasonal offers while boosting conversions and revenue. One of our favorites has been the scratch-to-win countdown timer coupon that we triggered for visitors playing and browsing on the mobile web. The coupon was Christmas themed and when it was scratched, their discount was revealed. We were thrilled to see our conversion uplift by simply leveraging the Christmas theme and gamified experiences.
What do you dislike about the product?
Nothing at all really. Insider's team has always helped us with optimized strategies and possible solutions in case we hit a roadblock anywhere while implementing anything.
What problems is the product solving and how is that benefiting you?
While we always had a very structured approach to driving promotions with well-laid-out web pages. Our focus was to drive conversion uplifts for specific platforms like mobile. And, Insider helped us get this focus right with templates that could be deployed there. We also wanted to go beyond standard strategies to distribute promotions, and interactive templates like scratch coupons, wheel of fortune etc. helped us gamify the experience for the customer.
Insider’s cross-channel journey orchestration helped us win customers back
What do you like best about the product?
Insider’s cross-channel marketing automation solution, Architect, helped us segment customers into specific journeys using predictive segmentation. This was managed by their AI engine, which enabled us to target the right user segments based on a set of conditions, making it highly accurate for our needs.
We managed to engage the right users (who hadn’t engaged for a long time) with the right content on the right channel using Architect and it was a win-win for us as we were able to stop the customers from churning.Insider’s Architect can segment users based on several parameters. It personalizes the messages delivered to the user. There’s a learning curve to how it works and it took us some time to come up to speed.
We managed to engage the right users (who hadn’t engaged for a long time) with the right content on the right channel using Architect and it was a win-win for us as we were able to stop the customers from churning.Insider’s Architect can segment users based on several parameters. It personalizes the messages delivered to the user. There’s a learning curve to how it works and it took us some time to come up to speed.
What do you dislike about the product?
We are happy with the experience so far and there is nothing we can recall that was not up to our expectations. We hope it remains the same in future as well!
What problems is the product solving and how is that benefiting you?
We did not know the best way to segment our customers. Using Architect, we segmented customers based on their behavior and purchase history. These segments can be further categorized into static (segments that stay constant) and dynamic segments (those that change over time). The segments - likelihood to purchase and the customer lifetime value provided by Insider further helped us create better personalized campaigns.
Better targeting and precise campaign creation using Insider’s segmentation
What do you like best about the product?
Insider uses AI-led segmentation which helped us optimize the efficiency of all our online campaigns. The segmentation capabilities helped us create highly targeted and personalized campaigns which helped engage users, generate leads, and increase sales.
Based on scores of reliable customer data, we are able to create very precise campaigns for different segments. This has also improved customer experience because it is now individualized and relevant to what each user looks for. It helps us show our customers that we know them and care about them. Our emails are opened more, engaged with better, and they are not just ignored anymore.
Based on scores of reliable customer data, we are able to create very precise campaigns for different segments. This has also improved customer experience because it is now individualized and relevant to what each user looks for. It helps us show our customers that we know them and care about them. Our emails are opened more, engaged with better, and they are not just ignored anymore.
What do you dislike about the product?
The tool though easy to use is quite expansive making navigation difficult for a first-time user. However, Insider’s team goes to great lengths in familiarizing us with the complete features.
What problems is the product solving and how is that benefiting you?
Though we were sending promotional emails and newsletters to our customers regularly, the click-through and engagement rates were quite disappointing. We realized that our segmentation was not on point and the emails were not going to the right customer group.
With Insider’s smart segmentation we were able to identify the customers who would engage with the kind of campaigns we were running. There was a noticeable improvement in our email open rates and conversion rates as soon as we started using Insider.
With Insider’s smart segmentation we were able to identify the customers who would engage with the kind of campaigns we were running. There was a noticeable improvement in our email open rates and conversion rates as soon as we started using Insider.
High deliverability score with Insider’s advanced email contact filtering
What do you like best about the product?
Almost everything about Insider's email suite was great, but three things stood out for us:
1. Contact filtering that enables high-precision targeting, leading to improvement in deliverability score
2. Configuration of their email suite is easy
3. They provide the best customer support and account management
Another aspect worthy of mention is that Insider has also served us as a great customer data platform that allows us to get a birds-eye view of all our customers with the ability to zone in on as many aspects as we like to segment and target them better.
1. Contact filtering that enables high-precision targeting, leading to improvement in deliverability score
2. Configuration of their email suite is easy
3. They provide the best customer support and account management
Another aspect worthy of mention is that Insider has also served us as a great customer data platform that allows us to get a birds-eye view of all our customers with the ability to zone in on as many aspects as we like to segment and target them better.
What do you dislike about the product?
We were only bothered by Insider's lack of local language support on the platform.
What problems is the product solving and how is that benefiting you?
As a business, we want to have greater customer engagement through email marketing. In addition to being a promotional medium, it is also a tool for nurturing customer relationships. We wanted to establish effective communication and the deliverability score serves as a significant metric for measuring the success of this mission. Email suite seemed to be a perfect aid to help us achieve our target.
We started using it as a part of our marketing strategy. We have been successful in leveling up customer engagement with Insider’s email suite. We strongly feel it has contributed to boosting our conversion rate.
We started using it as a part of our marketing strategy. We have been successful in leveling up customer engagement with Insider’s email suite. We strongly feel it has contributed to boosting our conversion rate.
Overall an Excellent Platform
What do you like best about the product?
I like the Integratedness, Omnichannel and CDP
What do you dislike about the product?
Pricing / Costing could have been better
What problems is the product solving and how is that benefiting you?
It is omnichannel Marketing in the true sense.
Partnership with Insider
What do you like best about the product?
Comprehensive of the platform. Professionalism of the team.
What do you dislike about the product?
Occasion late response . Supporting examples.
What problems is the product solving and how is that benefiting you?
Marketing efficiency. Benefits - cost efficient and effective marketing.
Empowered with better customer information using Insider
What do you like best about the product?
Insider has an excellent customer data platform with advanced segmentation capabilities that make it stand out from the rest. We are able to deliver individualized experiences at every level and every touchpoint using the platform. The web suite is a neat collection of features designed to help digital marketers achieve incredible results by facilitating great customer experiences that naturally convert.We have been able to drive higher ROI than ever before, along with a noticeable increase in customer satisfaction levels that we were able to gather using Insider’s interactive survey feature in the web suite. The best part about the segmentation offered by Insider is that the rules are very flexible, and we can even create our own. This means that we have complete control over how we want to understand and utilize our customer data, and this has led to precise targeting and marketing campaigns
What do you dislike about the product?
Some of the attributes for segmentation are not relevant and useful for us.
What problems is the product solving and how is that benefiting you?
We wanted to improve our overall digital customer experience. We chose to use Insider’s web suite because we were impressed by the range of features, and we also were keen on using their data platform with segmentation technology. We are very pleased about the choice we made because Insider has consistently delivered delightful results for us over the months.
Improved customer engagement and boosted conversions with InStory recommendations
What do you like best about the product?
We are highly elated to see how Insider has enabled us to provide our customers with a personalized customer experience and helped us boost our engagement rates. We implemented interactive quizzes on the product pages to engage visitors on our website. This implementation offered them a chance to win a discount coupon on answering all questions correctly, which further helped us personalize product recommendations and convert visitors into customers. By using Instory, Insider’s gamified product recommendations product that shows recommendations in the form of Instagram-like stories, we have been able to engage our customers better.
What do you dislike about the product?
Our experience with Insider has been delightful. There’s nothing we didn’t like about the platform except that there are separate dashboards for the different products we’re using. A single, consolidated analytics dashboard would be good.
What problems is the product solving and how is that benefiting you?
As an media brand, we were witnessing a large number of customers dropping off from a few product pages. By implementing Insider’s InStory tool on our website, we were able to boost product discovery by making experiences more interesting and rewarding by showing our latest offers. The tool enabled us to display our products in the form of a snackable storytelling format and caught the user's eye by showcasing highly interactive content to increase customer engagement. As a result, we saw a significant boost in conversion rates and reduction in bounce rate. Thanks to Instory as it also helped us improve the average session time on the homepage, increased user engagement, and retain customers on the site.
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