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35% CRU in less than one year of using Insider’s AI-powered Personalization Engine
What do you like best about the product?
Insider’s Smart Recommender is not the first one we’ve used to show AI-powered personalized product recommendations but is surely a good solution compared with the past we’ve used. We are able to check real-time statistics, unlike previous vendors we had. It is also unbelievably easy to implement it on our website and we don’t have to reach out to our IT department for that. We love that it is very flexible to work with, so we quite enjoy using it.
But above all, this technology delivers results that make a difference. 35% increase in conversion rate in less than one year of using it is no small feat. Among all, the revenue brought by Insider’s smart recommendations has been growing. Which means machine learning continues to optimize and has been improving over the years.
But above all, this technology delivers results that make a difference. 35% increase in conversion rate in less than one year of using it is no small feat. Among all, the revenue brought by Insider’s smart recommendations has been growing. Which means machine learning continues to optimize and has been improving over the years.
What do you dislike about the product?
Whenever we make changes to our website structure, the Smart Recommender campaigns get affected for some time before picking up again. Web push usage is under expectation, and did not bring as much business profit as predicted due to restriction.
What problems is the product solving and how is that benefiting you?
We were simply looking for a better solution than the one we were using before for product recommendations. We didn’t have the option of having real-time statistics with our previous vendor, so when we found that Insider offers the same. It performs exceedingly well and delivers results that inspire us, and it is also very thoughtfully made with marketers in mind. All in all, it has been a great product for us.
A robust tool to help improve CRO
What do you like best about the product?
The Insider Platform is a robust tool that allows companies to experiment, test, and gain valuable insights into online customer behaviour.
What I like best is the ease with which we are able to manipulate pages using the Insider Platform. Client services are also impeccable.
What I like best is the ease with which we are able to manipulate pages using the Insider Platform. Client services are also impeccable.
What do you dislike about the product?
I feel the reporting aspect of the Insider Tool can do with a bit of optimising itself. It can hard to navigate around and find what you are looking for.
What problems is the product solving and how is that benefiting you?
Insider allows us to execute online tests/experiments on our sites.
We use the data Insider provides to help improve site CRO and decide how to optimise our overall UX/CX journies for our customers.
We use the data Insider provides to help improve site CRO and decide how to optimise our overall UX/CX journies for our customers.
Great marketing tool
What do you like best about the product?
We like Insider's mobile app technologies: app pushes, in-apps and others.
It is good that Insider provides a big number of different features which help us to improve communication with our users.
We like Insider account management team.
It is good that Insider provides a big number of different features which help us to improve communication with our users.
We like Insider account management team.
What do you dislike about the product?
There is almost nothing to dislike, but since we work through API we are not able to check some key metrics on the dashboards and we can't use In-apps through API.
What problems is the product solving and how is that benefiting you?
We are mainly interested in mobile app capabilities due to the goals of our business. That's why we decided to start using Insider - they have a lot of features for mobile applications. We have set the mobile app push through API (which was not the best desicion) and integrated it with IOS and later with Android. With the help of Insider we are able to send massive pushes, advanced pushes like carousel, to trigger cart abandonment mechanics and launch in-app communications.
Solid 50% conversion rate uplift using Insider in just a few months
What do you like best about the product?
As far as our website revenue goes, Insider contributes to a large share of 15%. This is a huge percentage and the impact they've create is quite good. We switched to Insider for Smart Recommender, their personalized product recommendation engine since we found their AI algorithms extremely robust, with numerous awesome features offering a lot of flexibility in usage.
Using Smart Recommender, we have been able to show personalized product recommendations easily and they have ensured that we are getting more converions and sales. At the forefront of this is Insider's amazing Customer Data Platform (CDP) as that's the product that knits everything together.
Their CDP helps us integrate data from a variety of sources together to act on it to create engaging cross-channel campaigns. We are able to understand our customers better know since the data aren't siloed now but are in a single, centralized location. Insider's suite of products have been a big plus for us and we're glad they've made a significant change to our website experience!
Using Smart Recommender, we have been able to show personalized product recommendations easily and they have ensured that we are getting more converions and sales. At the forefront of this is Insider's amazing Customer Data Platform (CDP) as that's the product that knits everything together.
Their CDP helps us integrate data from a variety of sources together to act on it to create engaging cross-channel campaigns. We are able to understand our customers better know since the data aren't siloed now but are in a single, centralized location. Insider's suite of products have been a big plus for us and we're glad they've made a significant change to our website experience!
What do you dislike about the product?
We're quite happy with the conversion rate uplift that we've seen with using Insider's products. Since they also provide us with a solid ROI and contribute to a lion's share of our revenue, they give us no reasons to complain.
What problems is the product solving and how is that benefiting you?
We wanted an improved smart recommendation tool compared to what we were previously using. We picked Insider because it offers more flexible features along with a stronger suite of algorithms that have proven to be more effective for our business than our previous vendor. With Insider’s use, we have achieved increased CR.
The Smart Recommender's complementary recommendations are key to driving cross-sell and up-sell on our website, and these have pushed up key metrics like AOV as well. This data-driven approach to shopping directly translates to increased conversions for us. We have implemented a variety of recommendation algorithms on our website and mobile websites, and have witnessed relative improvements which are significant, even within different algorithms from Insider. In one case, we saw that on our mobile product page, the viewed together algorithm delivered a 50% higher CR uplift than the purchased together algorithm.
The Smart Recommender's complementary recommendations are key to driving cross-sell and up-sell on our website, and these have pushed up key metrics like AOV as well. This data-driven approach to shopping directly translates to increased conversions for us. We have implemented a variety of recommendation algorithms on our website and mobile websites, and have witnessed relative improvements which are significant, even within different algorithms from Insider. In one case, we saw that on our mobile product page, the viewed together algorithm delivered a 50% higher CR uplift than the purchased together algorithm.
A detailed and well rounded platform, with a high level of functionality!
What do you like best about the product?
The ease of the UI and ability to segment and personalize at a very micro level, combined with great support and help from the account managers.
What do you dislike about the product?
Occasional tracking issues and mismatch in data.
What problems is the product solving and how is that benefiting you?
Insider allows me to gather leads, create, schedule & track emails and push notifications all in one place. The biggest benefit is the architect and its ability to schedule, track and combine multiple channels together.
Great AOV uplift using Insider's onsite tools
What do you like best about the product?
LASCANA is part of the OTTO group that has been using Insider for a long time now. I knew we were picking the right solution to help us with improving the user experience on our webshop.
Insider has a wide variety of tools and features that enhance and improve our website for our customers. We started sending various web push notifications via Insider, which is now one of our performance channels. Next to that using one of their onsite features, top reviews on our product pages, we were able to generate a uplift in AOV. We also used their category optimizer on our mobile site, and this led to an uplift in conversions. We have achieved the kind of fast, reliable growth that we knew we would get from Insider.
We use a lot of Insider’s in-built templates available and these help us scale and grow rapidly. The team of Insider behind it also help us carry out strategic initiatives that sync with our roadmap and help us evolve successfully. In the future we will go on with testing more Insider features.
Insider has a wide variety of tools and features that enhance and improve our website for our customers. We started sending various web push notifications via Insider, which is now one of our performance channels. Next to that using one of their onsite features, top reviews on our product pages, we were able to generate a uplift in AOV. We also used their category optimizer on our mobile site, and this led to an uplift in conversions. We have achieved the kind of fast, reliable growth that we knew we would get from Insider.
We use a lot of Insider’s in-built templates available and these help us scale and grow rapidly. The team of Insider behind it also help us carry out strategic initiatives that sync with our roadmap and help us evolve successfully. In the future we will go on with testing more Insider features.
What do you dislike about the product?
Insider’s new help system needed some time to get used to, but now we have caught up and are able to use it well.
What problems is the product solving and how is that benefiting you?
We wanted effective personalization on our website that can easily be scaled, and we wanted to improve conversions and AOV through this. Insider’s tools proved themselves to be the best choice for us in this regard, and we have achieved significant growth and improvement since signing up for Insider.
Insider delivered a massive 13X ROI with their impressive cross-channel customer journey
What do you like best about the product?
Our mobile app is now optimized and absolutely superpowered to achieve maximum conversions and drive high profits thanks to using Insider. Our overall customer experience has improved manifold. Smooth customer journeys are now what is expected and Insider makes it possible to execute even the most elaborate customer journeys with great ease. Our conversions have improved by 18.4% in one campaign, which is just one of many very successful ones we have launched with Insider.
The advanced analytics we get from Insider is highly valuable for our business, and we have gained a renewed and much more precise understanding of our audience through this. We are very glad we chose Insider.
The advanced analytics we get from Insider is highly valuable for our business, and we have gained a renewed and much more precise understanding of our audience through this. We are very glad we chose Insider.
What do you dislike about the product?
For some reason, the advanced analytics are not always on. We hope they improve this to keep it on all the time.
What problems is the product solving and how is that benefiting you?
App user behavior is quite different from behavior on a website. We needed a tool to help us analyze this behavior so we can tailor campaigns individually for our app and website which would be extremely effective. Insider offers a wide variety of features within their mobile app product which have truly given our mobile app a much-needed power-up to cater to our audience in the best way possible.
Significant overall improvement in our marketing metrics using Insider
What do you like best about the product?
We now offer connected and cohesive user experiences across different channels thanks to using Insider. Insider’s Customer Data Platform helps us consolidate the data from different channels, and segment our customers better to provide personalized customer experiences. We are able to maintain consistency in our brand communication because of being able to have all our channels under one roof and managing content for all of those from the same place.
Insider supports goal tracking and pretty advanced A/B testing without needing developer support. It has empowered our marketing team to take complete charge of our marketing tasks from beginning to end, and the analytics provided by Insider is the cherry on top of this. Our understanding of our customers has never been better.
Because of this, our customer satisfaction and engagement are also at an all-time high. We have achieved over 6% improvement in CR and a 4% improvement in AOV.
The platform is easy to use, offers many flexible templates for variety, and is a marketer’s best friend when used well.
Insider supports goal tracking and pretty advanced A/B testing without needing developer support. It has empowered our marketing team to take complete charge of our marketing tasks from beginning to end, and the analytics provided by Insider is the cherry on top of this. Our understanding of our customers has never been better.
Because of this, our customer satisfaction and engagement are also at an all-time high. We have achieved over 6% improvement in CR and a 4% improvement in AOV.
The platform is easy to use, offers many flexible templates for variety, and is a marketer’s best friend when used well.
What do you dislike about the product?
We haven’t been able to relieve ourselves of the need for support from Insider’s team, even though we have been using it for 2 years.
What problems is the product solving and how is that benefiting you?
Our overall user experience has vastly improved, leading to increased customer satisfaction levels. We have gained improvements in conversions and AOV using Insider, too.
3X ROI with unparalleled personalized cross-channel customer journey orchestration
What do you like best about the product?
We are convinced that there’s nobody that does cross-channel customer journey automation and orchestration better than Insider. The platform has it all - ease of use, a wide variety of features, flexible templates for easy campaign creation, simple, straightforward data reporting, and a great customer support team to enhance the overall experience of using the platform.
Along with cross-channel customer journeys, the platform also seamlessly gathers data from across our multiple channels and brings them into one place for us to get a deep understanding of our customers. Thanks to the CDP function, we have a larger picture in our mind of what our customer base is like, and we have been able to craft campaigns that have proven more effective than ever before.
Along with cross-channel customer journeys, the platform also seamlessly gathers data from across our multiple channels and brings them into one place for us to get a deep understanding of our customers. Thanks to the CDP function, we have a larger picture in our mind of what our customer base is like, and we have been able to craft campaigns that have proven more effective than ever before.
What do you dislike about the product?
There were a few hiccups in the implementation stage.
What problems is the product solving and how is that benefiting you?
Our goal was seamless cross-channel customer journey optimization. Insider’s Architect is by far the most advanced technology that we have come across that covers a wide range of channels without complicating the user experience of the platform. With great ease, we can create new campaigns and whole journeys and execute them. 3x ROI from doing this is a delightful result for us to have in a matter of months.
Achieved substantial ROI and Net Revenue using Insider’s Web Push notifications
What do you like best about the product?
We believe that Insider’s Web Push solution is the a great push notification solution. They offer so many capabilities and the messages can be sent out to engage different segments of users. We send out web push messages in such situations - instantly when a user abandons the cart, when a product they viewed previously has a discount, and also to send out generic sale announcements.
A trigger campaign that we sent out to try to re-engage inactive users brought a good conversion rate of 6.21% in just one month. That’s quite amazing considering that these were users who hadn’t been to our website for a long time and we managed to bring them back to our website.
Their segmentation functionality is good and we’re able to create customized campaigns for different segments of users and due to this we’re able to personalize experiences better. Combining this with Insider’s AI-powered Send Time Optimization capability, we were able to ensure that the message is sent out at the right time to catch the attention of our users.
A trigger campaign that we sent out to try to re-engage inactive users brought a good conversion rate of 6.21% in just one month. That’s quite amazing considering that these were users who hadn’t been to our website for a long time and we managed to bring them back to our website.
Their segmentation functionality is good and we’re able to create customized campaigns for different segments of users and due to this we’re able to personalize experiences better. Combining this with Insider’s AI-powered Send Time Optimization capability, we were able to ensure that the message is sent out at the right time to catch the attention of our users.
What do you dislike about the product?
We haven’t faced too many major challenges with Insider. At the start, we faced a bit of a hassle with the integration but once that was done, it’s been pretty seamless.
What problems is the product solving and how is that benefiting you?
Their web push messages have enabled us to target a wide variety of segments of users and we’ve increased the engagement since we’re creating different campaigns for each segment and these users are now seeing more relevant messages than ever before.
Their Account Management team was super supportive at the start during integration. They also offer their industry expertise and give suggestions in terms of campaigns we can create to boost our engagement even more.
Our campaigns have generated amazing conversion rates. And this has led to a satisfying ROI too. We’re therefore quite happy with Insider!
Their Account Management team was super supportive at the start during integration. They also offer their industry expertise and give suggestions in terms of campaigns we can create to boost our engagement even more.
Our campaigns have generated amazing conversion rates. And this has led to a satisfying ROI too. We’re therefore quite happy with Insider!
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