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    Aslıhan N.

3.5X email open rates with Insider

  • August 04, 2023
  • Review provided by G2

What do you like best about the product?
The email suite by Insider coupled with Architect (Insider’s customer orchestration tool) helped us boost our email open rates by 10x times. The best part, the tool triggers personalized emails relevant to customers in real-time based on their current online behavior and the same message is sent across all channels including web push and SMS.The AI capability of Next Best Channel helped us target the users on their preferred channels amongst Web Push, Email, and SMS and this helped us achieve most engagement as we could.
What do you dislike about the product?
Understanding the implementation of various tools across different communication channels was a challenge initially. However, the support team at Insider guided us at every step of the way.
What problems is the product solving and how is that benefiting you?
We were not getting the desired conversion on our email campaigns and other messaging channels. With Insider’s Architect, Web Suite, Email, and SMS tools we hit the jackpot by sending highly personalized messaging that resonated with our audience and saw our email and message open rates improve magically over a few weeks.


    CM T.

Insider’s Web Personalization solution give us a new light.

  • August 04, 2023
  • Review provided by G2

What do you like best about the product?
A fantastic experience with Insider's Web Personalization solution so far. What I like best about it is the level of customization it offers to tailor our user experiences. We've just started using Insider's Web Suite and Web Push services. The Web Suite has given our website experience a facelift. It’s boosted the way our users engage with us.

The team was super supportive throughout the onboarding process. The product is user-friendly, and the team is consistently available to assist with campaign execution. We hope this level of support and satisfaction continues as we explore more products. It's been a good start so far, and we are optimistic about maintaining a happy relationship in the future too.
What do you dislike about the product?
Considering it’s still the early days and we are still exploring more products. Overall, we’ve had a positive experience and we’re excited to see how it evolves in the future.
What problems is the product solving and how is that benefiting you?
With the product, we are effectively delivering personalized content, improving user engagement, leading to longer session durations, and increasing page views.

With support from the team and the tool's easy usage, we have been able to create and activate campaigns effortlessly, and they have had a good impact so far.

Within a short period of time, we saw a USD 6K attributed to the web push campaigns that we activated and USD 56K incremental revenue from the web suite campaigns. This exceeded our expectations, and our team is delighted with the results. The Insider team's responsiveness and support have been excellent throughout. We're thrilled with our decision to go with Insider.


    BORA A.

20% uplift in user registration with timely triggers and Insider’s ready-to-use templates

  • August 04, 2023
  • Review provided by G2

What do you like best about the product?
It can be difficult to convert new visitors into registered users without coming across as intrusive. But with Insider's lead gathering template we could create gamified experiences and reward new users for signing up. We could also offer first-time purchases discount codes at checkout if they signed up. The customizable templates also allowed us to add an opt-in consent box for platforms like WhatsApp and SMS at crucial points in the customer journey.Thus, we could run effective campaigns and communicate with customers on their choice of communication channel without annoying them. We could thus build a vast subscriber base and get nearly 20% uplift in new user registrations
What do you dislike about the product?
We have been able to get new registrations while delivering enjoyable gamified experiences with Insider’s template library via web push and mobile app. Smart banners on the website have also got us many new subscribers.
What problems is the product solving and how is that benefiting you?
Although we could generate good traffic on our website, the bounce rate was unusually high and getting new subscribers a challenge. Insider helped identify unregistered users and also create gamified experiences using the Web suite, Web push, and Mobile app which encouraged first time visitors to register with us.Although we could generate good traffic on our website, the bounce rate was unusually high and getting new subscribers a challenge. Insider helped identify unregistered users and also create gamified experiences using the Web suite, Web push, and Mobile app which encouraged first time visitors to register with us.


    Özge .

Easy to communicate and use the tools

  • August 04, 2023
  • Review provided by G2

What do you like best about the product?
It is super user-friendly, so it is easy to use it in ad-hoc manner.
What do you dislike about the product?
Sometimes the calculation of segment number can be wrong.
What problems is the product solving and how is that benefiting you?
It meets the expactations of mobile marketing tools and gives the end result in a very concise manner.


    Cosmetics

Access to features we coudn't have without them, and in a fully personalized way.

  • August 03, 2023
  • Review provided by G2

What do you like best about the product?
We can manage our own experiences as we wish - the personalization degree is pretty convenient
What do you dislike about the product?
Some experiences - hardcoded - unfortunately can't be manageg on our own, which can be frustrating sometimes
What problems is the product solving and how is that benefiting you?
Help increasing CR and having a better online experience


    ASBURÇE .

Best tool to connect with customers across multiple communications channels

  • August 03, 2023
  • Review provided by G2

What do you like best about the product?
The platform has served as a one-stop solution for all our marketing needs. Since we wanted to reach out to our customers across multiple channels including Email, SMS, Mobile app, Website, etc., with Insider we were able to achieve what we desired. With this platform, we were able to gain detailed insights and reporting in real time so that we could make better business decisions.
Some of the other features that we leveraged and liked a lot are Social Proof, InStory, and Insider’s suggestions to add responsive banners that we were able to implement on our website and mobile by using single templates. This saved us a lot of time and effort and the best thing is we were able to launch multi-channel campaigns in one go.
What do you dislike about the product?
The pricing for a few of their tools was somewhat high in comparison to other platforms but the capabilities that this platform brings is undoubtedly unmatched. We are highly satisfied with the results we’ve been able to achieve after partnering with Insider.
What problems is the product solving and how is that benefiting you?
- Easy to connect with customers on their most preferred channel
- Improved website and mobile app UX
- Succeeded in delivering stellar experiences to customers
- Faster integration as compared to other platforms
- Top-notch customer support


    Cosmetics

A really easy to use platform to set up marketing campaigns - 15% AOV increase

  • August 03, 2023
  • Review provided by G2

What do you like best about the product?
So many choices for us to choose from. Insider provides many ready to use templates for each of its products, making it very easy to setup campaigns at pace. This is apart from the custom options that are provided.

The platform is really easy and clear to use - and we also got ample support to understand its usage. Good features for previewing and testing before a campaign goes live. The analytics is very clear and easily exportable - while also giving us a good view of the performance of the campaigns.

Having weekly meetings with our customer success manager is a really great added value. It helps us have a trusted first point of call for guidance and assistance. It’s really helpful.
What do you dislike about the product?
Responsive templates have saved us so much time on creating homepage banners for multiple devices but this feature hasn't been rolled out across the whole platform yet. I hope this happens soon as it will make us more efficient.

In addition to more responsive templates, another thing that would reduce our output time would to be able to have multiple languages in the same campaigns.

The process for creating custom rules could be much more streamlined, so that we don’t require as much coding or development assistance.
What problems is the product solving and how is that benefiting you?
Most software providers help brands personalize experiences for known customers but what Insider has a step above than them is that it helped us personalize experiences for a large segment of unknown users too. This helped us increase conversions and also fetched us a higher AOV overall.

The AI powered product recommendations solution, Smart Recommender, helped us show “Recently Viewed” products at an important section, and this provided users an improved navigation, while also increasing AOV by 15% and conversion rates by 43%. The "top brand" placement on the homepage delivered a 10% average order value uplift and a 28% conversion rate uplift. It was also super helpful in showing recommendations on the “404 / no product found pages" where the risk of user drop-off is quite high.

The abandoned cart web push messages helped us drive traffic back to the website while it also generated a 7 figure revenue (EUR) for us in just 6 months.


    Ceren K.

Awesome platform - helped us reduce customer churn by 12%

  • August 03, 2023
  • Review provided by G2

What do you like best about the product?
We noticed that a good chunk of customers were dropping off without making a purchase but we were struggling with figuring out the exact reason for the drop offs. So for this we need a solution that could help us gather customer feedback.After consulting with Insider, we were suggested to implement an exit-intent survey overlay on our website which included a few questions to understand the reason for leaving. From these overlays, we got to know that the customers were facing difficulties finding the product they were actually looking for.
What do you dislike about the product?
Nothing to dislike, did not face any challenges. Would recommend it to others forsure.
What problems is the product solving and how is that benefiting you?
We optimized the hamburger menu and category section on our website and mobile application. We also used their InStory feature on our website that displayed products in highly personalized social media-like stories to fasten product discovery and improve browsing experience. These strategic implementations suggested by Insider reduced our drop off rates by 12% and increased website engagement rates by 4 times.


    Health, Wellness and Fitness

Insider helped streamline our tech stack

  • August 03, 2023
  • Review provided by G2

What do you like best about the product?
Insider has streamlined processes, improved our comms to customers and allowed us to create hyper-targeted, cross-channel campaigns.
What do you dislike about the product?
Honestly, there's not much to dislike. The only difficulty was the integration taking a long time due to the sheer volume of data points we had and the complexity of our business model. But the team was great at helping us through this process.
What problems is the product solving and how is that benefiting you?
Before Insider came into the picture, we struggled with a fragmented tech stack and different tools for emails, reporting, customer data, and A/B testing resulting in inefficiencies.

But Insider provides an all-in-one solution. Now, we can communicate seamlessly across channels, segment audiences, and optimise campaigns.


    Bart S.

70% ATC lift with Insider’s marketing suite

  • August 03, 2023
  • Review provided by G2

What do you like best about the product?
-We’ve been using several tools from Insider, including Onsite, WebPush, and Smart Recommender. While each tool has its own strengths—and we plan to explore a few more soon—my personal favorite is the Smart Recommender. It has completely transformed the user experience, allowing us to display exactly what our visitors are looking for. This perfectly hits their sweet spot and drives conversions quickly and effectively.
What do you dislike about the product?
Understanding the capabilities of the various tools and using them to their full potential can sometimes be challenging. However, the Insider support team guided us through the process, and in a short time, we were able to fully leverage the tools to our advantage.
What problems is the product solving and how is that benefiting you?
We had unsatisfactory sales per click and an overall low conversion rate. By utilizing Onsite, Web push, and Smart Recommender by Insider we were able to get a 2% uplift in conversion rate, a 70% uplift in add to cart rates, and an incremental revenue of 33k. The benefits have been far too many, and we are looking forward to using some more tools from Insider.