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45% reduction in bounce rates
What do you like best about the product?
We have been using the CDP, Architect, and Mobile App by Insider and Mobile App is our favorite hands down. It totally transformed the look and feel of our mobile store front. InStory’s attractive visuals ensured customers spent time exploring our store. The pop of attractive discounts at checkout using Smart Overlays ensured higher average order values.
Customers finally started spending time on our app, enjoyed the immersive experiences of the newly revamped storefront using Insider Mobile App and our bounce rates reduced by a whopping 90%.
Customers finally started spending time on our app, enjoyed the immersive experiences of the newly revamped storefront using Insider Mobile App and our bounce rates reduced by a whopping 90%.
What do you dislike about the product?
The ease with which one can use Insider tools is simply amazing. Absolutely no tech support required and campaigns can be launched with the blink of an eye.
What problems is the product solving and how is that benefiting you?
Our mobile storefront was not the most appealing and user-friendly to say the least. We were rather embarrassed and no wonder the bounce rates were extremely high. This is when we asked Insider to step in and take charge. First they suggested we use the Mobile App channel to make our mobile store appealing and user-friendly.
Next we leveraged the Architect and CDP to centralize all customer data at one place and track the entire customer journey. This helped identify the loopholes and plug them. Our bounce rate slashed down by 90%, average order value increased, and our customer engagement was at an all time high.
Next we leveraged the Architect and CDP to centralize all customer data at one place and track the entire customer journey. This helped identify the loopholes and plug them. Our bounce rate slashed down by 90%, average order value increased, and our customer engagement was at an all time high.
38% Increase in customer retention with Insider.
What do you like best about the product?
The growth managers and support team at Insider is the best thing we liked about Insider. We kept adding new products to our catalog every 15 days but were still experiencing high customer churn. This is when the growth managers suggested we use the Customer Data Platform, Architect, and Mobile App by Insider. Architect tracked the customer journey across all touch points and helped us run consistent campaigns across channels and improve visibility.
The CDP helped us get a 360 degree view of all customer data at one place which was siloed earlier and identify the triggers behind the churn. Using the Mobile App we were able to fix the pain points and enhance user experience. Within a month we saw a significant decline in customer churn and a 28% increase in customer retention rate.
The CDP helped us get a 360 degree view of all customer data at one place which was siloed earlier and identify the triggers behind the churn. Using the Mobile App we were able to fix the pain points and enhance user experience. Within a month we saw a significant decline in customer churn and a 28% increase in customer retention rate.
What do you dislike about the product?
The growth managers at Insider truly work as your own team and come up with solutions that deliver remarkable results.
What problems is the product solving and how is that benefiting you?
Being a retail business, we have a wide array of products, new product launches every fortnight, and really great deals to offer our customers. But despite so many things going good for us our customer churn was a bit too much and that hurt. This is when we approached Insider and they helped us solve the most pressing issues systematically one at a time. First they suggested implementing CDP so that we could have a single source of customer data which was earlier siloed.
This helped us identify the triggers that lead to disengagement and subsequent churn.
Next was the Architect, which tracked all customer touchpoints. We soon realized that our mobile store front did not deliver a user-friendly experience and customers often failed to find what they were looking for.
This is when we utilized the Mobile App tool by Insider and transformed the look and feel of our mobile store front and there has been no looking back since. Our customer churn is at an all-time low, in fact insignificant and the customer retention is up by 28%.
This helped us identify the triggers that lead to disengagement and subsequent churn.
Next was the Architect, which tracked all customer touchpoints. We soon realized that our mobile store front did not deliver a user-friendly experience and customers often failed to find what they were looking for.
This is when we utilized the Mobile App tool by Insider and transformed the look and feel of our mobile store front and there has been no looking back since. Our customer churn is at an all-time low, in fact insignificant and the customer retention is up by 28%.
Increased page views, and average session time by 38% using Insider product suite
What do you like best about the product?
Insider's tools helped us raise awareness about our services and kept our customers informed about the legalities involved in doing certain transactions. We utilized their Web Push, Web Suite, Mobile App, and InStory tools, all of which worked flawlessly.
Thanks to the Web Push Recommendation feature, we were able to send personalized service recommendations to our website users. This strategy enhanced our engagement with them and made leads collection and conversion easy We were able to collect a whopping 70k leads with Insider.
Moreover, the Web Push Opt-in Box Template significantly helped our campaigns. It provided customizable opt-in templates that were in compliance with browser policies, such as Chrome's quieter permission UI and Safari's interaction-first opt-in policy. The design emulated the Native Opt-in by presenting a browser-based consent screen that invited our users to subscribe to notifications from the website without the use of intrusive pop-up windows. This approach substantially increased our new user acquisition rates.
Thanks to the Web Push Recommendation feature, we were able to send personalized service recommendations to our website users. This strategy enhanced our engagement with them and made leads collection and conversion easy We were able to collect a whopping 70k leads with Insider.
Moreover, the Web Push Opt-in Box Template significantly helped our campaigns. It provided customizable opt-in templates that were in compliance with browser policies, such as Chrome's quieter permission UI and Safari's interaction-first opt-in policy. The design emulated the Native Opt-in by presenting a browser-based consent screen that invited our users to subscribe to notifications from the website without the use of intrusive pop-up windows. This approach substantially increased our new user acquisition rates.
What do you dislike about the product?
Our service portfolio is quite vast, so it was challenging for us to grasp the full capabilities of Insider's products. However, their support team was of great assistance. They are proactive and responsive, always delivering immediate solutions to even our smallest queries.
What problems is the product solving and how is that benefiting you?
We were struggling to increase service discovery on our website and reached out to Insider for support. They were extremely helpful, and the results we achieved exceeded our expectations.
The feature known as InStory enabled us to create and publish interactive content on our website, similar to Instagram stories but designed for websites. The multi-story templates feature allowed us to select from a variety of designs to best fit our content and align with our brand's aesthetic.
The Web Suite’s Action Builder enabled us to create custom actions without the hassle of coding. This greatly simplified task automation and facilitated the creation of complex customer experiences. These strategies boosted our page views and session times, making our website a more user-friendly platform. We owe all of this to the support provided by Insider.
The feature known as InStory enabled us to create and publish interactive content on our website, similar to Instagram stories but designed for websites. The multi-story templates feature allowed us to select from a variety of designs to best fit our content and align with our brand's aesthetic.
The Web Suite’s Action Builder enabled us to create custom actions without the hassle of coding. This greatly simplified task automation and facilitated the creation of complex customer experiences. These strategies boosted our page views and session times, making our website a more user-friendly platform. We owe all of this to the support provided by Insider.
Streamlined omnichannel communication leading to optimized product stock
What do you like best about the product?
Transforming the ordinary into extraordinary is our belief and Insider’s very capable tools have delivered to us what we do for your customers. Amongst the many tools available our marketing team has seen a significant change in terms of workflow. Our GTM strategies have been implemented with ease making us vouch for the service Insider provides.
Communication being an integral part of marketing has seen a dynamic change, the ease with which it is passed on is so effective and allows us to understand the lifecycle of our campaigns.
Communication being an integral part of marketing has seen a dynamic change, the ease with which it is passed on is so effective and allows us to understand the lifecycle of our campaigns.
What do you dislike about the product?
With implementation and ease of use being a breeze, there’s nothing that we don't like. We have found Insider as a company, to resonate with our values and will constantly engage with them.
What problems is the product solving and how is that benefiting you?
Like every other retail business, we lacked an omnichannel strategy which inadvertently affected the customer journey. While we are still working towards getting there, we can see a large improvement in the way digital assets from the marketing team are being managed. The team has moved on to be independent and can effectively focus on business strategy.
Decrease in cart abandonment by 18.4%
What do you like best about the product?
Offering world-class services and products has always been our founding principle which is the reason when we experienced a customer churn, we contacted Insider. Their team worked closely with us to deploy personalization strategies across various channels such as websites, mobile applications, and social media
Our customer’s shopping experiences were stagnant before with our cart abandonment rate at 81.22%. The goal was to improve the shopping experience and Insider, through their personalized campaigns using WhatsApp, Smart Recommender, Email, and Eureka delivered a frictionless and personalized experience for every customer. Our cart abandonment rate decreased gradually to 18.4% helping us to make a significant impact on our business this year.
Our customer’s shopping experiences were stagnant before with our cart abandonment rate at 81.22%. The goal was to improve the shopping experience and Insider, through their personalized campaigns using WhatsApp, Smart Recommender, Email, and Eureka delivered a frictionless and personalized experience for every customer. Our cart abandonment rate decreased gradually to 18.4% helping us to make a significant impact on our business this year.
What do you dislike about the product?
The best part about Insider is there’s no need for any tech support to implement the tools and launch campaigns. We are now no longer dependent on tech teams to deliver stellar customer experiences.
What problems is the product solving and how is that benefiting you?
There were many casual buyers on our website who were cart abandoners. They would add items to the cart and would disappear. With Insider’s customized messages through WhatsApp and Email, we inspired the buyers to continue their purchasing journey and more. With these personalized messaging strategies that created an urgency to drive sales, we turned our casual browsers into return customers.
Eureka made discovery of products and ongoing offers very easy and with Smart Recommendor we suggested them complementing similar products and offers based on their past buying behavior. With Insider’s Smart Recommendor we have been able to deliver product recommendations that were too good to be turned down by the customers. This cross-selling and upselling strategy increased our AOV 3X in just 4 months.
Eureka made discovery of products and ongoing offers very easy and with Smart Recommendor we suggested them complementing similar products and offers based on their past buying behavior. With Insider’s Smart Recommendor we have been able to deliver product recommendations that were too good to be turned down by the customers. This cross-selling and upselling strategy increased our AOV 3X in just 4 months.
Digitally advanced solution
What do you like best about the product?
- Clear analytics with customer insights
- AI personalization and dynamic content based on customer behaviours
- Platform is easy to use and implement A/B test programs
- AI personalization and dynamic content based on customer behaviours
- Platform is easy to use and implement A/B test programs
What do you dislike about the product?
- Accuracy of recommendations due to differences in line of businesses
What problems is the product solving and how is that benefiting you?
- Optimize email campaigns
- Automated email programs
- Reporting and data analysis
- Automated email programs
- Reporting and data analysis
Managed to retain more users with Insider’s Personalization
What do you like best about the product?
Insider was really useful in helping us consolidate data from both our website and mobile app together. This was possible through their CDP that brought all the customer data and interactions into one place to build unified profiles. We were able to use this data to build customized journeys for different customers across channels like email and SMS.
What do you dislike about the product?
We’d like a few more use cases that are travel specific.
What problems is the product solving and how is that benefiting you?
Consolidation of data from different sources
Building unified customer profiles
Cross-channel marketing
Personalized and contextual communication
Building unified customer profiles
Cross-channel marketing
Personalized and contextual communication
20% increment in AOV with Insider
What do you like best about the product?
We use a plethora of tools by Insider such as Web Suite, Mobile App, and Recommendations. Picking a favorite is tough and honestly unfair as all of these have brought with them some truly unique abilities to drive more sales. We were already market leaders in our primary product category, but we wanted to get a larger share of the pie in the complementary product category as well.
With Insider, we could achieve this, thanks to Insider Smart Overlays. We were able to bring in spotlight a complementary product to the product the customer was about to purchase with a good deal and deep discounts. This ease of discovery resulted in a 20% rise in average order value. We finally achieved what we had set out to achieve.
With Insider, we could achieve this, thanks to Insider Smart Overlays. We were able to bring in spotlight a complementary product to the product the customer was about to purchase with a good deal and deep discounts. This ease of discovery resulted in a 20% rise in average order value. We finally achieved what we had set out to achieve.
What do you dislike about the product?
Navigating through a plethora of features of the Web Suite and Mobile App was a bit overwhelming to be honest. But Insider’s team were extremely helpful and walked us through every step of the process.
What problems is the product solving and how is that benefiting you?
We were market leaders in our primary product category. But our vast range of secondary products was largely going unnoticed by our customers despite great deals and competitive pricing given the quality we had. We soon realized that many a times customers didn’t know that such a product exists. For example, you pick a book we have a number of throw options to go with it, however since we never promoted or marketed it we were unable to sell it.
This is where Insider stepped in and saved the day for us.
By using their Web Suite and Mobile App we were able to categorize and showcase our various products in an easy to discover manner. Through the use of magic banners we could highlight our various product bundles, discount offers, and more. Insider Smart Overlays ensured customers got irresistible deals for related products just before checkout and they added those to their basket.
This is where Insider stepped in and saved the day for us.
By using their Web Suite and Mobile App we were able to categorize and showcase our various products in an easy to discover manner. Through the use of magic banners we could highlight our various product bundles, discount offers, and more. Insider Smart Overlays ensured customers got irresistible deals for related products just before checkout and they added those to their basket.
Very easy thanks to the team
What do you like best about the product?
How helpful the team and the different experiences we are able to create with Insider
What do you dislike about the product?
I would like to be more independent on creating some experiences so the team can focus on other tasks
What problems is the product solving and how is that benefiting you?
Personalization and customer journeys
60% Uplift in user-engagement surprised us
What do you like best about the product?
When we started our marketing campaign, the main aim was to target our messaging-first audience through channels like Email, WhatsApp, and SMS. Based on the Insider's team's suggestion, we adopted WhatsApp, SMS, and Email tools. Working with their tools was a great experience. Insider is not only the best for their top-quality product but also because they offer excellent knowledge and support. This can help you achieve your goals faster than others.
What do you dislike about the product?
We started using WhatsApp and SMS, and in a short span, we experienced a higher ROI
What problems is the product solving and how is that benefiting you?
Delivering personalization on messaging channels was challenging for our automotive business. Our previous marketing campaigns couldn't target the right customers with the appropriate product updates nor deliver the right messages at the right moment. This changed when we implemented Insider's tools for WhatsApp, Email, and SMS.
With Insider's Single WhatsApp message and Triggered messages, we could craft various personalized campaigns to guide our customers throughout their shopping experience. The Email Modular editor is unique on its own. Creating email campaigns was never so easy. By combining the popularity of WhatsApp with the capabilities of Email and SMS, we crafted highly tailored messages for our customers on their preferred platforms, boosting our overall ROI. Thanks to the Insider.
With Insider's Single WhatsApp message and Triggered messages, we could craft various personalized campaigns to guide our customers throughout their shopping experience. The Email Modular editor is unique on its own. Creating email campaigns was never so easy. By combining the popularity of WhatsApp with the capabilities of Email and SMS, we crafted highly tailored messages for our customers on their preferred platforms, boosting our overall ROI. Thanks to the Insider.
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