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15% uplift in conversions with Insider's web and email products
What do you like best about the product?
1. Easy and fast onboarding
2. Great support from the team
3. Their consultations helped improve metrics
2. Great support from the team
3. Their consultations helped improve metrics
What do you dislike about the product?
We had some concerns about whether the platform can deliver us good results. Initially slow but then we had great results come in thanks to recommendations from the team.
What problems is the product solving and how is that benefiting you?
- High bounce rate at home page
- Decrease number cart abandonments
- Enhance user product discovery due to a large number of SKUs.
- Decrease number cart abandonments
- Enhance user product discovery due to a large number of SKUs.
One Tool For More Efficient Digital Marketing With Maximum Results
What do you like best about the product?
Insider has many features and channels that are very useful for digital marketers in achieving the desired goals. One of the features that makes it easier for us to run ad automation is a complete journey architect with a large selection of journey templates. In addition, Insider also allows us to request custom templates and custom tracking parameters that can adjust our needs, considering that each industry has diverse needs, of course this is an important factor. Excellent service and fast response from the Insider team are also very helpful in terms of integration and problem solving if there are problems using Insider. The Insider team also regularly brainstorms with us and provides suggestions to get maximum results.
What do you dislike about the product?
Insider is a tool that is quite easy to use and understand with various advantages when compared to other similar tools, but in our opinion there are still things that can be further maximized, such as bugs and some features that are less user friendly.
What problems is the product solving and how is that benefiting you?
When our team is focusing on customer retention and wants to run re-marketing campaigns for several audiences with more specific targets, Insider allows us to realize this.
The custom segments feature in Insider provides a large selection of audience criteria and parameters by default and custom parameters that we request. In addition, we can also maximize the use of custom segments for other advertising platforms.
Currently, with a more specific target audience and utilizing other features in Insider, we can reach more potential customers so that we get more conversions and additional revenue from the advertising strategy that we run.
The custom segments feature in Insider provides a large selection of audience criteria and parameters by default and custom parameters that we request. In addition, we can also maximize the use of custom segments for other advertising platforms.
Currently, with a more specific target audience and utilizing other features in Insider, we can reach more potential customers so that we get more conversions and additional revenue from the advertising strategy that we run.
No more dependency on tech teams for launching marketing campaigns at scale
What do you like best about the product?
The utilization of the tools provided by Insider has fundamentally transformed our operational methodologies, yielding tangible benefits that have been empirically demonstrated. The utilization of Desktop Web Personalization, Mobile Web Personalization, and Web Push tools has yielded a total of 3140 conversions within a span of 14 days.
Furthermore, the marketing team has observed a discernible enhancement in autonomy, self-assurance, and the allocation of effort subsequent to the implementation of the tools. The technological prowess exhibited by their products is truly remarkable, characterized by its advanced capabilities and user-friendly interface. Insiders' tools have been instrumental in helping us achieve are objective of facilitating effective customer outreach. Specifically, the implementation of Desktop Web Personalization, Mobile Web Personalization, and Web Push tools has proven to be highly advantageous, enabling us to optimize our engagement strategies and enhance our overall performance.
Furthermore, the marketing team has observed a discernible enhancement in autonomy, self-assurance, and the allocation of effort subsequent to the implementation of the tools. The technological prowess exhibited by their products is truly remarkable, characterized by its advanced capabilities and user-friendly interface. Insiders' tools have been instrumental in helping us achieve are objective of facilitating effective customer outreach. Specifically, the implementation of Desktop Web Personalization, Mobile Web Personalization, and Web Push tools has proven to be highly advantageous, enabling us to optimize our engagement strategies and enhance our overall performance.
What do you dislike about the product?
The team's unwavering commitment to providing exceptional support further enhances the overall brilliance of their offerings. We strongly advocate for the utilization of Insider.
What problems is the product solving and how is that benefiting you?
Our marketing team exhibited a significant reliance on developers for the purpose of uploading assets and conducting tests. Given the constraints imposed by limited resources, it was imperative for the developers to exercise prudence in incorporating campaigns into their roadmap. They had to meticulously assess the potential impact of each campaign before proceeding.
By utilizing the Insider platform, our marketing team was able to conduct AB tests with minimal exertion, thereby streamlining the process prior to its implementation in the development phase. Our primary objective is to enhance the autonomy of the marketing team was easily achievable with Insider. In addition to conducting assessments, we have implemented novel elements on the website, including prominent headings, banners positioned in the middle of the page, and distinctive product stamps highlighting unique selling points (USPs).
By utilizing the Insider platform, our marketing team was able to conduct AB tests with minimal exertion, thereby streamlining the process prior to its implementation in the development phase. Our primary objective is to enhance the autonomy of the marketing team was easily achievable with Insider. In addition to conducting assessments, we have implemented novel elements on the website, including prominent headings, banners positioned in the middle of the page, and distinctive product stamps highlighting unique selling points (USPs).
11X increase in business ROI using Insider’s product suite
What do you like best about the product?
Using Insider’s Conversion Suite and Smart Recommender tool, we gained complete autonomy over our marketing campaigns. Furthermore, our website UX has never been better. With Insider's segmentation, dynamic content, user attributes, and product attributes, we truly individualized customer journeys for different personas, uplifting our AOV by 11%.
By engaging visitors on the homepage, smart recommenders reduced the bounce rate. This improvement led to enhanced SEO performance and a surge in website traffic. The highlight was the enhancement in customer satisfaction, as we provided visitors with relevant product recommendations, further amplifying our overall sales.
By engaging visitors on the homepage, smart recommenders reduced the bounce rate. This improvement led to enhanced SEO performance and a surge in website traffic. The highlight was the enhancement in customer satisfaction, as we provided visitors with relevant product recommendations, further amplifying our overall sales.
What do you dislike about the product?
Using Insider’s Smart Recommender, we improved our cross-sell and up-sell strategies. It took some practice to get the hang of the tool, but the Insider team supported us throughout the journey
What problems is the product solving and how is that benefiting you?
We wanted a comprehensive product suite to increase the efficiency of our eCommerce business through enhanced personalization and recommendations for our visitors. Insider provided an omnichannel experience for our customers. They received state-of-the-art experience in our online store. With the Conversion Suite and Smart Recommender capabilities, we gained a better understanding of their preferences, tastes, and important dates.
By strategically placing recommendations, our cart size improved compared to before. This data-driven shopping experience improved our conversion rates and allowed us to hyper-target our users using behavioral targeting. All thanks to Insider, our business is now experiencing a high growth with increased revenue-generation.
By strategically placing recommendations, our cart size improved compared to before. This data-driven shopping experience improved our conversion rates and allowed us to hyper-target our users using behavioral targeting. All thanks to Insider, our business is now experiencing a high growth with increased revenue-generation.
Uplift in lead collection rates using Insider’s Architect & web products
What do you like best about the product?
- Team is super responsive with support
- Products: Architect, email, web, web push, recommendations
- Strategic guidance and ideas from growth consultants
- AI features - Next best channel, Send time optimization
- Great results
- Products: Architect, email, web, web push, recommendations
- Strategic guidance and ideas from growth consultants
- AI features - Next best channel, Send time optimization
- Great results
What do you dislike about the product?
Consolidated analytics dashboards to understand the ROI of the different products we're using. More customization possibilities in dashboards.
What problems is the product solving and how is that benefiting you?
Challenges solved: Low conversion rate, lack of cross-channel engagement, customer acquisition, customer retention & CLTV
Less effort needed from our team to launch marketing campaigns
AI capabilities to choose best channel and time to engage users
Less effort needed from our team to launch marketing campaigns
AI capabilities to choose best channel and time to engage users
Enhanced user experience and saw a 10X ROI with Insider
What do you like best about the product?
The Insider team is very productive and their level of support is unmatchable. When we first started using their Web Suite tool, our team faced some challenges in getting comfortable with the system. But their team worked real hard to help us understand their product. Once we got the hang of it, there was no looking back. Everything became easy and seamless. We were able to personalize our customer journeys for different personas using Insider’s dynamic segmentation capabilities, user and product attributes. The responsive banners enable us to adopt a single template for both mobile and web personalization, making it convenient for us to launch a multi-channel campaign. The results? Our conversion rates skyrocketed, and ROI increased by 10X.
What do you dislike about the product?
There's nothing to dislike, perhaps adding more creative visualizations to the Analytics Dashboard could enhance our understanding of campaign performance.
What problems is the product solving and how is that benefiting you?
We were not able to deliver our users the experience that we wanted to. One can call it dull for them. But results changed after implementing Insider’s Web Suite and Segmentation. Now, with Insider's tools, we can target user behavior and predict their preferences. As a result, our website's page experience has improved, and visitors and customers are spending more time on it.
Our users find shopping delightful, thanks to personalized banners and product recommendations that have reduced the website's bounce rate. And it’s pretty obvious that it increased our conversions and revenues, but it mostly improved our customers' loyalty towards us. And it was a big achievement for our team.
Our users find shopping delightful, thanks to personalized banners and product recommendations that have reduced the website's bounce rate. And it’s pretty obvious that it increased our conversions and revenues, but it mostly improved our customers' loyalty towards us. And it was a big achievement for our team.
31X ROI with Insider cutting-edge martech product suite
What do you like best about the product?
The seamless workflow between the tools has been a driving force for us in using Insider to its complete potential. Though we were skeptical at first, we trusted the process and initiated our marketing campaigns with our primary focus being user experience.
The Web Push tool from the suite was an absolute game changer for us. While we expected a marginal spike in our ROIs, we were pleasantly surprised to see a 31x return, and we couldn’t be happier with the results. Besides this, the ease with which we were able to integrate the tools into our workflow was amazing. All of this culminated in us achieving our goal.
As we continue on our journey with using the tools from Insider we are certain that the business impact will be positive and we can't wait to see how much better it gets for us.
The Web Push tool from the suite was an absolute game changer for us. While we expected a marginal spike in our ROIs, we were pleasantly surprised to see a 31x return, and we couldn’t be happier with the results. Besides this, the ease with which we were able to integrate the tools into our workflow was amazing. All of this culminated in us achieving our goal.
As we continue on our journey with using the tools from Insider we are certain that the business impact will be positive and we can't wait to see how much better it gets for us.
What do you dislike about the product?
The journey has been fantastic and we can’t wait to use all the tools in tandem to create excellent customer experiences. We would definitely recommend Insider to others.
What problems is the product solving and how is that benefiting you?
Growth supplement brands as an industry see an approximate 7% growth rate year on year and are estimated to increase by 2% over the next few years. Cutting through the noise in the marketplace is an objective we aim to fulfill by delivering outstanding experiences for our customers. Insider’s tools have allowed us to do just that!
Our Web Push conversion rate was 7.24% resulting in a considerable increase in revenue. Today we are better positioned with tools from Insider that allow us to centralize our data and interact with customers at different stages, resulting in high retention rates as well.
Our Web Push conversion rate was 7.24% resulting in a considerable increase in revenue. Today we are better positioned with tools from Insider that allow us to centralize our data and interact with customers at different stages, resulting in high retention rates as well.
37% uplift in add-to-cart rate and 58% uplift in customer retention rate
What do you like best about the product?
What impressed us the most was the combination of CDP and AI-driven tools. Their actionable CDP unified data of our customers from multiple channels such as websites, mobile applications, and social media and gave us a 360-degree view of every single customer.
This combined with their templates for campaigns using WhatsApp, SMS, Email, and Eureka has helped us connect with our customers in a meaningful way. These campaigns are AI-driven which helps our business eliminate weeks of manual effort and guesswork at every point of our customer personalization journey.
This combined with their templates for campaigns using WhatsApp, SMS, Email, and Eureka has helped us connect with our customers in a meaningful way. These campaigns are AI-driven which helps our business eliminate weeks of manual effort and guesswork at every point of our customer personalization journey.
What do you dislike about the product?
We have run multiple campaigns to date with the Insider team and we are happy with the results of each and every one of them. We would recommend them to any retail or other businesses.
What problems is the product solving and how is that benefiting you?
Improper UX was a major concern for us and one of the primary reason behind our low customer engagement. By leveraging the Desktop Web by Insider we were able to beautify our website and make it user-friendly by updating its information architecture. With the help of WhatsApp, SMS, Email, and Eureka we were able to deliver seamless, consistent, and personalized experiences to our customers.
The growth team at Insider also suggested a great strategy of sending personalized push notifications regarding price drops which increased our add-to-cart rates by 37.8% and improved our customer retention rates by 58%. All this was made possible in a short period of time and I’m thankful our brand got in touch with Insider.
The growth team at Insider also suggested a great strategy of sending personalized push notifications regarding price drops which increased our add-to-cart rates by 37.8% and improved our customer retention rates by 58%. All this was made possible in a short period of time and I’m thankful our brand got in touch with Insider.
46% uplift in overall engagement using Insider’s multiple products we use
What do you like best about the product?
We are using WhatsApp, web push, and Eureka by Insider. The Web Push in particular is our favorite thanks to its web push throttle speed feature. The notification delivery control in case of throttle speed lies with us, which means that when we launch a series of web push messages they do not get delivered to the recipient one after the other. The control over when these messages will be delivered lies with us. Web Push thus enables us to convey the information to a user at the right time. The WhatsApp tool by Insider with its deep segmentation capabilities helps us design highly personalized and targeted WhatsApp campaigns. The ready to use conversational WhatsApp templates and the ability to add a CTA helps build a strong connection with the customers. With Eureka product discovery has become very easy for our customers.With all Insider tools combined we saw a 46% uplift in our customer engagement.
What do you dislike about the product?
The sheer variety of ready-to-use templates for both WhatsApp and Web Push and the ease with which we can launch campaigns is truly commendable.
What problems is the product solving and how is that benefiting you?
The modern-day customer uses more than 2 communication channels to connect with brands these days and as a business one needs to be available on all of these. With Insider we could launch a successful WhatsApp marketing campaign and connect with our customers where they are most comfortable. Being in retail we offer a large variety of products and often two variants of the same product (premium and economy). With Web Push we could target the right audience for the right product and Eureka made product discovery a seamless experience for our customers. As a result we were able to achieve a 49% uplift in user engagement.
Increased ROI by 7X using WhatsApp promotions
What do you like best about the product?
Working with Insider was a great experience. We used their Email, WhatsApp, InStory and Eureka tools. We were looking for a tool that could enhance 1:1 communication with our customers, and their WhatsApp tool worked wonders for us. Thanks to WhatsApp Business Service Provider feature we quickly approved our templates and improved their quality with template quality ranking.
Additionally, the WhatsApp commerce feature substantially boosted our sales.
The highlight was the real-time messaging, which allowed us to exchange instant messages with customers on WhatsApp. This enabled us to offer immediate customer support and engage with customers in real-time, leading to an increase in our CLTV and a boost in engagement rates.
Additionally, the WhatsApp commerce feature substantially boosted our sales.
The highlight was the real-time messaging, which allowed us to exchange instant messages with customers on WhatsApp. This enabled us to offer immediate customer support and engage with customers in real-time, leading to an increase in our CLTV and a boost in engagement rates.
What do you dislike about the product?
Insider changed the way we managed our marketing campaigns. We are now enjoying great profits and growth. All thanks to the Insider.
What problems is the product solving and how is that benefiting you?
We wanted to enhance the ROI from our marketing campaigns, as they were taxing our budget and the results did not meet our expectations. That's when we turned to Insider, and our collaboration proved rewarding.
InStory is an impressive tool that elevates a website's interactions and engagement. Its multistory templates for crafting stories offered us a range of layouts and designs, aligning perfectly with our retail brand's content and aesthetic.
Another standout feature was Eureka’s AI-powered Search Recommendation. It personalized search results for every shopper. By harnessing AI to analyze both past purchase history and buying behaviors of our shoppers, it provided a more customized and efficient search experience, allowing visitors to find products more swiftly.
InStory is an impressive tool that elevates a website's interactions and engagement. Its multistory templates for crafting stories offered us a range of layouts and designs, aligning perfectly with our retail brand's content and aesthetic.
Another standout feature was Eureka’s AI-powered Search Recommendation. It personalized search results for every shopper. By harnessing AI to analyze both past purchase history and buying behaviors of our shoppers, it provided a more customized and efficient search experience, allowing visitors to find products more swiftly.
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