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Successfully onboarded Insider for marketing automation across channels
What do you like best about the product?
We’ve just about finished our onboarding successful. Insider’s onboarding team was extremely supportive. Onboarding was also easy through the Onboarding wizard. We like all of the products - Web Suite, Web Push, Email, Whatsapp, SMS, Architect, upsert API
What do you dislike about the product?
Too early for complaints. We had a good onboarding experience and are yet to encounter any challenges.
What problems is the product solving and how is that benefiting you?
We are utilizing Insider as a multichannel marketing automation tool to help us engage users across all touchpoints. Right from initial and successive interactions via web and web push, to constantly sending users offers, promotions, latest updates, and personalized notifications across messaging channels, Insider is helping us.
Easy to use with great multi-channel integration
What do you like best about the product?
The platform is easy to use and integrates smoothly with multiple touchpoints like email and SMS. I also appreciate how well it connects with our existing data sources.
What do you dislike about the product?
The reporting is detailed, but sometimes it lacks flexibility when we need custom views or metrics.
What problems is the product solving and how is that benefiting you?
Insider helps us unify customer data and easily run cross-channel campaigns. It simplifies connecting with users through email, SMS, and other touchpoints, which improves engagement and saves us time.
Reliable Partner for Personalized Messaging at Scale
What do you like best about the product?
Insider's messaging capabilities have helped us drastically improve the performance of our promotional campaigns. The ability to create targeted WhatsApp broadcasts and track conversions in real time has been a game changer. The local support team is also very responsive and helps us optimize our use of the product regularly.
What do you dislike about the product?
The reporting dashboard could be a bit more customizable. It would be great to have more flexibility in how we visualize campaign data, especially when comparing performance across different channels or timeframes.
What problems is the product solving and how is that benefiting you?
We were struggling to engage users in a more personalized and scalable way. Insider’s messaging solution enabled us to reach our audience on channels they actually use—like WhatsApp and SMS—with timely, relevant content. As a result, our click-through and conversion rates have improved significantly, and we’re seeing better ROI on our marketing efforts.
Accelerated Test Drive Bookings and Service Reminders via WhatsApp
What do you like best about the product?
The combined power of WhatsApp and SMS allowed us to engage customers at critical decision points—whether it’s nudging them to book a test drive, sending personalized offers, or reminding them about service appointments. The automation capabilities of both products are robust, with tailored messaging flows that adapt to user responses, ensuring a seamless and conversational experience.
What do you dislike about the product?
It would be great to see more synergy between both channels in a unified dashboard for easier reporting. Additionally, approval times for some WhatsApp campaigns were longer than anticipated during peak promotional periods.
What problems is the product solving and how is that benefiting you?
We were looking to modernize our customer communication strategy across sales and after-sales touchpoints. Using WhatsApp and SMS, we significantly improved conversion rates on test drive bookings and service reminders. One campaign achieved a 45% response rate for WhatsApp-led appointment scheduling and a 3x increase in engagement compared to email. This helped reduce showroom no-shows and boosted service center footfall while lowering dependence on call center follow-ups.
Smart recommender helped us increase repeat sales within 8 weeks
What do you like best about the product?
I like how we can use behavior targeting and predictive segmentation to improve our website experience. We also love Eureka’s capabilities to quickly grasp customer intent and improve searches with intelligent queries to show relevant search displays. It has improved customer experience.
What do you dislike about the product?
We get several sub-reports because it has a detailed dashboard. Many times the insights are very useful to tweak strategies.
What problems is the product solving and how is that benefiting you?
Our objective was to enhance conversion rate and repeat sales and provide better customer experience on the website and mobile app. We sought a solution that can deliver personalized and luxury experiences to the customers. Insider offered tools that helped us achieve all of these.
Smart Recommender helped us provide relevant, timely, and personalized experiences for luxury shoppers. We catered to the needs of customers using Insider’s AI automation according to individual customer preferences, behaviors, and interactions across all touchpoints.
Smart Recommender helped us provide relevant, timely, and personalized experiences for luxury shoppers. We catered to the needs of customers using Insider’s AI automation according to individual customer preferences, behaviors, and interactions across all touchpoints.
Good platform for managing Browser Notifications
What do you like best about the product?
The customer service team is really helpful and the platform is really easy to use
What do you dislike about the product?
There's not a lot of A/B testing possible, although I know this is coming soon.
There's sometimes some technical issues where pushes won't work as expected
There's sometimes some technical issues where pushes won't work as expected
What problems is the product solving and how is that benefiting you?
Insider help us automate, track and create browser notifications for our customers, which help us boost engagement and overall sales.
A creative test and learn platform providing innovation and cost-savings in development
What do you like best about the product?
Our website optimisation has become more efficient as Insider enables us to A/B testing new functionalities and ideas before they go into development.
The platform has also empowered our team, particularly new members to be more creative and feel confident in testing their ideas. We also have a great account manager who has been supportive from the start, building out a testing framework based on our KPIs and working through the results with the team.
The platform has also empowered our team, particularly new members to be more creative and feel confident in testing their ideas. We also have a great account manager who has been supportive from the start, building out a testing framework based on our KPIs and working through the results with the team.
What do you dislike about the product?
It would have been great to get more focused platform training at the start but the team have since set this up which has been good. Some of the templates feel more suited to more 'playful' branded sites, however it doesn't mean you can't achieve the 'premium' feel - it sometimes just requires some more editing within the platform.
What problems is the product solving and how is that benefiting you?
Saving on development costs, encourage team creativity, bringing in a test and learn approach to the business and putting data at the heart of decision-making.
Insider is our preferred channel for messaging across email and SMS
What do you like best about the product?
1. Successful onboarding
2. Email builder is very easy to use
3. Architect connects all of the channels we want to use together - App push, email, and SMS
4. Customer support team was super helpful
5. App push has the most users for us to engage -> double the users of SMS and email
2. Email builder is very easy to use
3. Architect connects all of the channels we want to use together - App push, email, and SMS
4. Customer support team was super helpful
5. App push has the most users for us to engage -> double the users of SMS and email
What do you dislike about the product?
We are looking to expand our business to more channels and more scenarios this year.
What problems is the product solving and how is that benefiting you?
Email - Delivery and open rate improved to 95.4% and 20.9% respectivvely
The Bounce rate has dropped significantly and is just 0.4%
Connected journeys between email, sms and app push has driven back more traffic to our app
The Bounce rate has dropped significantly and is just 0.4%
Connected journeys between email, sms and app push has driven back more traffic to our app
Great tool! Great service!
What do you like best about the product?
Besides the platform being complete, being a full CDP with many features that allow me to communicate very effectively and assertively with my digital clients, the service from Insider is very good. I have a Key Account that frequently discusses strategies with my team to use the solution to its fullest and in all ways. The platform effectively provides me with consumption reports and I can have visibility of the project's progress. The integration and implementation were easy and within a few days my team was already using it. We use it every day and we are very happy. Carolina Sant'Anna Dias and Gabriela Gois attend to me and my team very well, and the positive results we are having are due to their excellent work.
What do you dislike about the product?
I can't effectively find bad points.
What problems is the product solving and how is that benefiting you?
Today I can have a complete visibility of my customers' journey, effectively understanding where they navigate, and thus I can make personalized and customized offers, increasing my conversion rate.
Excellent Responsable du Succès Client
Qu'aimez-vous le plus à propos de the product?
Le CSM nous aide beaucoup à élever l'utilisation d'Insider pour améliorer notre parcours client. Réponse rapide, compréhension du produit et pas de jugement.
Que n’aimez-vous pas à propos de the product?
Un petit contretemps dans le processus d'intégration le rend lent et insatisfaisant.
Quels sont les problèmes que the product résout, et en quoi cela vous est-il bénéfique?
aidez-moi à résoudre notre problème de rétention, aidez à augmenter le MAU
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