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Eureka-powered search on Insider’s GMP dramatically improved
What do you like best about the product?
Eureka delivers fast, typo-tolerant, intent-aware search results that feel highly personalized for each shopper. Search suggestions and results adapt to user affinities like preferred brands, categories, and price points, which is critical for a marketplace with millions of listings.
Rich faceting and merchandising rules give the team control to boost strategic products, manage campaigns, and fine-tune rankings without developer support.
Being part of the full GMP means search performance feeds into unified profiles and journeys, so insights from Eureka can be used across email, push, and on-site personalization for scalable growth.
Rich faceting and merchandising rules give the team control to boost strategic products, manage campaigns, and fine-tune rankings without developer support.
Being part of the full GMP means search performance feeds into unified profiles and journeys, so insights from Eureka can be used across email, push, and on-site personalization for scalable growth.
What do you dislike about the product?
Initially, defining the right facets, ranking rules, and business constraints for such a large catalog required experimentation, but once best-practice configurations were in place, ongoing optimization became faster and more data-driven.
What problems is the product solving and how is that benefiting you?
nsider helps Epttavm ensure that users find what they need quickly across tens of thousands of categories and millions of products, reducing zero-result searches and improving satisfaction. Eureka’s AI-driven, personalized search experience decreases bounce rate, increases conversion, and lifts AOV by surfacing the most relevant items at the top of results and suggesting alternatives when stock or pricing changes. With the full GMP, Epttavm can connect these discovery insights into broader lifecycle marketing and journey orchestration to drive sustainable, cross-channel growth.
Outstanding Product with Exceptional Support
What do you like best about the product?
We really appreciate the support we get from the Insider's Customer Success and Account Management team. They are always there for us when we need any type of help regarding Inone panel or driving strategies. We have been delivered the latest features and updates of the product we are using. We really thank the team for keeping us up to date all the time.
Inone is a great panel, we can utilize any journey or campaign by ourselves.
Inone is a great panel, we can utilize any journey or campaign by ourselves.
What do you dislike about the product?
Great template collection. Insider's product and development team are always helpful for the customizations but templates could be more industry base customized in default to decrease the customization process and time.
What problems is the product solving and how is that benefiting you?
It depends on the issue but we always always get a solution or work around from the Insider team. We are simply running all of our digital marketing campaigns with the product that we use from Insider.
Boost in retaining customers using Insider
What do you like best about the product?
The simple method of communicating with clients was through personalized and timely messages. Insider's capabilities made it easy to achieve this, while seamless integration with our other platforms allowed us to track user journeys effectively. As a result we saw a significant boost in our AOV.
What do you dislike about the product?
We encountered quite a few technical issues when starting with Insider, but once we got the hang of it, it was easy and we now appreciate their products.
What problems is the product solving and how is that benefiting you?
Smart recommender enables us to provide customized recommendations to each customer. The web suite allows seamless campaign personalization and engagement across both mobile and web Insider has helped us achieve a 2X growth in sales.
Omnichannel journeys that boosted engagement and revenue across email, WhatsApp, and mobile app
What do you like best about the product?
Unified customer view across web, app, email, and WhatsApp, so we can orchestrate journeys from a single place.
Architect makes it easy to build complex, automated flows for cart abandonment, win-back, and post-purchase without depending on IT.
Strong segmentation and AI-powered targeting help us personalize messages in the app and via email based on real-time behavior.
Mobile App Suite capabilities like in-app messages and push make it simple to re-engage users with contextual offers.
Architect makes it easy to build complex, automated flows for cart abandonment, win-back, and post-purchase without depending on IT.
Strong segmentation and AI-powered targeting help us personalize messages in the app and via email based on real-time behavior.
Mobile App Suite capabilities like in-app messages and push make it simple to re-engage users with contextual offers.
What do you dislike about the product?
Some capabilities across suites still feel like they are evolving, so we occasionally see interface differences or need time to adapt to new features; however, feedback loops are fast and the product team is very responsive to requests and improvements.
What problems is the product solving and how is that benefiting you?
Connecting online and app behaviors so campaigns do not work in silos across web, mobile app, email, and WhatsApp.
Recovering lost revenue from browse and cart abandoners with automated Architect journeys and tailored reminders.
Increasing repeat purchases with lifecycle scenarios like replenishment, cross-sell, and loyalty communications.
Growing mobile app engagement through targeted push and in-app campaigns instead of generic blasts.
Improving marketing efficiency by consolidating multiple tools into one platform and reducing manual campaign setup.
Recovering lost revenue from browse and cart abandoners with automated Architect journeys and tailored reminders.
Increasing repeat purchases with lifecycle scenarios like replenishment, cross-sell, and loyalty communications.
Growing mobile app engagement through targeted push and in-app campaigns instead of generic blasts.
Improving marketing efficiency by consolidating multiple tools into one platform and reducing manual campaign setup.
Effortless Interface and Outstanding Support
What do you like best about the product?
The interface is very easy to use, and the customer support is truly outstanding.
What do you dislike about the product?
The initial integration process ended up taking more time than I had anticipated.
What problems is the product solving and how is that benefiting you?
Insider helps us personalize and automate our email campaigns by unifying customer data and streamlining segmentation.
As a result, we save time, increase engagement, and drive better conversions.
As a result, we save time, increase engagement, and drive better conversions.
Incredible Ease in Template Creation
What do you like best about the product?
What I consider most positive is the ease of implementation by following the documentation.
What do you dislike about the product?
A negative aspect is the time required to create certain specific things.
What problems is the product solving and how is that benefiting you?
Facilitated communication with clients and marketing are positive points that I noticed.
Multichannel Campaigns Drive Our Results
What do you like best about the product?
What has been very useful for our team are the campaigns available on email, web push, WhatsApp, and Architect channels. Additionally, the service has proven to be extremely clear and dedicated, helping us achieve the best results. We have already noticed, in fact, consistent growth day by day.
What do you dislike about the product?
The only point that has been bothering me a little is some issues related to the translation of the platform's pages. However, this is more of an aesthetic and personal matter, which does not affect the tool's performance.
What problems is the product solving and how is that benefiting you?
Insider has significantly helped us in recovering abandoned carts, converting these cases into sales.
Intuitive and Easy-to-Use Platform for Complex Campaigns
What do you like best about the product?
The ease of use of the platform; the interface is very intuitive, allowing you to create complex campaigns quickly.
What do you dislike about the product?
I don't have any critical negative points at the moment.
What problems is the product solving and how is that benefiting you?
Insider solved the problem of our data fragmentation. Before, we had difficulty connecting customer interactions. Now, we can unify the user view and create personalized journeys across all channels (Web, App, and Email).
Architect and Smart Recommender driving truly personalized journeys and higher conversions
What do you like best about the product?
Architect makes it simple to design end‑to‑end customer journeys that connect web and email in one visual canvas instead of juggling multiple tools.
Smart Recommender gives us highly relevant product suggestions on our site and in emails, which helps shoppers discover the right sports gear faster and boosts engagement.
Web Suite lets us launch onsite personalizations, behavioral overlays, and banners quickly, so we can react to campaign and inventory changes without heavy dev support.
Email Suite combines an easy drag‑and‑drop editor with AI‑powered content and recommendations, so our team can build and optimize campaigns in minutes, not days.
Everything runs on one platform, so data flows seamlessly between Architect, Web Suite, Smart Recommender, and email, allowing us to orchestrate consistent, cross‑channel experiences from a single place.
Smart Recommender gives us highly relevant product suggestions on our site and in emails, which helps shoppers discover the right sports gear faster and boosts engagement.
Web Suite lets us launch onsite personalizations, behavioral overlays, and banners quickly, so we can react to campaign and inventory changes without heavy dev support.
Email Suite combines an easy drag‑and‑drop editor with AI‑powered content and recommendations, so our team can build and optimize campaigns in minutes, not days.
Everything runs on one platform, so data flows seamlessly between Architect, Web Suite, Smart Recommender, and email, allowing us to orchestrate consistent, cross‑channel experiences from a single place.
What do you dislike about the product?
The breadth of capabilities in Architect and Web Suite means there is a learning curve, especially when building more complex, multi‑step journeys, but the documentation and support resources make it much easier to ramp up over time. Occasionally it can take some experimentation to choose the best recommendation strategy for Smart Recommender, yet this also gives us flexibility to fine‑tune performance for different categories and campaigns.
What problems is the product solving and how is that benefiting you?
Orchestrating omnichannel journeys with Architect that connect web behaviors and email engagement, so our shoppers receive timely, relevant messages from first visit to repeat purchase.
Increasing product discovery and average order value with Smart Recommender by surfacing trending items, complementary products, and affinity‑based suggestions tailored to each visitor’s browsing and purchase patterns.
Replacing fragmented email tools with a single Email Suite that uses AI and dynamic content blocks to improve open, click, and revenue metrics while reducing manual production time.
Using Web Suite to individualize onsite experiences, trigger behavior‑based campaigns, and re‑engage users before they drop off, which supports higher conversion rates and better retention.
Increasing product discovery and average order value with Smart Recommender by surfacing trending items, complementary products, and affinity‑based suggestions tailored to each visitor’s browsing and purchase patterns.
Replacing fragmented email tools with a single Email Suite that uses AI and dynamic content blocks to improve open, click, and revenue metrics while reducing manual production time.
Using Web Suite to individualize onsite experiences, trigger behavior‑based campaigns, and re‑engage users before they drop off, which supports higher conversion rates and better retention.
Global coverage for support and Fast Feature Updates
What do you like best about the product?
Insider has a solid roadmap aimed at improving the platform, and they regularly hold internal hackathons to encourage innovation. The new features they plan are promising, and these updates are delivered relatively quickly.
Their ability to offer global coverage with localized customer support makes them a strong choice for large, international enterprises.
The onboarding team is highly dedicated to each account, ensuring the process and adaptation are as smooth as possible. Personally, I appreciate the AI chatbot within Insider Academy, as it provides excellent answers to questions about Insider's implementation or day-to-day operations.
Their ability to offer global coverage with localized customer support makes them a strong choice for large, international enterprises.
The onboarding team is highly dedicated to each account, ensuring the process and adaptation are as smooth as possible. Personally, I appreciate the AI chatbot within Insider Academy, as it provides excellent answers to questions about Insider's implementation or day-to-day operations.
What do you dislike about the product?
Because our business has unique characteristics, we needed to consider some degree of customization. However, Insider responded quickly and was very helpful in designing a solution for us. We were able to either request customizations or suggest new features to be added to the Insider Roadmap.
What problems is the product solving and how is that benefiting you?
We manage operations across more than 45 different markets, with some marketing teams responsible for several markets. Our goal is to maintain regional-level operations while still gaining insights on a global scale. Insider has addressed this need by offering separate instances for each region yet also providing a unified global insights dashboard.
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