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Architect-powered email automation: personalized journeys at scale boost our engagement
What do you like best about the product?
Architect’s drag-and-drop journey builder lets us automate complex email flows with branching logic and real-time triggers, making campaign setup agile and scalable.
The Email Suite’s design features are intuitive—reuse templates, add interactive modules, and personalize with dynamic blocks and content.
Easily test, preview, and optimize each message before launching—built-in spam testing and device previews avoid last-minute inbox surprises.
All analytics and performance reporting are centralized so teams can iterate quickly, learning which journeys, creative elements, and segments convert best.
Frequency capping and audience management help prevent user fatigue, keeping engagement rates high with respectful, relevant messaging.
The Email Suite’s design features are intuitive—reuse templates, add interactive modules, and personalize with dynamic blocks and content.
Easily test, preview, and optimize each message before launching—built-in spam testing and device previews avoid last-minute inbox surprises.
All analytics and performance reporting are centralized so teams can iterate quickly, learning which journeys, creative elements, and segments convert best.
Frequency capping and audience management help prevent user fatigue, keeping engagement rates high with respectful, relevant messaging.
What do you dislike about the product?
Advanced journey creation can take time to optimize when multiple segments or triggers intersect, but Insider’s onboarding resources are thorough and support teams help resolve issues promptly
What problems is the product solving and how is that benefiting you?
Automated, highly personalized email sequences for launches, events, and offers, with measurable lift in open and clickthrough rates.
Orchestrating multi-step journeys and nurture flows from a single dashboard, saving hours otherwise spent manually segmenting and scheduling campaigns.
Reducing bounce and spam rates with responsive, tested designs and frequency capping for every audience.
Enabling granular, data-driven optimization across segments, subject lines, and content, driving campaign ROI.
Orchestrating multi-step journeys and nurture flows from a single dashboard, saving hours otherwise spent manually segmenting and scheduling campaigns.
Reducing bounce and spam rates with responsive, tested designs and frequency capping for every audience.
Enabling granular, data-driven optimization across segments, subject lines, and content, driving campaign ROI.
Effortless to Use with Outstanding Support
What do you like best about the product?
It is easy to use, working very well, and they have a support team that is really helpful.
What do you dislike about the product?
It is easy to exceed the limits for certain usages.
What problems is the product solving and how is that benefiting you?
It helps us solve the complexities of CRM marketing in an easy and intuitive way.
Outstanding Support and Fast Turnarounds for Rapid-Growth Teams
What do you like best about the product?
They have a great Team that's willing to jump in and help us leverage the product and tailor it to the experience we are looking for. They've been able to do quick turnarounds and the product has delivered to expectation which makes it an amazing combination for rapid-changing Orgs like ours.
What do you dislike about the product?
The only real complaint I have if anything is the that the UI and experience on it is not snappy and thus takes a while especially if you're just cloning and tweaking a campaign. Not a showstopper but definitely a room for improvement area.
What problems is the product solving and how is that benefiting you?
Insider One solves the ability for us to rapidly adapt to Stakeholder requirements. The ability for us to self-serve BUT also have a production Team through Insider One gives this tool a true edge and ensure that they work as a true partner for us.
Personalized Experiences and Seamless Automation Across All Touchpoints
What do you like best about the product?
Web Suite and App Suite make it easy to personalize home, category, and PDP layouts with dynamic content and experiences that reflect each shopper’s behavior and product preferences.
Eureka powers intent-aware, typo-tolerant search that ranks sandals, clogs, and accessories based on affinities like size, style, and color, helping visitors find the right product in a few keystrokes.
Email Suite lets the CRM team build on these signals with dynamic emails and automated journeys, using behavioral and search data to send relevant product highlights, back-in-stock alerts, and tailored offers.
Architect connects everything in one canvas so web, app, email, and search events trigger next-best actions automatically, reducing manual work and improving consistency across touchpoints.
Eureka powers intent-aware, typo-tolerant search that ranks sandals, clogs, and accessories based on affinities like size, style, and color, helping visitors find the right product in a few keystrokes.
Email Suite lets the CRM team build on these signals with dynamic emails and automated journeys, using behavioral and search data to send relevant product highlights, back-in-stock alerts, and tailored offers.
Architect connects everything in one canvas so web, app, email, and search events trigger next-best actions automatically, reducing manual work and improving consistency across touchpoints.
What do you dislike about the product?
Configuring advanced Architect flows and Eureka merchandising rules took some iteration, but once the initial frameworks and templates were in place, optimization became faster and more data-driven for the team.
What problems is the product solving and how is that benefiting you?
Insider helps Birkenstock guide shoppers from discovery to purchase more efficiently, especially when they are searching across many sizes, fits, and styles. Eureka reduces zero-result and irrelevant search experiences, while Web/App Suite and Architect orchestrate personalized journeys that react to browsing, search, and cart signals in real time. Email Suite then sustains engagement with lifecycle programs—welcome, cart recovery, price-drop, and replenishment—that turn one-time buyers into loyal program members who interact more and spend more over time.
Outstanding Support and Effortless Transition
What do you like best about the product?
The support and responses have been wonderful and it has been an easy transition for us.
What do you dislike about the product?
Nothing to dislike. The support has been great so far.
What problems is the product solving and how is that benefiting you?
We can now create personalised experiences for our email and SMS marketing channels. Additionally, we have gained a better understanding of our customers' journeys.
Exceptional Client Support That’s Worth the Investment
What do you like best about the product?
Their responsiveness in assisting clients is impressive.
What do you dislike about the product?
The only downside for me is that they are rather expensive. Still, I find them worth the investment. That said, as a business, keeping costs low is always a top priority.
What problems is the product solving and how is that benefiting you?
Insider enables us to personalize experiences for our customers in ways that would not have been possible otherwise. Features like sending bulk emails customized for each user and providing a recommendation bar have made a noticeable difference.
Holiday campaigns that drove higher conversions and engagement!
What do you like best about the product?
Insider’s Web Suite and Architect made it incredibly easy to launch time-sensitive holiday campaigns. The Wheel of Fortune gamification helped us collect more leads in just a few weeks, while personalized onsite recommendations improved product discovery. The Email, SMS, and MMS tools worked seamlessly to re-engage customers and recover abandoned carts. The Smart Recommender also boosted visibility for relevant gear, ensuring shoppers saw what they wanted most. The platform’s real-time analytics helped us track performance and optimize quickly throughout the busy season.
What do you dislike about the product?
The platform has so many options that it takes time to explore them all, but the Insider team provides helpful support and training to get things running smoothly.
What problems is the product solving and how is that benefiting you?
Insider helps us increase engagement with seasonal shoppers, recover lost revenue from cart abandonments, and personalize the customer journey across channels. We’ve seen major improvements in lead generation through gamified web experiences and higher repeat purchases through smart recommendations and timely messaging. Managing multi-channel communication is now simpler, with all tools connected from one intuitive dashboard.
True omnichannel success: Email, SMS, app, and journeys all managed with Insider
What do you like best about the product?
Centralized management of email, SMS, app messaging, and web within a single intuitive dashboard.
Architect makes designing and automating complex, cross-channel customer journeys fast and visual—drag and drop, easy to adapt on the fly. Email Suite’s editor is brilliant, enabling interactive, dynamic content and personalization—subject lines and content are smartly automated with AI. SMS campaigns are easy to launch alongside email, with robust targeting, analytics, and automation, helping drive re-engagement and conversions.Support team is proactive, offering best practices and quick troubleshooting whenever needed.
Architect makes designing and automating complex, cross-channel customer journeys fast and visual—drag and drop, easy to adapt on the fly. Email Suite’s editor is brilliant, enabling interactive, dynamic content and personalization—subject lines and content are smartly automated with AI. SMS campaigns are easy to launch alongside email, with robust targeting, analytics, and automation, helping drive re-engagement and conversions.Support team is proactive, offering best practices and quick troubleshooting whenever needed.
What do you dislike about the product?
There’s a learning curve to fully maximising Architect’s advanced journey builder, though the documentation and onboarding support help minimize obstacles; regular platform improvements address most feedback quickly
What problems is the product solving and how is that benefiting you?
Unifying campaign management and KPI reporting across email, SMS, mobile app, and web, saving hours each week.
Delivering automated, hyper-personalized journeys to engage and re-engage users at scale, boosting clickthrough and conversion rates.
Accelerating agile campaign launches—teams adapt journeys or trigger time-sensitive campaigns instantly for live events.
Understanding what works via built-in analytics and A/B testing, enabling rapid optimization of all communications.
Delivering automated, hyper-personalized journeys to engage and re-engage users at scale, boosting clickthrough and conversion rates.
Accelerating agile campaign launches—teams adapt journeys or trigger time-sensitive campaigns instantly for live events.
Understanding what works via built-in analytics and A/B testing, enabling rapid optimization of all communications.
Centralized, Real-Time Updates Transform Team Communication
What do you like best about the product?
Centralized, real-time internal updates allow teams to react quickly during critical situations, minimizing confusion and downtime.
Insider’s unified dashboard lets us monitor and manage all internal channels, WhatsApp included, from one place for consistent communications.
Automated message templates and triggers for key events cut manual effort and ensure all staff are informed immediately.
No-code setup and adaptable integration with our HR and incident management tools—deployment was fast and required little IT support.
Secure, encrypted messaging keeps all internal discussions and updates private to the organization.
Insider’s unified dashboard lets us monitor and manage all internal channels, WhatsApp included, from one place for consistent communications.
Automated message templates and triggers for key events cut manual effort and ensure all staff are informed immediately.
No-code setup and adaptable integration with our HR and incident management tools—deployment was fast and required little IT support.
Secure, encrypted messaging keeps all internal discussions and updates private to the organization.
What do you dislike about the product?
Advanced workflow customization (like highly specialized chains of approvals or multi-stage alerts) can require additional configuration, but Insider’s support team is always accessible and continuously improves the tool based on feedback.
What problems are Insider helping you solve?
Streamlining urgent internal communication—critical alerts and updates now reach all staff through WhatsApp instantly.
Reducing the risk of miscommunication during internal incidents or organizational change.
Automating reminder and escalation messages to ensure important actions or policies are never overlooked.
Providing a traceable log of communications for post-incident audits and compliance tracking.
What problems are Insider helping you solve?
Streamlining urgent internal communication—critical alerts and updates now reach all staff through WhatsApp instantly.
Reducing the risk of miscommunication during internal incidents or organizational change.
Automating reminder and escalation messages to ensure important actions or policies are never overlooked.
Providing a traceable log of communications for post-incident audits and compliance tracking.
What problems is the product solving and how is that benefiting you?
It provides convenience in process automation and user controls.
Exceptional Support, Oustanding product capabilities.
What do you like best about the product?
Outstanding support from both Onboarding team and Customer Success team. User friendly panel and great products with great customization skills.
What do you dislike about the product?
I would prefer to have unlimited professional service limit.
What problems is the product solving and how is that benefiting you?
We had the opportunity to complete very detailed integrations in a very short time. We are now able to manage all our communication channels and digital campaigns from a single platform.
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