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1,236 reviews
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    Martijn J.

Excellent collaboration, products seamlessly aligns with strategy and high ROI

  • January 15, 2025
  • Review provided by G2

What do you like best about the product?
1. Great product that seamlessly aligns with our strategy
2. Willingness to assist and to make their product better
3. Professional collaboration
What do you dislike about the product?
The initial phase required some time to get everything up and running, but the investment was undoubtedly worthwhile.
What problems is the product solving and how is that benefiting you?
Our vision is to create the most personalized, one-on-one marketing experience within the pet e-commerce market. We aim to be the undisputed authority in pet health, where customers trust us to know what is best for their pets. By focusing our marketing on a unique and relevant customer journey, we strengthen the bond between Medpets and its customers.

Personalization and Relevance: By offering personalized, tailor-made customer journeys, we enhance the relevance of our communications and campaigns.


    Thang V.

Insider is a great revenue driving cross-channel marketing solution

  • January 15, 2025
  • Review provided by G2

What do you like best about the product?
We use Insider's web suite, recommender, instory, email, web push, sms, and architect. Usage of different recommendation algorithms for showing product recos Gamified templates for lead collection and product discovery Architect - lead collection, upsell, browse abandonment and thank you campaigns
What do you dislike about the product?
It took us some time to understand how to integrate cross-channel campaigns with Architect.
What problems is the product solving and how is that benefiting you?
Speed in creating and launching campaigns
Lack of dependency on other teams for building campaigns across channels
Improved website experience providing easier product discovery
Higher website traffic boosts engagement, conversions and ROI


    Trang P.

We are happy Insider customers using Insider's website personalization

  • January 14, 2025
  • Review provided by G2

What do you like best about the product?
We use Insider for Web Personalization. We are big fans of Instory solution which allows us to show our latest products, best sellers, offers and more in the form of clickable Instagram stories on our website itself. We also use email, SMS and web push quite a lot and we like the email recommendation solution. We achieved 59,300,303 VND incremental revenue with a 6.7% conversion rate uplift over the past month during the festival season.
What do you dislike about the product?
It would have been good for us if Insider's search product was introduced earlier and we could have used Insider's Eureka instead of another vendor for search personalization.
What problems is the product solving and how is that benefiting you?
1. Website experience glow up achieved
2. Connecting messaging channels like email, sms and web push with our website with personalized cross-channel marketing
3. Consistent messaging across customer journey and personalized for different users
4. Time to create campaigns reduced


    Lucas H.

Year of development and Learning at Insider

  • January 07, 2025
  • Review provided by G2

What do you like best about the product?
Smart recommendation analytics with summary of all active campaigns
What do you dislike about the product?
Specifically the difficulty in finding an error we had in the results
What problems is the product solving and how is that benefiting you?
The smart possibility of presenting our products to customers


    Melissa L.

Insider's easy to use software helped us segment audiences better for personalized campaigns

  • January 02, 2025
  • Review provided by G2

What do you like best about the product?
1. Insider's panel is easy to navigate.
2. A reliable support team.
3. Variety of readymade web templates selection.
What do you dislike about the product?
Wish to have more customizable templates that cater for B2B user journey.
What problems is the product solving and how is that benefiting you?
Insider provided us the ability to launch targeted campaigns to specific segments. Website traffic increased and quality of traffic are also improved.


    Chee Man T.

User-friendly software that improved our audience segmentation

  • January 02, 2025
  • Review provided by G2

What do you like best about the product?
user-friendly software, wide range of pre-designed templates and very effective support team
What do you dislike about the product?
very limited support hours hinder development
What problems is the product solving and how is that benefiting you?
Allow us to run targeted campaigns to specific segments, resulting increased website traffic and improved traffic quality


    Perrine D.

Insider: an indispensable tool for personalizing our customers' experience

  • December 19, 2024
  • Review provided by G2

What do you like best about the product?
The diversity of available features, the ease of use, the support of the teams.
What do you dislike about the product?
The difficulty is that the platform is only in English.
What problems is the product solving and how is that benefiting you?
Insider allows us to improve the bounce rate on our site, the tool enables offering the right product or service to the right person.


    Andres V.

Perfect solution to centralise all your marketing data in one place to avoid data silos

  • December 12, 2024
  • Review provided by G2

What do you like best about the product?
Insider made our integration easy and seamless, allowing us to connect all our Shopify stores in just minutes. It’s truly plug-and-play—within no time, we had all our customer data, custom attributes, and properties readily available in Insider. The fact that you can also use multiple products in the same automation journey like email, SMS, on-site and whatsapp truly adds value to our business and to our customers.
What do you dislike about the product?
The only downside would be the integration side of things. Our tech stack is quite big so we didn't expect to have native connectors to all of them readily available. However, our Onboarding team were super proactive and helped us with our integrations tailored for our business use cases.
What problems is the product solving and how is that benefiting you?
Ease of management (everything under the same panel, all the data in one place). Before we had to switch between apps and dashboards to create our email campaigns, SMS campaigns, A/B testing campaigns, etc. This wasn't efficient and Insider helped us overcome that challenge.

Data silos was a big challenge for us too. We couldn't find an easy way to 'merge' and consolidate our data in one place, to get actionable insights that we could take action on.


    Shannon N.

Personalised online experiences and great service

  • December 03, 2024
  • Review provided by G2

What do you like best about the product?
We love the flexibility and variety of options that Insider offers in helping us deliver personalised web experiences and create engaging marketing communications. We have a team of 5 using it every single day. The onboarding process was seamless, and the ongoing support has been exceptional.
What do you dislike about the product?
Occasionally there is a specific reporting view or piece of insight we'd like to access that isn't available. The Insider team are very to take product suggestions for future development of features.
What problems is the product solving and how is that benefiting you?
We use Insider for a variety of things, including but not limited to web and marketing personalisation, marketing segmentation and targeting, email marketing, push notification, onsite experiences and eCommerce initiatives. This helps us drive more targeted and efficient campaigns, helping to increase our eCommerce conversion rates, average cart value and purchase frequency, as well as target specific cohorts of customers based on customer prefences and lifecylce stage.


    Tuğba K.

Saw a 15% boost in conversions using web push notifications

  • December 02, 2024
  • Review provided by G2

What do you like best about the product?
"-The responsive design of Web Suite helped us streamline our campaigns without wasting a lot of time.
-The web push notifications re-engaged potential buyers and we saw an increase in conversion rates
What do you dislike about the product?
Customization options were great, but there is a learning curve to creating a campaign from scratch
What problems is the product solving and how is that benefiting you?
Before using Insider, we struggled with cart conversions and had high abandonment rates. But with the help of Web push, our customers were reminded when there was a price drop or an item they were previously interested in came back in stock. Our conversions have increased by 15% because of these alerts alone. We have also observed a lot of users returning to purchase our products on the mobile app frequently because of how easy it is to shop. Overall great experience with Insider.