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Enhanced cross-channel communication with multiple Insider products and Architect
What do you like best about the product?
We are using Web suite, app, web push and app push, email, whatsapp and Architect for journey orchestration. The pre-built templates library in all these products help us go to market faster. We are able to reach all users with bulk messages and the segmentation options also enable us to target users with more targeted campaigns. Architect helps us connect web push, app push, onsite, inapp, email and Whatsapp to build connect cross-channel journeys.
What do you dislike about the product?
We would like to see a few more in-app templates get added so that we are able to activate campaigns quickly.
What problems is the product solving and how is that benefiting you?
Cart abandonment journey (in 2024)
1. Revenue - close to 6mil SAR
2. Overall Conversions - 5000+
3. User conversion rate - 6.6% which is above expectations
1. Revenue - close to 6mil SAR
2. Overall Conversions - 5000+
3. User conversion rate - 6.6% which is above expectations
We touched revenue of 914,350 MAD using Insider’s tools in 2024
What do you like best about the product?
Insider’s omnichannel customer journey builder helped us reach out to customers in different channels.
Their template configurability is very high with our no-code design editor.
We also like the testing abilities before the campaigns go live.
Their template configurability is very high with our no-code design editor.
We also like the testing abilities before the campaigns go live.
What do you dislike about the product?
We find it difficult to keep track of new updates on the platform but the account management team helps us to remain on top of it.
What problems is the product solving and how is that benefiting you?
Our marketing team wanted to meet a revenue goal and was looking for a tech solution that could automate the marketing process. The team consulted the Insider team to smoothly analyze the customer journey and recommend visitors personalized offers.
After using Smart Recommender and web suite, we also started using Architect to send reminders about the products on different channels like email and WhatsApp.
After using Smart Recommender and web suite, we also started using Architect to send reminders about the products on different channels like email and WhatsApp.
Our cart abandonment rate drastically reduced this past year
What do you like best about the product?
It is easy for us to create fully connected journeys for users across different channels and provide them with personalized experiences through price-drop and back-in-stock notifications. Insider’s advanced version of A/B testing provides outstanding and accurate results.
What do you dislike about the product?
We are using Web Suite and Architect tools, and both have different analytics dashboards. It would be good to have one consolidated dashboard that would help us make better marketing decisions.
What problems is the product solving and how is that benefiting you?
Our cart abandonment rates were high. We were looking for a solution that could help with a data-driven approach to build result-oriented campaigns. Insider’s team suggested Architect, Smart Recommender, and Web Suite tools. We used the template library, which reduced the time to build the campaign drastically.
Smart Recommender benefitted us with its variety of recommendation algorithms to personalize products for each user on the checkout page.
The architect reduced our time and efforts in deciding the best channel option for each user. So reaching out to customers at the perfect time was possible. Using all three tools, we decreased our cart abandonment rate.
Smart Recommender benefitted us with its variety of recommendation algorithms to personalize products for each user on the checkout page.
The architect reduced our time and efforts in deciding the best channel option for each user. So reaching out to customers at the perfect time was possible. Using all three tools, we decreased our cart abandonment rate.
We are extremely satisfied using Insider for over 3 years!
What do you like best about the product?
Very user friendly. Great Customer Success Team. New features are always developed to suit our needs
What do you dislike about the product?
Can sometimes lag. Minor bugs at times. Some features are missing (but being worked on).
What problems is the product solving and how is that benefiting you?
Great way to segment our many users and send them personalized communication and promotions on channels that are most fit. Great tools to understand our international audience more (which had been an issue in the past).
Positive experience using Insider
What do you like best about the product?
Insider platform is user friendly and easy to use
What do you dislike about the product?
- analytical limitations
- architect journey experience can be enhanced to be more user friendly
- architect journey experience can be enhanced to be more user friendly
What problems is the product solving and how is that benefiting you?
Insider enables us to communicate to different segments using various channels, and triggered by different events
Marketing Automation Manager
What do you like best about the product?
Insider is an innovative marketing automation platform with strong AI-powered personalization capabilities. The platform has several growth management features which will surely help to convert visitors into loyal customers.
What do you dislike about the product?
Price might be challenging for small businesses.
What problems is the product solving and how is that benefiting you?
Can help to turn generic marketing messages into hyper-personalized marketing messages, help to eliminate customer engagement issues and low conversion rates.
USer friendly All in one digital marketing solution
What do you like best about the product?
Very fast and serious onboarding, ability to gather important leverages and articulate them.
Kind of all in one digital marketing solution. Very user friendly also.
Kind of all in one digital marketing solution. Very user friendly also.
What do you dislike about the product?
Some little fonctionnalities as for example impossible to see individual content campaing sent
What problems is the product solving and how is that benefiting you?
User experience and processes do not meet our requirements , solution not shaped for our business
User friendly solution, more powerful
User friendly solution, more powerful
Insider helped us elevate the customer experience on our webshop through effective A/B testing
What do you like best about the product?
We've been using Insider namely for enhancing the customer experience on our webshop. We did this by using the web suite for both desktop and mobile. By conducting a/b tests we were able to collect customer data. Based on this data, we could see whether or not a certain functionality worked for our webshop. Besides, Insider has a user-friendly interface, handy segmentation tools, a helpful customer support, and extensive analytics that help us with data-driven campaigns.
What do you dislike about the product?
Two of our tests were unknowingly offline for a while due to the implementation of a new functionality on the page where the test was also running, which disrupted the test. Fortunately, with Insider’s support, we were able to resolve the issue and relaunch the test successfully. Overall, we’re very happy and satisfied with Insider!
What problems is the product solving and how is that benefiting you?
Insider helps optimize the customer experience by enhancing both desktop and mobile versions of the webshop. It enables testing of website features through A/B tests, allowing us to identify which functionalities work best. By utilizing customer data, Insider empowers data-driven decision-making, ensuring that campaigns are based on real insights rather than assumptions. Additionally, its intuitive segmentation tools enable us to effectively target specific customer groups, making campaigns more relevant and impactful.
These features benefit us by improving user engagement, increasing conversion rates, and ensuring that our strategies are efficient and tailored to the needs of different customer segments.
These features benefit us by improving user engagement, increasing conversion rates, and ensuring that our strategies are efficient and tailored to the needs of different customer segments.
Insider is the #1 omnichannel customer journey building software for us
What do you like best about the product?
- Aligning customer journeys directly with our business goals
- Breaking down the problem, select segments, and build offers to serve business objectives effectively
- Ensuring strategies are easy to implement and measure for effectiveness
- End-to-End Reporting: Link interaction metrics (Insider) with business performance (Backend)
- Building comprehensive reports that integrate both engagement and business outcomes
- Project Organization
- CDxP that integrated data from all sources and unifies into user profiles
- Customer Journey Project Team:
1. Technical team: Support us integration and operations
2. Business/Marketing team: Define business challenges and set up strategies
3. Data team: Analyze data, generate reports, and build dashboards for us to extract insights
- Breaking down the problem, select segments, and build offers to serve business objectives effectively
- Ensuring strategies are easy to implement and measure for effectiveness
- End-to-End Reporting: Link interaction metrics (Insider) with business performance (Backend)
- Building comprehensive reports that integrate both engagement and business outcomes
- Project Organization
- CDxP that integrated data from all sources and unifies into user profiles
- Customer Journey Project Team:
1. Technical team: Support us integration and operations
2. Business/Marketing team: Define business challenges and set up strategies
3. Data team: Analyze data, generate reports, and build dashboards for us to extract insights
What do you dislike about the product?
We've been extensively using the platform to run campaigns, but along the way, we've encountered some issues or usability challenges.
What problems is the product solving and how is that benefiting you?
- Maintaining DAU
- Reactivate inactive customers from 2021-2022
- Drive eKYC success
- Onboard new traders and encourage stock purchases
- Drive Monthly Active Users (MAU)
- Improve SMS delivery - nearly 98% delivery rate now
- Reactivate inactive customers from 2021-2022
- Drive eKYC success
- Onboard new traders and encourage stock purchases
- Drive Monthly Active Users (MAU)
- Improve SMS delivery - nearly 98% delivery rate now
Excellent collaboration, products seamlessly aligns with strategy and high ROI
What do you like best about the product?
1. Great product that seamlessly aligns with our strategy
2. Willingness to assist and to make their product better
3. Professional collaboration
2. Willingness to assist and to make their product better
3. Professional collaboration
What do you dislike about the product?
The initial phase required some time to get everything up and running, but the investment was undoubtedly worthwhile.
What problems is the product solving and how is that benefiting you?
Our vision is to create the most personalized, one-on-one marketing experience within the pet e-commerce market. We aim to be the undisputed authority in pet health, where customers trust us to know what is best for their pets. By focusing our marketing on a unique and relevant customer journey, we strengthen the bond between Medpets and its customers.
Personalization and Relevance: By offering personalized, tailor-made customer journeys, we enhance the relevance of our communications and campaigns.
Personalization and Relevance: By offering personalized, tailor-made customer journeys, we enhance the relevance of our communications and campaigns.
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