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Intégration de l'application mobile Insider
Qu'aimez-vous le plus à propos de the product?
L'intégration et la configuration étaient extrêmement simples. L'utilisation de la plateforme est assez facile. La suite d'applications mobiles d'Insider possède toutes les fonctionnalités nécessaires pour améliorer l'engagement des utilisateurs au sein de l'application.
Que n’aimez-vous pas à propos de the product?
Trouver et filtrer plusieurs campagnes n'est pas facile sur le tableau de bord.
Quels sont les problèmes que the product résout, et en quoi cela vous est-il bénéfique?
Nous avons essayé d'améliorer les conversions au sein de notre application. En utilisant la suite Mobile APP d'Insider, nous avons pu interagir efficacement avec nos utilisateurs grâce à des messages personnalisés et améliorer les conversions.
A truly remarkable and attractive experience for users
What do you like best about the product?
Insider’s Growth Management platform is just what a marketer needs to realize their key metrics. The platform works wonders in helping us realize key metrics across the funnel and optimizing our acquisition costs, improving our returns on ad spend and much more, but we were particularly impressed with their marketing feature developed for engagement - Instory, We saw a considerable rise in engagement with our Mobile Web users where were encouraged to discover products and add more items to their cart which eventually also translated into higher conversions.
What do you dislike about the product?
It would be nice to see more different design templates in order to make it look like a part of the website.
What problems is the product solving and how is that benefiting you?
In order to increase engagement in our website, we used Insider's mobile web suite to give a new experience to our users. We motivated our users to add relevant products when they are on the cart page. These actions we took with Insider's tool, generated an uplift in AOV.
Recommendations to others considering the product:
If you’re like us, looking to improve engagement on the mobile web, we highly recommend that you check out their full range of offerings for the mobile web features and segments during the POC. That way you know exactly what to opt for when cross-referencing with your business objectives
It actually works !
What do you like best about the product?
After using a bunch of online marketing tools I was really surprised that Insider delivers on their promise.
With many templates and loads of ideas from Insider staff we are delivering custom tailored communication to our customers.
With metrics visible in Google Analytics we can even perform A/B tests of our wildest ideas about our frontend
With many templates and loads of ideas from Insider staff we are delivering custom tailored communication to our customers.
With metrics visible in Google Analytics we can even perform A/B tests of our wildest ideas about our frontend
What do you dislike about the product?
In order to test the changes one makes in the panel, you have to remember to "generate" the new version of API.
They should automate this
They should automate this
What problems is the product solving and how is that benefiting you?
We Perform site personalization, push marketing, email marketing.
Really one of the best tool I have been using so far
Really one of the best tool I have been using so far
Recommendations to others considering the product:
Just give it a try during POC period - Insider tool and team will surely proof their value.
We use most of Insider functions - some of them deliver a great value (push, recommendations, email, lead collections) ,and some of them gives a really nice touch to our website (InStories, Swipy).
Test, Test, Test - launch and retest
Thats the best way to get most of this tool
We use most of Insider functions - some of them deliver a great value (push, recommendations, email, lead collections) ,and some of them gives a really nice touch to our website (InStories, Swipy).
Test, Test, Test - launch and retest
Thats the best way to get most of this tool
Meilleur engagement des utilisateurs
Qu'aimez-vous le plus à propos de the product?
Nos indicateurs de succès impliquaient l'augmentation du nombre de MAU, l'engagement des utilisateurs avec les utilisateurs actifs et la réactivation des utilisateurs passifs. La plateforme d'application d'Insider a fourni un outil de personnalisation prêt à l'emploi pour cibler tous les types d'utilisateurs avec une personnalisation appropriée.
Que n’aimez-vous pas à propos de the product?
Peut-être une section d'analytique plus approfondie.
Quels sont les problèmes que the product résout, et en quoi cela vous est-il bénéfique?
Insider nous a aidés à segmenter notre audience cible en fonction de la segmentation CRM pour atteindre les utilisateurs au bon moment et au bon endroit, ce qui a considérablement amélioré notre rétention d'utilisateurs.
Using Carousel Push for greater engagement
What do you like best about the product?
We started using Insider’s Carousel Push to redefine the mobile experience for our app users and the results were better than expected. This led us to check out other products from their platform and see how we could use them going forward.
What do you dislike about the product?
We don’t have any complaints with the products we are using right now, but it would be great to see their documentation become available in more regional languages.
Recommendations to others considering the product
Since we used the platform extensively for our mobile app requirements, we can confidently suggest Insider’s mobile app suite as a great tool for out-of-the-box mobile app marketing. Especially tools like Carousel Push helped us take our push notifications to the next level.
Recommendations to others considering the product
Since we used the platform extensively for our mobile app requirements, we can confidently suggest Insider’s mobile app suite as a great tool for out-of-the-box mobile app marketing. Especially tools like Carousel Push helped us take our push notifications to the next level.
What problems is the product solving and how is that benefiting you?
The engagement on our Push Notifications was below average. The standard push notification with the small app icons and text would often be lost in the notification tray among other notifications. Using Insider’s Carousel Mobile App push we greatly improved the clicks we got from push notifications. The ability to showcase multiple products in the same notification served us really well for our cart reminder campaigns, and we were able to reduce our cart abandonment by more than 20%.
Développeur
Qu'aimez-vous le plus à propos de the product?
Très facile à intégrer et des gestionnaires de compte qui aident.
Que n’aimez-vous pas à propos de the product?
Jusqu'à présent, je n'ai jamais vu de négativité..
Quels sont les problèmes que the product résout, et en quoi cela vous est-il bénéfique?
L'équipe marketing peut définir les segments qu'elle souhaite atteindre et envoyer des notifications très facilement, tout en analysant les comportements des utilisateurs.
Driving repeat purchases with cross-sell and up-sell
What do you like best about the product?
Getting users to convert for the first time is great, but we also wanted to drive repeat purchases on our website. We realized the best way to go about this was to engage in cross-selling and up-selling strategies. Insider’s powerful, AI-backed recommendation engine--Smart Recommender--was crucial in helping us achieve this. Based on multiple user-behavior touchpoints, the Smart Recommender delivered highly relevant recommendations to users and the results were amazing. For instance, during our 11.11 sale, we were able to see an increase of almost 25% for our conversion rate in just one week.The tool worked perfectly, so there was nothing to be disappointed about. However, because of the nature of how recommendation engines first require user behavior to start delivering relevant content, there was an initial delay before things were up to speed.
What do you dislike about the product?
The tool worked perfectly, so there was nothing to be disappointed about. However, because of the nature of how recommendation engines first require user behavior to start delivering relevant content, there was an initial delay before things were up to speed.
What problems is the product solving and how is that benefiting you?
We were trying to tackle the low-engagement and dormant user challenge. With Smart Recommender we were able to engage our users to take the step from browsing to purchasing--all because they received more relevant and personalized offers.
The first preference to drive conversion rates with data
What do you like best about the product?
In the case that the traffic dividend gradually disappears, how to increase the conversion rate becomes a problem that marketing personnel must solve.
INSIDER enables us to use the behavior of consumers on the website to give more accurate information, thereby enhancing the consumer's desire to purchase, in addition to the system marketing staff of Insider can record the actual data of each result. Let these data drive the next marketing campaign to achieve better results, form a healthy circle, and finally let the brand understand what consumers need, and continue to communicate with consumers.
INSIDER enables us to use the behavior of consumers on the website to give more accurate information, thereby enhancing the consumer's desire to purchase, in addition to the system marketing staff of Insider can record the actual data of each result. Let these data drive the next marketing campaign to achieve better results, form a healthy circle, and finally let the brand understand what consumers need, and continue to communicate with consumers.
What do you dislike about the product?
Give some suggestions at the operation interface
First
Not every marketing person has a technical background. In the operation of the system, I hope that there will be more flexibility or a more complete educational program, so that each user can get familiar with the system more quickly.
Second
Every employee working in the insider has the professional knowledge and enthusiasm, so that the partners feel the pressure to constantly improve.
First
Not every marketing person has a technical background. In the operation of the system, I hope that there will be more flexibility or a more complete educational program, so that each user can get familiar with the system more quickly.
Second
Every employee working in the insider has the professional knowledge and enthusiasm, so that the partners feel the pressure to constantly improve.
What problems is the product solving and how is that benefiting you?
For the brand, many consumers enter my website every day, we are eager to interact with consumers, but at first we can only give the same message to all consumers.
The first thing that insider solves for us is that we can decide the best message for her based on the different behaviors of consumers.
This makes consumers feel that the brand knows her preferences and knows his needs, and then trusts the brand.
The first thing that insider solves for us is that we can decide the best message for her based on the different behaviors of consumers.
This makes consumers feel that the brand knows her preferences and knows his needs, and then trusts the brand.
Tirer le meilleur parti des budgets publicitaires grâce aux capacités prédictives d'Insider
Qu'aimez-vous le plus à propos de the product?
Le défi avec les canaux publicitaires est qu'il est difficile de savoir qui vous ciblez, mais Insider résout facilement ce problème avec leur Audience Publicitaire Prédictive. Cela permet de prédire avec précision la probabilité de désabonnement des clients, la probabilité d'achat, le stade du cycle de vie et bien plus encore. Cela vous aide à comprendre quels utilisateurs cibler et quand.
Que n’aimez-vous pas à propos de the product?
La plateforme fonctionne très bien et il n'y a pas beaucoup d'obstacles qui empêchent les opérations. Cependant, ce serait formidable si les options de langue étaient plus diversifiées.
Quels sont les problèmes que the product résout, et en quoi cela vous est-il bénéfique?
Nous avions du mal à créer des audiences publicitaires personnalisées. Identifier les utilisateurs ayant la plus grande probabilité de conversion ou ceux qui risquent de se désengager. Avec l'Audience Publicitaire Prédictive d'Insider, nous avons réussi et cela nous a aidés à améliorer notre ROI.
D'excellents outils pour interagir avec les clients
Qu'aimez-vous le plus à propos de the product?
Notre objectif est d'augmenter le nombre de nos utilisateurs actifs mensuels (MAUs) et de renouer avec les utilisateurs passifs. Pour atteindre nos objectifs, nous devions engager les utilisateurs avec des stratégies de personnalisation active. La plateforme d'Insider a fourni l'outil de personnalisation parfait avec lequel nous avons pu cibler de nouveaux utilisateurs tout en engageant les utilisateurs passifs.
Que n’aimez-vous pas à propos de the product?
Il y a eu quelques retards initiaux dans l'intégration sur notre plateforme.
Quels sont les problèmes que the product résout, et en quoi cela vous est-il bénéfique?
Nous cherchions des moyens d'augmenter nos utilisateurs actifs mensuels et de ramener les utilisateurs inactifs. Les capacités de personnalisation d'Insider nous ont aidés à atteindre ces deux objectifs, car nous sommes maintenant en mesure de cibler les utilisateurs avec un contenu hautement pertinent et personnalisé.
Recommandations à d’autres personnes envisageant the product:
Si vous cherchez à augmenter vos MAUs et à ramener des utilisateurs inactifs, Insider a les capacités pour soutenir vos objectifs commerciaux. Leur plateforme ne se limite pas à la personnalisation des messages, ils disposent d'une plateforme de gestion de la croissance complète qui est également facile à utiliser pour les marketeurs. Nous avons également pu utiliser Insider pour des recommandations, ce qui a très bien fonctionné pour nous.
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