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1,165 reviews
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External reviews are not included in the AWS star rating for the product.


    Sergey S.

Retaining users with relevant mobile app experiences

  • February 28, 2020
  • Review provided by G2

What do you like best about the product?
Our greatest benefit with the platform was that we were able to integrate and get started really fast. Mobile app marketing is a tricky spot to overcome. The window between opportunity and uninstall is very short and getting users to interact with the app is critical. But Insider’s In-App solutions were just what we needed. Our uninstalls reduced significantly.
What do you dislike about the product?
We don’t see an option to design a stand workflow for new user integration. It would be good to see the implementation of an automated work-flow which can be customized accordingly.
What problems is the product solving and how is that benefiting you?
We started using Insider to help us with re-engaging our app users and improving our conversions on the app. Insider’s mobile app push was a great tool to increase our conversion rate and engage with app users while In-App messaging helped us improve user sign-ups and provide personalized in-app feed. Overall, we have arrested uninstalls and improved engagement on our app.


    Real Estate

Robust tool for improving engagement on proptech website

  • February 25, 2020
  • Review provided by G2

What do you like best about the product?
We were looking for a mobile and web suite that would help us improve our performance on our listing pages and app downloads, as it is vital that we retain customers through their journey of home-buying and engage them so that they complete an enquiry. Insider’s suite of tools, especially the smart banner product and A/B test options, allowed us to do just that.
What do you dislike about the product?
The current templates are pre-built with certain design options but do not allow for further customisation. We’ve sent our feedback to Insider and hope to see this implemented soon so that our design system can further integrate with Insider.
What problems is the product solving and how is that benefiting you?
We were trying to find ways to improve the engagement on our website search page and also improve our app downloads. Our biggest challenge was plugging user drop-offs on our search page which required us to provide more personalized engagement.

With Insider’s web suite, we were able to personalize our webpage based on user behavior using banner management, web push notifications and organic pushes to incentivise app downloads. Our CTRs increased by 8.7% from this strategy. Additionally, our app downloads have also improved, with a 30% uplift in app downloads MoM.
Recommendations to others considering the product:
It’s a great tool to improve your web and app metrics and the results are visible within a few weeks. It was great that we had a dedicated account manager to discuss and bounce ideas with before proceeding with choosing the right solution for the right problem,


    Mustafa .

Creating Meaningful Online Experiences for Users

  • February 21, 2020
  • Review provided by G2

What do you like best about the product?
The support we receive from the account management team at Insider is the highlight. We’ve been using a similar product before for our marketing needs, however, we had little to no definitive support on post-integration processes. With Insider we find our campaigns are more relevant because of the involvement and advice from their experts.
What do you dislike about the product?
The certain restrictions on design elements and customization options are a shortfall. We would love to see more autonomy in experimenting with design elements.
What problems is the product solving and how is that benefiting you?
Our goal was to improve customers’ experience on our website. Since Insider team has offered meaningful solutions which is inline to market needs and we have started to implement them to make our customer experiences better. We can also easily align with the team since market needs change super fast and Insider products offer 360 solutions with so many channels.


    Entertainment

Great product!

  • February 20, 2020
  • Review provided by G2

What do you like best about the product?
The best thing about Insider is their Net Promoter Score (NPS) feature which has enabled us to understand the satisfaction level of our customers. We found that our retargeting strategies were not doing well mainly because we were not aware of how customers felt about using our product. With Insider's NPS we got vital feedback and were able to target customers based on their feedback and improve our retargeting metric.
What do you dislike about the product?
Not a lot of option to personalize the NPS to match with our brand's theme. Would love to see some more options.
Recommendations to others considering the product
Insider's NPS tool is one of the best in the market. So if you're looking for ways to understand what customers are thinking about your brand, then go with Insider. Hands down.
What problems is the product solving and how is that benefiting you?
We've been trying to understand customers' opinion about our products. Having this information was vital as it would help us target our customer better. While evaluating different solutions that showed potential we found NPS by Insider. This was great and worked perfectly for our need. After using NPS we started seeing immediate results, we were able to target customers more effectively with personalized messaging. We also saw an improvement in repeat purchases as a result of this. Definitely great for getting customer feedback.


    Alexander S.

Amazing partner to work with

  • February 20, 2020
  • Review provided by G2

What do you like best about the product?
- The Team behind the tool: there is always someone there to help you out if you have a technical question, need a second opinion on a test or if you need support. The communication is always uncomplicated and the team always give there best. They also ask a lot a question to make sure that they understand the customers needs, the market and all the products.

- The Tool is easy to use, but gives you a big variety of templates, designs etc. which you can use from the start. Also it is really easy to get an good overview of the results. The implementation was quick and smooth.
What do you dislike about the product?
- The UI of the tool could be a bit better, sometimes it is difficult to find the right Suite and tool in it
-Statistics could show some more insights
What problems is the product solving and how is that benefiting you?
We wanted a tool which helps us to active and get in touch with customers, which we didn't have before, another big topic is to improve the customer experience and to show the customers which services we can offer. Also we use Insider a lot to support & analyze our Marketing Campaigns.
Recommendations to others considering the product:
Consider Insider when the tool you're looking for should
- include a huge variety of different tools to use
- include a lot of different templates
- be easy to implement
- be easy to use and without any programming skills

If you're looking for a great tool and an amazing team behind it- try Insider


    Apparel & Fashion

We've been working with Insider for over a year. This is very fruitful cooperation.

  • February 14, 2020
  • Review provided by G2

What do you like best about the product?
The integration and cooperation was fast
and easy. The service has been prompt and the platform has been insightful. Insider has been transparent and open to help on any topics we ask and want to learn.

We are happy and satisfied to partner
with Insider.
What do you dislike about the product?
Sometimes we had problems with analyzing data from Insider.
What problems is the product solving and how is that benefiting you?
With the smart recommender we were able
to increase our engagement, click through rate and conversion rate, significantly.
Using this feature we are able to
showcase our best sellers, trending items, seasonal products and last minute deals on our mobile
websites.


    jinwoo p.

커머스 웹, 앱의 자동화 솔루션을 고민한다면 가장 합리적이고 높은 퍼포먼스를 보여주는 솔루션

  • February 05, 2020
  • Review provided by G2

What do you like best about the product?
GTM을 사용하는 사이트라면 웹 부분의 스크립트 적용은 정말 손쉽게 가능하며, 스크립트나 앱 SDK를 설치하고나면 이후는 내부 개발자의 큰 도움 없이 마케터 스스로 다양한 시나리오를 집행 및 검증할 수 있게 도와주는 솔루션.
또한 웹의 경우 GA 데이터를 인사이더 솔루션에서 확인가능한 것도 좋은 포인트. 웹에서 GA를 사용한다면 인사이더는 결과 데이터 보는 측면에서도 도움됨.
타사의 경우 솔루션 측의 개발 백업이 대응이 늦거나 어려운 경우가 많은데 인사이더는 개발 백업도 빠르게 진행되어 업무 효율성 측면에 도움이 많이 됨. 비용에 있어서도 경쟁사 대비 동일한 기능임에도 저렴한 비용.
What do you dislike about the product?
원래는 마케터-내부개발-인사이더로 커뮤니케이션 해야하는걸 스크립트를 통해 마케터-인사이더 직접 소통하여 캠페인 집행을 하다보니 가끔 사이트 오류가 나는 경우가 있는데요. 내부 개발팀에 내용 공유하고 금방 바로 잡아 해결했었습니다.
What problems is the product solving and how is that benefiting you?
웹/앱 Push 솔루션 도입에 고민이 많았는데 도입 후 자동 세그먼트 기능도 잘 작동하고, push 기능, 대조군 설정, 데이터 트래킹, push 내 이모티콘 사용, 사용편의성 등 모든 면에서 필요한 기능을 지원하고 있어서 손을 많이 덜었습니다. 특히 앱 push 성과도 눈부시게 좋은 편이라 도입하길 잘 했다고 생각합니다.


    Emre .

Insider helped us optimize our Advertising costs

  • February 03, 2020
  • Review provided by G2

What do you like best about the product?
The product we are using is Predict Ad Audience which helped us optimize our returns from advertising spend. It’s helps marketers by predicting customers likely to churn, customers with a high likelihood to purchase, conversion range, lifecycle stage and all that. We were told that PAA will help us improve our Returns on Ad Spend by targeting only those users who are most likely to convert, but we believed it when the numbers came through.
What do you dislike about the product?
We don’t fully understand how this works from a layman’s perspective, but it’s AI so it’s not as simple as it sounds. Overall, we are highly satisfied with this product, so not much to dislike.
What problems is the product solving and how is that benefiting you?
This particular product helped us segment our target audience more accurately by targeting only those with the highest possibility to convert. So, instead of blindly throwing money at the problem, we were able to focus our ad budgets for Facebook and Google more effectively. By targeting users who are more likely to make a purchase, we significantly improved our returns from ads.


    Pavel Z.

Great platform for renewed customer experience

  • January 30, 2020
  • Review provided by G2

What do you like best about the product?
We’re really impressed with the kind of personalization that we can deliver to our visitors. What makes this really insightful is the analytics we can get from each campaign and the many use case templates provided by Insider.
What do you dislike about the product?
We are very particular about our design but we find that there are limitations to how well we could integrate Insider’s web templates into our website.
What problems is the product solving and how is that benefiting you?
We were trying to find a solution that would not only enable us to improve our digital experiences for our users but also track and analyze our marketing campaigns. Insider was a right decision as the platform helped us do both easily. In our time with Insider, we’ve seen more engagement on our digital channels and a significant rise in our conversion rates online.


    Dominic O.

Great Product and Service from the Team

  • January 28, 2020
  • Review provided by G2

What do you like best about the product?
Great tool to activate and acquire customers. Provides great solutions to business problems and really good at sharing insights that helps to grow the business. Excellent customer support and very responsive to reported issues.
What do you dislike about the product?
Nicer dashboard tools would be good to have
What problems is the product solving and how is that benefiting you?
Activating and acquiring new customers with personalized experiences. Automate messaging and interactive lead collection and acquisition tools have helped us collect more leads which leads to customers. Also they help us reduce bounce rates on our website.